Shanghai Disneyland, which will open on June 16, is currently in the trial operation stage of testing and adjustment。

According to 21st Century Business Herald news on February 16，Dean of Tourism Management Department, Shanghai University of Finance and Economics、He Jianmin, a national review expert for the Shanghai Disney project, revealed，Disneys all over the world have a trial operation process before opening，Shanghai Disney is currently testing and adjusting，To ensure a perfect state when opening。

He Jianmin said，Specific preparations include the construction of auxiliary facilities、Interior decoration、Facility and equipment debugging、Employee recruitment and training、Transportation、Greening、Supporting external environment such as information identification system，Sales channel construction、Media warm-up, etc.。Shanghai Tourism Bureau will also promote tourism distribution points、Visitor Service Center、Construction of tourist supporting facilities such as parking lots。

In addition，The list of the first 30 travel agencies to cooperate with Shanghai Disney has also been announced，Including Ctrip、Tuniu、Mama Donkey、Jinjiang、Kang Hui、Guangzhou Travel and other online and offline enterprises。They will be able to get group tickets from Shanghai Disney，And sells travel routes and other products packaged with Disney，But it is prohibited to simply sell tickets (i.e. "naked tickets")。Shanghai Disney Resort stated，According to plan，New collaborators will join in the future。

Learned from Ctrip and other cooperative companies，Specific ticket cooperation sales arrangements will be announced in March，Currently due to Disney’s confidentiality requirements for cooperation content，Without confirmation and consent from Disney，Tour operators cannot publish information themselves，On the other hand, the specific cooperation details are still being negotiated by both parties，For example, how much can partners get for different types of tickets，Specific regulations on sales, etc.。

In addition to the above-mentioned travel agencies cooperating to sell tickets，Official and officially authorized channels for ticket purchase also include the official website of Shanghai Disney Resort、Shanghai Disney Resort Reservation Service Center，Resort official mobile application、Ticket offices in the resort will also start selling tickets at a later date。Tickets will go on sale on March 28, 2016。

He Jianmin said，This fare plan is generally reasonable，Because the maximum price does not exceed 500 yuan，The price of Sino-foreign joint ventures must also consider the exchange rate, that is, the depreciation of the RMB。Prices are higher during grand opening and peak seasons，It is the embodiment of reasonable differential combination pricing，Can meet the needs of particularly strong needs and higher-income groups。

He Jianmin thinks，There are many factors to consider when it comes to fares，First of all, market pricing should be implemented，We should also consider ticket prices from a corporate perspective，Don’t pursue low prices too much，Chinese tourists should highly respect the value of service and excellent quality。He suggested that preferential annual passes could be launched in the future，Coupled tickets with Hong Kong Disneyland and Tokyo Disneyland, etc.。

Because the scale of Shanghai Disney Resort is the largest compared to the scale of Disney in the world when it opened，Therefore, He Jianmin expects that the reception volume of Shanghai Disney when it opens will exceed that of Tokyo when it first opened，Potential 188bet app to reach 10 million visitors in the first year of opening，It is expected to reach 16 million passengers in the mature period，The average per capita consumption in the park can reach about six to seven hundred yuan，Shopping will also account for a larger proportion in the consumption structure。

If calculated based on the average ticket price on normal days and peak days，It is expected that ticket revenue alone will exceed 2 billion yuan in the first half of the year after the park opens。

Considering the possible huge number of tourists，Shanghai Disney has adopted certain traffic restriction measures。For example, all tickets are designated day tickets，Visitors will only be able to enter the park on the date selected when purchasing the ticket。

"The park will also take corresponding traffic restriction measures in accordance with the local government's standards and requirements regarding maximum visitor capacity。”Shanghai Disney Resort official statement，"We will continue to evaluate various ticketing solutions and may make reasonable adjustments and improvements in the future。We will also continue to explore various mechanisms to meet the potentially huge demand for admission，Provide tourists with world-class entertainment experience。”

He Jianmin said，The tourism carrying capacity must not only consider the carrying capacity of Disneyland itself，We also need to consider the comprehensive reception capacity，Including the park、Hotel、Metro、Internal transportation and other elements included，“Shanghai Disney has already taken some diversion measures，For example, Disney Town does not require tickets，Can come to divert。”

