Currently，The investment entities in county 188bet Online Sports Betting and Casino development in my country are diversified，Among them，Government investment is mainly in basic 188bet Online Sports Betting and Casino projects，Competitive projects are more based on social investment。

There are three main financing models:

Mode 1: "Joint venture" model (PPP model)

PPP (Public-PrivatePartner-ship) mode,That is, the government and social capital cooperation model，Refers to the government’s efforts to enhance its ability to provide public goods and services、Improve supply efficiency，Via Franchise、Purchase service、Equity cooperation and other methods，Benefit sharing established with social capital、Risk sharing and long-term partnership。188bet Online Sports Betting and Casino is the first industry in my country to introduce the PPP model。

1. Policy environment

2014，The State Council executive meeting proposed “to allow social capital, especially private investment, to enter some natural monopoly properties、Fields dominated by government funds and state-owned enterprise investment in the past”。The National Development and Reform Commission issued the "Guiding Opinions on Carrying out Cooperation between Government and Social Capital",Main principles of PPP、Project scope and working mechanism are stipulated。Predictable，Developing the PPP model will become an important trend in the reform of my country’s investment and financing systems and innovation in management models。

2. Case Study—Wuyuan County, Jiangxi

Wuyuan County is located in Gansu Province、Zhejiang、The junction of three provinces in Anhui，Beautiful ecological environment，Profound cultural heritage。Since 1999，Wuyuan County Party Committee、The county government proposed to build a “strong 188bet Online Sports Betting and Casino county、The strategic goal of "economic county"，Under the leadership of the government，Concentrate advantageous resources，Actively build a 188bet Online Sports Betting and Casino investment platform，In just a few years，Accumulated a large amount of capital to enter，Making Wuyuan’s basic 188bet Online Sports Betting and Casino reception facilities、Travel service facilities、Great changes have taken place in the construction of tourist attractions and other aspects。

In the early stages of 188bet Online Sports Betting and Casino development，Wuyuan County proposes to “let go of private operations，Diversified investment” initiative。Duilingyan Cave National Forest Park、Yuanyang Lake、Dazhangshan Canyon、A large number of high-quality scenic spots such as Wengong Mountain are listed at base prices、Competition for investment。In the management of scenic spots，Formed sole proprietorship、Private joint venture、Private cooperation、Collective management、Foreign investment and other modes。In terms of investment entities, "company + local government + villagers" also appeared、"Scenic spots + township governments + village committees" and other flexible methods。Take the development of Dazhangshan in Wuyuan County as an example，In 2002, the Zhangshan Township Government of Wuyuan County signed a contract with investors to jointly develop Dazhangshan，The government invests in resources，Investors invest capital into shares，Investors are responsible for the planning of scenic spots、Development and Operation。Both parties agreed on the profit distribution plan，During the operation period after the scenic spot is developed，10% of actual ticket revenue in the first 20 years，Calculate the income from government resource investment at 12% of the income in the next 10 years，Remaining ticket income and other income are investor income。

This model realizes the government、Investor、Three parties benefit sharing and cooperative development among villagers，Promoted the rapid development of 188bet Online Sports Betting and Casino。Currently，Wuyuan County has more than 20 high-quality scenic spots，Various 188bet Online Sports Betting and Casino indicators are among the first batch of China’s top 188bet Online Sports Betting and Casino counties。2014，The county received 12.83 million tourists、Ticket revenue 3.100 million yuan、Comprehensive income 6.5 billion yuan。At the same time，The tertiary industry led by 188bet Online Sports Betting and Casino is booming，There are more than 200 large and small hotels in the county，Nearly 80,000 people are employed in 188bet Online Sports Betting and Casino in the county。The added value of the modern service industry led by the 188bet Online Sports Betting and Casino industry accounts for 49% of GDP.3%，Contribution to county GDP ranks first in the province。

