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Author of this article: General Department of National Tourism Administration 2016-02-14
The National Tourism Administration released the 2016 Spring Festival holiday tourism market characteristics: 1、Market size continues to expand;2、Diverse and rich tourism products;3、Ice and snow tourism is hot;4、Traditional culture comes to life;5、Outbound travel has become the norm。
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The Spring Festival holiday enters the last day。Tourists from all over the country are returning together,The number of receptions in major scenic spots has dropped,National tourism order is in good order。Railway、Highway、Civil aviation traffic pressure increases,There is congestion on the roads entering some cities,Rain, snow and cooling weather in some areas have a certain impact on tourists' return。Strengthen tourism public services in various places,Continue to release information and provide travel consultation。2016 Spring Festival holiday tourism work concluded successfully,The tourism market presents the following characteristics:

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The holiday tourism market continues to expand,Tourism has an obvious role in boosting consumption。The number of tourists in Beijing reaches 918.60,000 people,YoY growth 1.9%。Tourism revenue 49.200 million yuan,YoY growth 2.9%。Number of tourists from Hunan: 1830.850,000 people,Year-on-year growth of 26.95%。Tourism revenue 104.500 million yuan,27 year-on-year increase.35%。The number of tourists in Shanghai exceeded 4 million for the first time,Up to 401.560,000 people。Tourism revenue 40.4.3 billion yuan,Year-on-year growth was 5 respectively.6% and 7.9%。Number of 188bet app tourists in Hebei: 792.80,000 people,Tourism revenue 40.700 million yuan,17 year-on-year growth respectively.3% and 26.6%。Chongqing tourist number 3289.110,000 people,11 year-on-year increase.83%。Tourism revenue 85.7.7 billion yuan,12 year-on-year increase.78%。Number of tourists in Jilin: 889.770,000 people,15 year-on-year increase.42%。Tourism revenue 75.6.9 billion yuan,Year-on-year growth of 22.44%。Number of tourists from Shandong: 1653.70,000 people,11 year-on-year increase.7%。Domestic tourism revenue 137.900 million yuan,14 year-on-year increase.2%。

2. Diverse and rich tourism products

During Spring Festival holiday,Visiting relatives and friends、Leisure vacation trip、Folk Festival Tour、Ice and Snow Sports Tour、Rural town tour、Hot spring health tour and other tourism products are rich and colorful,Loved by tourists,Become a holiday staple。Among them,Ancient town tourism is very popular。The Xikou Scenic Area in Fenghua, Ningbo, Zhejiang received a total of 612,000 tourists,26.24% year-on-year growth;Tongxiang Wuzhen received 422,300 tourists,12% year-on-year increase,Ticket revenue 3,5.3 million yuan,16% year-on-year growth。Anhui Xidi Scenic Spot Receiving Tourists 0.490,000 people,Ticket revenue 27.160,000 yuan,YoY growth of 33% and 35.5%;Hongcun Scenic Spot Receiving Tourists 1.150,000 people,Ticket revenue 83.30,000 yuan,12 year-on-year increase.1% and 6.8%。Hot spring health care is very popular,Has become a key product of winter tourism。The number of hot spring tourists in Chongqing exceeded 350,000 in seven days,Five of them have a year-on-year increase of more than 15%。Ecological hot springs in Yongtai County, Fujian received 2 guests in total.Yi Farmhouse。Hubei hot spring tourism received 3 tourists in 7 days.Yi Farmhouse,There are hot scenes in many places where it is difficult to find a room。Rural tourism continues to heat up。Yi Farmhouse、Farming experience、188bet sports betting app download Ecological environment tourism、Country Entertainment and Leisure、Rural folk culture、Rural tourism featuring urban and rural family visits and other tourism has set off a boom in short-distance tourism。Reception at rural tourist spots monitored by Nanchuan District, Chongqing 16.590,000 people,26% year-on-year increase。Reception at rural tourist spots monitored by Tongliang District 30.390,000 people,34 year-on-year increase.85%。

