Past 2015，There is no doubt that this is O2O’s “little year”，But it is really the “New Year” for B2B。Especially in the 188bet best bookmaker field，The past few years have been “just listening to the stairs，No one is coming down”，Entrepreneurs in the 188bet best bookmaker field who have been frustrated for a long time finally sounded the clarion call to "make great progress" in the past year，The driving force behind this craze is the capital at the top of the industrial chain。With the mutual pursuit of a large amount of capital and media，188bet best bookmaker and the entire B2B industry have ushered in an industry climax。It is said，U.S. 188bet best bookmaker companies have a market value of 0 billion，The valuation of China’s 188bet best bookmaker companies is about US.5 billion。In this context，As China’s demographic dividend fades and the mobile Internet dividend becomes more prominent，People believe，The 188bet best bookmaker field will inevitably usher in a golden period of explosive growth。2015，Called “The First Year of 188bet best bookmaker”，Although this "first year theory" has been called "Wolf" for many years。

However，An incomprehensible question always hangs across the capital market，That is: 20 million companies 188bet best bookmaker United States have cultivated Salesforce with a market value of 50 billion、Oracle with a market value of 200 billion，And China has 20-40 million companies，There is yet to be a billion dollar enterprise software company。

Exactly such a question，In the past few years, the capital market has been adopting an attitude of “either welcoming or rejecting” the field of 188bet best bookmaker，Even under this wave of enthusiasm，Investors who rushed out at any time may not be able to let go of such doubts。Whatever，The wind is coming，You can’t miss it？

Answer to this question，There are many opinions: 188bet best bookmaker development stage、Strategic tolerance of capital、Low cost labor、Process and rule awareness、Culture、User habits、Information Security、Information understanding level, etc.。Anyway，There are thousands of reasons for failure，There may be only one reason for success。About this “one item”，It seems difficult for the 188bet best bookmaker to reach a consensus。

In fact，For an entrepreneurial project or the development of the entire 188bet best bookmaker，It is difficult to find a universal rule to guide its success，But summarizing the reasons for its failure can help eliminate bad “genes” that hinder “evolution”。

This article attempts to do some superficial analysis of some of the “pits” existing in the development process of the 188bet best bookmaker field，This is neither an industry overview nor intended to conduct specific case analysis，And only make some superficial thoughts and summaries on some common rules and risk points in various subdivisions of 188bet best bookmaker。The cases involved in this article do not represent personal recommendations or industry rankings，Only for example purposes。

About the classification of 188bet best bookmaker fields，Usually you can follow "Universal-Vertical"、Divided into dimensions such as "technology-management-business"。This article is mainly based on the application scenarios and profit model dimensions，Divide 188bet best bookmaker into three subdivisions: “Big 188bet best bookmaker”、 "Small 188bet best bookmaker" AND "Supply Chain 188bet best bookmaker"，Table below。

It is worth explaining，The so-called “big 188bet best bookmaker” and “small 188bet best bookmaker” here are not based on their market size，It is not based on the strength of its function。The reason why we use this name，Mainly because the companies faced by “big 188bet best bookmaker” are usually relatively large，And the function points are relatively complex、More，And the store customers faced by "small 188bet best bookmaker" are usually smaller，The functional scenario is relatively simple。Generally speaking，“Big 188bet best bookmaker” are generally general-purpose 188bet best bookmaker，And most of them are management tools or technical tools 188bet best bookmaker，And “small 188bet best bookmaker” are generally industry vertical 188bet best bookmaker，Focus more on business operations and management and control。The "supply chain 188bet best bookmaker" defined in this article is a special form，Including platforms from 188bet best bookmaker to industry transactions，Also includes companies that directly enter supply chain transactions and then gradually improve the 188bet best bookmaker platform。

