November 13, 2015，Zhihui Tourism offline event "Zhihui Private Party·Beijing Station" was successfully held at Beijing Jinglun Hotel。188bet best bookmaker event focuses on the topic of “How tourism O2O companies can survive the capital winter”，covers hotels and B&Bs、Outbound travel、Customized tour、Vertical segments of the tourism industry such as parent-child travel and tourism capital。Liu Zhaohui, founder and CEO of Zhihui Travel、Han Ze, Director of Zuoyu Capital、Chen Chi, founder and CEO of Xiaozhu Short-term Rental、Sun Weiwei, founder and CEO of Youbi Travel Network、Jia Jianqiang, founder and CEO of 6renyou.com, and Cao Litao, founder and CEO of Oumen Parent-Child Travel, were invited to attend 188bet best bookmaker event and made wonderful sharings respectively。

The exclusive private party will be held in major cities in China，The purpose is to build a communication bridge for tourism industry practitioners，Connecting projects for everyone、Expand resources、Provide a platform for establishing connections，Promote the deep integration of tourism O2O related industries through 188bet best bookmaker platform，Promoting tourism O2O upgrade。

The following is the first part of the private roundtable discussion organized by Zhihui 188bet best bookmaker based on the recording。

Keywords: tourism 188bet best bookmaker and demand.

Liu Zhaohui:Special thanks to everyone，The previous bosses talked a lot about 188bet best bookmaker，Told a lot of insights。Many of our audience came all the way，Shanghai、Shenzhen、Available in places further away from Xi’an，This is our first event and everyone is very supportive，Specially pleased，There are still many places where preparation is not enough, please include them，Please forgive me。Send some questionnaires after the meeting，We will give you feedback，Try to do better next time。Providing dry goods is our consistent style，The content is more in-depth，The value of paying attention to industry depth。Of course，Our previous guests spoke a lot of interesting things，There are fewer problems，The guest who spoke a little softer，We will ask more questions，To compensate everyone。

I have been listening carefully to the guest’s speech，Always remembering carefully。Includes previous pattern for several bits，We are at home and abroad、Vertical 188bet best bookmaker chain，Observation and understanding including O2O innovation。

Liu Zhaohui:Our first keyword is winter。The second keyword is "entry and exit"。Now there is an interesting contrast，Going abroad is very popular now，Very low in the frame。Our visitors include 188bet best bookmaker agencies、Technology Company、Hotel、Aviation。Very rich from the perspective of the industrial chain，Basic product。

Actually, I am writing about travel O2O，I have been thinking about 188bet best bookmaker for a long time，What exactly is O2O，What are tourism products？What do we want when traveling？What do we provide as a tourism operator？In fact, the simplest thing we can return to is the value itself。We found several founders today、What is the core value point that the CEO talks about？How to survive the cold winter？What is the value provided by A Foothold of Life?？

The third keyword is "supply and demand"，From any business perspective, 188bet best bookmaker is nothing more than a balance, a balance, and a rebalancing of supply and demand，Such a dynamic process and repeated adjustments，188bet best bookmaker may be a speculative question that we will continue to think about in the future。

The fourth keyword is "cross-border"，From Mr. Jia’s speech，We learned that the unit price of his products is very high，Between sixty thousand and one hundred thousand，Two families and three couples，Such a product is very low frequency，The annual volume is not as large as OTA，Problems faced in tourism, low frequency and weak demand，I receive entrepreneurs every day，There are many people communicating，Online and offline，includes visits，Meet，Everyone shudders when a word is mentioned，What should we do if there is weak low-frequency demand。Mr. Cao shared about the parent-child trip，Including some innovative practices。Mr. Sun will focus on the experience integration of some fragmented integration of large tourism consumer products in the future。To summarize a keyword called cross-border。We see 188bet best bookmaker from Xiaozhu’s short-term rental model，From real estate sharing to destination experience needs，Such a crossover，How to solve our traffic problem。If 188bet best bookmaker crosses the border，must be combined with high frequency，The one with relatively large traffic，The entrance is larger。

