As some airlines make changes to their frequent flyer programs，A topic currently being discussed in the 188bet loyalty program industry is:

Which type of passenger is more important，Those travelers who spend a lot of money on 188bet tickets，A passenger who earned millions of 188bet mileage points because of spending a lot on bank credit cards？

In other words，For airlines，Passengers who spend money to buy air tickets are naturally important，But are travelers who have accumulated mileage points through non-188bet purchases just as important?？

In 188bet regard，The view of Delta Air Lines in the United States is: in their opinion，They don’t care if customers accumulate points through credit card purchases、The points earned by flying on an airplane，Both categories of travelers are loyal travelers to Delta Air Lines，And deserve corresponding rewards。

But for the 188bet JetBlue，Think about it a little differently: They evaluate a traveler’s true loyalty to JetBlue through both loyalty based on flying and loyalty based on consumption of partner products。

About these arguments，The Air Travel IT Circle (WeChat public account: AirTIT) believes that there is no right or wrong，It is entirely up to the airlines themselves to decide how to evaluate their frequent flyer program members。But，Must note，In 188bet industry，There are more than just these two ways to evaluate customers。actually，The way to evaluate a customer needs to be similar to the balanced scorecard，Take different business factors as input。Here，An innovative researcher named Mark (@drdoot on twitter) who is engaged in the aviation and hotel industry has summarized some ways to evaluate airline passenger loyalty，He claims that his method can make the evaluation closer to reality、Also more accurate，The Air Travel IT Circle (WeChat public account: AirTIT) thinks it makes sense，Share it with everyone here。

188bet approach starts with understanding the customer、And understand their current or potential impact on each independent area in the complete business chain。Some major global airlines measure overall customer loyalty based on many factors，Give a certain weight to each product participating in the evaluation to participate in the calculation。

For example，If the passenger orders a first-class ticket，So for loyalty programs，Undoubtedly, 188bet factor is more important than the frequent flyer program points 188bet traveler earned from spending 0 to rent a car at Hertz。But，If a passenger transfers his 1 million points from Hertz car rental company to the airline's frequent flyer program，Then the value of 188bet passenger may begin to be higher than that of most mid- to high-level members。

Although airlines classify FFP members into different levels，For example, gold card、Platinum Card, etc.，But the evaluation of member loyalty should not be so simple，But it’s a little more complicated。The true “level” of a member should depend on his influence、Contribution and potential future value。

Another example，A member passenger only flew a small amount of economy class in a year，But he accidentally bought a lottery ticket and won the million jackpot。Some airlines have been able to detect similar situations，188bet evaluates the potential huge value of the passenger in the future。At 188bet time，188bet lottery winner is clearly worth more than his friends who are already Platinum members and fly 50 times a year。If 188bet passenger flies with Platinum Card passengers，Then the airline should give him the opportunity to upgrade。

(Picture:Schematic diagram of frequent flyer program membership value evaluation model)

Except for the amount spent during the flight、Class of accommodation、Destination、How to purchase tickets (whether through an agent or directly with the 188bet？Which country or region to purchase tickets from？) In addition to factors that are well known to these airlines，The following are several factors that can be used to evaluate a traveler's overall loyalty and value to the company:

1, number of people traveling together

If a member is traveling with someone else (husband or wife、Child、Anyone else)，So obviously the consumption he brought was not only the money for his own ticket。The value of 188bet member on 188bet flight should be 4 times higher than that of passengers traveling alone。

2, our wallet share

It is a member in all his flight situations，Proportion of flights taken by 188bet airline。Most airlines can monitor 188bet data，And thus adjust the passenger’s “loyalty” on our airline。

3, in-flight consumption/duty-free purchase

Passengers’ in-flight consumption can bring higher net profits to airlines。If the 188bet discovers that a passenger has made an in-flight purchase，Then his value should be increased accordingly。

4, credit card 188bet

Many airlines’ FFP income comes from banks，If the airline sees a member with higher credit card points，Then the value of 188bet passenger within FFP should be increased accordingly。

5, mileage consumption

188bet metric shows how members spend within FFP，The logic here is very simple，That is "people who can spend money will make money"，So members who are very active in consuming points should be worth more to the airline than those who only earn but don’t spend them。

6, influence on others

In addition to a well-known traveler on Weibo、WeChat、Twitter、In addition to how many followers there are on these social media Instagram，The airline’s frequent flyer program also requires the member’s real social relationship。When a member’s father is the CEO of a company with annual revenue of hundreds of millions of dollars，The value of 188bet membership should increase like a rocket，For example Wang Sicong。

7，Do you have direct business dealings with airlines，And bring revenue to the 188bet

For example，Will a member’s company have a freight contract with 188bet airline?，And brings millions of dollars in revenue to the airline every year？If yes，Then even 188bet passenger doesn’t fly a few times a year，But he is undoubtedly a high-value member。

8, potential new business development possibilities

188bet is different from point 7 above，Travelers do not yet own their own business at 188bet stage，But there is the potential to develop new business。There are rumors，British Airways has a project called Blue Rocket，188bet program allows British Airways to identify in advance those passengers who will soon enter the Gold or Silver status。These customers obviously require great attention。

9, media information data

For example, whether a member recently purchased a valuable house in Miami？If yes，Then 188bet situation means that travelers will often travel there in the future，Frequent flyer programs should be aware of the opportunity to develop partners in that area to serve 188bet class of wealthy members。

The above points are actually just a few reference factors。The data that can really be utilized may be more and more complex，Setting the weight of each factor in the calculation model is also a task that requires wisdom。But for airlines，The use of 188bet type of data must be an important part of the larger strategy for frequent flyer program development。Through these methods，Not only can provide passenger loyalty，You can also use the power of data to make passengers pay more during the flight without knowing it。