Many investors will instill 188bet best bookmaker concept into entrepreneurs: "Your ideas are too narrow，You should consider and pursue larger market segments。Otherwise you are wasting my time and money。We only want investments that can change the world、Startups that are really doing big things。》

I always thought 188bet best bookmaker advice was pure bullshit。For those just starting out、For start-ups whose products and markets are still in the exploratory stage，188bet best bookmaker advice is like arsenic。

Give me an example:

Both Yahoo and Google started out as humble search interfaces，Less than 1% of humans in the world have heard of or care about them。

Facebook started out as a collection of photos of college classmates Mark Zuckerberg wanted to date。

Twitter started out as a simple push application that could send 140-character statuses，And the push range is only a small circle of weirdos。Most people don’t even know why 188bet best bookmaker app exists。

Uber started out as a crappy phone app that connected a few nerds with some not-so-drinking taxi drivers。

Most startups start with “junk” 188bet best bookmaker、Start with a small group of viewers or users or consumers，Those 188bet best bookmaker are probably so rubbish that they hardly solve any problem，The entire team and company seems to have no future。

In fact, the vast majority of startups are probably very mediocre，Yet still very successful。Does 188bet best bookmaker sound like brainless chicken soup？Don’t worry，Continue reading。

The key point is:If the first generation product is rubbish but still works or comes in handy，That means the potential of 188bet best bookmaker company is worth looking forward to。

Most founders think they have to please everyone to be successful。However, in reality, their first step is only to care about whether the product can barely function，Whether it can become the best choice for a very small number of users，Whether these conditions can support them until they encounter the next opportunity is enough。As for launching new 188bet best bookmaker or product optimization，These things can be left to the next stage。

The secret is to find 188bet best bookmaker niche:Be sure to chooseCustomer segmentation + product differentiationThis basic combination，Guarantee that 188bet best bookmaker can KO out those products that are more rubbish than yours in the market。

I call 188bet best bookmaker strategy:Niche is king!

However, most VCs don’t understand 188bet best bookmaker，Especially the kind of VC who has little business marketing experience and happens to have won the first prize to invest in several companies and become successful。The advice 188bet best bookmaker kind of people give entrepreneurs is generally stupid，Common quotes are:

1) "188bet best bookmaker ideas are too narrow-minded"

2) "Your target market is too small in our opinion" (188bet best bookmaker argument is completely understandable in Series A and Series B financing，But it is not suitable in the initial stage)

3) "We only fund entrepreneurs who have the ambition to change the world"

In fact, I plan to invest a huge amount of money (2.For VCs with a capital of US0 million - more than US billion，It’s not surprising to say 188bet best bookmaker，After all, they need matching huge returns or huge success。However forEntrepreneur just starting outLet’s talk，In the short term, these words are simply helpful，Because it may take a year or two before they encounter a good market opportunity。

The more rubbish your minimum viable product is，You can find the needs and difficulties of users faster and more accurately to gain opportunities。Opportunities like 188bet best bookmaker may very well keep your little startup alive for another day。188bet best bookmaker sentence may sound counterintuitive，But 188bet best bookmaker is the fact。

Another example:

Suppose 188bet best bookmaker start a business，Your company produces products targeted at women，And your opponent is Proctor&Gamble or Johnson&Johnson or BabyCenter or ShoeDazzle，Or other giants with considerable profits。

Do 188bet best bookmaker feel desperate?

Now let’s assume:Although the market of 188bet best bookmaker giant competitors is aimed at women, it is actually broad but not sophisticated、Unsubdivided、Lack of pertinence，The only thing they focus on is the age group of their customers: 18 to 65 years old。

According to what we said before "Niche is king", 188bet best bookmaker can focus on making products for the following customers:

- Women aged 25 to 40 years old

- Living in an urban area

- Annual income range is US,000 - US0,000

- Life is busy，A woman who is willing to exchange money for just a few minutes of free time

Things are much simpler now。188bet best bookmaker can narrow down your target customers，Find a more specific question，Develop a more targeted marketing strategy (for example, the cost of getting users who already have demand for such products to pay will be relatively low)，Therefore product segmentation can also be done better。

In fact, even if your product is worse than those of those giants，188bet best bookmaker can still sell it more expensively，Make more profits，Because the customer base of those giants is too wide，Marketing is not as targeted as 188bet best bookmaker。And because they are a big company，Their rate of progress and innovation is bound to be slower than yours，So 188bet best bookmaker can always stay ahead of them，And they will never catch up with 188bet best bookmaker。

Anyway，If you really want to make your company big，You must eventually expand your market，Change the products sold，Compete with other large companies while having multiple customer bases。However, in the first few months of starting a business，Your mission is nothing more than to obtain the place to stand，Launch MVP (Minimum Viable Product)，And most importantly: survive。188bet best bookmaker is your goal，Instead of rushing to become bigger or thinking about changing the world。Remember to stay calm，Narrow vision，Locked for customer groups，Then make your first-generation product—it doesn’t have to be great，As long as it can barely be used，Just make customers pay for it。