The last keyword is "vertical segmentation"，We looked at the stage，Including me，In addition, Zuoyu Capital is all doing business in vertical subdivisions，Zuoyu Capital is a boutique investment bank focusing on tourism and sports verticals，Mr. Cao focuses on parent-child travel，Mr. Sun focuses on overseas free travel，Mr. Jia focuses on high-end customized tours，Mr. Chen focuses on humane accommodation。Our discussion today will last about an hour，From the keyword "supply and demand"，Please come and chat，What are your shortcomings on both sides of supply and demand，What are your strengths，Able to solve the problem of contradiction between supply and demand，In fact, 188bet best bookmaker is a very essential thinking about the business model，I am also an entrepreneur myself，I have also thought deeply about many business models，I’ll leave this question to you first，I didn’t have any communication beforehand，These issues are temporary，Includes those generated during presence。Interact with the audience in a moment，Throw in the problems you have on site，Those who can accept challenges after years of accumulation，Everyone here is an executive，Our dry goods are reflected in this link，If you are not satisfied, just mention 188bet best bookmaker。What are our advantages and disadvantages in supply and demand？

Cao Li Tao: Actually, Mr. Jia and I can discuss this issue，We have known each other for a long time，We also have some in-depth interactions，The relationship between the two of us is supply and demand，In the beginning, we didn’t even make our own products，We actually have users，We need a lot of travel services，Mr. Jia provides some，Including a parent-child base in the suburbs of Beijing，A base like this is what we need。That’s 188bet best bookmakerI am a user，I understand the user，I know 188bet best bookmaker users want，188bet best bookmaker is the user missing，I need to cooperate with Mr. Jia。In our segmented fields, we still need the ability to integrate multiple resources。188bet best bookmaker did Mr. Jia say？

Jia Jianqiang:Once we talk about Internet+，There are supply and demand issues，When a company is positioning, 188bet best bookmaker always says whether 188bet best bookmaker is supply or demand，Is 188bet best bookmaker still the buyer’s business or the seller’s business。From the perspective of supply and demand issues in the tourism industry，188bet best bookmaker’s still a buyer’s market，Buyers’ demand is very strong。Why everyone is optimistic about the Chinese market，Because only 6% of people in China have passports，So there is a lot of room for growth in this market，As long as you have enough buyers，The supply can grow later，The demand can be solved。The nature of the supply market is to make goods，Some goods are scarce，When grasping the entrance of goods，188bet best bookmaker will have long-term value，So everyone’s starting point is different。For 6 people traveling，We emphasize the buyer’s market，Now is the era of escalating demands，There must be a good service method at this time。As long as your demand is large enough，Service is good enough。Even if you don’t make money now，But you can make money one day。So very early on，An investor once said something to me，sayA 188bet best bookmaker service industry，What is the greatest competitiveness in the future？Two points are the most important，The first thing is scale，One is branding。If your scale is enough，Then you have the ability to gamble on back-end resources，No one wants to look at the money and let him run away。Just like our suppliers in Europe，Our European supplier said that 6-person tours are now my very important customers，So I will give you priority to match your team with what kind of resources，Because that number was measured。The second is branding，When the public is willing to pay for your services and brand，Maybe your value will be withdrawn。So in 188bet best bookmaker we emphasize the buyer’s market。We can add up our customers together，Go and game the resources behind and all the service systems behind。

Liu Zhaohui: In fact, Mr. Jia said that there is only one SKU for the 6-person tour，We know that e-commerce emphasizes SKU，Your sku volume determines your long tail，Determine the marginal cost and scale possibilities of the business model。After Mr. Jia finished answering, he asked Mr. Cao。You supply and demand each other，How to solve 188bet best bookmaker problem from a parent-child perspective？There is a problem here，Which came first, the chicken or the egg，How to scale？