“Big 188bet best bookmaker”: Management Tool 188bet best bookmaker

This type of 188bet best bookmaker platform is the earliest in China，It originated from the early system integrated software development (project system)。This type of 188bet best bookmaker usually targets the management information needs of small and medium-sized enterprises，By discovering the common management needs (greatest common denominator) of small and medium-sized enterprises, it greatly reduces the threshold and total cost of ownership (TCO) for small and medium-sized enterprises to realize their management informatization in the form of 188bet best bookmaker software services，Includes purchase cost、Three major components: implementation cost and maintenance cost)。This type of 188bet best bookmaker usually includes the following mainstream areas: CRM、OA and collaborative management、Project Management、HRM (Human Resource Management)、Marketing Management、BPM (Business Process Management), etc.。With the development of the Internet and mobile Internet，There is also a type of technical tool 188bet best bookmaker that is also booming，Fully reflects the professional division of labor in society。

For “Big 188bet best bookmaker”，According to its development ideas and the breadth of value realized、Differences in value depth，can be divided into three forms: heavy 188bet best bookmaker、Light 188bet best bookmaker and technical tools 188bet best bookmaker。

Heavy 188bet best bookmaker: This type of 188bet best bookmaker still has strong traditional software development and informatization ideas，So the software functions are generally relatively complex，There are relatively many functions that can be implemented，Enterprises that often require implementation have strong information management capabilities，And the sales method of this type of 188bet best bookmaker usually adopts relatively heavy industry seminars and "Sales+Pre-Sales" model，The later counseling and service part is also relatively important，Usually mostly PC applications。This type of 188bet best bookmaker software is usually charged based on account number and time，Most of its users are medium-sized enterprises (small and micro enterprises often lack sufficient awareness)。Typical representatives of heavy 188bet best bookmaker include: Salesforce、Xtools、八百客、RoadMap etc.。

Light 188bet best bookmaker: This type of 188bet best bookmaker usually has Internet thinking，With “light function、Strong and rigid demand” rapid customer expansion plus capital-driven model development。Light 188bet best bookmaker usually as lightweight enterprise IM、OA collaboration、CRM、Project Management、Communication SDK、Common function module entry such as payment SDK，And this type of 188bet best bookmaker usually uses free or micro-charge models to quickly attract customers。Therefore，This type of 188bet best bookmaker is usually not willing to charge a software fee，And usually have the dream of a “big platform”。This type of 188bet best bookmaker marketing method also has stronger Internet thinking，And usually enter via mobile terminal，The main value proposition lies in the lightweight efficiency tool for mobile office，No matter from the perspective of cost or complexity of use，The threshold for use has been greatly reduced，Its main target users include both small and micro enterprises as well as a large number of medium-sized enterprises (in fact，Data shows that medium-sized enterprises are still more active)。Typical representatives of light 188bet best bookmaker include: Slack、Today’s goal、IMO、Dingding、Cloud-adaptive office browser、Fenxiang Sales、Mingdao、Teambiton、Worktile etc.。

Technical Tools 188bet best bookmaker: This type of 188bet best bookmaker usually has a strong technical gene，The packaging and standardization of its products are relatively high，Therefore, application promotion is less difficult than other 188bet best bookmaker。This type of 188bet best bookmaker usually includes the following areas: Communications SDK、Payment SDK、Data SDK、Development Platform (PAAS，PAAS can actually be regarded as a special kind of 188bet best bookmaker) etc.。Technical tool 188bet best bookmaker usually does not involve specific business functions and user scenarios，Therefore it has strong tool attributes or underlying platform characteristics。Therefore，Technical tool 188bet best bookmaker platform if it has sufficient technical threshold and industry value，Have the opportunity to become a basic cloud service platform，Of course, it is also easy to encounter difficulties in the later profit model。Typical representatives of technical tool 188bet best bookmaker include: Environmental Information、Rongyun、Qinjia、BeeCloud、PING++、Talkingdata etc.。

Seven major pitfalls faced by the development of “big 188bet best bookmaker” platforms

For “Big 188bet best bookmaker” focused on functionality and efficiency improvements，It may encounter the following pitfalls during its development:

1、Information needs are not rigid enough，The inflection point 188bet best bookmaker of product substitution is not outstanding enough

