At MIT’s Design Innovation Conference in Boston this week，Two executives responsible for driving corporate culture at 188bet mobile Hotels gave speeches。First up is Matthew Von Ertfelda，188bet mobile’s Vice President of Strategy and Innovation，Discussed with everyone the market factors to promote the company’s brand strategy for future development。Later, Mariana Cavalcanti, Vice President of Digital Customer Experience, explained how brands use technology to achieve personalized user experiences。

“A new breed of startups and entrepreneurs are changing the game before most people have even learned how to play it，” Ertfelda said。Today’s consumers’ booking habits and attitudes are affecting 188bet mobile’s transformation。

The first change is the rise of Generation Z travelers (people born after 1996)，Especially young travelers represented by the post-90s and post-00s，They expect 188bet mobile to develop a new hotel brand that is more suitable for the younger generation，Including the recent merger and acquisition with Starwood Hotels。

The second factor guiding 188bet mobile’s changes is the continued competition among online booking platforms，As Ertfelda said "This threatens our relationship with our customers。”

The third factor is the rapid growth of Airbnb and other home-sharing companies around the world。“188bet mobile will be a huge challenge to our brand preference and user loyalty，” Ertfelda concluded。

Since 188bet mobile Hotels kicked off its big innovation three years ago，188bet mobile’s executives have been working hard to promote the internal strategic shift of corporate policies。Almost everyone including 188bet mobile CEO Arne Sorenson has said it publicly，188bet mobile needs to change to meet the needs of a new generation of young travelers。

This speech at MIT is also a continuation of this theme。Ertfelda showed the audience the scenes inside the company，Included in 188bet mobile Innovation Lab at Bethesda HQ。He also emphasized，188bet mobile plans to test all new products and digital innovations this summer。

188bet mobile emphasizes “people-oriented”

International hotel brands like 188bet mobile are always the first to face criticism about hotels and the challenge of how to better connect with guests。

Therefore，All 188bet mobile executives have spent the past year discussing how to place individual customers，Hotel Associates，And the order of priority for local community members。“Our success stems from our having a higher goal，Our higher goal is to transcend tourism itself，Changing people’s lives by putting people first，” Ertfelda said。"This means both our employees and our guests，Achieving a better life for them is the core goal of our company。”

Sorenson made a similar speech during the PCMA Leaders Industry Conference in January。Someone may say，Want to be in more than 100 countries around the world，Providing guests with personalized services across 5,500 hotels across 30 brands sounds a bit out of reach。

Then，What is the personal attention to guests？Is it just to greet guests in the lobby，Would you like to say hello to the guests？In fact, such an old-fashioned approach to hospitality is very annoying and obtrusive to many young people today。

Or to truly understand each guest’s travel preferences，And recommend nearby restaurants through the hotel’s app？If 188bet mobile is the case，There is no doubt that such a big brand invests resources in such technology to be able to provide personalized customer experience in the future。

188bet mobile Hotels in the Digital Era

In the past 18 months，188bet mobile launches mobile check-in/out at some of its hotels，Remote control room selection，Keyless entry，And a variety of rich items for the leisure and business markets。

Mariana Cavalcanti released a video during her speech at MIT，It depicts a woman managing all her arrangements only through the phone throughout the day。For example，After leaving the hotel she went on a lunch date，She texted the hotel on her phone saying she would get her luggage back later。The hotel replies with text to confirm。Another example is，When she walked to a coffee bar near the hotel，She ordered a free cup of coffee using the app。

These are all to illustrate how 188bet mobile treats young people’s “silent travel”，They try to avoid interactions with hotel staff as much as possible，And hope for more self-guided and personalized opportunities。

“The younger generation wants products created for them，” Cavalcanti said。"And want to achieve 188bet mobile goal，You can’t help but start with technology，Because it is the core of the hotel’s future development。”

Looking to the future，188bet mobile’s strategic focus is to activate technology applications in public spaces。One example is，188bet mobile Hotels started developing the 6 Degrees table in collaboration with MIT many years ago。When people use 6 Degrees app，They can find like-minded people based on the system’s sensors。In addition，There is also a 6 Degrees media wall model that requires interaction between guests and staff。

“Social media is key to developing brand awareness and experience，” Cavalcanti told the audience。Currently we have not heard any latest developments regarding 6 Degrees table，But we still think 188bet mobile project is very active and has potential。MIT is considering putting 188bet mobile model into production。

Cavalcanti is also looking at apps that can integrate destination content into 188bet mobile’s apps，This can actually get resources from tourists，Also includes 188bet mobilecom and third-party content providers。At the same time，By following the history of guests reading content on the app, you can also obtain more personal information that can be further personalized。

“The goal of all 188bet mobile digital technology is to hopefully better understand who you are，And meet the personalized customer experience based on the specific needs of users，” Cavalcanti said。"The problem now is，How to develop digital technology without forgetting the core elements of the company，That is the concern for the guests themselves？We must find a balance between high technology and high touch service。”

Author of 188bet mobile article: Greg Oates, Article from Skift，Compiled by Xu Liyang of Zhihui Tourism