January 23, 2014，Uxin Tourism was listed on the Shenzhen Stock Exchange，Becomes the first domestic private 188bet online casino games agency listed on the A-share market。After the listing, the trust is even stronger than before，Even in the cold winter when the capital market returns to rationality，Zhongxin Tourism also frequently takes big steps。November 24, 2015，UX 188bet online casino games launches its joint 188bet online casino games industry Japanese products，Laying out the Japanese market for outbound 188bet online casino games overseas destinations。Zhihui 188bet online casino games takes this Japanese 188bet online casino games product promotion conference as the starting point，An inventory of the layout of overseas destinations promoted by Uoxin Tourism:

一、General environment analysis: outbound 188bet online casino games is hot，OTAs are competing for layout

After the outbreak of the global financial crisis in 2008，China’s GDP continues to increase，Wealth distribution has also undergone major changes，The number of middle class has increased dramatically，Thus affecting the pattern and total consumption of the entire China today。

Due to the increase of the middle class，More middle-class Chinese families have stronger spending power。This includes the gradual increase in consumer demand for material resources，Increase in the number and frequency of spiritual experiences。Specifically reflected in the middle class’s pursuit of quality of life，And 188bet online casino games frequency，And experience requirements。

At the 2015 Private 188bet online casino games Exclusive Meeting·Beijing Station，Chen Chi, founder and CEO of Xiaozhu Short-term Rental, is analyzing China’s online 188bet online casino games market，Mentioned that China’s online 188bet online casino games market is a market worth more than one trillion yuan，The online 188bet online casino games market is expected to reach 340 billion yuan in 2015，The air ticket transaction volume alone accounts for 60% of the online 188bet online casino games market，The online penetration rate in the hotel and leisure vacation market is only single digits，There is huge room for growth in the hotel and leisure vacation market in the future，The domestic online 188bet online casino games market is indeed an attractive big cake。

2015 Spring Festival，The number of Chinese outbound tourists exceeds the number of domestic inter-provincial tourists for the first time，Accounting for more than 60% of the number of tourists。On the other hand，The number of independent travelers has also increased significantly in the past two years。January to November 2014，The number of self-guided tours in China increased by 26% year-on-year in 2013.8%。According to data from the National Tourism Administration，National 188bet online casino games Agency Outbound Tourism Organization in the Second Quarter of 2015 1169.690,000 people、6127.700,000 people,36 year-on-year increase.88% and 42.45%。

The top ten destination countries or regions for the number of outbound tourism organized by 188bet online casino games agencies in the second quarter, in descending order, are Thailand、Hong Kong、South Korea、Japan、Taiwan、Macau、Singapore、France、Malaysia、United States。

Take traveling to Japan as an example: According to official statistics from the Japan Tourism Agency，From January to October 2015, the number of Chinese tourists to Japan reached 4.28 million。The number of tourist arrivals in Japan from January to August 2015，Tourists from China reached 3.34 million，It is 2 for the same period last year.17 times。This data shows that one in every four foreign tourists visiting Japan is Chinese。At this growth rate，It is expected that the number of tourists visiting Japan will reach 5 million in 2015。

The popularity of outbound 188bet online casino games has become an undisputed fact，Several major domestic OTAs have also expanded overseas。

For example: According to the 2015 Ctrip Q3 financial report information，Among Ctrip’s four main businesses，Tourism and vacation maintain the fastest growth rate，Market share continues to grow。In particular, the advantages of outbound tourism account for more than 50%，The number of mobile bookings increased by 400%。Ctrip.com will increase investment in tourism and vacation business、Laying out the leisure 188bet online casino games market, especially the outbound 188bet online casino games market。

Zhongxin 188bet online casino games is a well-established domestic outbound 188bet online casino games agency，In the early days of the tourism market, tour routes to Japan were launched。In 2016, UX will cooperate with Air China，China Eastern Airlines and Japan Airlines cooperate，Comprehensively open the 188bet online casino games market to Japan，Layout Japanese tourist destinations。

2. Taking stock of Uoxin 188bet online casino games’s layout of overseas destinations

1, dual brand strategy is implemented, focusing on tourism O2O upgrade

From June 2015，Uxin 188bet online casino games announced the implementation of dual-brand strategy，Zhongxinyouzai+joint tourism two-hand strategy，This move is Uxin’s clarion call to build dual brands of United 188bet online casino games and Uxin Youya。

Since then, a series of actions of Uoxin 188bet online casino games’s overseas layout have also begun to be implemented one by one。From a single U-Trust Tourism to a dual-brand strategy of United Tourism + U-Trust Youya，Not just a brand transformation，This is also the strengthening and upgrading of the relationship between Zhongxin and its peers。

United 188bet online casino games serves as the B2B2C micro-distribution of Uoxin 188bet online casino games’s mobile terminal—United 188bet online casino games WeChat，Achieved the business function of unlimited sharing in Moments and rapid expansion of customer acquisition channels。It is Zhongxin that realizes data docking between platforms，Create a product-led U-Trust 188bet online casino games service，A comprehensive tourism product distribution platform that integrates the products of multiple large-scale high-quality wholesalers。

