In recent years，SaaS companies are hot in the capital market，In 2015, it reached an unprecedented climax of popularity，Some people call 2015 the "Year of SaaS"。Macroscopic view，The growth of SaaS services comes from the popularity of cloud services and the fading of China’s demographic dividend、Rising labor costs。Using enterprise service software to reduce labor costs has become an inevitable trend。

However，Whether it is from the perspective of company market value or number of listings，Compared to the United States，China’s SaaS is still in its infancy。Is it to accept the fattening of capital，Still waiting for the market to be fully educated to grow freely，This is the proposition to support Saas companies in 2016。

Enterprises are shifting from using localized software to SaaS services，The underlying driving factor is mainly the increase in labor costs、The rise of mobile and the future trend of the sharing economy’s dissolution of corporate forms。

188bet app download Enterprise service software is a substitute for labor costs。Countries with more expensive labor costs，The stronger the willingness of enterprises to use software to improve efficiency。

The market value of US SaaS companies is US$170 billion，China’s SaaS companies are valued at around US$3.5 billion。In the past 188bet online sports betting 7、8 years，China’s labor costs are growing at an annual rate of 13%，Using enterprise service software to reduce labor costs has become an inevitable trend，This is also the fundamental reason why the SaaS market will usher in explosive growth in the next five years。

The second is the rise of mobile.With the rise of mobile Internet，More and more companies have adapted to mobile office，This gave birth to a series of collaborative offices、Cloud computing enterprise generation。

The third is the subtle changes in the form of enterprises caused by the sharing economy.Under the sharing economy，More and more employees are not limited to one company，Distribute and manage your own time fragments。Today’s enterprise is still a relatively closed group，But the sharing economy will break the shell of the enterprise。So，Companies need tools to connect employees together。

Clear profit model for enterprise-level services and software applications，Coupled with the fierce competition in consumer products，Venture capital institutions are currently paying great attention to this industry。This can be clearly seen from the number of investment companies in the past five years，Starting after 2013，Investment in the enterprise services field is becoming increasingly active，419 companies received investment throughout 2015。

Looking at the distribution of investment rounds in 2015，Investment in the field of corporate services is currently mainly concentrated in angel rounds、A round and Pre-A round。Strategic investment is still traditional management software UFIDA、Kingdee and the world of giants。The attitude of capital towards corporate services is still at the stage of deployment，Most of China’s SaaS companies are still in their infancy。
Although the SaaS market showed unprecedented popularity in 2015，But it’s still hard to hide the phenomenon of “frozen bones on the road”。

Within 3 years，A total of 69 enterprise service companies went bankrupt or were acquired。188bet app Local life area，92 families died in 3 years，158 companies died in the e-commerce field in 3 years。relative to O2O、E-commerce field，Number of deaths in corporate services，Really not much。In the field of corporate services，The human resource with the largest number of deaths、Collaborative office、Big data and cloud computing，It happens to be the most popular directions in recent years。

Out of 69 dead companies，32 were established after 2012，They were born when SaaS gained momentum，But he failed to survive the eve of the capital carnival。Except for one’s own reasons，Many SaaS companies do not have obvious short-term benefits，Let investors gradually lose confidence，Also an important cause of death。

Yunnuo，This is such a company that made a certain reputation in the field of cloud storage but ultimately died unfortunately。
Name: Yunnuo
Age: 4 years old
Death time: 2014.3

1. General inspection

1.General situation:

Yunnuo is a free synchronization cloud storage tool，Can realize file data synchronization、Sending and group sharing。
March 2, 2014，Yunnuo announced that it will stop free users，Start full charge。

Based on business operations and service improvement purposes and focus on core user groups，We will no longer maintain free accounts。Existing free users and newly registered users can choose to upgrade to VIP users，Continue to enjoy current and future more services。The specific implementation steps are: starting from March 3rd，Registration of free accounts will be suspended。For original free users, if you have no plans to upgrade yet，You can choose to back up and save personal data during this period；From April 1st，Accounts that have not been upgraded to paid users，Will no longer be available。