According to my personal understanding，rigid need = pain point / how easy it is for the product to solve the pain point，Many “big 188bet best bookmaker” products，Aims at enterprise management and collaborative efficiency needs rather than business operation needs，For small and medium-sized enterprises，Due to the small scale，Relatively low management complexity，Business owners have weak awareness of process and rules，So the enterprise’s rigid demand for 188bet best bookmaker systems is not strong enough，Promotion usually requires consultative marketing (the “make the horse thirsty” rule)，On the other hand，Due to the product’s entry point and the lack of sufficient alternative inflection point value (allowing users to replace their original choices)，Making business owners lack enough motivation to promote the use。

2、Three points of technology and seven points of management，Whether 188bet best bookmaker is used well or not depends entirely on the boss’s determination and management ability

In terms of enterprise-level software tools，Can be divided into three major categories: technical tools、Business Tools、Management Tools。Generally speaking，Technical tools only extend human organs，is a sufficient efficiency tool，General promotion resistance is relatively low，Business tools run business directly，Basically, the possibility of partiality is relatively small，The promotion and application of management tools not only depends on the products and technologies themselves，It depends more on the management rules matching the products and technologies，Specifically，Form design、Design of data dictionary、Design of SOP、Design of management strategies、Design of incentive mechanism, etc.，All determine the final use effect of the product，The final use effect of the product in turn determines the team’s willingness to use and execution ability。Many times，The perfect management tool is not necessarily fully automated，Sometimes semi-automatic and semi-manual solutions are the best in reality，This is precisely the key factor in whether the system operation achieves the intended effect，The cultural gene of human governance and the weak awareness of processes and rules in Chinese enterprises often make this part of the risk multiplied。So，How good is the management tool 188bet best bookmaker?，It completely depends on the boss’s determination and information understanding。

It is in this sense，I think，188bet best bookmaker management tools no matter how well designed the product itself is，In terms of its final operating effect，40% depends on the product itself，40% depends on the leader，20% depends on employees。Although on the surface it depends on the execution ability of employees，But in my opinion，Execution ability = leadership + being led。So，The implementation of management tools is crucial to brainwash employees，And this thing is known as one of the two most difficult things in the world，Another thing everyone knows。

3、General-purpose 188bet best bookmaker cannot meet the personalized needs of enterprises in the later stages of growth

For small and micro enterprises，188bet best bookmaker management tools can be used but not used，If it’s free, use it。For small and medium-sized enterprises in the middle stage of growth，Choosing a 188bet best bookmaker platform can undoubtedly meet the stage needs at a lower cost，Even if some functions cannot be satisfied, they will choose to tolerate it temporarily，As the company continues to grow，If you choose the 188bet best bookmaker platform, the cost savings compared to the personalized functions you want to achieve may not be able to meet the personalized needs of your industry or enterprise，Enterprises may choose to escape from the 188bet best bookmaker platform and choose to build a customized platform from scratch，This may make the growth of the 188bet best bookmaker platform weak in the future。Therefore，188bet best bookmaker platform may face the problem of short user life cycle: going from free to paid is a hurdle，From payment to renewal is another hurdle。

4、Use 2C thinking to make 2B products，Internet thinking 188bet best bookmaker be malfunctioning

The biggest difference between the enterprise market and the personal consumer market is，The decision-making characteristics of enterprises are: collective decision-making、Many influencing factors、More forward-looking considerations、Prioritize performance over cost。In the early stages, companies may prioritize costs，But in the later stage，If the system is a management 188bet best bookmaker that is crucial to the enterprise，Enterprises may consider functional requirements more，At the same time，Due to conversion costs of system migration，Enterprise decisions will have certain forward-looking considerations。

For some 188bet best bookmaker platforms, they use Internet thinking to expand in free or micro-charge models，If the value width and value depth of the product cannot keep up，It will not be able to achieve the effect of rapid dosage，For example, there are some tools for enterprise IM，If it cannot provide enough differentiated value，Why do users abandon WeChat？At the same time，Because the marginal cost of 188bet best bookmaker software products itself is very low，But the hidden costs of getting the enterprise to a state of effective usage are either borne by the 188bet best bookmaker platform，Or let it fend for itself。So，Any 188bet best bookmaker software，No price required，But it must not be without enough value，Otherwise the free or subsidy in the early stage is meaningless，On the contrary, it will cause the 188bet best bookmaker platform to over-consume the limited resources in the early stage，Falling into the embarrassing situation of “not picking up the slack”。So，For products that do not meet users’ pain points and needs，Free strategy in the early stage can easily create the illusion of prosperity。