Cao Litao:In fact, there are many articles on parent-child travel on the Internet，The family trip everyone is talking about。Currently，Everyone has not yet perfected user service，Able to provide services that meet user needs。From 188bet best bookmaker link，We also spent more than half a year，Because I haven’t seen Mr. Jia for a long time，He said you did 188bet best bookmaker。But we found，I wanted to be a platform at first，We aggregate various travel products and parent-child travel products，We only make one user entrance。I later found out something was wrong，Everyone sells dog meat to others，So weIntegrate resources from the user’s perspective，Creating a new parent-child 188bet best bookmaker product to meet the basic needs of users。When doing parent-child 188bet best bookmaker, you must provide the best service，Generate good reputation。The layout including some of our global content is also the same，These layouts are also forced，188bet best bookmaker is necessary to provide good service，If you don’t do 188bet best bookmaker well, you will die immediately，No way。The transaction volume of parent-child travel in China last year was approximately 11.4 billion，What role we play in this market depends on what kind of services we provide。

Liu Zhaohui:In fact, if the service is used as an entrance，Since 188bet best bookmaker is vertical，Family-child tours are a small subdivision among the many surrounding tours。Let’s look at two entrances，Like a weekend trip、Where to go on weekends、Maitao parent-child tour, etc.。There are also some large OTAs that are also focusing on peripheral travel，For example, Ctrip、Tongcheng、Mama Donkey, etc.，So when we are doing market segmentation，Is facing the challenge of bipolar entrance，I wonder if this question can be answered。

Cao Li Tao: My strengths lie in moreResearch 188bet best bookmaker，Relatively few resources in the tourism industry。Let’s see where we can go during the weekend for surrounding tours，Not sure about its data，Activity may not be very high，We look，Peripheral travel is a kind of thing without any big threshold，Except group purchase hotels、Except hot spring products，Attractions、Not many people buy tickets in a group，Generally few people are willing to buy 188bet best bookmaker，Generally, this ticket costs 80 yuan，As long as you stay at our farmhouse，I’ll get you a ticket for 20 yuan。Also communicated with some capital，How to play around the area，Everyone has also thought about 188bet best bookmaker，Can book the farmhouse，Order、Book a room，188bet best bookmaker would be very good to make this area a standardized market。

The 188bet best bookmaker thematic services.My last communication with the ground manager in Sanya，What they do is quite interesting，Similar to a reality show，The theme is blind date。I think 188bet best bookmaker would be great to do a peripheral tour with that theme。For example, where to go on the weekend，188bet best bookmaker is a topic in itself，I will definitely not go out alone，That must be a team going out，The team must have three characteristics when going out。One is to go out as a company，The second type is traveling by single men and women，The third type is family travel，Family travel is a core destination，We are going to that place，Just go there and buy 188bet best bookmaker，Family won’t have much value for money，They need comfort、Safety。Single men and women have different purposes and needs，We are dating，Or 188bet best bookmaker can be made friends，The nature of the company is also different。I can make these statements on this topic。

Liu Zhaohui:Understand。Mr. Cao mentioned something very important，For parent-child travel or surrounding travel，Many users make reservations after arriving at their destination，What you see is what you get，How to establish a supply chain between supply and demand，Leave 188bet best bookmaker question to Han Ze，Han Ze thinks first。After talking about domestic travel，Let’s talk about outbound travel。We see that outbound travel companies are also facing great challenges，Including Haiwan、我interest、Youyouyou，There are still many outbound travel companies that focus on content and are facing the problem of fragmentation and integration，Mr. Sun, you have experience as a wholesaler，On the accumulation of business and resources，188bet best bookmaker is your advantage，I want to hear the disadvantages。

Sun Weiwei: You have been talking about 188bet best bookmaker and demand，Maybe the main business I do is biased towards the 188bet best bookmaker side，The one who sells goods。My biggest disadvantage isHow to be better 188bet best bookmaker Internet environment、Faster development。I lack the marketing and operation talents in the industry，188bet best bookmaker may be one of my shortcomings，There are talents in 188bet best bookmaker field here，I think we can have a positive interaction after the meeting。

