December 17，Shanghai Jingyu Culture Communication Co., Ltd., the parent company of Lvmama 188bet mobile Network, was officially listed on the domestic capital market (securities abbreviation: Jingyu Culture，Security code: 835188)。Following Ctrip、Where to go、Elong、After Tuniu is launched in the United States，Lvmama becomes the first online 188bet mobile network platform to be listed in China，And known as "the first O2O self-service 188bet mobile company"。

The donkey mother who doesn’t take the usual path

Donkey Mama was established in 2008，Currently offering scenic spot tickets、Surrounding Tour、Free 188bet mobile to destination、Domestic 188bet mobile、Outbound 188bet mobile、Booking of various leisure and vacation products such as customized business 188bet mobile，No. 1 in the country in the field of ticket prepayment，Leading the industry in self-guided tours around the area。(Data source: "iResearch-2015 China Online 188bet mobile and Vacation Industry Hot Topics Report"、"Analysys-China Online 188bet mobile Peripheral Self-guided Tour Market Special Report 2015")

After 7 years of development，Lv Mama has become a competitor that cannot be underestimated in the OTA industry。But compared to Ctrip、Qunar and other online 188bet mobile agencies，Lv Mama seems a bit unique in the capital market、Don’t take the usual path。

Lvmama is one of the few relatively independent capital companies that still stands among the major OTAs and BATs。Hong Qinghua, the founder of Donkey Mama, said in a recent interview with the media，“Mama Donkey doesn’t take the usual path、Not looking for a godfather，In-depth layout of 188bet mobile O2O，Only by being rooted in the resources of the destination can we better serve tourists。”

According to Zhihui 188bet mobile，Lvmama’s E-round financing in early 2015，Everyone in the industry believes that they will embrace Internet giants，In the end, they joined hands with Jinjiang International Group，Obtained 500 million yuan of strategic investment and strong hotel resources under Jinjiang。

Lv 188bet mobile, which received financing from Jinjiang, saw its performance soar in 2015，Not only ranked among the top three in terms of OTA user coverage in China in 2015；Amazing performance on mobile too，The cumulative number of APP downloads is nearly 500 million；The total number of registered users exceeds 70 million, etc.。(Data source: Jinlv.com Consulting Research Report)

Born at the wrong time but at the right time

Regarding the listing of Lvmama in response to the "surge" in performance，Industry analysts say，It’s a pity that I’m on the NEEQ for 188bet mobile Lv，But the current listing is indeed the best choice for Donkey Mother。

“Lv Mama has a unique 188bet mobile O2O business model，Especially the four major offline businesses are unique compared to other OTAs，And the online 188bet mobile industry is currently at the forefront。Based on these two points，Lv Mama is fully capable of landing on the GEM or the Small and Medium Enterprises Board。” Industry insiders said。

Now Lvmama quickly launched its listing and quickly landed on the New Third Board，Except for the fact that A-share IPOs have been suspended for more than 4 months and 600 companies are "queuing up for review", resulting in the listing being far away，The more important reason may be that the online 188bet mobile industry will usher in two major historic opportunities in 2016，Lvmama is now listed to complete financing，Be able to more effectively seize the opportunity to develop and implement capital mergers and acquisitions，Good products and services，Complete industrial chain layout。

Next five years，“188bet mobile + Internet” is expected to generate three 1 trillion dividends，“188bet mobile supply-side reform” will be an important idea in China’s economic governance and will bring huge dividends to the 188bet mobile industry。Analysis，Comprehensive 188bet mobile O2O companies will maximize the benefits from the reform dividends brought by the 188bet mobile supply side，Lvmama’s parent company Jingyu Culture will be the best target in this trend。

Besides Donkey Mama 188bet mobile Network，Jingyu Culture also has Qichuang Tourism Planning、Scenery Marketing、Jingyu 188bet mobile、Tent Guest (Jingyu Culture is the largest shareholder) and other four major business sectors，Owned from tourism planning and design、Scenic Spot Operation Management、Tourism investment、Hotel Investment、Tourism brand marketing to tourism e-commerce、188bet mobile Mobile Internet、One-stop industrial chain layout of smart tourism。