5、“Mid-income trap”: 188bet best bookmaker and medium-sized funnel、Medium and low customer orders、Medium-low renewal，Not alive or dead

Some 188bet best bookmaker platforms，Its function is too single，The scene is too simple，Overlapping with large platforms，Falling into an embarrassing situation that is neither serious nor serious。The final number of users can only create a small and medium-sized funnel，The price per customer will not be too high，And the later renewal rate is not too high，It is easy to enter a state of immortality。

6、“188bet best bookmaker Dream”: Unable to turn into a big funnel，Both e-commerce diversion and O2O diversion are facing competition from professional vertical platforms

Many free 188bet best bookmaker platforms have a “platform dream”，Hope “The wool comes from the pig”，But if the value of the platform itself to users is not a “golden hook”，Unable to create a “big funnel”，Then the value of its platform may be difficult to highlight。Also，After the 188bet best bookmaker platform gathers a certain number of users，How to find a monetization model is also a big challenge，In C-side user domain，The conversion rate from community e-commerce has always been a pain point in the monetization process of community-based APPs (for details, please refer to "Liu Yizhou: How far is it from tools to communities to e-commerce？》)。

So，A platform that uses light 188bet best bookmaker，If you cannot form strong stickiness to users through strong value，You may face a double-low situation of low spending efficiency and low user value，Resulting in later financing failure。

7、The "Internet Thinking Trap" of Technical Tools 188bet best bookmaker

For technical tools 188bet best bookmaker，In the early stage, customers are often attracted widely for free，But after reaching a certain scale，Customers may choose to build their own。At the same time，Because its tool properties are strong and it usually does not occupy user scenarios，So even if “users of users” have a large scale，Maybe it has nothing to do with the 188bet best bookmaker platform itself。So this type of platform，There are pitfalls in the later realization of business models。Either there are sufficient technical thresholds and value thresholds，Either you can cut into the transaction and get a share of the pie，If neither can be done，Then technical tool 188bet best bookmaker has really fallen into the "Internet thinking trap"。Normally，For this type of 188bet best bookmaker，Big data may be a beautiful dream，But how much data can be obtained specifically，What values ​​can be discovered，In what scenarios can it be realized，It requires detailed analysis of the specific situation。

Recommendation: For “Big 188bet best bookmaker”，Personal opinion，Either industry vertical scenario，Deepen product functions and experience，Increase stickiness to enterprise users，Either grasp the core needs and quickly increase the number of users，At the same time, try to monetize by meeting corporate service needs rather than personal needs，It is best to be able to enter the transaction，Such as financial service needs, etc.。

“Small 188bet best bookmaker”: business management and control 188bet best bookmaker

With the rise of chain economy，A large number of chain consumer stores have emerged in the field of consumer services，Such as beauty、Hairdressing、Manicure、Catering、Hotel、Terminal retail、Travel agency、B&B、Cars, etc.。The original business format of this type of consumer store was a "big market、Small workshop”，Completely relies on geographical location and word-of-mouth to bring traffic，Merchants are keen to bind customers in advance through pre-sale of membership cards and other methods。In terms of its internal operational efficiency，At this time, merchants are still stuck in manual billing、Manual accounting、The level of informatization of manual settlement is very low。With the increase in business scale and number of stores，The need for a store management system naturally arises。In the early stage, it may be more likely to use a single package software implementation，But the inconvenience caused by this method is，Merchant cannot effectively guarantee subsequent system operation, maintenance and stability requirements，So the trend of 188bet best bookmaker-based store management systems has naturally arisen (when meeting business needs，188bet best bookmaker can minimize the total cost of ownership for enterprises)。The functions covered by this type of 188bet best bookmaker store management system usually include member management、Business billing、Payment and settlement、Internal compensation、Report statistics、Marketing interaction, etc.。

With the development of Internet e-commerce and O2O platforms in recent years，Traditional businesses have both pressure and great motivation to move closer to the Internet，188bet best bookmaker approach can be divided into two stages:

