188bet is the abbreviation of Property Management System，literally translated as property management system，or hotel management system、Hotel front desk reservation system。188bet is a computer-based tool，Integrated human-computer system for hotel information management and processing，Generally provides a complete set of hotel management software and hotel management solutions，Includes front desk management (reservations、Reception、Cashier、Night trial、Guest Room、Keshi、Member、Catering、Entertainment, etc.)、Backend management (finance、Logistics、Personnel、Maintenance、Broadband, etc.) and interface management (internal interface and external interface), etc.。

As the core of hotel informatization and intelligence，188bet controls guest check-in、Room Inventory Maintenance、Hotel core data such as financial accounting and housekeeping services，Hotel、OTA、BAT、Meituan and other related businesses need to be supported by the API interface of the 188bet system。In big data、The era of mobile Internet，Hotel 188bet is an important link in the direct connection between OTA and hotels，Often overlooked，Its fundamental and key role as a hotel informatization and even tourism O2O development has not yet been fully recognized，For example, the new O2O model in the accommodation industry and the fragmented integration and management of leisure and vacation product resources，Its basic logic and technical foundation have many similarities with 188bet，Zuoyu Capital believes that it is necessary to systematically sort out the 188bet，To help the industry more systematically understand the deep logic and development context of tourism O2O。

With Ctrip、Elong、Qunar integration，The distribution pattern in the hotel and air ticket field is basically determined，And before that，The competition between OTAs is by no means as simple as the superficial price war and the competitive relationship between OTAs and hotels，The layout and competition of each company for 188bet is the key factor。Since 2014，Foreign online travel giant Priceline、Oracle has acquired 188bet company HotelNinjas、Micros，domestic Ctrip、Elong、Qunar、Alibaba has also had fierce battles in the 188bet field，After the merger of giants in niche fields，Competition among large platforms will become more intense，188bet is one of the essential software for hotel management，Is the only entrance to hotel sales that is completely informatized (directly connected)，Determines the hotel’s informatization level，It is also one of the important indicators for hotel star rating in my country，Therefore, it is a battleground for military strategists。 For China’s tourism O2O to enter the next stage with the theme of leisure and vacation，188bet、GDS and destination fragmented resource integration tools are key factors in increasing the O2O penetration rate of China’s tourism。

The current penetration rate of online tourism in China is generally low，This is the key factor restricting the development of tourism O2O。According to Phocuswright statistics，The overall penetration rate in the Asia-Pacific region has reached 29%，The United States reaches 45%，EU countries reach 47%。According to data from China Tourism Academy，Online travel transaction volume will exceed 400 billion yuan in 2015，Accounting for about 10% of the overall tourism transaction volume。In comparison，There is huge room for improvement in China’s online tourism development。

There are many reasons for the low online penetration rate of hotels:

①The 188bet itself has a low level of informatization.188bet is the hotel front desk system，Is the foundation and important component of hotel informatization，is the carrier and collector of hotel data，It is hotel informatization、The core of intelligence。Because it controls the room status、Guest Information、Core data such as room booking and finance，Any other smart devices and distribution channels that need to interact with hotel guests，Both require interface support from the 188bet system。In other words, if the hotel wants to implement informatization，The level of 188bet determines the level of informatization of the hotel，The current overall 188bet level in China is still low。

②Many domestic brand 188bet manufacturers are doing their own thing，Mutually incompatible，Closed to external systems。There are currently as many as 500,000 accommodation units in China，There are hundreds of 188bet (or hotel management software) types，The technical strength of 188bet manufacturers varies，Interface standards are complex and diverse，Different versions are incompatible with each other，Most 188bet are C/S technology architecture (client/server structure，i.e. local client software) and is closed，Lack of open interface to external Internet。

③The high usage price hinders the popularity of 188bet.The traditional 188bet charging model is software purchase fee + maintenance fee，A 188bet with good quality and guaranteed after-sales service is expensive，It costs millions of yuan to connect a high-star hotel to a 188bet，A three-star hotel costs more than 100,000 yuan，Even a budget hotel，Access to a good 188bet，A store also costs about tens of thousands of yuan。High cost of purchase and subsequent maintenance and upgrades，Coupled with the increasingly fierce competition in the hotel industry and the impact of the downward economic situation，At present, most hotels, especially independent small and medium-sized hotels and inns, are under great operating pressure。According to the survey report released by the National Tourism Administration，The average occupancy rate of Q1-star hotels in 2015 was less than 50%，Plus OTA’s squeeze on hotel profit margins，Increased labor costs and other factors，The hotel is under great operating pressure，Cannot afford the high cost of 188bet or subsequent maintenance costs，You can only choose cheap 188bet as business support，The information processing capabilities of this type of 188bet system are limited，Unable to keep up with the ever-changing development of online travel。