3. Ice and snow tourism is hot

The successful bid for the 2022 Winter Olympics has ignited the Chinese people’s enthusiasm for ice and snow,Ice and snow tourism is popular。Beijing has held many ice and snow carnival activities,The city’s ski resorts welcome tourists 8.40,000 people,Year-on-year growth of 8.6%。Hebei Chongli received a total of 180,000 tourists during the holidays,17 year-on-year increase.2%,The comprehensive income of the scenic spot exceeds 1.200 million yuan,17 year-on-year increase.7%。Heilongjiang Senggong Xuexiang Scenic Area received a total of 10 tourists in the first six days.50,000 people,91% year-on-year increase,Income 1.0.3 billion yuan,87% year-on-year increase;Yabuli Resort has received a total of 8 tourists.40,000 people,67 year-on-year increase.8%,Income 4,4.09 million yuan,127% year-on-year increase。Tianjin Jizhou、Panshan、The three major Yulong ski resorts receive more than 3 tourists per day,000 people。Ice and snow tourism festivals are held in various places in Xinjiang,The winter tourism combination of “Silk Road + Ice and Snow Tourism + National Customs” attracted 188bet app download a large number of tourists。

4. Traditional culture comes to life

Various folk cultural activities are held in various places,Inheriting excellent traditional culture,Add a festive atmosphere。Temple Fair、Lantern Festival、Flower Show、Festival folk tourism activities such as praying for blessings attract 188bet app download a large number of tourists。The major temple fairs in Beijing are very popular,Reception volume hits record high。The Temple of Ditan Temple Fair received a total of 980,000 tourists in five days,YoY growth 1.4%;Shijingshan Amusement Park "Foreign Temple Fair" received a total of 34 people.80,000 people,34% year-on-year increase。Tianjin launches "appreciating folk customs"、Pin Culture、playing with ice and snow、Hot spring、"Golden Monkey Spring Festival Tourism Activities" with the content of "Viewing Ecology",五道、Yangliuqing and other scenic spots have a strong New Year flavor,Very popular。Fujian revolves around the "Fresh Fujian" brand,Provides tourists with more than 300 folk festivals and festivals with a strong Fujian flavor and more than 100 tourism benefits measures,Comprehensive improvement of tourist experience。Zhenjiang, Jiangsu Province holds the 6th Su Tai Lantern Festival,Receiving tourists 43 three days before the Spring Festival.50,000 people。Wuhan City focuses on the themes of “smell the fragrance and appreciate the flowers” ​​and “smell the fragrance and explore the folk customs”,Launched the East Lake Plum Blossom Appreciation Tour、Garden Expo Lantern Tour、Chinese style tour、Popular science fantasy tour、More than 20 cultural tourism activities with five major themes including rural leisure travel。Changchun City holds the “Ice and Snow New Year” folk culture tourism event,Including film folk culture festival、Winter Agricultural Expo、Cultural Temple Fair、Yangko Competition、New Year prayers, etc.,Attract a large number of tourists to participate。The Yuanming New Garden in Zhuhai, Guangdong holds the Hong Kong, Zhuhai and Macao national flower boutique peony exhibition、Spring Festival Lantern Festival,Received a total of 330,000 tourists。

5. Outbound travel has become the norm

During the long holiday,Traveling overseas has 188bet online sports betting become the norm。Outbound tourism reached a small climax during the 2016 Spring Festival holiday。From the perspective of tourists’ travel purposes,The proportion of vacation and leisure tourists is higher,The largest selection of tropical islands and leisure cities,The number of tourists choosing mid-to-high-end travel products and independent travel has increased。Last two days of vacation,The number of group outbound tourists increased compared with the same period last year,The number of tourists choosing to “take vacations” and travel during off-peak hours has increased。The most popular outbound destination country and region is Japan、Thailand、Taiwan、South Korea、Australia、Guangdong、Singapore、Indonesia、Hong Kong and the Philippines。The main source of outbound tourists is Zhejiang、Shanghai、Beijing、Jiangsu、Sichuan、Guangdong、Shandong、Henan、Shaanxi、Chongqing。

2016 Spring Festival Holiday,Mainland residents going to Macau、The number of tourists from Taiwan continues to grow,The number of tourists to Hong Kong has dropped。According to data released by the Macau Public Security Police Force,A total of 90 tourists visited Macao in the six days before the Spring Festival.80,000 people,4 year-on-year increase.9%,66 tourists from mainland China.50,000 people,4 year-on-year increase.7%,73 of the total arrivals.25 %。According to statistics from the Taiwan Cross-Strait Tourism Association,A total of 4 tourists from mainland China visited Taiwan during the seven days of the Spring Festival.50,000 people,9 year-on-year increase.9%。According to data released by the Hong Kong Immigration Department,The total number of tourists visiting Hong Kong in the six days before the festival is 227.30,000 people,Decreased by 6 year-on-year.26%,74 of them are mainland tourists.40,000 people,11 year-on-year decrease.65%。


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