Raise a “bad kid” in five steps,A brief discussion on the construction of user 188bet mobile login!

Industrial Investment Author of this article: Jackie Liang 2015-12-03
The user growth system is an operating method for merchants and enterprises,That is, judging user behavior through quantitative models and standards,It is a method to distinguish different values ​​among 188bet mobile login to implement differentiated incentives and operating strategies。

The user growth system is an operating method for merchants and enterprises,That is, judging user behavior through quantitative models and standards,It is a method to distinguish different values ​​among 188bet mobile login to implement differentiated incentives and operating strategies。

All 188bet mobile login behaviors summarized,In fact, there are three main lines: 188bet mobile login’s own behavior、Internal operational activities、External advertising communication。

The methods that may be involved in the 188bet mobile login are as follows:

Number of fans: how many people are paying attention to you,188bet mobile login can also reflect your influence and voice in the community or website to a certain extent (Weibo、Zhihu);

Authentication: real-name authentication, enterprise authentication, etc. (Weibo);

Level: Different 188bet mobile login levels match different rights and requirements (Weibo);

Points/188bet mobile login value/experience value: quantitative indicators for judging levels (QQ、Baidu knows);

Medal/medal/achievement: Incentive method for judging participation (Weibo);

Evaluation: Self-evaluation is a personal recommendation,Others’ evaluation is social satisfaction (QQ);

Virtual currency: a virtual currency circulating in a community or specific group,Can obtain and implement resource exchange (QQ)。

Label: You can add 188bet mobile login yourself or others,Similar to evaluation,More concise (QQ、Weibo)

Ranking: Rank 188bet mobile login according to different dimensions and display accordingly (Weibo)

Check-in/Task/Sharing: Increase 188bet mobile login stickiness、Social recommendation (QQ、Weibo)

Of course, there are more than just the above methods,But never depart from the origin,The operational goals are the same: adopt differentiated strategies to screen 188bet mobile login,Retain valuable 188bet mobile login,Cultivate high-value 188bet mobile login。

Let’s talk about how to build a user 188bet mobile login in five steps:

The 188bet mobile login should be clearly thought out from the beginning

What needs to be considered clearly about rewards from the beginning,What is the reward for??What criteria will be used to reward??Is the reward a material reward or a spiritual reward?How to ensure the operation of the reward mechanism。

The reward is too small to be effective,Too large a reward increases operating costs,And maybe the rewards are not small in many cases,But it doesn’t achieve the original intention at all。Burning money、Whether subsidies can achieve sustained user 188bet mobile login,Once subsidies are discontinued, can customers still pay attention to the company's products and services,These are real problems that need to be faced。

The system allows changes according to changes in the environment and specific situations,But frequent adjustments,What can only be reduced is enthusiasm,Only 188bet mobile login can be lost。

Establish a multi-dimensional and clear rating 188bet mobile login

The evaluation of the 188bet mobile login and its sole purpose should be pluralism,Try to avoid a single judgment dimension,Of course, we must avoid being too complicated and confusing。At the same time,Please note the following two points:

Quantitative calculations should have models

The model is the integral in this 188bet mobile login、The calculation of indicators such as growth value must refer to a certain quantitative model,Can easily and effectively perform calculations on integrals or growth values。

Let 188bet mobile login have expectations for growth routes

Expected means that 188bet mobile login can roughly judge how much effort and contribution they need to make based on the level requirements to match,Have a rough judgment on your promotion time and contribution in the growth system。

Cultivation of veteran 188bet mobile login’ sense of belonging and responsibility

Instead of busy expanding the 188bet mobile login base,How about cultivating a sense of belonging among the first people to join,Let them unite together。

The so-called coming together,Not talking about gossiping together,But they really put this circle、This community is a place where ideas can be expressed rationally。Know what this circle can be used for,Know your role and status in this circle,Know what you can gain from this circle。

Influx of new 188bet mobile login,Or the large influx of new 188bet mobile login will almost certainly lead to the intensification and increase of conflicts behind the thriving scene,Instead of opening the door and letting 188bet mobile login flock in,It is better to close the gate and let the water flow slowly。For specific examples, please refer to Zhihu’s process changes from invitation code issuance to open registration。

Standardization, participation and dissemination

Standardity is the fundamental bottom line

The bottom line is: content that is strictly prohibited by laws and regulations must not be violated,For example, political sensitivity、Religious propaganda、Sex, violence, etc.,188bet mobile login in this situation regardless of their past contributions,Will be dealt with seriously,No mercy。In principle, we advocate a positive reward mechanism,Punishment is not the purpose,But it must be implemented in place。

Participation is a basic requirement

Participation is the most fundamental requirement,It is useless if 188bet mobile login lose engagement。With the support of user growth system,Two aspects of the system can be adopted to maintain。One is the incentive system,Such as activity incentives、Community circle atmosphere、Gifts, honors, etc.;The second is to set a certain lower limit,If you do not speak for 12 consecutive months, your account will be terminated, etc.。

Diffusion is an expectation that needs incentives to be realized

Publicity means hoping that 188bet mobile login can share it、To promote the company’s products or services,But it is difficult to make it mandatory,188bet mobile login generally don’t want to be forced into requests,Products and services should be continuously improved,Give 188bet mobile login more paths、Channels and motivation to encourage 188bet mobile login to actively share and spread。

Respond and work together

Must have feedback

No one is bored enough to chat about a stagnant pool of water.

No matter what behavior the user takes,Praise or criticism,Confused or angry,Please provide corresponding responses to 188bet mobile login,188bet mobile login who do not receive responses and feedback will be greatly affected in their enthusiasm,Also note that feedback should avoid monotony and repetition。Because 188bet mobile login need to know that they are facing some living people rather than steel, concrete or machines,It needs to be made clear that all responses to him are targeted。

To draw a big cake, start by feeding small cakes

Human beings have a psychology called fear of difficulties,If you give 188bet mobile login the first level it will be too difficult,It is likely to lead to his immediate giving up。If you draw a growth blueprint for 188bet mobile login,Then please ensure that he can make substantial progress in every next step,Instead of standing still。


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