Always thought，Future brand competition will test companies’ ability to build 188bet sports betting groups，Today we will talk about the nature of the 188bet sports betting economy，Financial interests and several strategies for building 188bet sports betting groups。

many years ago，The word 188bet sports betting usually only appears in the entertainment industry，Only big stars in the entertainment industry have countless die-hard fans。However，This year, the Internet circle has also set off a 188bet sports betting economy boom，For example, Xiaomi has rice noodles、Meizu has Meiyou、Huawei has pollen，There are endless fans of various names。

Luo Zhenyu, founder of Logical Thinking, said: Future brands without fans will die sooner or later。In the future, many companies will not have their own well-known brands，But you must have your own 188bet sports betting membership，Otherwise it will be difficult to cope with the increasingly fierce competition on the Internet。

Today we are going to talk to 188bet sports betting about three issues

1. What is the essence of the 188bet sports betting economy?

2. What are the economic benefits of the 188bet sports betting economy?

3. Several strategies for building 188bet sports betting groups.

What is the essence of 188bet sports betting economy

In fact, whether 188bet sports betting PC Internet or mobile Internet，People’s first need is to obtain information。We are in an era of information explosion，What is scarce is not information，It’s time and energy to find valuable information。

Before the rise of mobile Internet，People via PC and TV、One-way access to information such as newspapers and media，In the mobile Internet era, people can use Weibo、WeChat、Mobile APP for two-way communication anytime, anywhere，Information dissemination is more accurate and personalized，This provides a good tool for Internet companies to cultivate and accumulate their own 188bet sports betting users。

The essence of 188bet sports betting actually C2B economy (Customer-To-Business)，That is, supply on demand or production based on sales，The product has not yet been officially launched and has begun accepting user reservations，And the design of enterprise products is increasingly derived from the direct needs of users。Only companies that have gathered a large number of fans，Only through advance pre-sales can we timely assess market sales and arrange 188bet sports betting production more accurately to avoid the inventory backlog caused by blind production in the past，Thus greatly improving the production efficiency。

188bet sports betting economic model through Internet informationization，The company will control the entire process from product design、raw material procurement、Warehouse Logistics、Production and processing、The entire smile curve value chain from terminal retail to after-sales service in six major links，The entire process is highly informatized，Finally moving towards the C2B model of determining production based on sales，Companies will establish long-term feedback with consumers，It is no longer a one-time purchase and sale relationship。

The traditional economy follows the B2A2C (Business-To-Agent-To-Customer) production, supply and marketing model，Chain length、Low efficiency、High cost，leading to a disconnect between production and sales、Overcapacity。A product from the manufacturer to the provincial agent、The market agent goes to the terminal store and finally falls into the hands of consumers，Going through layers of agents，Not only does it cost a lot of labor and logistics costs，And it will cause poor communication between manufacturing companies and final consumers，188bet sports betting difficult to obtain timely usage feedback from consumers，There is no way to improve the user experience of the product

The economic benefits of the 188bet sports betting economy

It is a common sense in marketing: the cost of developing a new customer is 3-10 times that of retaining an old customer。Therefore，Accumulating 188bet sports betting members through the Internet at low cost has become a core competitiveness of future enterprises。

“ip” is the English abbreviation for intellectual property，Intellectual property rights refer to the exclusive rights enjoyed by rights holders over the results of their intellectual work。From 2012，188bet sports betting word appears frequently in the speeches of Internet tycoons。Why is 188bet sports betting happening？

This has to mention a term in consumer psychology—‘188bet sports betting’ consumption。

The concept of 188bet sports betting has two elements: one is to satisfy desires,The second is economic behavior。

Consumption with a sense of belonging，What it brings is the satisfaction of consumption desires，He is extremely absorbent，Consumption behavior that often allows users to pay far beyond the value of the product itself，But 188bet sports betting not easy to create a sense of belonging for users，A good brand can give users a strong sense of belonging，Like Apple、LV, these big names in the industry，But the promotion of these brands、Packaging，The costs are staggering，And often cannot be copied。

