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Big accommodation Author of this article: Wen Xinyu 2016-02-18
Airbnb currently has more than two million listings worldwide,But they don’t want to reveal the number of local properties in China,Only announce the increase in user volume。August 2015,CEO Brian Chesky blogged,"Last year only,The number of Chinese tourists using Airbnb for overseas travel increased by 700%,is our fastest growing overseas travel market。”
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In an apartment on the North Bund in Shanghai,A cleaning lady is cleaning an Airbnb guest’s room after check-out。This place is close to the Bund,There are always many people ordering。She has been working here for more than a year,Responsible for cleaning more than 20 rooms upstairs and downstairs。About how to determine which room has been listed on Airbnb,She has a simple method: password lock。

Password lock saves the landlord and tenant the process of handing over keys。Airbnb hosts will tell guests a dynamic password in advance,Enter to enter the room when the guest arrives,The process is similar to getting wifi at Starbucks。

Beijing and Shanghai are the two cities with the most active Airbnb in China,Although there are only 300+ listings in Beijing and Shanghai shown on the official website,But not all properties will be displayed on the official website,According to Airbnb internal algorithm,Households with low quality will be blocked,In fact, the total amount is much more than that。From 2014 to the end of 2015, Airbnb overnight bookings increase 10x,There are between 10,000 and 20,000 hosts in Shanghai - this data comes from Cai Minghang, the world’s first Chinese engineer at Airbnb,He has now left his job and founded his own company。

Airbnb currently has more than two million listings worldwide,But they don’t want to reveal the number of local properties in China,Only announce the increase in user volume。August 2015,CEO Brian Chesky blogged,"Last year only,The number of Chinese tourists using Airbnb for overseas travel increased by 700%,is our fastest growing overseas travel market。” (Outbound travel refers to Chinese people using Airbnb when traveling to other countries) According to Airbnb’s forecast,By 2020,50% of this company’s business growth will come from Chinese users。

Vice President Varsha Rao commented: “Chinese people are very adventurous people。” She told Curiosity Daily,Foreign Airbnb hosts even said that their interactions with Chinese guests deterred them from coming to China,Everyone understands this place better。

Past year,Past year,No matter whether inside or outside the country,Airbnb is growing rapidly in the Chinese market,However, in stark contrast to this growth,Airbnb China office appears unknown。

2012,Airbnb’s first office in China started in Hong Kong,But the local government accuses Airbnb of raising housing prices,So they moved to Singapore,It will not really enter mainland China until 2015。The current Beijing team has more than 20 people,But their current work does not seem to satisfy the landlords。

Tian Qing became an Airbnb host in May 2014,In just half a year,She expanded to 5 suites,She told Curiosity Daily,When you encounter a problem and need help from Airbnb,Always unable to contact them in time。Past,Chinese landlords must call back to San Francisco if they have any questions,Although it was opened in China this year  24 hours community phone,But Tian Qing said that he couldn’t get through after calling twice。There was a customer who had to cancel a one-day reservation because his flight was delayed,In case Airbnb cannot be contacted,Tian Qing can only use his own private account to refund users。

Chinese hosts like Tian Qing need more official support and communication from Airbnb,But it seems so far,The only relatively grand host gathering every year is the “Airbnb Conference”。This is a meeting mainly for hosts to share their stories and experiences,2015 at Parc de la Villette in the northeast corner of Paris,San Francisco in 2014。The form is also very simple,Besides sharing,Only one happy hour session,And only "Superhosts" can participate (that is, hosts who have received many five-star reviews)。

Dozens of landlords from China went to Paris to attend the conference at their own expense,Cai Mingshi, who is already a senior Airbnb host, is one of them,She is one of the first people to do Airbnb in Shanghai,In her words, "I am the first person to eat crabs"。

Her biggest feeling at the French conference was,The first batch of hosts don’t like Airbnb as much as before,The feeling of closeness or sympathy is gone。“People suddenly changed too much,The quality also varies。"Cai Mingshi said,The previous Airbnb was more like a boutique community,As Airbnb promotes among hosts: We want 100 people to be crazy about us,Instead of 1000 people who like us a little bit。But now everyone is a little alienated。