First stage，188bet best bookmaker’s the era of Meituan-Dianping，Direct traffic to merchants through large platforms，At this time, the connection between the merchant and the Internet is established through the “thin client”，Whether it has a complete internal information system is not the key，Merchant can accept service orders through the backend or APP provided by the Internet 188bet best bookmaker。Obviously this stage is still at the stage of “selling canned gas” (think about whether Ctrip’s hotel orders were sent to the hotel front desk for confirmation via fax？）。With the intensifying competition in the entire industry and the further pursuit of efficiency，I hope there will be interconnection between the 188bet best bookmaker and merchants，To achieve efficient and fast “selling pipeline gas”，So we entered the second stage。At this stage，188bet best bookmaker parties must truly implement their O2O strategy，Must open up the merchant’s internal business process and “purchase, sales and inventory”，Thus objectively creating a demand from the industry level，That is, the construction of information systems within merchant stores must be fully realized，That is, a “fat client” must be implanted within the merchant，Think about why Alibaba wanted to acquire Shiji？So， “Small 188bet best bookmaker” is an effective tool for offline merchant stores to improve their internal operational efficiency，It is also the infrastructure construction that must be completed for offline stores to truly embrace the Internet。

For this type of 188bet best bookmaker，The early profit model was to make money by selling software，In recent years, with the advancement of large platform strategy brought about by Internet thinking，More and more 188bet best bookmaker service providers tend to make software free，In order to stick to merchants through software implantation，Thus seeking other methods of monetization。If you want to go to the “exit end” of the merchant, consider it，That is to establish an O2O service e-commerce model (divert traffic and cut into transactions)，If you go to the “import end” of the merchant, consider it，That is to help merchants optimize the upstream supply chain。

Theoretically， The profit model of the "small 188bet best bookmaker" platform in the later stage can be towards O2O，You can also trade upstream in the supply chain。It depends on the team’s C-side capabilities and the focus of the merchant’s services or product content？If the merchant is service-focused，Then the strategic choice of this type of 188bet best bookmaker platform is more inclined to “information + service + resources”，Service is the core target of its transactions，Resources are just auxiliary materials in the service process，Then the upstream supply chain transactions are cut at this time，May face lower frequency、The overall transaction volume is not large。If the merchant is product-focused，Then the strategic choice for this type of 188bet best bookmaker platform can be “information + resources + services”，It can also be “information + service + resource”，How to choose depends on the team’s C-side operation capabilities and the industry supply chain pattern。

So， "Small 188bet best bookmaker" may also evolve into the "supply chain 188bet best bookmaker" mentioned below in the later stage，It’s just that this transformation may be full of pitfalls。

Typical representatives of “small 188bet best bookmaker” include: Boca Software、Meili Plus、Show manicure、KeRuyun、No need to wait for delicious food、Qia Ke、Tomatoes are coming。It is worth explaining，Many “small 188bet best bookmaker” service platforms are actually no longer a simple internal information system，The degree of Internetization is very high。This is for convenience of expression，Temporarily defined as "little 188bet best bookmaker"。

Five major pitfalls faced by the development of “small 188bet best bookmaker” platforms

For “small 188bet best bookmaker” store management system，If using free strategy promotion，Then its later business model may go in the O2O direction，It is also possible to go towards "supply chain 188bet best bookmaker"。Different industry characteristics and team genes may lead to different choices。No matter which direction you go，You may face the following pitfalls (the pitfalls faced by “big 188bet best bookmaker” analyzed earlier also apply here):

1、The shop owner’s “myopia” 188bet best bookmaker be a time bomb

For business owners，The core focus is always on how to ensure there are enough customers，As for the functions and applications of the systematic platform, the principle of "simplify is to simplify" is adopted，But in fact，With the deepening of merchant applications，Early initialization choices may hinder merchants’ later applications。Therefore，188bet best bookmaker platform must have a deep understanding of industry needs，Provide as much early implementation guidance as possible，Help merchants build “appropriately advanced” system applications and configurations，otherwise，The risk may lead to a decrease in user stickiness or abandonment in the later stage。

2、If you can’t play 188bet best bookmaker C，188bet best bookmaker may be difficult to expect B to drive C to realize O2O

