Asia has become the focus center of global 188bet app download travel growth，And become the largest 188bet app download travel market in the world，Global annual 188bet app download travel spending now reaches one trillion US dollars，The Asian market accounts for more than one-third，reached 38% share，It is expected to maintain the fastest growth rate in the world in the next few years。Prediction based on relevant data，Between 2014 and 2018，The growth rate of the Asian 188bet app download travel market will be four times that of North America，Twice as much as Europe。

Although the Asian business travel market is huge，Amazing growth，But there are few studies on Asian 188bet app download，Even been ignored。Currently a large amount of business travel research is focused on the North American and European markets，Even the research on the travel market is mostly focused on general 188bet app download，Not for Asian 188bet app download。

The purpose of this report is to fill the gap in research on Asian 188bet app download，Will conduct in-depth research on key behavioral characteristics of Asian 188bet app download，The behavioral preferences of Asian 188bet app download, especially。The report selected 5 key target markets in Asia: China、India、Indonesia、Japan and Singapore。These 5 countries together account for 68% of Asia’s population，More than 78% of business travel expenditures in the Asian market occur in these 5 countries and regions。

Survey on 188bet app download and discussions with corporate business travel managers，The results show that Asian 188bet app download have increasingly higher service expectations，The degree of freedom of choice is getting higher and higher。Their own leisure travel experience，Continuously developing and progressive digital platforms and technologies，More flexible travel policies and changes in consumer preferences are reshaping the choices of Asian 188bet app download，And with the increase of Millennials，Enter the workplace，This trend will continue。

This report was written by the Singapore Tourism Board for the "2015 Asia 188bet app download Leadership Forum"，McKinsey is the knowledge partner of this forum，Provide actual research analysis for this report；Amadeus and VISA as forum partners，Provide hotel, air and ticket booking data and consumer spending data for this report respectively。

The report concludes with five key insights on 188bet app download travel in Asia。

Enterprises are increasingly empowering 188bet app download employees

Asian 188bet app download now have much more flexibility in travel bookings than expected，According to investigation results，69% of 188bet app download said they can choose to book their own flights，Or choose your flight from the approved list，In terms of accommodation，74% of respondents said they enjoy the same freedom of choice，You can choose your own hotel。More obviously，In order to better adapt to the development of digital mobile applications，For example, the use of mobile self-service booking travel tools，Travelers will have greater freedom of choice。Business travel managers in the enterprise said that the employer’s model of employee travel management has undergone significant changes，Begin to transform from the previous command and control model to a model that allows employees to have a certain degree of freedom of choice。Some companies have also introduced technical measures such as gamified travel management methods，To reward employees with low travel cost，Promote employees to develop travel compliance and cost-saving awareness behaviors。

As business travel decisions increasingly fall to individual 188bet app download，Therefore, travel management companies cannot just maintain good customer relations with corporate travel departments，Opposite，Travel management companies must now directly engage individual employees and connect directly with 188bet app download。In order to win the favor of 188bet app download，Many travel management companies have begun to provide some additional services such as VIP channels，Wi-Fi etc.，Some even start to use big data technology，Analyze travelers’ previous consumption habits through data，Provide corresponding travel services based on passenger preferences。When conducting targeted marketing initiatives and activities，Travel companies are becoming more and more flexible。

Asian 188bet app download pay more attention to convenience，Passionate about leisure travel experience

Compared to the rest of the world，Asian 188bet app download of all ages，Which country or company type you are from，Convenience of business travel services is generally regarded as the primary consideration。When selecting a flight，Convenient itinerary arrangements and direct flights are always the most important factors for Asian 188bet app download。Similarly when booking a hotel，Those closely related to work，Providing convenient functional services for work such as high-speed Wi-Fi is the first choice。

Also，More than half of Asian 188bet app download (approximately 56%) regard business travel as a unique off-site travel experience for their job rather than an unwilling job requirement。Maybe the same tendency，Compared to 188bet app download from other parts of the world，Asian 188bet app download are more likely to combine business trips with leisure travel。For example，Survey data display，12% of 188bet app download in Asia are more likely to include weekends in their scheduled business trip，The proportion in Europe is only 7%。Also 48% of the respondents said they like to extend their business trips into leisure trips，Let’s take care of both，This ratio is in India，China and Indonesia are higher。

For travel companies，This trend allows them to provide 188bet app download with a complete consumption process to satisfy travelers' desire for convenience and leisure travel。However，The typical situation now is that business travel is still separated from booking to completion，188bet app download and corporate travel management throughout the trip，Having to face many travel product suppliers。Travel service providers must prioritize and mobilize all resources to provide convenience to 188bet app download，Efficient and timely itinerary service。