But at this conference,Airbnb specifically emphasizes that it will focus on three types of travelers in the future,One of them is China’s 80、After 90。“Post-90s pay more attention to experience when traveling,188bet Online Sports Betting and Casino I hope I can stop being a tourist,But live in a city like a local,Get a more authentic experience。”This conclusion comes from their special research in China,Including user feedback on social networks and face-to-face conversations with landlords。

Airbnb also has parties in China,Some of them were convened by the landlord。Last November,Cai Mingshi helped Airbnb organize a party in Shanghai,About 25 landlords came to the party。Landlords reveal the legal issues that worry them most。2015,Landlords in Shanghai are often arrested by the police,Especially Huangpu District、The Bund、People’s Square area,Police believe Airbnb is an illegal underground hotel。

For this question,Airbnb officials did not give an explanation,Only responded that they were communicating。A similar situation also happened in New York,New York State’s judicial department sued Airbnb for illegally operating a hotel,Charging documents state that 6% of Airbnb’s commercial hosts earned 37% of total profits,To millions of dollars,They took away hundreds of properties,As a result, there is no affordable housing for ordinary residents to live in。

This is actually also a focused topic at the Airbnb conference。But in China,Except Airbnb,There are a large number of companies with similar models vying for housing,For example, Xiaozhu Short-term Rental and Tujia。It is not easy to define who is driving up the rent,But one thing is for sure,If there are no administrative regulations,The situation may become further extreme。

Despite the risk,Airbnb’s high return rate still attracts a large number of people to enter this new market。Ken, an Airbnb host in Beijing, revealed,If the monthly rent cost is 6,000 yuan,People who work as Airbnb in Beijing can earn about two-thirds,“If you have two Airbnb houses in Beijing,Do nothing else,You can still live a good life。” Ken said。Tian Qing’s apartment in Shanghai’s North Bund,Invest 5,000 yuan,Can earn 5,000 yuan。

Besides the party,Shanghai landlords also have WeChat groups。Jeff, who has been in the United States for more than ten years, will also attend brunch gatherings organized in the WeChat group,The landlords discuss what to do if someone catches them,Or how to deal with tenants。

But the WeChat group of another landlord Yao Tingting is not that active,“Many people are unwilling to share their experiences,For example, some second landlords,Afraid that you will steal their business。” Yao Tingting said。She has been running Airbnb since 2012,Now there are 10 suites,There are also 188bet Online Sports Betting and Casino some real estate agencies in her WeChat group,Even the third landlord,Everyone is on guard,Very few share their experience。

Yao Tingting has been in Airbnb for a long time,She observed for nearly a year,A large number of second-hand landlords have appeared in Shanghai、Three landlords,They decorate houses everywhere,“Just to make money,Or in other words, just for the pure numbers game,Not sharing Airbnb’s values。” She believes that the cost of a house should not exceed 6,000 yuan,Some second-hand landlords are now taking 7,000 or even 9,000 yuan,“The cost investment is too high,So their daily topic in the WeChat group is worrying about whether the room will be available again the next day”。

Yao Tingting said,In fact, it doesn’t matter how many rooms or halls you have,In fact, it doesn’t matter how many rooms or halls you have,But in most cases,Just refers to a bedroom,Or a set of Studio。

"This area of ​​Shanghai French Concession,The second landlord’s house has very clear standards,For example, some specific decoration styles”  Yao Tingting said。Several times,The house she just saw at the real estate agency two days ago,“I think it’s impossible to do it at this price,It was taken away by the second landlord two days ago,hanging on the Internet。”

Jeff may be the "second landlord" mentioned by Yao Tingting,He owns real estate business,Started working part-time as an Airbnb host in August 2014,Now he has 12 sets,And hired a professional management team。“The opening of Shanghai Disneyland will bring more traffic,I’m planning to expand to 50 listings in 2016。” Jeff confidently shared with us。His approach to Airbnb is more like running his own hotel chain,He kept emphasizing “hotel” during the interview、"Copy operation",He does not look like a typical Airbnb host in the sharing economy community。

