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LoginData released by STR Global in October this year,January-October 2015,Hotels’ available room revenue has increased to varying degrees in various regions around the world。North America and Europe continue strong growth,A large amount of new supply has been added to the Middle East and Asia-Pacific regions。China’s hotel market has experienced a slowdown in demand growth since 2013,First-tier cities showed recovery in 2014,More markets will see performance recovery in 2015。
Tuniu Travel Network monitoring data display,Leisure travel users who book Tuniu hotel products account for the majority,Hotel users and leisure travel users have a high degree of overlap。Judging from the distribution of online hotel booking sources,Beijing、Shanghai、Nanjing ranks among the top three;Judging from the age group of booking users,Young users aged 20-30 are the main consumer group of hotel products;From the perspective of user booking methods,Mobile 188bet app orders account for more than 70%,Exceeded the PC version,Become the main way for users to book hotels。
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Tuniu Travel Network monitoring data display,January-November 2015,Most users who book hotels through Tuniu will also purchase travel products from other Tuniu channels,More than 30% of users purchase domestic long-term products,More than 20% of users purchased outbound short-term products,More than 9% of users purchase peripheral travel products,More than 8% of users purchase long-term outbound routes、Tickets、Train ticket products,More than 6% of users purchase air ticket products。
The purchase data of these travel products shows,Tuniu hotel booking users have a high degree of overlap with leisure travel users。"On the one hand,Due to the natural connection between hotels and travel,Hotels are part of leisure tourism products;On the other hand,With the increase in national income level in recent years,The demand for leisure vacations is growing rapidly,In particular, the rapid development of online tourism has driven the prosperity of the hotel market。” said the relevant person in charge of Tuniu Travel Network。
Currently,Tuniu Hotel Platform is accelerating the construction of an open platform,Continuously integrate global high-quality resources,Provide users with a rich selection of hotel products。
Beijing、Shanghai、Nanjing ranks among the top three tourist destinations for online hotel booking
Currently,Tuniu Travel Network provides booking services for nearly 1 million hotels around the world,Covering popular 188bet app tourist destinations around the world and Beijing in China、Shanghai、Guangzhou、Tianjin、Nanjing、Hangzhou、Suzhou and other cities and regions。
Tuniu Travel Network monitoring data display,Beijing、Shanghai、Nanjing’s top three hotels in online booking source areas,Tianjin is followed by booking demand、Chengdu、Users from Hangzhou and other places。These cities are all first- and second-tier cities in China,Developed economy,People’s demand for leisure travel is strong,The frequency of business trips is also relatively high,Therefore the demand for hotels is also high。
Viewed from the hotel booking destination,The top three in China are Sanya、Xiamen、Beijing。Except first- and second-tier cities,Third and fourth tier cities with rich tourism resources are increasingly attracting the attention of users,Become a popular area for hotel sales。Liyang、Ninghai、Hot spring theme hotels in Zhongshan and other places are favored by users this winter;Huangshan、Taishan、Emeishan、Lushan Mountain and other famous mountaineering holy places,Local hotels are best-selling all year round;Qingdao、Dalian、Sanya、Xiamen、Sea-viewing themed hotels in coastal cities such as Rizhao are also popular。In addition,With the enrichment of high-speed rail network,Yixing along the Nanjing-Hangzhou High-speed Railway、Changxing、Deqing and other places are becoming increasingly popular among tourists。
Outbound direction,Popular tourist destination Phuket、Bali、Chiang Mai、Seoul, etc.,It is an area with higher hotel sales。
Transfer hotel reservation method to wireless terminal
Among online hotel booking users,Female users account for 58%,16% higher than male users,The proportion of women booking hotel travel is much higher than that of business travel,For male users,Although travel is also the main reason why they book hotels,But the proportion of business travel is relatively high。
From the perspective of age distribution,People aged 20-40 are the core group for hotel online bookings,Accounting for more than 80%,Among them, users aged 20-30 account for the highest proportion,The proportion is close to 50%。Tuniu Travel Network monitoring data display,Currently, more than 70% of users choose wireless terminals to book hotel products。Among them,The number of users aged 20-40 years old who subscribe to wireless terminals exceeds that of PC terminals,This shows that for young people,Booking hotels through mobile phones has become a mainstream trend。
Due to the irreplaceable convenience and immediacy of wireless booking,Among users who choose wireless terminals to book hotels,About 90% are booked on the day of check-in,A high proportion of users who book on PC more than 4 days in advance。
Mid-to-high-end hotel products are more popular among users
When users book hotel products,The first factor to consider is price。Tuniu Travel Network monitoring data display,Except 5% of users choose hotels with less than 150 yuan/night,Choose 150-300 yuan/room night、The proportion of users in the three price ranges of 300-600 yuan/room night and more than 600 yuan/room night is basically the same,It can be seen that mid- to high-end hotel products are more popular among users。Compared to 188bet app price,Leisure travelers pay more attention to the quality of hotels,Also willing to pay for better experience and services。
Tuniu Travel Network monitoring data display,The most popular fast hotels among users include Home Inns、7 days、Hanting、Jinjiang Inn、Motel 168、Super 8 and pudding, etc.。With the improvement of consumption level,Luxury and comfortable hotel brands such as Hilton、Sheraton and others are also gradually attracting the attention of users。Of course,With the rise of customized travel,Resort style apartment、B&B、Non-standard accommodation products such as family hotels are also favored by users。
Except price and brand,Hotel location、Is it close to a shopping mall、Are there any entertainment venues nearby、The theme features and ancillary services of the hotel are also factors that users consider when booking a hotel。
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