Disney lands in Shanghai，Universal 188bet settled in Beijing，Huaqiang Fantawild、Haichang Ocean、Wanda Cultural Tourism and other companies are brewing and blooming all over the country，The competition among domestic theme parks has gradually entered a fierce stage。Under one faction of "prosperity"，Is it a bubble or an opportunity？What is the “quality” of major theme parks？What kind of 188bet do we need？
How hot is the market
Domestic and foreign capital are rushing in, and competition has become fierce
Fantawild Oriental Divine Painting 188bet in Wuhu City, Anhui Province has been open to customers for 4 months，The 1,060-meter long wooden roller coaster "Jungle Dragon" is increasingly becoming a new favorite among tourists。
Oriental Divine Painting 188bet is Huaqiang Fantawild’s fourth project in Wuhu City。Before this，Fangte Happy World、Fantawild Dream Kingdom、Fantawild Water Park in 2008、2010、Opened in 2013。Wuhu Fantawild Marketing Director Tong Xing said，The company has planned to launch two more theme parks in Wuhu City，Respectively, "China's Road to Rejuvenation" and "Tomorrow's China"。
Huaqiang Fantawild’s successive openings in Wuhu City，Just a microcosm of the rapid development of the national 188bet market。
The World Tourism Organization’s research provides an explanation，When per capita GDP reaches 5,000 US dollars，A mature vacation tourism economy will appear in a country or region。2014，China’s per capita GDP exceeds US,000，People’s need for entertainment is stimulated。Whether it is an overseas Chinese town in China、Chimelong、Songcheng、Haichang Ocean、Huaqiang Fantawild，It’s still Disney abroad、Universal Studios、Merlin Entertainment，Everyone is flocking to China’s 188bet market。
The countdown to the opening of Shanghai Disneyland has begun。This fairy tale dream kingdom has been replicated many times around the world，It is expected that the number of visitors will reach 10 million when it opens in 2016，In the first year, it will exceed the total expected visitor flow of all 188bet in Shanghai。
Beijing Tongzhou Universal 188bet officially signed a contract in September this year。This is Universal Studios’ sixth location in the world、The third 188bet in Asia，Planned site selection: 4 square kilometers。Among them，Core area 1 only.2 square kilometers of area，More than twice the size of Universal Studios in Osaka, Japan，Equivalent to nearly 5 Universal Studios Singapore。
Merlin Entertainment announced in October this year，We will start developing "Legoland" in Shanghai and surrounding areas in the form of a joint venture，A series of small and medium-sized indoor and outdoor live entertainment and 188bet projects will be developed nationwide。
In an unprecedented excitement about the market，China has become a new arena for the 188bet industry。According to incomplete statistics，2016 except Disney，More than 10 large-scale theme parks are under construction or about to open in the Yangtze River Delta region alone，China’s 188bet market will enter a stage of fierce competition in a short time。
How is the operation?