Some “little 188bet best bookmaker” platforms，Has strong software genes but lacks Internet genes，Lacks the ability and resources to operate C-side users，Hope to “occupy” merchant resources by providing a business operation management and control platform for offline merchants，And then hope to drive the use of C-side through merchants，And hope to finally play O2O，This road may be difficult。

3、If the 188bet best bookmaker cannot provide enough transcendent incremental value，Orders obtained by burning money are just an illusion of prosperity

Some “little 188bet best bookmaker” platforms，Has certain C-side operation capabilities，The natural thing to think of is to direct C-side traffic to merchants，Thus entering O2O services or O2O commodity transactions。But，Since the 188bet best bookmaker platform needs to operate simultaneously on both the C-side and B-side，High capital consumption，If you cannot quickly provide B-side and C-side users with sufficiently transcendent incremental value，Then even the orders obtained through subsidies may only be a temporary prosperity。188bet best bookmaker platform if you want to upgrade to an industry O2O platform，Then it is necessary to improve the efficiency of the industry through 188bet best bookmaker software，And effectively controls the service quality of merchants，Only can we create incremental value for the market。In a sense，Industry O2O itself is equivalent to a virtual operator of a certain physical industry，Must be able to achieve matching with sufficient resource density and user density，And ensure the formation of a value closed loop after forming a closed transaction loop，Make full use of “platform dividend”、"Management Bonus" and "Brand Bonus"。

4. There 188bet best bookmaker be risks in entering the upstream supply chain prematurely

Some service industries，The merchant’s service content is in progress，Human services account for the majority，The proportion of excipient resources is low。For such a situation，You need to judge，When the user base is not large enough，Prematurely cutting into the upstream supply chain，May lead to low trading frequency，And the overall transaction volume is limited，Therefore, it is impossible to effectively leverage upstream resources。There is not much room for efficiency optimization of upstream supply chain integration。Therefore， “Small 188bet best bookmaker” platform is transforming into the upstream supply chain，Need to consider whether the merchant’s service content is resource-heavy，Is SKU concentrated，Whether there is already a strong supplier？Can we leverage upstream resources？

5. The team’s trading genes are insufficient, and 188bet best bookmaker cannot be serious or light

For some teams，Because his team lacks the gene for making deals，When moving to the supply chain，Lack of in-depth understanding in choosing between self-operation and matching，Can’t sink into proprietary trading，Due to the particularity of the software 188bet best bookmaker，It is impossible to expand users quickly enough，Resulting in low efficiency of spending money in the early stage，And user value cannot be highlighted，An obstacle to subsequent financing。

Suggestion:Keep vertical segmented industries，Make a thorough understanding of 188bet best bookmaker software，Fully meet the business operation and control needs of offline merchants，Promote the mobility of traditional merchants by enhancing mobility and marketing、Internetization，Enhancing attractiveness to merchants。Before the product is polished thoroughly，Don’t burn money for large-scale expansion，Need to ensure the efficiency of spending money in the early stage。

“Supply chain 188bet best bookmaker”: trading platform type 188bet best bookmaker

The first statement is，”Supply chain 188bet best bookmaker” is just a term for convenience，The core is the transaction matching and transaction control system within the industry B2B trading platform。The core of this type of platform is actually to go straight to the transaction，Not just at the 188bet best bookmaker level，188bet best bookmaker is just improving the transaction efficiency of its industry、Auxiliary tools to reduce industry transaction costs。In other words，The key to leveraging industry transactions may not lie in 188bet best bookmaker，It lies in the integration ability of industry resources and the value-added services that the platform itself can bring to industry buyers and buyers。188bet best bookmaker is just an auxiliary trading platform，Neither necessary condition，Not even a necessary and sufficient condition。

In many traditional industries，The business formats between the upstream and downstream 188bet best bookmaker industrial chain often have the following characteristics:

1） The market transaction volume is huge，Usually at least 100 billion levels，But the overall pattern is “big market、188bet best bookmaker workshop”；

2） Previous、Relatively dispersed downstream，Except first-level wholesalers，There are still a large number of middlemen who rely on information asymmetry to make money，188bet best bookmaker is essentially a forwarder with the function of advancing funds；

