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1. Summary
The hotel market environment in 2015 is changing with each passing day,Room and food and beverage 188bet app download remains the same as before,Still the two pillar products of the hotel。
Room room 188bet app download continued to increase slightly year-on-year in 2015,Reflects that the hotel market is weakening due to the impact of the "National Eight Articles" and other policies, Confirms that the customer source market is entering the regeneration period from the conversion period,At the same time, it once again demonstrates that the important position of guest room products cannot be shaken。Catering 188bet app download continues to decline year-on-year,Explanation that the current situation of hotel catering operations is still not good。Other income increased year-on-year,Explain the structural adjustment and optimization of hotel business products,There are initial gratifying changes。
二、Analysis of the overall 188bet app download proportion of national star-rated hotels in 2014-2015
Data source: China 188bet app download and Hotels Association
Data comments:
Proportion of room 188bet app download in 2015,The annual average is 44.91%,Highest 50 in April.18%,Minimum 37 in February.36%;Catering 188bet app download ratio,The annual average is 39.50%,Highest 46 in January.74%,Min. 34 in November-December.01%;Proportion of other income,The annual average is 15.59%,Highest 16 in October.52%,Minimum 13 in January.67%。
Proportion of room 188bet app download in 2014,The annual average is 44.36%,Highest 46 in August.64%,Minimum 35 in February.93%;Catering 188bet app download ratio,The annual average is 40.86%,Highest 52 in January.34%,Min. 38 in July.31%;Proportion of other income,The annual average is 14.78%,Highest 18 in September.32%,Minimum 11 in January.33%。
It can be seen from the income proportion analysis table,Room room and catering 188bet app download are still the two pillar products of the hotel。In 2015, the proportion of overall room 188bet app download of star-rated hotels increased by an average of 3% annually.90 percentile,Catering 188bet app download decreased by 4.53 percentage points,The proportion of other income increased by 0.64 percentage points。Room 188bet app download continues to increase slightly year-on-year,The important position of guest room products cannot be shaken。Catering 188bet app download continues to decline year-on-year,Explanation that the current situation of hotel catering operations is still not good。Other income increased slightly year-on-year,Structure adjustment and optimization of hotel business products,There are initial gratifying changes。
3. Analysis of 188bet app download proportions of hotels with different star ratings
(1) Five-star 188bet app download
Data source: China 188bet app download and Hotels Association
Data comments:
Proportion of room 188bet app download in 2015,The annual average is 44.36%,Highest 51 in April.81%,Min. 39 in February.25%;Catering 188bet app download ratio,The annual average is 40.86%,Highest 45 in January.66%,Min. 35 in August.73%;Proportion of other income,The annual average is 14.78%,Highest 18 in October.05%,Minimum 11 in January.01%。
Proportion of room 188bet app download in 2014,The annual average is 42.67%,Highest 50 in July.95%,Minimum 36 in January.79%;Catering 188bet app download ratio,Annual average 42.23%,Highest 51 in January.68%,Min. 36 in August.11%;Proportion of other income,The annual average is 15.10%,Highest 22 in September.47%,Minimum 11 in January.53%。
It can be seen from the income proportion analysis table,2015 compared to 2014,The proportion of annual average room 188bet app download increased by 2.13 percentage points,The average annual proportion of catering 188bet app download decreased by 1.37 percentage points,The annual average value of other income decreased by 0 year-on-year.32 percentage points。
(2) Four-star 188bet app download
Data source: China 188bet app download and Hotels Association
Data comments:
Proportion of room 188bet app download in 2015,The annual average is 44.76%,Highest 59 in November.46%,Minimum 37 in February.09%;Catering 188bet app download ratio,The annual average is 39.36%,Highest 47 in February.46%,Minimum 28 in November.28%;Proportion of other income,The annual average is 15.88%,Highest 18 in December.16%,Minimum 12 in November.26%。
Proportion of room 188bet app download in 2014,The annual average is 42.27%,Highest 47 in April.85%,Minimum 35 in January.62%;Catering 188bet app download ratio,Annual average 42.52%,Highest 52 in January.45%,Min. 38 in July.57%;Proportion of other income,The annual average is 15.22%,Highest 18 in March.72%,Minimum 11 in January.93%。
It can be seen from the income proportion analysis table,2015 compared to 2014,The proportion of annual average room 188bet app download increased by 2.49 percentage points,The average annual proportion of catering 188bet app download decreased by 3.16 percentage points,The annual average value of other income increased by 0 year-on-year.66 percentage points。
(3) Three-star 188bet app download
Data source: China 188bet app download and Hotels Association
Data comments:
Proportion of room 188bet app download in 2015,The annual average is 40.40%,Highest 47 in December.60%,Minimum 23 in February.93%;Catering 188bet app download ratio,The annual average is 41.16%,Highest 55 in February.28%,Min. 32 in November.12%;Proportion of other income,The annual average is 18.45%,Highest 36 in November.85%,The lowest 12 in December.44%。
Proportion of room 188bet app download in 2014,The annual average is 37.37%,Highest 46 in August.21%,Minimum 30 in January.93%;Catering 188bet app download ratio,Annual average 43.09%,Highest 49 in February.04%,Minimum 36 in December.53%;Proportion of other income,The annual average is 19.54%,Highest 42 in September.47%,The lowest 12 in May.21%。
It can be seen from the income proportion analysis table,2015 compared to 2014,The annual average room 188bet app download ratio increased by 3.03 percentage points,The average annual proportion of catering 188bet app download decreased by 1.94 percentile,The annual average value of other income decreased by 1 year-on-year.09 percentage points。
IV. Conclusion
Judging from the changes in statistical data throughout the year,The proportion of operating income of five-star hotels is becoming increasingly stable,The 188bet app download share of four-star and three-star hotels fluctuated sharply throughout the year。This is on the one hand,Reflects mid- to low-star hotels,Signs of product and business adjustments in response to the market,It also shows that the market is eager to build a more refined hotel,On the other hand,It also shows that the hotel’s business structure adjustment is also imminent。
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