The Wanda e-commerce CEO who has been vacant for 8 months finally has news today，According to information disclosed to Yibang Power Network by insiders，The new CEO of 188bet sports betting Li Jinling, the former CEO of Mango.com，It is reported that he started taking office the day before yesterday，Yiou.com tried to contact Li Jinling himself，But before publication，No response from them。

August 29, 2014，Three giants Wanda、Baidu、The news that Tencent joined hands to establish a joint venture company "188bet sports betting" bombarded the headlines of major media at the time。Lasted nearly 7 months，Wanda’s e-commerce platform “Feifan.com” was officially launched for trial operation on March 28, 2015，The then CEO was Dong Ce。

June 3, 2015，Yiou.com received news，Dong Ce, CEO 188bet sports betting, has applied for resignation，In the resignation letter，The reason Dong Ce mentioned was to go to Australia to take care of his sick family members；But according to relevant sources close to Wanda: Dong Ce has been working as CEO 188bet sports betting for nearly 15 months，Awesome job in PPT presentation，But actual system development and business progress are slow。

As understood，From Wanhui.com to Feifan.com，The biggest focus of 188bet sports betting the establishment of membership system，Strive to rely on the large membership system、Big data system、General Points Alliance、Five major support systems including all-in-one card and cloud computing platform，Provide smart movies、Smart Catering、Smart shopping、Smart Supermarket、Smart Leisure、Smart Parenting、Smart Player、Smart KTV、Smart Paradise、Smart Show、Smart Tourism、Smart Hotel、Smart real estate、Smart Finance、Full range of smart services including smart parking，Provide comprehensive convenience for the majority of consumers、Considering、Real-time new O2O experience。

Why him?

As a key incubation project under 188bet sports betting Group，The development of 188bet sports betting’s e-commerce has always been unsatisfactory。Its first two CEOs, Gong Yitao and Dong Ce, both have great Internet management experience，However, there has been no breakthrough in 188bet sports betting’s e-commerce promotion process。

Afterwards，188bet sports betting publicly announced that it will recruit a new CEO with an annual salary of 8 million before tax，His qualifications include the following:

1、38-50 years old，Chinese，Male，Bachelor degree or above；

2. Have experience as 188bet sports betting and COO of a well-known Internet company;

3. Capability refers to the overall operational direction, not the technical direction.

We can see from the third point，After experiencing the technical leadership of the previous two CEOs，188bet sports betting has quietly shifted its business direction to overall operations。

Who is Li Jinling?

Public information display，Li Jinling has rich experience in traditional industry management，Worked at Procter & Gamble、Silicon Valley Power、Motorola、Working in PepsiCo and other companies。Joined eLong Travel Network in 2007，The then senior sales director of North China，Later promoted to Vice President of Sales，Vice President of Global Hotel Operations，Supervisor Sales、Channel work。Entered Mango.com in 2013，Served as 188bet sports betting the company。Hong Kong China Travel Service Group announced China Travel Service Headquarters、After the merger of the two companies of Mango.com，Li Jinling also serves as Vice President of China Travel Service，Comprehensive management of online business。

From this we can see，Li Jinling’s accumulation in traditional industries and experience in Internet operations may be in line with 188bet sports betting Group’s overall transformation into the Internet。