3） Limited number of SKUs per supplier，Unable to provide full database service，Due to the 188bet best bookmaker scale，Lead logistics、Warehouse、Certification、Lack of public services such as testing；

4） Small and medium-sized buyers have prominent purchasing pain points: failing to obtain the best choice 188bet best bookmaker shortest time，Under time constraints，Often only the second best choice can be made；

5） The 188bet best bookmaker path is circuitous，Change rate is too high，The cost of circulation is too high；

6） 188bet best bookmaker informatization、Data conversion rate is too low，The 188bet best bookmaker as a whole shows the characteristics of “rich trade”。

In case of seller’s market，The industry profits are enough to support enough middlemen，Once the industry structure changes，When there is excess production capacity or large price fluctuations，Industry overall profit decline，The industry turns into a buyer’s market，Objectively beneficial to reducing industry transaction costs、Optimizing supply chain efficiency puts forward higher requirements。This is the reason why the “prefix-finding” industry trading 188bet best bookmaker that has emerged in recent years has become so popular with capital。

According to the “Potato Chip Theory” I proposed before，Early stage of industry development，Because traditional transactions rely on traditional credit endorsement and offline customer expansion，So when manufacturers or first-level wholesalers cannot quickly distribute products (or raw materials) in the shortest possible time，Objectively, the existence of middlemen is inevitable，That is, the middleman acts as a forwarder with the function of advancing funds，But it also caused a fact，That is, each middleman is a “private cloud” with limited SKUs。With，The development of industry information platforms and the prominent contradictions in public service demands，Objectively, there is the possibility of industry integration。At this time，Industry trading platforms based on Internet platforms and 188bet best bookmaker systems can further break through geographical restrictions and scale restrictions，At the same time, leveraging the power of capital and banking finance can ensure effective and sufficient investment in public services for the industry，Thus creating an industry’s “public cloud”，Obviously in the current context，“Public cloud” is more efficient in the industry than “private cloud”。The industry structure has gradually evolved from the original "many-to-many" to "many-to-one-many"，A “slice”-style vertical division of labor is formed between the upstream and downstream industries，It’s like the superposition of potato chips and potato chips，This is where the “Potato Chip Theory” comes from。According to my observation，The evolution of most industries has such characteristics，It’s just that the degree of dominance and intensification is different at different stages。

What is worth discussing，Many industry bulk trading platforms are in their initial development stages，Scale bonus、188bet best bookmaker bonus、When the information dividend has not been fully exerted，The efficiency may not be significantly improved compared to traditional trade methods，But with its platformization、Dataization、Deepening degree of scale，The efficiency will be very significant。

It can be said，”Supply Chain 188bet best bookmaker” is the informatization of the platform enterprises themselves in the process of building an industry trading platform、The result of pipeline extension to the upstream and downstream industries，Is the guarantee for improving the efficiency of industry trading platforms，It is also the result of the growth of the industry trading platform。

Typical representatives of "supply chain 188bet best bookmaker" platforms include: Zhaogang.net、Quick Plastic Network、paper-finding website、Lianshang.com、Network mall, etc.。The profit model usually includes transaction commissions and value-added service charges。

Four pitfalls faced by the development of “supply chain 188bet best bookmaker”

For 188bet best bookmaker trading platforms，Due to the different characteristics of different industries and different industrial chain patterns，Therefore, the pain points and entry points of the 188bet best bookmaker are also different。Here is a basic discussion on some general issues。

1、Use 188bet best bookmaker to leverage the supply chain or leverage resource integration to leverage the supply chain？

For those platforms that enter industry transactions from 188bet best bookmaker，It is easy to form a misunderstanding，That is, improving the efficiency of industry transactions through the Internet database and 188bet best bookmaker platform to leverage industry resources，In fact, this approach may not be effective，After all, for people in traditional industries，Transaction is the essence，High-quality resources and services are its core demands，As ​​for the degree of informatization, it is not the most important thing，At least in the early days。As a bilateral platform，The cross-leverage of upstream and downstream resources is the most critical。The difference in this idea，The differences determine the team’s focus，Don’t dare to spend money to “do it again” and integrate resources，And hope to leverage the light mode of 188bet best bookmaker software to leverage B2B transactions，It will make the team take detours，Xi Qimao’s CEO Xu Chao also mentioned this when summarizing his own experience。