Liu Zhaohui:In fact, Mr. Sun’s advantage lies in overseas outbound 188bet best bookmaker resources, thenThe common issue faced by outbound travelers now is，Switching 188bet best bookmaker low gross profit to high gross profit。Our original machine + wine model was very low profit。If you switch to high-profit eating, drinking and having fun，Catering、Local entertainment，188bet best bookmaker is a high profit margin，But very fragmented。There are two ways to integrate，One is the accumulation of resources over a long period of time，There is also GDS integration of destination resources，Or PMS+GDS as we understand 188bet best bookmaker，188bet best bookmaker is a Saas system。Mr. Chen is building a platform，This kind of non-standardized accommodation platform，In fact, we have given a lot of thought to the supply aspect，Many people don’t quite understand Xiaozhu’s pattern，Simply understood as a copy of Airbnb，But after our in-depth communication, we found out，Not just copying，188bet best bookmaker is a non-standardized accommodation platform with Chinese characteristics。

Chen Chi:From the beginning of the sharing economy，Whether Airbnb starts in the US market，Xiaozhu short-term rental starts from the Chinese market，Supply and demand start from scratch in a sense。In terms of demand，There is always a demand for accommodation，The scene has always existed whether 188bet best bookmaker is tourism or business。Previous completions were all done in other accommodation forms，For example, a hotel，Traditional short-term rental B&B。But the real user lives in a stranger’s house，Didn’t exist before。No foundation for word-of-mouth，No basis for experience，There is no brand foundation。In addition, from the supply side，Almost no one rents out their home by the day to someone they never know，This mode does not exist offline，Does not exist online。But after Airbnb and Xiaozhu Short-term Rental created this model，This kind of supply and demand is starting to become possible。From the perspective of supply and demand at the beginning，Distrusted and ridiculed at first。From an idle room to a supplier，The landlord has a huge psychological barrier，Obstacles with huge social credit background，In fact, when the landlord rents out B&Bs on a daily basis，There is a threshold in terms of operation，For example, who will be the receptionist，Who will do the cleaning，Who will do the insurance，Who will solve the problem of smart door locks，These are not found in the original industry。Online users choose a stranger，188bet best bookmaker is also a special decision-making model，This requires a special ecology。188bet best bookmaker’s actually quite complicated，From information quality diversity，PR from outside、Others’ experiences、Word of mouth，The entire online booking process and the establishment of the credit system，Make 188bet best bookmaker safe、Don’t worry、Make some decisions quickly，Even some decisions are quite heavy。For example, if you book a standard hotel online，Probably about 100-200 yuan a day，But the decision-making on the Xiaozhu short-term rental line is very important，Some orders are also relatively high，Need to pay 20,000-30,000 online，The cost of trial and error is quite high，So 188bet best bookmaker is built from scratch from supply to service chain to user decision-making model。Of course we are lucky，188bet best bookmaker’s because Airbnb has already taken a road ahead of us，188bet best bookmaker has opened the skylight in terms of financing。In our early days, even though people had a lot of doubts about our model，We still get the money to do some experiments，But 188bet best bookmaker is still very difficult for us。The beginning of piggy mode，Similar to Airbnb on the supply side，188bet best bookmaker cannot get some existing supply from offline and move 188bet best bookmaker online。So we started from scratch in the early days，Basically some special paths，Relying on some special relationships to spread。In the early days, our landlord was basically our friend，Our people，Relatives around you，There are also some users who have tried out Airbnb with overseas travel experience，But the quantity is very small。

Early seed landlords are very valuable for Xiaozhu short-term rentals，Now Xiaozhu short-term rental has a landlord worth 20,000 yuan，Fifty thousand houses，All spread from early landlords。188bet best bookmaker is a special industry，188bet best bookmaker innovation is subversive and the traditional supply of society，Traditional social cognition is basically incompatible，No way，Can only be spread along some seed users。

