In recent years，The momentum of “Internet+” is rising，The online travel business has covered the entire 188bet industry chain。Online travel not only brings more and more convenience to people，Rich and affordable services，Making an otherwise complicated trip quick and easy，It also gives tourists a brand new experience。

Online 188bet is booming，But his chaos also emerged，Impersonation and fraud occurred during 188bet、Attract customers at low price、False propaganda，And the phenomenon of changing the itinerary。

The proliferation of false information about online 188bet

Zou Weinan, member of the Beijing Municipal 188bet Development Committee, spoke at the recently held "2015 Promotion、Said at the Summit Forum on Regulating the Healthy and Orderly Development of the Online 188bet Market，Some tourists registered online，Fell into the trap of illegal 188bet，This number is constantly increasing，The number of complaints in 2014 was approximately 6285，There are 4752 complaints involving online travel，accounted for 75 of the total complaints.6%。Especially for one-day tours, there were 2498 registrations through the Internet，Accounted for 92.5%。

Zou Weinan pointed out，There is a lot of false information prevalent in some online search tools，This is the main channel through which a large number of tourists are deceived。Judging from this year’s situation，There are 18 illegal messages on the Baidu search page，There are 21 illegal messages on the 360 ​​search page，There are 9 illegal messages on the Sogou search page。Some well-known 188bet companies are being falsely impersonated，Investigation Discovery，In the name of the entity engaged in counterfeiting and unfair operations，Includes youth travel agencies like Beijing、China Youth Hostel、China International Travel Service、China Sports Travel Agency、China 188bet Administration、Beijing Distribution Center and other well-known enterprises，There are probably more than 300 websites involved，And these websites are when querying related words，Ranked at the top of the page。

The proliferation of false travel information on the Internet，Becoming one of the main reasons affecting the current 188bet order。

Online 188bet forms are becoming increasingly diverse

The scale of my country’s online 188bet market reached 2772 in 2014.900 million yuan，The size of the online travel market is expected to increase to one trillion yuan in the next five years。

September this year，The National 188bet Administration issued the "Notice on the Implementation of the "188bet + Internet" Action Plan，It is clear that the 188bet industry and the Internet will be fully integrated by 2020，The Internet has become the main driving force and important support for the innovative development of my country’s 188bet industry，Online 188bet investment accounts for 15% of the country’s direct 188bet investment，The development goal of online 188bet consumption accounting for 20% of national 188bet consumption expenditure。

Reporter’s investigation found，At present, online travel forms are becoming increasingly diverse，OTA，The earliest force involved in online travel，Represented by Ctrip，Becoming the most important force in online 188bet。At the same time，Websites have gradually become an important marketing and sales channel for traditional travel agencies。I used to sign up with a travel agency through offline stores when traveling，Nowadays, travel agencies continue to strengthen their online travel sales force。10% of the total revenue of travel agencies in 2014 came from online sales，Sales of nearly 40 billion，Travel agency online website sales have gradually grown into an important force。

Third-party trading platforms for 188bet products have become increasingly mainstream in recent years，Some small 188bet agencies，No own platform，It is difficult to build your own website for marketing and promotion，So we have to rely more on third-party platforms。Causes big problems for market supervision。

Some small 188bet agencies reported: “When signing a cooperation agreement with a third-party platform，What he said at the time was very good，Post here，Can be managed at the same time。But I actually posted it，I say your low-price tour from Kunming to Dali and Lijiang only costs more than 600 yuan, which is impossible，He said he couldn’t change it，The third-party platform kidnapped us too，Attract attention with their low-priced products。”

Strict online 188bet market access mechanism

What should we do in the face of these problems？Hou Zhengang, inspector of the Supervision and Management Department of the National 188bet Administration, thinks，On the one hand, supervision and service are the main focus，On the other hand, we strive to establish a long-term mechanism，Promote the healthy development of the online travel market。

Hou Zhengang said，We must work hard to promote the establishment of an online travel market access mechanism，Now after the 188bet Law is released，In fact, we are in the process of enforcing the 188bet law，I also found many deficiencies in practice，Especially in our supervision work，There are many restrictions on our law enforcement and evidence collection，In other words, it is difficult to obtain evidence，Including the issue of unreasonably low prices。Same as online travel management，There is also a lack of documentation，I think we should work hard to promote improvement，On the other hand, existing terms apply。Article 48 of the 188bet Law，Those who operate travel agencies through the Internet，obtain 188bet business license in accordance with the law，And display its business license information in a prominent position on its website。

At the same time，Hou Zhengang hopes that the Internet Information Department，Including the public security department to discuss the mechanism，Make online 188bet companies’ online 188bet websites the only electronic certification，Whether you search through a search engine or enter the website，Everyone can see the unique identifier，The foundation for establishing an honest online 188bet market。

Hou Zhengang believes that my country still lacks a standard system for online 188bet，Including online standards for online travel companies、Operation guarantee、Complaint regulations, etc.，Form a systematic set of things，Restrict the online travel market through this set of standards，Improve the service quality of online travel，Standard order。

As understood，The National 188bet Administration is preparing to launch the formulation of online 188bet business management measures，Will learn from the current business website registration management of the State Administration for Industry and Commerce，The State Food and Drug Administration has relevant management on online drug sales，Introducing a management mechanism for online 188bet operations。