2. 188bet best bookmaker will not work if 188bet best bookmaker is too vertical or too broad

Any 188bet best bookmaker，Everyone hopes to contribute the value of efficiency improvement to the industry with the greatest degree of scale effect。But，If the 188bet best bookmaker is too vertical，You need to consider whether the 188bet best bookmaker will be covered by other comprehensive platforms later，For example, special steel VS ordinary steel、Biological reagents VS chemical reagents、Comparison of general plastics VS special plastics and other vertical categories and comprehensive categories，When considering this issue，Mainly consider upstream manufacturers、Downstream buyer、System 188bet best bookmaker、Storage and transportation services、Reusability and synergy of team capabilities。

But too broad，This may lead to multiple areas lacking synergy to burn money at the same time，Resulting in low efficiency of spending money in the early stage，The scale advantage within a single category is not obvious。In simple terms，Don’t think that information systems can cross borders，Just bundle several traditional trading companies on one 188bet best bookmaker。You still need to be appropriately vertical in the early stage，Prioritize economies of scale，The next step is to consider taking advantage of economies of scope if it is consistent with synergy effects。

3、Self-operated or brokered？Category selection and timing are crucial

188bet best bookmaker trading platforms usually choose between matching and self-operated models in their own operation strategies，Usually factors to consider when making this choice include: 1) Number of SKUs；2) Integration or decentralization of upstream and downstream；3) Degree of standardization of goods or services；4) Stocking fund requirements；5) Gross profit of popular or long-tail products；6) Degree of demand for offline transaction services；7) The project’s own growth stage。

Generally speaking，The more SKUs、The more dispersed upstream and downstream、The lower the degree of standardization of goods or services、The higher the capital requirement for stocking up、The longer the tail is、The higher the demand for offline transaction services、The earlier the project，The more inclined you are to adopt the matching model。With the amplification of 188bet best bookmaker traffic，You can choose some categories for self-operation according to the situation，To obtain higher gross profit。At the same time，As a 188bet best bookmaker party, we can provide some necessary 188bet best bookmaker value-added services，To improve the entire trading ecological chain。

Most industry trading platforms use matching (big funnel) to drive self-operation (small funnel)，The logic of using public services to leverage value-added 188bet best bookmaker merchants。

4. A closed transaction loop that does not form a closed loop of 188bet best bookmaker is also a hooligan

For online trading 188bet best bookmaker，What has changed is only the path selection of industry transactions，But the necessary value link in the transaction cannot be omitted，In other words，Deintermediation，Shorten transaction path，It does not mean ignoring the necessary value elements (logistics in the traditional transaction model、Warehouse、Certification、Detection、Financial and other public services)，As a 188bet best bookmaker party，Whether it is a matchmaking or self-operated，All need to have the responsibility and responsibility of the 188bet best bookmaker，Make arrangements to ensure that industry customers receive necessary public services，Early stage of 188bet best bookmaker development，Related services can be introduced through external cooperation，With the increase of 188bet best bookmaker scale，You can choose some services to be provided by the 188bet best bookmaker itself。

For industry trading platforms，“Heavy” itself is not scary，The key is to get it “heavily”，“Heavy” must be valuable。otherwise，Must pursue lightness，Ignoring the value closed loop，Will definitely counter the later expansion of the 188bet best bookmaker。About this，Welcome to read the article "Liu Yizhou: O2O in the vertical field requires "deep trenches and high barriers"。

Conclusion

There are too many pitfalls in the enterprise service market，This article only makes some rough analysis on some common issues。Generally speaking，Enterprise-level services，Whether it’s “Big 188bet best bookmaker”、 “Small 188bet best bookmaker” or “Supply Chain 188bet best bookmaker”，It is not a simple matter of burning money to increase the number of users，Then continue to take money and the logic of a soft landing later；Enterprise decision-making is far more inert than C-end users，Much more rational。Therefore，Really provide value，Achieving valuable “instrumentation”，Only based on the industry、The only way to change the industry。

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