Mode 2: “Investment Attraction” Mode

In the development of county 188bet Online Sports Betting and Casino，Preparation for the project，The focus is on thorough research and development conditions，Conduct reliable input-output analysis，Determine supporting policies for the project，Clear land compensation、Financial and tax incentives、Supporting specifications、Specific commitments, etc.。Also play the leading role of the government，Strong promotion，To attract local or foreign private capital。

1. Policy environment

June 2012，The National 188bet Online Sports Betting and Casino Administration issued the "Implementation Opinions on Encouraging and Guiding Private Capital Investment in the 188bet Online Sports Betting and Casino Industry"，Proposes the full opening of the 188bet Online Sports Betting and Casino industry to private capital，Encourage private capital to enter all core areas of traditional 188bet Online Sports Betting and Casino such as food, accommodation, travel and entertainment，Develop various forms of 188bet Online Sports Betting and Casino products。As a leading industry in my country’s opening up，my country’s 188bet Online Sports Betting and Casino industry accelerates the comprehensive opening of 188bet Online Sports Betting and Casino factors to social capital。

2. Case Study—Luanchuan County, Henan

Luanchuan County is located in the southwest of Luoyang City, Henan Province，Always known as the "Luoyang Back Garden"。County area 10.2 square kilometers，More mountains and less land，Known as “nine mountains, half water and half fields”。But before developing 188bet Online Sports Betting and Casino，has always been a national-level poverty-stricken county in Henan Province。At the beginning of the 21st century, Luanchuan County proposed to take the path of “building a strong 188bet Online Sports Betting and Casino county”，Grasp 188bet Online Sports Betting and Casino，Priority development。After more than ten years of development，The sudden rise of 188bet Online Sports Betting and Casino in Luanchuan，Achieved something from scratch、From childhood to adulthood、The transformation from weak to strong，Thus driving the economic development of the entire county of Luanchuan。

(1) Use resources to attract investment.Luanchuan County always insists on attracting investment as a breakthrough to make the 188bet Online Sports Betting and Casino industry bigger and stronger,Make full use of existing resources，Promoting 188bet Online Sports Betting and Casino development through projects。Winter skiing events in 2004，Attracted a Beijing company to build Funiu Mountain Ski Resort with joint-stock investment，Filling the gap in winter 188bet Online Sports Betting and Casino projects in the Central Plains。2008 Hot Spring Comprehensive Development Project，Attract investment from a company in Zhengzhou，This project is the largest hot spring resort base in the Central Plains。

(2) Transfer the business rights and operate in a market-oriented manner.Luanchuan successfully recrossed the ditch、Back to ditch、The management rights of 188bet Online Sports Betting and Casino enterprises such as Junshan Hotel are transferred。After the transfer of management rights of Chongdugou Scenic Area in 2004，Cumulative investment of more than 50 million yuan in three years，Improved infrastructure，Improved service level。2007，Proposes “Industry to feed 188bet Online Sports Betting and Casino”，The development strategy of promoting 188bet Online Sports Betting and Casino through industry，In the county committee、With the support of county government leaders，Luanchuan private enterprise Hongfa Industry and Trade Co., Ltd. signed an agreement to transfer the management rights of Laojun Mountain Scenic Area，The total financing amount reaches 3.600 million yuan。

Transform the operating mechanism of 188bet Online Sports Betting and Casino enterprises through market operation，Successfully solved the financial problem in the development process of 188bet Online Sports Betting and Casino，Enables the rapid development of 188bet Online Sports Betting and Casino in Luanchuan County。Currently，Luanchuan County owns Laojun Mountain、Funiu Mountain and other 7 national 4A-level or above tourist attractions，Two of them are national 5A-level scenic spots，Become the county with the most 4A-level and above scenic spots。2014，The county has received a total of 9.51 million tourists，8 year-on-year increase.16%，Achieve total 188bet Online Sports Betting and Casino revenue of 50.700 million yuan，36 year-on-year increase.1%。