He Jianmin suggested，Provide reservation services as much as possible，Let tourists develop the habit of booking，Technical support is also needed;The reservation should include all elements that may be in short supply，such as transportation、Hotel、Reservation of amusement facilities，Balance all factors with the "short board", that is, the most scarce constraint;Take diversion measures，Includes campus activities and 188bet Online Sports Betting and Casino non-campus activities、Scenic activities near Disney，For example, you can play Happy Valley first，Play Disney again。

There was a view that，After the opening of Shanghai Disneyland，Possibly interested in the other two Disneys in Asia (Tokyo、Hong Kong Disney) causing diversion，Leading to internal competition。He Jianmin thinks，The hypothesis does not hold true，Because China has a huge customer source market，And these three Disneys are all very different，Tourists visiting Shanghai Disneyland，Maybe I will visit Disneyland in Hong Kong and Tokyo in the future，Will produce a superimposed effect。

The possible "transfer effect" caused by Shanghai Disney has also been worried by scholars。According to Mao Runze of Shanghai University of Finance and Economics、Introduction to the article "Research on Problems and Countermeasures of Multiple Effects of Shanghai Disneyland" published by He Jianmin in 2010，The transfer effect refers to the opening of Shanghai Disneyland，

There are already tourist attractions (spots) in its surrounding area、Tourist Hotel、Resort、Some customers from cultural and entertainment venues are diverted to Disneyland， Thus, the source of customers and benefits of these places will be transferred。

This article believes that，The transfer effect of Disneyland and the market structure of tourism in surrounding areas、Product structure、The price structure is closely related。The main target market of Disneyland is the family leisure and entertainment vacation market，

Its products include amusement and entertainment items、Theme hotel products、Catering products、Travel specialty products、Performance projects, etc.， The price structure is mid-to-high-end。Compare to， Shanghai Disney Surrounding Area， Take Pudong New Area as an example，

Various tourist attractions (spots)、Hotels、Resort、Cultural and entertainment venues are mostly single entities， Decentralized management， In market structure、Product structure、Price structure， Big difference from Disneyland。

To this，He Jianmin said，If analyzed comprehensively，Shanghai Disney will have 188bet Online Sports Betting and Casino "incremental effects" on different tourism formats、Complementary effect、Extended effect、Substitution transfer effect" and other situations。The average annual growth rate of domestic tourist arrivals in China is 10%，Tourism consumption growth rate exceeds 12%，The growth rate of visitors is higher than the growth rate of GDP，The growth rate of tourism consumption is higher than the growth rate of tourists，Therefore，Shanghai related industries including tourism can share the driving effect of Shanghai Disney Resort。

He Jianmin thinks，Shanghai tourism industry should promote the marketing concept of “one journey with multiple stops”，Before or after going to Shanghai Disneyland，You can also visit other attractions in Shanghai，But the key is to cultivate this market in advance，Let tourists have expectations and plans，To create the concept of “multiple stops in one trip” and formulate “multiple stops in one trip” tourism itinerary products。

“Each company in Shanghai must develop its own products、Service and market characteristics，Connect your products with Disney products。This aspect，A typical success story in Shanghai is，Shanghai Science and Technology Museum and Wildlife Park have been combined for promotion in history，Promote summer vacation trips to Shanghai Science and Technology Museum and Wildlife Park to children across the country。"He Jianmin said。

According to the draft of Shanghai’s tourism industry “Thirteenth Five-Year Plan” released in January，Shanghai will rely on international tourist resorts，Fully amplify the spillover effects of Disney theme parks，Gather and develop cultural creativity in the Disney project industry chain、Animation Design、Special exhibition、Film and television production、Commercial retail、Sports, leisure and other industries。

He Jianmin thinks，Disney’s spillover effect is huge，The key is to find a good path，In terms of stock, for example, how does the Oriental Pearl Tower complement Disney?，Incrementally, for example, how to build Dianshan Lake into a national leisure 188bet online sports betting resort。Shanghai Disney can drive and lead the development of Shanghai tourism，Shanghai New City Construction and Old City Renewal。

"Construction of Shanghai Disney Resort，Promoted the construction of new cities in the central part of Pudong New Area，At the same time, it also promoted the renewal of the old city of Chuansha。Tourism elements can be introduced in the renewal of Shanghai’s old city，The construction of new cities must be equipped with cultural, entertainment and tourism facilities，After the completion of Disneyland, it was a case of industry-city integration，It will attract other related industries to invest there。"He Jianmin said。