④The level of informatization of the tourism industry chain is low.Online travel accounts for less than 10% of China’s online travel market，Most travel transactions still occur “offline”，The level of informatization in the entire industry chain is not high，The hotel’s downstream partner—hotel wholesaler、Most travel agencies and other organizations lack software、Network Technology，Both parties still rely on telephone calls for transactions、Fax、Mail、QQ and other means，The popularity of 188bet is restricted by the industry environment。

Hotel 188bet is a key link to improve the online rate of online tourism in my country，Can largely solve the pain point of low penetration rate of online tourism，What is the overall development situation of 188bet at home and abroad？

1. The development iteration process of 188bet

The current application and development of domestic 188bet has gone through three stages: from the high-star hotel market to small and medium-sized and chain hotels to small B&Bs。

(1) From overseas high-star 188bet market to domestic high-star 188bet

High-star hotels originated in European and American capitalist countries，Has hundreds of years of history，But the putting into use of hotel 188bet system has only happened in the past fifty years，The world’s first 188bet system was developed by the American ECI Computer Company，In 1970, the world's first ECI hotel computer management system was installed at the Sheraton Hotel in Hawaii, USA，188bet has greatly improved hotel management efficiency，quickly popularized and became standard in high-star hotels。Subsequently, various high-star hotels began to use the 188bet system，Popular in the global hotel industry。But due to the lack of compatibility of products from various 188bet suppliers，Hotels usually choose a certain 188bet system and generally do not change it easily，The expansion of high-star hotels is slow、Limited quantity，So for 188bet suppliers who come in later，The existing market is difficult to expand。

The development history of domestic high-star hotels is short，Driven by foreign investment and joint venture hotels，It really started slowly after the reform and opening up，But it has developed rapidly in the past 20 years，Nowadays, domestic high-star hotel brands are mainly foreign brands，Local high-star hotels lack the influence and management capabilities of international hotel brands，Therefore, the domestic high-star hotel 188bet market is still dominated by foreign brands，For example, the American Hotel Information Systems Co., Ltd. was established in 1997，HIS for short，Fidelio Software GmbH in Germany founded in 1987，And OPERA from MICROS Corporation of the United States。Domestic high-star hotel 188bet manufacturers mainly include ChinaSoft, which was established in 1995、Westsoft founded in 1993，As well as Maxima, founded in 1992, and Shiji Hotel Management Software, founded in 1998。

Visible，High-star hotel 188bet market is stable，Mostly dominated by established 188bet suppliers，And it has formed a huge brand inertia。In technology，Mainly based on C/S architecture mode，This is closely related to the development level of software technology and network technology，High safety and reliability，But the initial fixed cost investment is large，Difficulty in upgrading，Complicated operation，High maintenance cost，Not suitable for low stars、For use in single and other small and medium-sized hotels。

(2)Popularization of 188bet in small and medium-sized hotels and hotel chain groups

Considering the cost of 188bet use, training and operation complexity, etc.，In addition to the 188bet system independently developed by large hotel groups，There are not many 188bet systems suitable for small and medium-sized and hotel chain groups，This 188bet mainly includes Golden Swan, which was established in 2003 and focuses on third- to sixth-tier cities，Luopan Hotel Management Software established in 2006，Zhuzhe, which specializes in chain hotel management, was founded in 2008, as well as Luyun, which was founded in 2010, and Bieyanghong, which was founded in 2013。

This type of 188bet belongs to the 188bet suppliers that emerged during the mature period of Internet development，So the interaction mode is mostly based on B/S architecture mode，The biggest advantage of B/S is that the client is maintenance-free，Suitable for large user base，Or customer needs change over time (the cost of using a simple 188bet to maintain is relatively low)；In addition, the B/S is built on the WAN, Does not have to be a specialized network hardware environment,For example, phone and Internet access, Rent equipment to meet network requirements，Thus reducing fixed cost investment。 Manage your own information，Leverage the advantages of the Internet，Has a stronger adaptability range than C/S, Generally, as long as you have an operating system and a browser。

(3) Emerging small B&B market

With big data、The rise of cloud computing technology and the gradual heating up of the non-standard accommodation market，The rise of destination tourism，B&Bs that can directly reach tourists are given greater room for imagination，Many small free B&B and inn 188bet software also appeared on the market。Because it is used for small B&Bs，This type of 188bet has relatively few functions，The operation is relatively simple，Very popular in small inns。The relatively mature PMSs currently on the market that focus on the non-standard accommodation field mainly include Tomato Lai Lai and Yun Shopkeeper, which were established in 2013，The Inn Pass launched by Ctrip and Chinasoft Haotai in July 2014，Room Butler launched by Zhuzhe in May 2014，Launched by Qunar in December 2014，In July 2013, Green Mango launched the Green Mango Room Manager and the innovative 188bet Tianxia Room Warehouse。

