The Lunar New Year holiday is the peak period for Chinese tourists to travel overseas。In the context of the current weak economic recovery in the world，Many quantities、Chinese tourists with strong spending power have naturally become the targets of competition for countries around the world。

The trend of Chinese tourists’ “explosive buying” overseas，Reflecting the new driving force of economic growth，It also inspires us to think about how to keep the Chinese people’s enthusiasm for consumption at home。

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From Los Angeles to Dubai，From Maldives to Paris，Chinese Knot、Red Lantern、Bingshen Monkey、Gold ingots and other Chinese elements can be seen everywhere。

February 8，The first day of the Chinese Lunar New Year。The front of the Burj Al Arab Hotel (also known as the Burj Al Arab), a landmark building in Dubai, UAE, is covered in "red"，The white Chinese calligraphy words "Monkey" and "Auspicious Year of the Monkey" are printed on it。

Starting from the 2nd，Dubai Airport Duty Free Shop begins to hold a series of promotions，Decorate the booth with traditional Chinese festive elements，Staffed with Chinese sales staff wearing traditional Chinese costumes，Discounts on the 25 most popular products among Chinese customers...

Colm McLoughlin, Executive Vice Chairman of Dubai 188bet online sports betting Duty Free said，Currently there are more than 100 flights from Dubai to mainland China every week，28 flights to Hong Kong, China，Chinese tourists are a very important consumer group。

The South Shore Shopping Plaza in the greater Los Angeles area is the largest high-end shopping mall in the western United States。During Spring Festival，Hundreds of red lanterns decorate the splendid dome of the square with joy。

Over the past 3 years，South Bank Shopping Plaza welcomes more and more Chinese customers，Per capita consumption is also rising。Vivienne, a shopping guide at the French fashion brand Chloé store, said: “Every Chinese New Year，The Spring Festival celebrations held in shopping malls will increase our customer flow。”

８日，The Maldives Ministry of Tourism held a Chinese Spring Festival-themed performance dinner on Maafushi Island。The back panel behind the dinner stage reads "Gong Xi Fa Cai 2016" in large bold letters。

“Chinese tourists” give rise to weak recovery、Low confidence in the world economy brings warmth，The world also hopes that "Chinese tourists" will bring more good fortune。

Data display from the World Tourism Organization，Since 2012，China has become the world’s largest outbound tourism consumer for many consecutive years，Contributes more than 13% to global tourism revenue on average annually。2015，Number of Chinese outbound tourists、Overseas tourism consumption continues to rank first in the world。

Chinese tourists benefit from more convenient financial services for their “expensive purchases” overseas。Although RMB is not yet a “hard currency” in many regions，But it is much more convenient to redeem than in previous 188bet app years。Currently，Retailers in many countries accept UnionPay cards，Many stores and specialty stores also support Alipay payment。

Li Xianzhen, deputy director of the China Department of the Korea Tourism Organization said，In recent years，Chinese tourists support the global tourism industry。The per capita consumption of Chinese tourists visiting South Korea in 2014 alone reached US$2,095，Bringing huge benefits to South Korea，Promoted the employment of more than 330,000 people。This Spring Festival，Chinese tourists’ visit to South Korea will definitely further boost South Korea’s depressed consumer market。

Chinese tourists’ consumption is more personalized, younger and international

According to statistics from the National Tourism Administration，The number of Chinese citizens traveling abroad reached 120 million in 2015，Tourism spends US$104.5 billion，Year-on-year growth of 12% and 16.7% respectively。

Chinese tourists’ interest in food and accommodation when traveling abroad is far less than their enthusiasm for shopping。"Global Independent Travel Report 2015" shows，Chinese independent tourists account for the largest proportion of shopping expenses，reached 55.8%，Transportation、Food and beverage and accommodation consumption accounted for only 13.1% respectively、10.5% and 9.7%。

What do Chinese tourists buy when they go shopping overseas?

According to statistics，The most popular products among Chinese consumers in Dubai Airport Duty Free Shops in 2015 were cosmetics、Watch、Bags and Fashion、Cigarettes、Alcohol、Perfume。

Li Xianzhen said，Korean cosmetics due to their favorable prices、High quality and strong 188bet sports betting app download brand competitiveness，Always favored by Chinese tourists。Influenced by the promotion of Korean TV series，Chinese tourists are very concerned about Korean food recently，Spicy Chicken Fried Noodles、Chocolate pie etc. are very popular。Also，Baby products have also become must-buy items for many parents。

Wei Liang, director of the Economic Security Research Center of the China Institutes of Contemporary International Relations, said，With the development of my country’s economy, trade and finance overseas，The internationalization of RMB is also accelerating。More and more Chinese people are integrating into international economic activities，Consumption has naturally become more internationalized。

“Chinese tourists’ consumption is becoming more personalized、Rejuvenation、International development。" said Doha, Marketing Director of Bandos Island, Maldives，In recent years，Chinese tourists are spending more and more on food and drinks，Participation in some projects that require more interaction is also getting stronger...The reason is that the structure of Chinese tourists has changed: more young people，Increase in independent travel tourists。

Observers noticed，Chinese tourists’ overseas consumption is becoming increasingly rational，The purchased goods expanded from luxury goods to ordinary consumer goods，This means that the quality of people’s lives continues to improve。

Wei Liang said，The problem reflected by "explosion buying" is，Our country’s economy is still faced with the contradiction between the growing needs of the people and the incompatibility of productivity。People’s needs are growing，188bet sports betting app download And more diverse、In-depth。We have said goodbye to the era of insufficient supply of goods，The supply capacity of some traditional industries has greatly exceeded demand。Only innovative supply can activate and satisfy multi-level consumer demand，Especially for some mid-to-high-end needs。

“Chinese tourists” still have huge potential to be tapped。President Li Jinzao, Director of the National Tourism Administration，By 2020，China’s per capita GDP is expected to exceed 10,000 US dollars，The demand for tourism consumption will show explosive growth，Provide huge development impetus for the development of tourism。

*The writer of this article: Li Jie；Participating in the interview and writing: Li Zhen、Yangmeiju、Wong Jiahui、Zhang Xiaojun、Xue Ying、Tao Yuan、Xu Jing、Zhang Bo