Under the spring breeze of "tourism supply-side reform"，On the one hand, Scenic Area Culture uses Internet thinking and destination resource end layout for many years to drive the transformation and upgrading of scenic spots。On the other hand，64 subsidiaries have been established in 2015，Further cooperation with offline scenic spots，Accelerate O2O strategic three-dimensional layout，Improve consumers’ 188bet mobile destination experience。

After listing, where 188bet mobile the goal be to open up capital?

Whether it is the motherboard、GEM or NEEQ，What listed companies value is the convenience of capital market financing and mergers and acquisitions。After jumping through the "listing" dragon gate，Capital often chooses to strike while the iron is hot，Start a series of capital operations。

For example, Baihe.com, a “star stock” on the New Third Board, was listed on the New Third Board on November 20，Announcement released on December 7，Announced that it 188bet mobile 2.Acquisition of Century Jiayuan for 400 million，It can be called “the New OTC Market’s counterattack on Nasdaq-listed companies”。Evergrande Culture just “ringed the bell” on December 4，The scheduled increase announcement 188bet mobile released on December 10th，To be raised 1.5 billion yuan，Amazing。Jiuding Investment also made a bid to acquire Zhongjiang Group after listing on the New Third Board in May this year，Then asset injection，A highly technical curve listed A shares。

In fact，188bet mobile is listed this time，its subsequent capital operations，Very worth looking forward to。

Hong Qinghua once said to Zhihui 188bet mobile, "In recent years, several major online 188bet mobile service providers have relied on burning money and traffic、Vicious competition with red envelopes flying everywhere，Attracted countless eyeballs and huge traffic。But the era of traffic dividends has passed，It won’t be too long to rely on traffic。”

Donkey 188bet mobile, who is backed by Jingyu’s entire industrial chain layout，Defined increase once listed，It is expected to raise no less than 1 billion yuan，In addition to arranging tourist destination resources，It may also acquire industry-related targets。Can you copy Baihe.com?Reverse merger of A shares?Or listed on NASDAQ？Everything is possible。

Not only that，Zhihui 188bet mobile learned that Jingyu Culture made an important executive personnel adjustment three days before its listing，Gao Dong, the original general manager of Qichuang Tourism Planning, will serve as the general manager of the newly established Jingyu Tourism Investment Company and the general manager of Tent Resort Hotel，The appointment at this time has triggered speculation from the outside world。

The establishment of Jingyu 188bet mobile Investment Company may mean that Jingyu Culture will officially enter the field of light asset investment in scenic spots and tourist destinations，This will deepen the cooperation model between the scenic spot/Mama Lv and the scenic spot。Combined with Lvmama’s 100 subsidiaries in 2016、O2O strategy for 2000 stores，The closed loop of the 188bet mobile industry chain will be completely opened。

In the process of listing of 188bet mobile，It has not included its high-quality business segment - Tent Resort Hotel。There have been media reports before that Jingyu intends to list its tent brand independently，Tenters may introduce strategic investors in the future，The next planned location is Kanas, Xinjiang、Tianshan Tianchi、Guilin Lijiang River、Tahiti、The most beautiful holiday destinations at home and abroad such as Palau，Create the world’s “wild luxury” resort hotel icon。

[Extra number！】The second stop of the Zhihui Private Exhibition will be held in Shenzhen on the afternoon of December 19th (Saturday)，This event invited the founders of many representative Shenzhen tourism O2O companies、Executive，Let’s discuss the topic of “How to make gold in ‘Internet + Tourism’ in 2016”。In addition to sharing useful information，Zhihui 188bet mobile will also draw lucky visitors on site to give away the Seychelles provided by Anke Yunda、Bali round-trip air ticket！Hurry up and make an appointment！Please click ☞ to register"I want to register"！