The biggest feature of this type of 188bet is that it is free to use，Merchant can easily manage on the platform、Publish your own property information，Even implemented directly with major OTAs、Reservation Center、Direct connection to travel management company，Achieving informatization，Greatly facilitates daily operation and management。

(4) Iteration process of 188bet distribution channels

2. 188bet market structure at home and abroad

(1) Foreign giants acquire 188bet layout

(2) Four major series of domestic 188bet market: Ctrip series、Alibaba、Traditional Department、New and cutting-edge series

(3) Domestic 188bet M&A integration and financing history

3. Current status and problems of domestic 188bet market

1. Competition and cooperation between hotels, OTAs and 188bet

The current 188bet products in the industry are mainly divided into independent third-party 188bet, 188bet with OTA background and 188bet independently developed by hotels，This pattern also reflects the intricate competition and cooperation relationship between the three。

First，There is a competitive relationship between hotels and OTAs，Under the current situation that the hotel’s direct sales capability is not yet strong，In addition to direct sales, hotels also need third-party distribution channels such as OTAs, But at the same time, in order to avoid losing control，Do not want to become dependent on external channels，In the current business environment，Hotels will pay more attention to the confidentiality requirements and security of sensitive data，Do not want to use 188bet products controlled by OTA；I also don’t want to use direct connection tools with OTA background。But it is worth noting，These concerns mostly come from high-star hotels，But mid- to low-end hotels are happy to accept a free 188bet， The more representative ones are hotels with three stars and below，This group does not care too much about the impact of the 188bet they use being controlled by OTA，On the contrary, due to its convenience and strong distribution channel temptation，Low-star hotels are more accepting。

Second，The 188bet market has undergone consolidation in recent years，The market structure has initially formed into the Ctrip system，Alibaba，Independent Department。There is also a complicated relationship between OTA and 188bet manufacturers。OTA is unwilling to allow 188bet vendors that are not under its control to occupy an excessively high share of the direct connection market，It prefers to connect directly with hotels through 188bet vendors controlled by itself。For independent 188bet vendors，Large OTAs do not want to see independent 188bet develop and grow in direct connection business，Resisting to interface with these independent 188bet。

Third，Inns in the hotel market、Independent hotel、B&Bs face a real choice: which 188bet product to use？If the hotel uses a 188bet product with OTA background，Easily conflicts with other channels，Because no OTA is willing to connect directly through a 188bet controlled by competitors。So B&B、Inn、Independent hotels are more willing to choose independent third-party 188bet products，But at the same time, it faces pressure from OTAs with 188bet systems。

2、Improve 188bet distribution efficiency，Breaking barriers to achieve direct connection is the key

Traditional OTAs generally use strong E-booking platforms and reserved room systems，To maintain 188bet inventory and order delivery。This way，Not a big problem for high-star hotels，Because there is a dedicated person to handle it，The room is less likely to be full。With 188bet distribution to small and medium-sized hotels、Inn direction development，188bet’s inventory、Price、Order Management、Problems such as real-time confirmation will become obstacles to the further development of OTA。

In the context of the popularity of mobile Internet and O2O becoming an industry trend，188bet will play a broader role in the tourism distribution industry chain，188bet controls the switch of hotel channels。188bet is hotel informatization、The core of intelligence，Because it controls the room status、Guest information and other core data，Any other device that needs to interact with hotel guests，Both require interface support from the 188bet system，Now E-booking can only solve reservation problems，After the consumer arrives at the store，It has no contact points with consumers。

In the future, the 188bet system will no longer be a closed system limited to internal hotel management，But an open system。But 188bet wants to realize its huge imaginative business prospects，There is a basic premise: hotels must be popularized on a large scale to directly connect to OTAs through 188bet。Because only direct connection is possible，188bet can exert its distribution channel function。However，Because 188bet manufacturers set up barriers to each other，The direct connection interface is not open to the outside world；The interests of OTA and 188bet manufacturers are intertwined，The relationship is complicated，Artificial barriers have caused the current slow progress of direct hotel connections in China。

3、188bet manufacturers need to expand distribution，Meeting merchants’ marketing needs is the most important

With high-end 188bet investment、The cooling of budget 188bet investment，Non-standard accommodation formats such as mid-range hotels and B&Bs have developed greatly，For example, Uber and Xiaozhu Short-term Rental, which are based on the sharing economy and have been popular with capital this year、Non-standard accommodation booking platforms focusing on Taiwanese homestays for vacationers are developing rapidly。