Mode 3: "Loan" mode

Financial institutions hold a large amount of idle funds in society，Serving the real economy is the key to the capital operation of financial institutions。The 188bet Online Sports Betting and Casino industry has strong driving force，This is the area where financial funds can show their talents。Financial institutions invest long-term funds in 188bet Online Sports Betting and Casino，It will definitely promote the better development and expansion of 188bet Online Sports Betting and Casino projects in the critical period of growth。Under 188bet Online Sports Betting and Casino development，We must innovate and improve the 188bet Online Sports Betting and Casino financing system，Actively guide credit funds to support the construction of 188bet Online Sports Betting and Casino projects，Encourage financial institutions to provide preferential loans to 188bet Online Sports Betting and Casino enterprises and key 188bet Online Sports Betting and Casino project facilities that meet the financing credit requirements，Carry out small and medium-sized 188bet Online Sports Betting and Casino mortgage loan business，Better play the role of finance in promoting 188bet Online Sports Betting and Casino。

1. Policy environment

Since 2009，The State Council and relevant ministries and commissions have successively issued guiding opinions such as the "Opinions of the State Council on Accelerating the Development of 188bet Online Sports Betting and Casino" and "Several Opinions on Financial Support for Accelerating the Development of 188bet Online Sports Betting and Casino"，Clearly proposed to “seize the period of strategic opportunities to accelerate the development of 188bet Online Sports Betting and Casino industry，Support and promote the scientific development, transformation and upgrading of the 188bet Online Sports Betting and Casino industry，Build 188bet Online Sports Betting and Casino into a strategic pillar industry of the national economy and a modern service industry that is more satisfactory to the people”。

2. Case Study—Yinan County, Shandong

Yinan County is the hometown of Zhuge Liang、Yimeng Hongsao’s hometown，It is a traditional agricultural exhibition located in the hinterland of Yimeng Mountain。Since the county has accelerated the development of 188bet Online Sports Betting and Casino industry in recent years，In just a few years, it has entered the ranks of strong 188bet Online Sports Betting and Casino counties in Shandong Province and national leisure agriculture and rural 188bet Online Sports Betting and Casino demonstration counties，Created "government-led，Integration of culture and 188bet Online Sports Betting and Casino，Coordinate urban and rural areas，The "Yinan Model" of "Global Development"，Become a well-known tourist county inside and outside the province。

The county’s innovative 188bet Online Sports Betting and Casino capital operation，Crack the financial bottleneck，The approach of promoting the deep integration of 188bet Online Sports Betting and Casino industry and financial industry is worth learning。2009，Yinan County established Yimeng Hongsao 188bet Online Sports Betting and Casino Development Co., Ltd.，Zhisheng Hot Spring is in the first phase of construction、Zhuquan Village、Applied for Yimeng Red Film and Television Base and other scenic spots and Yimeng Ecological Avenue and other tourist public facilities projects1.2.5 billion yuan low-interest loan，stimulating social investment of 1.2 billion yuan，Powerfully promoted the rapid rise of the project，Laid the foundation for the development of Yinan’s 188bet Online Sports Betting and Casino industry。We have held listing guidance and assistance for government and banking enterprises for five consecutive years，Vigorously cultivate two 188bet Online Sports Betting and Casino companies, Zhisheng Hot Spring and Longteng Zhuquan 188bet Online Sports Betting and Casino, to go public。On the basis of establishing a special fund for 188bet Online Sports Betting and Casino development of 5 million yuan and a special marketing fund of 2 million yuan every year，Effectively solved the problem of credit guarantee for small and medium-sized 188bet Online Sports Betting and Casino enterprises。Currently，2 small loan companies have been established in the county，1 financing guarantee company，7 private financing service companies，Provided a total of 500 million yuan in loans to 188bet Online Sports Betting and Casino enterprises。

In the process of promoting 188bet Online Sports Betting and Casino capitalization，Yinan County Government gives full play to its leading role，Actively create favorable conditions，Successfully built a bridge for cooperation between financial institutions and 188bet Online Sports Betting and Casino enterprises。Zhisheng Hot Spring、Zhuquan Village、The development and expansion of Yimeng Red Film and Television Base and other projects have benefited from the drive of financial funds。

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