Through repeated research on the consumer psychology of belonging，Everyone discovered，A good IP，188bet sports betting also easy to give users a sense of belonging。

IP is like a star on the stage，He might be a game、a character、A song、A work or even a noun，They pass success in a certain field，Blooming with incomparable light，Attracted the attention of many fans，Through certain operating methods and precipitation，Finally, let users gain a 188bet sports betting，Then when this IP launches other ‘cross-border’ products，Users will buy regardless of anything。

For example, Xiaomi mobile phone is very popular，His Xiaomi box，Xiaomi power supply also became popular，Greatly boosted the consumption of fan users。This is what the big guys really care about，To know，Promote among fans，The promotion cost is extremely cost-effective，After all, users have developed a high psychological awareness of Xiaomi，The consumption effect of this 188bet sports betting also an irrational sense of belonging consumption，The value of the product will be magnified by the cost

Some strategies for starting a 188bet sports betting group

Scarcity of resources

The reason why 188bet sports betting them and not others，First of all, because the deductive ability resources they possess are scarce，This scarcity attracts fans，A little is valuable。

A. 188bet sports betting scarcity:The most common approach at first is 188bet sports betting scarcity，For example, Xiaomi’s thirsty marketing，Of course “hungry marketing” is now a thing of the past。

B. Scarcity of style:So companies that later used Internet thinking to build brands，Rudiaoye Beef Brisket，Huang Taiji and others are playing with the scarcity of style。A good waiter must learn to be a pirate，Selling pancakes must be fashionable and worthy of a Mercedes-Benz，This kind of style that can only be understood but cannot be expressed in words，The sound of Gao Fushuai echoing everywhere in my ears、Bai Fumei、The era when we were friends with the local tycoons played into the hands of a group of people，They like to share style to get satisfaction。But 188bet sports betting obvious that the real economy can be referenced、Measurable Products，Quality，See immediately after using it。Exaggerated statement，Products that highlight the concept，will gradually appear。

C. Scarcity of services:The last one，My aunt admires it very much，Scarce service。Haidilao and SF Express are two real 188bet sports betting economies，In Haidilao, you can have the spiritual pleasure brought by the waiter，They use the scarcity of services to improve the overall quality of catering products。Same as SF Express，Convenient ordering on WeChat，The speed of optimization under back-end big data，You only know how good it is after you use it，They are using real substantive products and services to win users，These two companies don’t bother throwing away concepts，Conference held，Showing around on the site should make it difficult for their users to go to others，Because others cannot provide it。I see many people never say I like Haidilao、SF Express、But to eat hot pot, go to Haidilao，If you need express delivery, call SF Express，Isn’t this just a 188bet sports betting?？

Sense of participation: According to what is said in "Sense of Participation"，People’s Views on Consumption，The first thing is to see if the function is good，Then look at the brand，The next step is to watch the experience，Now 188bet sports betting participatory consumption。That is, consumers have the greatest sense of identity with the products they participate in designing。

Very simple truth，If you use a good quality mobile phone，So when someone asks you about buying a mobile phone，Would you recommend 188bet sports betting；But there is a mobile phone in the design process，Adopted your opinion，Even if no one asks you about buying a mobile phone，You will take the initiative to recommend this phone to others。

The sense of participation allows fans to experience a 188bet sports betting and consumption，And become an avid salesman of the product。

188bet sports betting identity

Give fans privileges，Strengthen fans’ sense of brand identification。This is easy to understand，Product operation cannot be separated from activity operation，Perks surrounding fans，Many activities can be carried out，For example, giving gifts，For example, priority purchase，For example, inviting you to visit a company。For fans，These privileges can give fans good benefits，Strengthen fans’ sense of brand identification，188bet sports betting also an excellent recruitment advertisement for potential fans。