2. General diagnosis:

An independent cloud storage startup company surviving in the cracks of giants，The capacity cannot compete with the giants，The service is not differentiated。188bet app download So，From the moment Yunnuo announced that it would stop free services，Equivalent to declaring one’s own death。

2. Histological examination

1. Hematopoietic system:

For cloud storage companies，Domestic entrepreneurs have already spent a lot of money on hardware to purchase servers and bandwidth in the early days，Preparing to slowly cultivate the payment habits of domestic users。

A big customer or a small customer？Is it free or charged？This is a problem that cloud storage companies cannot avoid。Yunnuo adopts the "small customer + free" model，Only charged for value-added services。However，In order to attract users, giants have announced "free" use of larger space，For many individual users，Free space is enough，VIP value-added services are not so urgent，Profit points are difficult to achieve。

2. Immune system:

Except for poor hematopoiesis，The entry of giants，It also caused Yunnuo’s immune system to collapse。

On security，Most users trust large companies more。Small companies cease operations once they go bankrupt，The data stored by users can only face migration or loss。Cloud storage needs to be supported by a complete set of infrastructure，Massive data storage、Computing and daily operation and maintenance work，Big companies obviously have inherent advantages。

In addition to investment, it cannot be compared with the giants，The convenience of using independent network disks and the versatility of accounts are not as good as those of large companies。

In this case，Even if more funds are raised to compete with the giants，The existing business model also has to be reconsidered，When will the money that was burned be earned back？Once the capital chain is broken，Such a high-investment project can easily lead to death。

China’s enterprise service market has not yet been dominated by a few giants，simultaneously，Many players are shouting in this field，Trying to educate the market faster，188bet sports betting app download In this case，Startup companies have opportunities。

Although compared to the depression in other industries，Enterprise service situation is excellent，But start-ups also need to check their own pulse，Let’s see if we can stay in the right place at the right time。

For SaaS enterprises，No matter the early days、Development stage or maturity stage，The capital market will use three indicators to measure: user stickiness、Profitability and scale effect。And these three attributes have a hard index to measure，corresponds to the churn rate、Life value/customer acquisition cost and customer acquisition cost/monthly continuing income。

Customer churn rate，Refers to the churn rate of customers acquired in one time period in the next time period。The unit of the time period is consistent with the charging time unit，For example, if the company charges monthly，Look at the monthly churn rate；If it is charged annually，Look at the annual churn rate。The churn rate can directly judge the quality of a SaaS product。

Profitability is mainly reflected by life value/customer acquisition cost。Current acceptance of SaaS by Chinese enterprises is not high enough，Customer acquisition costs are mainly spread among promotion and sales personnel。The life value of a user refers to the total revenue that a SaaS company can obtain during the life cycle of an enterprise user。Exaggerating the value of user life will reflect an unreal profitability，Dangerous for businesses。

SaaS is a business model with extremely small marginal costs and economies of scale。The time point when a SaaS company begins to expand on a large scale can be clearly seen through the indicator of customer acquisition cost/monthly continuing revenue。
Customer acquisition cost/monthly continuing revenue<12 is a passing mark，means if users are not lost，The 12-month monthly fee income of a SaaS company is enough to cover the cost of customer acquisition，Businesses can expand，Focus on sales。If you 188bet Online Sports Betting and Casino do not reach this passing mark，Enterprise expansion will result in losses，Unable to achieve economies of scale。

2016，Under the dual effects of the influx of capital and the gradual awakening of the market，You can imagine the popularity of the SaaS market。But，No matter how hot it is, death will follow。Economic downturn，The capital market makes judgments based on data，Startup companies should take a good look at themselves，Avoid death on the eve of the explosion of China’s SaaS market。

[Extra number！】The third stop of the Zhihui Private Exhibition will be held in Shanghai on the afternoon of January 20 (Wednesday)，This event invited the founders of many representative Shanghai tourism O2O companies、Executive，Let’s discuss“Acceleration of tourism supply”'s topic。In addition to sharing useful information，Zhihui Travel will also draw lucky visitors on site to give away round-trip air tickets from Shanghai to Taipei provided by Jinshangda！Hurry up and make an appointment！Please click ☞ to register“I want to register”！