Asian 188bet app download vary greatly from country to country

Although the report presents broad trends across the region，But the report also makes the differences between the five sample countries more prominent。For example, Indian 188bet app download have demand for digital services，And be willing to pay out of pocket for these and additional services。Indonesian 188bet app download are also willing to pay for additional services，And psychological and emotional factors are very important to them，For example, use travel services that can highlight your dignity。Singapore 188bet app download crave comfort and luxury，But their consumption still tends to be conservative，I won’t enjoy it easily。Chinese 188bet app download pay special attention to service quality and ostentation，And in all sample countries，They value most the reviews of netizens in mobile applications。Last，188bet app download talking about Japan，Their characteristic is that business travel and leisure travel are well separated，The best at calculating everything。

Asian 188bet app download have very significant differences in consumer behavior and attitudes，Faced with this situation，It becomes very critical to provide customized and personalized services to satisfy them。Most travel service companies can now use big data to serve 188bet app download，From basic personalized information to flight seat preferences，From in-flight entertainment preferences to analysis of credit card usage behavior patterns, etc.。Big data applications can effectively promote the realization of advance sales，At the same time, the big data prediction function provides guests with the products and services they want。But organizational barriers such as data planning processes and information ownership need to be overcome to realize the full potential of data analytics。To achieve true customer centricity and obtain comprehensive behavioral information of a single customer requires collaboration and transparent communication among various business units of a business travel service enterprise。

Four typical types of Asian 188bet app download

Depending on different country and demographic factors，Asian 188bet app download can be divided into four groups according to their respective preferences and behavior patterns。1) Traditional type: This type of 188bet app download value convenience the most，Almost no other factors。2) Quality-seeking type: They are keen to find extraordinary travel experiences，Willing to enjoy additional services at your own expense，Whether it is for work, such as in-flight Wi-Fi service, or when facing the opportunity to relax and enjoy comfort, such as hotel SPA service，Their consumption is unambiguous!3) Budget-conscious type: The most important thing is economy, practicality and cost-effectiveness，I would rather spend more time than spend more money and save trouble。4) Points maximizers: These travelers only want points benefits，For example, they will plan how to use rewards from preferred travel service providers reasonably and effectively。

These typical groups are driven by their own unique preferences，Want to attract the attention of these four types of people，To arouse their interest, you need to provide differentiated and corresponding products and services。For example，Traditional 188bet app download require orderliness，Fast and efficient service to save time and eliminate unnecessary trouble。However，If you want to be favored by 188bet app download who pursue quality，Travel providers must offer branded dining options that meet their needs，and high-end service facilities to satisfy their desire for unique experiences。Cost-effective services are most attractive to budget-conscious 188bet app download，These services can be low cost operations and budget hotels，It can also be cost-effective services and equipment。In order to attract points-maximizing travelers，Some business travel service companies have established service networks and business partnerships that allow guests to earn points and rewards with different travel service providers。

188bet app download travel is impacted by the disruptive forces of leisure travel

Just like we feel in the leisure travel market，These three destructive forces are also beginning to impact the 188bet app download travel market。The first impact is when customers are eager for digital channels。Survey report data display，When searching and booking travel products，On average, online and mobile channels are 28% more popular than traditional offline channels，Usage of mobile channels in particular is still growing steadily，And the respondents showed a very strong desire to use mobile booking，Far beyond what they actually use。

Second，Low-cost 188bet app download travel operators are gaining greater 188bet app download travel market share。In terms of 188bet app download travel flight costs in Asia，They already occupy 29% of the market share，Has the highest proportion among all 188bet app download travel markets in the world。During the period 2012 to 2015，Asian 188bet app download travel spending with low-cost operators is growing at 11% annually，The growth rate in North America during the same period was only 6%。Report data display，41% of the respondents said they are willing or very willing to choose low-cost flights，It can be seen that the growth trend of the low-cost operation market will continue。The report also shows that the low-cost operating market differs significantly across countries，It depends on the different operators in each country，Service and comfort and guest’s consumption attitude。

The last point is in the accommodation market，Non-standard accommodation companies based on the sharing economy such as Airbnb and HomeAway,is emerging in the business travel market，Attention of customers。Although business travel managers believe that there are security risks，But the report shows，Asian 188bet app download still seem willing to choose this kind of accommodation service during their business trips。Among this interviewees，70% of people said they are familiar with sharing economy accommodation，And 40% of people said they would choose to stay in shared economy accommodation when traveling。In terms of crowds，Millennials (people born between 1981 and 1995) are 11% more likely to choose shared economy accommodation than non-millennials。Also，Respondents from China and Indonesia are more likely than 188bet app download from other countries to choose accommodation in the sharing economy。

Facing the impact of new forces，Old 188bet app download travel service companies should not shy away from adjusting their 188bet app download models。They should recognize and make full use of the huge advantages they already have，Leverage especially your understanding of customer travel preferences and established customer loyalty。Facing the impact of destructive forces，Old travel service providers should not blindly imitate the 188bet app download models of new players，I’m in trouble this time，Opposite，Understand how these new 188bet app download models take advantage of increasing consumer trends。Building partnerships with other established companies is another way to stand out，Compete and develop with emerging start-ups in your own industry。