Traditional 188bet system closed，The numerous systems are seriously fragmented，Focus on basic functions such as daily front desk management and bill verification management；Not only technically complex, but the operation is complicated，And the cost of use is high，With the development of mid- to low-end hotels and non-standard accommodation markets，For these merchants，The biggest motivation for using 188bet comes from using the 188bet system，Can realize external distribution，Bring order。As for the daily information management needs of 188bet, it comes second，Video CEO Lu Jianbiao’s view is that it is crucial to increase the activity of merchants using 188bet，This requires continuous expansion of the number of channel connections，Strengthen channel management，Meet the distribution needs of merchants。

1. Hotel 188bet under the influence of mobile Internet

With mobile Internet、The in-depth development of big data and cloud computing in various industries，Mobile、Socialization、Digitalization is profoundly reshaping the marketing model of all industries，Mobile consumption and mobile marketing have become the future development trend，As the basis of hotel informatization，Traditional hotel 188bet is no longer limited to being a hotel’s front desk management system，In addition to the front desk reception、Room status management and report statistics function，188bet has begun to evolve rapidly in the past three years，Guest room cloud management、SaaS platform model、PaaS platform model is becoming a new application model of 188bet，Diversified channel distribution、Multi-channel marketing tools such as WeChat、Weibo、Mobile APP, etc.，Member Sharing、Central Reservation Management System，Go to the front desk for self-service hotel services such as WeChat Alipay scan payment、Automatic check-in and other functions are becoming important integrated business modules of 188bet。In the future, hotel 188bet will take on most of the daily management work of the hotel，Become an important collaboration platform for hotel management。

Hotel booking is the most profitable business in the tourism market after air tickets，Competing in the field of hotel accommodation，Blocked hotel resources are an important strategic target for tourism enterprises to compete，The current competition in the online tourism field is ultimately the competition for upstream tourism resources，Whoever controls more upstream resources will be the king of the market。Based on the above considerations，Under the influence of “Internet+”，Domestic tourism industry business model innovation continues，At the same time, domestic tourism market consumption is entering an explosive period，Competition among tourism companies is becoming increasingly fierce，Since 2013, there have been price wars in the domestic online travel field，Continuous cases of mergers, acquisitions and integration，Reflected in the hotel field, various tourism companies have blocked their space layout in terms of hotel 188bet。

2、Based on the above market phenomenon, Zuoyu Capital believes，The future development of hotel 188bet will have the following trends:

Trend 1: Server cloudization, integration, and platformization

188bet、CRM、CRS、CCM、RMS、CMS、Switch、BI merges into one to form the same platform。Build an ecosystem around the hotel，Core code module、API、SDK integration and packaging to form PaaS cloud service，Provide hotel customers with an intermediate platform for customized research and development；Quickly realize channel docking (docking platform、Peer Cooperation、Connect with OTA、Private room provider、Agent operation)；Cross-border product portfolio (scenic spots、Car、Catering)。

Trend 2: Client mobility、Intelligent、Cross-screen、Simplification

Mobile phone (WeChat、Alipay、APP)、Smart wear (bracelet、apple watch)、Self-service terminal (self-service check-in、Face recognition)、Interactive TV and other connected users，Reducing manual labor for 188bet employees，Reduce employee requirements for system operation skills，Free manpower。

Trend 3: Open management and multi-role management

Used by multiple roles such as employees, owners, customers, partners, etc.

Trend 4: 188bet interface opening、Standardization，Low-price or free high-quality 188bet accelerates popularization

The market calls for focus、A company with development and service capabilities to improve the management level of small and medium-sized hotels、Reduce IT costs and even help small and medium-sized hotels solve sales pressure，Unleash greater productivity in the hotel industry，The phenomenon of bad money driving out good money in the 188bet market will be gradually reversed。

Trend 5: Accelerating popularity of 188bet in non-standard accommodation market

As the domestic non-standard accommodation market such as B&Bs and inns heats up，Growth in online bookings，Promotes the accelerated popularization of 188bet in the non-standard accommodation field。Non-standard accommodation、Markets such as homestays are considered important scenarios for consuming fragmented tourism products in destinations，However, 188bet still has a long way to go if it hopes to become the entry point for destination fragmented product reservations。

＊Part of the data in this article comes from 188bet State、Global Travel News、Zhifa Travel、188bet Home、Media.com and other media and some industry professionals，In no particular order，Cannot list them all，Thanks here as well。The financing, mergers and acquisitions and other information in the article are compiled by Zuoyu Research based on public information，Not verified，No endorsement。