The new brand Zhongxin Youya is the retail brand of Zhongxin 188bet online casino games，Will integrate the resources of Youya 188bet online casino games Network，Learn more about end customer needs，In order to provide better solutions in product design and implementation services。

Dual brand strategy is the first step for Uxin to achieve wholesale and retail integration，This is also the strategic upgrade strategy of UX 188bet online casino games from the leading domestic outbound 188bet online casino games operator to the most competitive all-round outbound comprehensive service platform。

2，Peer industry expansion + brand cooperation，Deeply engaged in the tourism industry segment

August 2014，Zhongxin 188bet online casino games cooperates with Tourism TV，Invested in "Annual Holiday 188bet online casino games", a "T2O" model 188bet online casino games company owned by 188bet online casino games TV，Thus turning 188bet online casino games programs into an experience display platform for 188bet online casino games products。

September 2014，Uxin 188bet online casino games announced its restructuring plan，Will issue shares to purchase 70% of Zhuyuan International 188bet online casino games Service，Completely controls Zhuyuan International 188bet online casino games Service。Zhuyuan International 188bet online casino games Service’s main business is the wholesale of outbound 188bet online casino games，On long-term 188bet online casino games、Has a strong competitive advantage in short-term 188bet online casino games。Their outbound 188bet online casino games destinations include Europe、Asia、Australia、America、Middle East, Africa and other places，Including long-term European tour、Asian short-term 188bet online casino games accounts for a large proportion of the company’s business。

December 2014，Zhongxin acquires 15% of the shares of Youya 188bet online casino games Network for 60 million yuan，Using its many years of online technology and marketing model to directly create a sales platform for its own products。

April 2015，Uxin 188bet online casino games releases the independent development system "Uxin 188bet online casino games Mobile Store" based on the WeChat platform，Open up 188bet online casino games agency marketing O2O。

July 2015，Uxin 188bet online casino games and Huayi Brothers announced the formal signing of a strategic cooperation agreement，Based on the original T2O，Create a new V2O model in the tourism industry，i.e. Video To Online。Convert 188bet online casino games content into commodities，Put film and television works、Convert the content of entertainment programs into tourism products，Put the box office、Ratings、Clicks flow directly to the new huge tourism consumer market。

September 2015，Uxin 188bet online casino games has reached a cooperation with Beijing Lairunba Sports Culture Development Co., Ltd., which has the leading domestic registration rights for international marathon events，And established a joint venture，Take this，Uxin sports tourism segment will take marathon tourism products as a breakthrough，Gradually expand the scope of sports products，Deeply engaged in the field of outdoor sports。

November 2015，Uoxin Investment’s customized game layout is launched again，Invest in 6-person tour。Under the operation of "Miracle 188bet online casino games", the original high-end 188bet online casino games brand of Uoxin 188bet online casino games，Segment C-end users again。

3，Investment acquisition + resource integration，Planning overseas tourist destinations

September 2014，Uxin 188bet online casino games announced its restructuring plan，Will issue shares to purchase 70% of Zhuyuan International 188bet online casino games Service，Completely controls Zhuyuan International 188bet online casino games Service。Zhuyuan International 188bet online casino games Service’s main business is the wholesale of outbound 188bet online casino games，has now become the leading outbound 188bet online casino games wholesaler in China，On long-term 188bet online casino games、Has a strong competitive advantage in short-term 188bet online casino games。Their outbound 188bet online casino games destinations include Europe、Asia、Australia、America、Middle East, Africa and other places，Including long-term European tour、Asian short-term 188bet online casino games accounts for a large proportion of the company’s business。

March 2015，Fosun International’s tender offer to acquire the equity of Club Med in which Uxin 188bet online casino games participated was successful，Ultimately, Hong Kong Uxin 188bet online casino games’s wholly-owned subsidiary indirectly holds Club Med1.73% equity。

May 2015，Uxin 188bet online casino games and World Jiujiu jointly held a press conference in Beijing，Announcement that both parties have reached a consensus on capital cooperation。World Jiujiu is an overseas fragmented tourism resource integration platform based on advanced Internet technology，After strategic cooperation，Will enhance the information integration and bargaining power of Uxin 188bet online casino games’s fragmented tourism resources，Provide better products for the independent 188bet online casino games product segment。

July 2015，Uxin 188bet online casino games acquired 51% equity of Beijing 188bet online casino games World International 188bet online casino games Agency Co., Ltd., a wholly-owned controlling shareholder of German Kaiyuan, through "acquisition + capital increase"，is for the diversity of life in overseas destinations、Fragmentation、A work that features a wide area，Integrate tourism resources，Building a platform for overseas destination living。

July 2015，Zhongxin Tourism United Professional Investment Fund，Strategic Investment World 54.00% equity。Beijing Xingtianxia International 188bet online casino games Service Co., Ltd. now has a strong competitive advantage in the Australian market，And in a long-term leadership position，Zhongxin’s move is an important measure in the layout of Australia and New Zealand’s tourism destinations。