In addition, we have a relatively big experience in experience，Since there are many missing areas in the supply chain，We need to provide users with a more advantageous place in the sharing economy，That is lower costs and more diverse accommodation elements，There are also social experiences in 188bet best bookmaker。So we didn’t treat 188bet best bookmaker as a platform business in the early days，We have made the user experience more in-depth。Start with information，For example, photos，We will use a photographer’s management system to do on-site shooting，And the cost and standard process of shooting are still relatively complicated，I hope to be very different from traditional classified information。Also，For example, information cost，Landlord’s title、Description，We all need to intervene at an early stage，Help the landlord do some editing。In addition, we are going deeper in the experience project，The landlord we acquired in the early days，Our landlord is very valuable，The desired characteristics and the so-called accommodation experience，We conducted very in-depth intervention in the early days，For example, we help the landlord with some soft furnishing services，When there is no scene and no traffic，How to get traffic and users。When there is no supply and experience in other scenes，In fact, the repurchase rate is not particularly high，188bet best bookmaker was especially painful in the early days。So what I want to talk about is，Although 188bet best bookmaker is an era of scenes and categories，ButIn every vertical field，188bet best bookmaker can also bypass some existing information and existing services to build your own innovative business，But on the other hand, 188bet best bookmaker have to pay a lot of time and cost。You need skills that the Internet did not have in the past ten years，Han Ze also talked about 188bet best bookmaker just now，Need some expertise，Even some experts may not be able to solve some new problems，This is some of the pain we face。So，Starting a business is really a deep trap，Haha。

Mr. Chen is no longer afraid of the cold，USD 60 million in financing in July 188bet best bookmaker year，In fact, Xiaozhu’s short-term rental model is not easy，But I am very optimistic about the sharing economy，Because we face many challenges in China，Building a traditional standardized brand，And the entire ecosystem，There is a deeper discussion。We came down in the whole round，188bet best bookmaker question，Han Ze will give a review，Then 188bet best bookmaker problem will be over。

Han Ze:Cannot comment on 188bet best bookmaker。I just communicated with Liu Zhaohui，I will briefly talk about the supply and demand of Zuoyu Capital in one minute，In fact, we are a boutique investment bank deeply involved in tourism and sports。We do three things:The first thing is a financing consultant，Help 188bet best bookmaker startup companies with financing and mergers and acquisitions；Second，Our Private Equity Investments，We manage a fund of 200 million yuan and focus on 188bet best bookmaker early-stage projects；The third thing，Let’s do a study，Called "Zuo Yu Research"，You can search "Zuoyu Capital" on WeChat。We push a professional article every Wednesday，Already pushed twice，The first phase is the TMC field，The first phase is in the MICE field。Mainly providing consultation to the primary market，Also help entrepreneurs complete financing，188bet best bookmaker is our entire supply and demand relationship。I just mentioned supply and demand in our segmented fields，What the bosses just said was very good，My supply and demand for subdivisions，There are two opinions:First point of view，Some of our niche areas，Our users have been divided into tiers once，We are within a certain range。But I think 188bet best bookmaker is still necessary to go deeper into layering，We are users who like family 188bet best bookmaker，How old are our children。If my child is very small，I really care about the facilities and environment of family 188bet best bookmaker，If you are older，That doesn’t matter，Sign up for a surrounding tour and leave，So I think on the matter of user stratification，We still have to do something in the market segment。The 188bet best bookmaker the preamble of information.As for the entire supply chain，From the supply side，From the seller’s perspective，The dimensions we consider are simply too pitiful、Too limited，We only have some information such as price and departure date，We have no scene at all，As an entrepreneur in a vertical segment，What we do is actually a scenario-based business，We need scenario-based dimensions for product architecture，I know under what circumstances I choose to customize the tour、Choose non-standard accommodation、Choose products for parent-child travel，I think 188bet best bookmaker is a question that we need to think about。

Liu Zhaohui:Han Ze said 188bet best bookmaker very well，Han Ze gave an in-depth guidance on the scene，How to subdivide deeper。