Interesting thing,Dozens of landlords we interviewed said,I will list my properties on multiple platforms at the same time。Basically 80% of orders come from Airbnb,The rest comes from other platforms。Although these platforms are not as popular as Airbnb,But they seize the market by offering higher commissions to landlords or providing free slippers and other promotions。This is a bit like a taxi driver,Hooked on several taxi-hailing apps at the same time,For them,Brand is not important,What matters is who has the most orders、Who gives the bigger discount。

Situations like this,Must not appear in Airbnb’s official description,Although they do not prevent this。Cai Minghang told Curiosity 188bet online sports betting Daily,In principle,Airbnb hosts are all hosts who believe in the concept of sharing economy,But “Chinese people feel that there are vacant houses,Renting to others is sharing。And Airbnb emphasizes a very real experience,authentic experience”。

If Airbnb wants to expand its business in China,They may have to deal with this cognitive difference properly。If the landlord’s behavior can be guided and regulated,Tenants’ behavior is even more unpredictable。

Liu Cheng, who works in marketing in Shanghai, is a part-time Airbnb host,“The history of Airbnb’s development is the history of our hosts’ suffering,Before fully entering the Chinese market,Customers with relatively high quality。” When we were interviewing Liu Cheng,He just received a call,Someone from the photography crew rented the house without informing him,Photography inside,Voltage tripped。This is not the first time this has happened。

Some landlords told us,Cleaners often complain to landlords,The rooms where foreigners have stayed will be treated as if they have been cleaned after check-out,Chinese people require the room to be extremely clean before moving in,Everything needs to be replaced,“But after I left, it felt like it had exploded,The contrast is very obvious。”

Chinese guests are not familiar enough with how to use Airbnb。“These guests don’t understand how Airbnb really works,Don’t know how to use the website。” Yao Tingting said。Mature Airbnb guests will write the number of people staying in the dialog box with a message、Duration、Reason for check-in, etc.。Chinese guests regard Airbnb more as Taobao,The first thing you say is usually "Dear",Are you there?”。

Because Airbnb does not have an instant messaging function,For landlords,Every time they receive a message, they will also receive an email,“For a Chinese guest,I need to receive about 20 emails,He keeps chatting with you,Greatly increased my workload。” Yao Tingting said。Some landlords do it for convenience,I directly added the WeChat account of the guest who came to inquire,“And it’s more convenient to send photos using WeChat”。

In order to meet Airbnb’s assessment standards,Hosts must respond to these guest inquiries patiently and promptly,Including dealing with some Chinese customers who like to bargain in the dialogue box,Although Yao Tingting often doesn’t want to pay attention to such requests,But in order to get good reviews, I can only respond patiently。

Yao Tingting once thought about writing to Airbnb,She thinks she is helping Airbnb educate this sudden 188bet app influx of new users,Airbnb should give her some subsidies。

“Chinese users think I paid for it,Bought your service,Your service should be perfect,Everything included。"Cai Minghang said。In this case,They are also less likely to read the house rules carefully。

However,No one differentiates between Airbnb Chinese users who use domestic listings and Airbnb Chinese users who use foreign listings。"Curiosity Daily" has no way of judging this。

December 14, 2015,Airbnb’s “Strange House Night” event comes to China,This event usually selects some unique places around the world to be converted into Airbnb houses,For example, Korean singer G-Dragon’s music studio、Galleries Lafayette, France、KLM retired aircraft, etc.,The rotating tower of Shanghai Oriental Pearl Tower was selected for this Chinese event,And invite supermodel Liu Wen to be the landlord。

At the press conference,After a brief introduction by Varsha Rao, Vice President of Airbnb,Ask Liu Wen to share her experience using Airbnb while traveling around the world。In addition to various media attending the press conference,Also Airbnb China、Singapore and employees from San Francisco with Varsha,All their Airbnb accommodations in China are booked through the San Francisco headquarters。Varsha says,She lives in an Airbnb on Urumqi Road。

Varsha’s schedule is in a hurry,The second day of the "One Night in Strange Houses" event,She went to Wuzhen to attend the Internet Conference,Then left China。We asked the landlords interviewed,They all know about this event held at the Oriental Pearl Tower,Because,“Saw it in Moments”。


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