Academic estimates: 70% loss, 20% balance, 10% profit
The capital side that is about to start a competition game，Everyone has reasons to be optimistic about the future，But the road in reality 188bet not be so smooth。
"Before investing，You might as well look at the 188bet’s past experiences and lessons。”Dean of Beijing Union University Tourism Development Research Institute、Doctoral supervisor Zhang Lingyun introduced，From the birth of the first 188bet "Splendid China" in mainland China in 1989 to the present，China’s theme parks have developed for more than 20 years，Triggered several investment booms。August 2011，The National Development and Reform Commission halts the construction of new theme parks。2012，The People’s Bank of China clearly stated that “tourism projects that are prohibited or restricted in development by the state, such as large theme parks，The granting of loans should be strictly prohibited or restricted”，The construction of domestic theme parks is restricted。Until March 2013，11 departments of the State Council jointly issued "Several Opinions on Regulating the Development of Theme Parks"，188bet from "stop" to "standardized development"，Interpreted by the industry as “the lifting of the ban on 188bet development”。
“In every round of investment boom, a number of 188bet fail，Causing academic circles to worry about today’s investment boom。"Zhang Lingyun said。
Although academic circles believe that there are more than 2,500 theme parks in China，70% of which are losses、Twenty percent unchanged、10% profit，But this has not affected the resurgence of domestic 188bet fever。
“Examples of successful theme parks are very tempting，Can stimulate regional economy through tourism industry。" Gu Hui, associate researcher at Anhui Academy of Social Sciences explained，As usual，1 yuan of 188bet income can bring 7 yuan of indirect income，Once a 188bet is run properly，Will achieve a double harvest of economic and social benefits。
Take the many Disney 188bet that have been built as examples，With the external effects and spillover contributions brought by Disney，These 188bet have become important local economic engines。Introduction to the relevant person in charge of Huaqiang Fantawild，After Huaqiang Fantawild settled in Wuhu City，Not only brings direct economic benefits，It also promoted the local animation industry，Even the development of Wuhu New City。October this year，Wuhu Municipal Government also hosted the 4th China International Animation and Animation Creative Industry Fair。
But not every 188bet can welcome flowers and applause after its opening。Currently，The number of theme parks in Anhui Province is no less than 10。Among them，The larger one is Bengbu Flower Drum Lantern Carnival、Lu'an Jinling Happy World、Anqing Five Thousand Years Cultural Expo Park, etc.，Hefei Wanda Cultural Tourism City、Fuyang Taihe “Global Carnival” will also open in 2016。Among them，The Lu'an Jinling Paradise, known as "Asia's first-class", is in a state of unfinished production；Anqing Five Thousand Years Cultural Expo Park is undergoing bankruptcy and reorganization。
“The profit model of 188bet is the biggest problem。We must prevent companies from developing real estate under the guise of 188bet，We cannot simply rely on the ticket economy，Instead, we should build a whole industry chain。"Zhang Lingyun said。
Where to develop
Create distinctive recognition based on the 188bet
In the travel industry，188bet are one of the fastest ways to make money，The huge stimulating effect on the economy is self-evident。“No matter how strong the demand for 188bet is in China，We cannot ignore the laws of economics，Construction must not be done in a “swarm of bees”。"Zhang Lingyun thinks，In the long run，188bet should be based on precise positioning，Closely integrate technology and culture，Bringing the industry into the era of “creative competition”。
The industry also generally believes that，188bet wants to develop，Must be based on precise positioning，Integrate cultural connotation with scientific and technological means，Create a distinctive theme。Also，There must be follow-up industries to play a connecting role，Connecting the entire industry chain。
Chen Zuyao, general manager of Wuhu Fantawild, gave his own account，Explain why Fangte settled in Wuhu。He said: “The mentality of traveling requires a sense of distance。When there is a park in front of your home，The motivation of tourists to go will be relatively weakened。Wuhu’s 300-kilometer economic circle has a population of about 100 million，From Nanjing、Hefei is within an hour and a half drive，188bet location is ideal。”
Li Tiezeng, director of the Urban and Small Town Reform and Development Center of the National Development and Reform Commission, took the desolation of the miniature landscape 188bet in old Beijing as an example，To illustrate the importance of precise positioning。"Replicating a Beijing courtyard house on an area of ​​several hundred acres，If you can go to Beijing to see courtyard houses，Why should I come to your place to see the miniature courtyard house？This is a creative decision-making mistake。”
“When everyone thinks of Disney, they think of Donald Duck、Mickey Mouse，This shows that 188bet must have a distinct identity，To create a derivative industry chain based on the theme，Instead of a pile of hardware。"Zhang Lingyun thinks，Many domestic 188bet do not have a clear positioning，Only concepts without unique ideas，There is no rich entertainment content to match it，No creative competition，In the end, it is inevitable to escape the "short-lived" ending。
“The local area needs to build a 188bet，The premise of decision-making should be to comply with the laws of the market。" Gu Hui thinks，Local governments should be cautious in launching theme parks，In particular, similar projects cannot be launched with neighboring provinces and cities。“The new generation of theme parks are still in the exploration stage，Many cities are now rushing to launch big projects，Need precise positioning，Creative competitor wins。”