2015 is a disruptive year for China’s traditional 188bet mobile industry，Short-term rental、Non-standard accommodation forms represented by B&Bs are booming，But the 188bet mobile industry at the center of the industry is walking on thin ice，Everyone is trying to improve their performance。So how can budget 188bet mobile, trapped in the curse of “meager profits”, reverse their decline?

From the golden age to the “end of the road”, budget 188bet mobile are actively seeking changes

Since 2003，Budget hotels that meet the core needs of customers are gaining momentum，Open all over the north and south of China。According to statistical data report，The number of hotels increased from 23 in 2000 to 15 in 2014,439;Number of rooms increased from 3 in 2000,239 rooms increased to 1,525,471 rooms。As of January 2015，The total number of limited service hotels in my country has reached 16,375，936 mid-range hotels，15439 budget hotels，A total of 3648 more stores than last year，The total number of rooms is 1525471，An increase of 289638 compared to the same period last year，Growth of 23.44%。At the same time, it also created China’s five major 188bet mobile chain groups——Home Inns Group、Jin Jiang International 188bet mobile Group、Huazhu 188bet mobile Group、Plateno Group and GreenTree Inn 188bet mobile Group。They have become the main force in China’s local 188bet mobile chains。

With cost、Advantages such as price and customer source，From 2000 to 2009，The CAGR (compound annual growth rate) of the number of budget 188bet mobile reached 76.2%，The CAGR of the number of guest rooms reaches 71.4%，It can be said to be the golden decade。But today’s budget 188bet mobile can be described as “the end of the road”。According to data survey report，Since 2010，The growth rate of budget hotels is slowing down，And gradually formed an oligopoly pattern。Home Inn、7 Days 188bet mobile、Hanting 188bet mobile and Jinjiang Inn have higher market shares。The market share of the top ten budget 188bet mobile brands reached 67 in 2014.7%。2012 to 2014，Economy hotels experience RevPAR decline due to declining occupancy rates，Enter the meager profit stage directly。

Under the dual pressure of rent and labor costs，Budget 188bet mobile enters self-rescue procedure。Huazhu，Home Inn、Plateno and Jinjiang are undergoing brand upgrades，Increase the proportion of franchise stores，Adopt light asset operating model，Reduce cost pressure。Industry insiders say that the mid-range 188bet mobile market will become a life-saving straw for budget hotels，So does this mean that everyone gives up on the economic market?Not really。Some brands have continued to dig deep into the budget 188bet mobile market，Perform brand segmentation，Looking for new profit points。

New products derived from personalized needs

Now that the post-85s and even the post-90s generations have become the main consumer in the market，Price is no longer the only criterion for consumers to choose a 188bet mobile，Everyone is starting to consider more personalized check-in experience，And super cost-effective，Started to pursue a sense of quality。To this，Hotels also change in due course。For today’s personalized needs，Everyone is making a fuss about market segments，The main room price of the "Hi Inn 188bet mobile" launched by Huazhu is 100-150 yuan/room (much lower than Hanting); Plateno’s 7 Days Inn has been optimized and upgraded to 7 Days Premium,To meet the needs of urban mass consumers who value quality and comfort。In addition, Plateno also launched new brands such as IU 188bet mobile, an Internet-based light boutique 188bet mobile, and Pai 188bet mobile, which advocates light-standard franchises。

Coincidentally，Recently，Jinjiang Metropolo Company has also reorganized and subdivided the Jinjiang Inn brand，Introducing the upgraded version of Jinjiang Inn - "Jinjiang Inn Premium"，Positioned as mid-range business crowd，People who desire to enjoy higher quality but cost-effective life and comfortable experience;Jinjiang Star Standard Edition——"Jinjiang Star"，Positioned as urban white-collar business people;And positioned as a desire to enjoy more personalization、The personalized version of Jinjiang Inn for people who want a more casual 188bet mobile living environment - "Jinjiang Inn Style" series of sub-brands。According to different market needs，Jinjiang Inn is targeted，Provide targeted services。Meidian reporter learned，In the future, Jinjiang Metropolis Company will also closely follow the "Internet +" trend，Continuously improve the 188bet mobile facilities of Jinjiang Inn series brands，Provide guests with a quality stay experience。

In summary，At a time when all hotels are crazy about the mid-range 188bet mobile market，Budget hotels are working hard on customer needs and market segment layout，Hope we can turn the tide。In fact, after more than 10 years of development，The 188bet mobile market is currently transforming towards brand diversification，The in-depth exploration and segmentation of the market has become an indisputable fact in the industry，The economic market is no exception，But whether budget hotels can really seize this development opportunity remains to be seen，Because of precise positioning and high-quality personalized services, we can win the favor of today's consumers。Market segment is both an opportunity and a challenge for budget hotels。