August 2015，Uoxin 188bet online casino games Shanghai Branch announced the strategic acquisition of "Charming Holidays"，Layout Southeast Asia and island 188bet online casino games product lines。

September 2015，Fosun Group announced that it has successfully acquired Club Med，This also means that its co-investor Zhongxin 188bet online casino games officially indirectly holds about 3% of Club Med.5% equity，Laying out the European market。

September 2015，Uxin 188bet online casino games Strategic Investment to 188bet online casino games Freely、American Tianyi 188bet online casino games Group, which is famous for bus tour business，Explore and deepen the U.S. destination tourism market，Increase the layout of the western United States，Integrate small traffic、Hotel Operations、Various upstream resources such as attractions and tour project operations。

November 2015，Zhongxin and China Airlines，Japan Airlines and All Nippon Airways cooperate，Deeply exploring outbound 188bet online casino games destinations in Japan。

3. Overall online and offline layout, online coverage of tourism products

1, overall layout of online, middle and downstream, online promotion

Since 2014，Zhongxin, which specializes in outbound 188bet online casino games wholesale, has made a series of investments，Actively deploy upstream、Midstream、Downstream link，To consolidate its own resources at the destination、Advantages in brand and service，The blueprint for building a tourism wholesaler for the entire industry chain of China’s outbound tourism is gradually becoming clear。

The specific methods are as follows:

Upstream link layout: focus on gaining control of upstream resources in the lightest way。

Midstream link layout: horizontal expansion,Improving the bargaining power of upstream and downstream through scale advantage,Even change the purchasing model。

Downstream link layout: integrating the resources of small and medium-sized 188bet online casino games agencies，Launched experience store。

Current domestic outbound 188bet online casino gamesThere are only 8-10 companies that control the scarce resources of the destination。Joining powerful forces through a series of transactions，Uxin 188bet online casino games will change the current domestic outbound 188bet online casino games wholesaler pattern，Further increasing the concentration of outbound tourism products in related fields，In addition, due to long-term outbound 188bet online casino games，Europe, Australia and New Zealand are the big profit makers，Through deep integration of resources，It will have a profound impact on the future net profit growth of UX 188bet online casino games。

2，Offline experience stores are ready to go，Formulate synergy with online retail business

2006，Uxin 188bet online casino games begins to engage in retail business in Beijing，Launching the new model of “Zhongxin Mobile Store”。

2014，Shanghai Zhongxin has obtained the outbound tourism qualification approved by the Shanghai Tourism Bureau，Have the opportunity to take advantage of the online advantages of Youya 188bet online casino games Network，Penetrate into retail。

August 2015，Shanghai Zhongxin will build two experience stores on Huaihai Road in Puxi and Dongchang Road in Pudong，will serve the brand image display、Product experience、Activity cooperation, etc.。

4. Product optimization and experience upgrade, worth looking forward to in the future

Taking stock of Uoxin 188bet online casino games’s overseas destination layout，It is not difficult to find that in the first year of tourism O2O，The main focus of Zhongxin Tourism lies in the integrated utilization and development of online and offline resources，Not obvious in terms of product optimization and differentiation。

Zhihui Tourism Analyst Wang Yanchao once worked in"Zhihui 188bet online casino games takes stock of 18 188bet online casino games agencies acquired by giants，Seeking control of upstream resources is the core》In one article，An accurate analysis of the current OTA development: the current money-burning price war between OTAs，In the future, offline 188bet online casino games agency companies will also participate in the competition in the online 188bet online casino games market，Offline 188bet online casino games agency companies in order to gain greater market share，Except for simple price war，Its advantages in upstream resources in the industrial chain will be fully utilized，Bi product service quality assurance、New product development、Exclusive sales, etc.，Competition may no longer be limited to supply cuts。

Offline 188bet online casino games agency enterprise layout O2O，To make up for its online shortcomings；The advantage of OTA companies is talents、Technology and Capital，Need to make up for the shortcomings in offline resources，Nowadays, the loyalty of users and orders captured by OTAs through money-burning subsidies is questionable，Therefore, it is necessary to build competitive advantage from a differentiation perspective，includes product differentiation、Efforts in marketing differentiation and brand differentiation，Form a brand image that is different from competitors，Consumption demand preference。

From this，We review Uxin’s overseas destination layout，It is not difficult to find out how to make up for online shortcomings，Uxin’s disadvantages are high prices and homogeneous products。Future，Product optimization and experience upgrading are the top priorities for development。

With the improvement of national consumption level，The frequency and experience of 188bet online casino games will also gradually increase。Users will have higher and higher requirements for resources and consumption of scenic spots in tourist destinations，Destination resources will become the basic lifeblood of major OTAs and 188bet online casino games agencies，But from the perspective of user experience，The 188bet online casino games experience brought about by better 188bet online casino games product upgrades is the ultimate test standard。

So，Uoxin 188bet online casino games’s overseas destination layout is worth looking forward to in terms of product optimization and experience upgrades。

*Author of this article: Si Xi，Zhihui 188bet online casino games expert author，Focus on scenic spots；Personal WeChat：sixi7890, welcome to follow and communicate.