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When we make products, we often say that we must start from the user’s psychology、Find the user’s pain points、Solve 188bet online live casino’ urgent needs。In a sense，In fact, it is to find the motivation of why 188bet online live casino use the solution (product) you provide。For example, Didi Chuxing，Solved the problem of difficulty and trouble for 188bet online live casino in getting a taxi in the past，The difficulty and trouble of taking a taxi are the pain points、188bet online live casino’ urgent needs，So we provide Didi Chuxing as a tool to solve this need，188bet online live casino are motivated to use。In terms of motivation-driven behavior，This demand is a real need。
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A large internal factor in the cause of motivation is need: that is, user demand，The urgency of this need determines whether 188bet online live casino are more willing to use the solution (product) you provide。
From a commercial perspective，It is necessary to find the reasons for users’ 188bet online live casino motivation。With 188bet online live casino motivation，Only users have the willingness to consume，The essence of commercialization is the process of finding and providing users’ 188bet online live casino motivations so that users can form 188bet online live casino。Determine the user’s 188bet online live casino motivation，There is a key factor，188bet online live casino cost。
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188bet online live casino cost refers to the price paid by consumers to realize the utility of consumer goods or services: including motivational incentives (psychological motivations、Scene、Interest、Experience、Values)、Search、Find、Understand、Compare、Purchase、Use、Damage etc.。
To judge the quality of a product or a solution can be understood to some extent as: whether the solution (product) effectively reduces the cost that 188bet online live casino pay to obtain services。
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Let’s take door-to-door car washing as an example。We know，Wash your car at a car wash on the street，The price is about 20 yuan to 30 yuan，There may be a car wash within a radius of two or three kilometers，Then it will pass directly。The 188bet online live casino cost here is (a rough summary for laymen):
Generate 188bet online live casino motivation;
Drive to the nearest 188bet online live casino nearby;
Acceptance result;
188bet online live casino fee.
The cost of door-to-door 188bet online live casino washing is:
Generate 188bet online live casino motivation;
Communication cost: Make an appointment for 188bet online live casino (you may have to wait for at least half an hour)；
Waiting for door-to-door 188bet online live casino (mobile 188bet online live casino experience);
Acceptance results (the results may be discounted compared with the 188bet online live casino);
188bet online live casino fee.
Let’s not mention how long the cost of door-to-door car washing can be sustained by subsidies，I don’t actually see here that the door-to-door car washing solution can reduce the price paid by 188bet online live casino to obtain services to some extent。Maybe the cost of driving to a car wash in person is not necessarily higher than placing an order online，Besides, the service cost of this door-to-door car wash itself, including all factors, is not lower than the car wash service provided by the car wash store。
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Let’s take takeaway service as an example。Before the mobile Internet era，Takeaway services actually exist，Corresponding services can also be obtained by phone or online ordering，We can understand it as a traditional takeaway service。
After building a food delivery platform through the mobile Internet (based on LBS)，In fact, it aggregates nearby merchants that can provide takeout services for the user by obtaining the user's current geographical location，and present it to the user。In the sense of information efficiency，This in a sense reduces the cost for 188bet online live casino to obtain information: search、Find、Understand、Compare etc.。
Major food delivery platforms provide 188bet online live casino with large-scale subsidies (such as 10 yuan off for purchases over 20 years old)，From this perspective，It indeed reduces the cost for 188bet online live casino to obtain services。This is why so many people still use takeout ordering。
But，If you choose to order takeout，You must order food in advance，Because you can’t wait until you are hungry before choosing to order food，If the food delivery is not timely，Maybe you are going to starve。and，The food delivery platform aggregates food and beverage information around the user，That is, if you do not choose to order takeout from these merchants online，The cost of touching (walking to the store) is also very low，And takeaway in square boxes and ready-made meals for in-store 188bet online live casino，There is still a certain gap in experience。
I just mentioned the information level，The takeout platform aggregates information about catering businesses on a weekly basis，Reduces the cost for 188bet online live casino to obtain information to some extent，And perhaps information is the behavior of the user in the decision-making stage，For example, I decided where to eat today，I’ll find out about this in advance through the Internet, so it won’t be a problem，But it doesn’t decide whether I eat in the store or order takeout。
Once 188bet online live casino cost is the decisive factor: subsidies are cancelled，For example, the original meal cost 20 yuan，Now it costs 20 yuan，And additional express delivery charges will be paid，This is from the perspective of 188bet online live casino cost，Can we still say that it has reduced the price that users have to pay to obtain services to a great extent？In fact, it is very doubtful，In addition, the experience of take-out lunch boxes and in-store meals is different，Users also have to pay for advance booking、The cost of waiting for food delivery and pickup。
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Can it effectively reduce the cost for users to obtain services，Compared to the original solution，Whether the solution (product) can reduce the user's 188bet online live casino cost determines whether the solution (product) is excellent。
We all know，Maslow has a well-known hierarchy of needs: physiological needs、Security requirements、Social needs、Esteem needs and self-actualization needs。Motivation is caused by need，Only the strongest motivation leads to behavior。At different levels of needs，People’s 188bet online live casino motivations are different，The understanding of 188bet online live casino costs is also different。For example:
Some people may buy cars like that，It doesn’t matter if the 188bet online live casino is dirty，The motivation to wash the 188bet online live casino is not that strong，Some people may like to cook by themselves, etc.。
Put the examples of car wash and takeout in the hierarchy of needs，The understanding is different for each user，For example, there are now many interesting platforms that provide solutions (products) for 188bet online live casino with higher demand levels，For example, ENJOY, a gourmet e-commerce company with high beauty and high prices, received a Series C investment of US million at the end of last year，Providing high-quality and selected catering products to target China’s rising middle class of hundreds of millions，The 188bet online live casino he targets are people with social needs and above。
Just imagine，If there is a product called ENJOY PLUS，Similar to ENJOY’s targeted 188bet online live casino，But the solution it provides is lower than ENJOY, which allows 188bet online live casino to obtain the same service at a lower cost？
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Aimed at different user groups，Provide different solutions，But why do these users have 188bet online live casino motivation，Depending on their perception of 188bet online live casino costs under the current level of demand。
Different groups of people understand 188bet online live casino costs differently: including motivational incentives (psychological motivations、Scene、Interest、Experience、Values)、Search、Find、Understand、Compare、Purchase、Use、The proportions of damage and other aspects are different:
For example, general physiological needs (filling the stomach)，188bet online live casino must be more concerned about purchase costs；
Social needs may place more emphasis on understanding、Use、Experience and other processes；
Those who have a need for self-realization may care more about values, etc.
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Can a solution (product) continue to provide a better solution that allows consumers to pay less for services，In order to make consumers more willing to form 188bet online live casino motivation，Choose 188bet online live casino，Commercialization。So，The prerequisite for commercialization is to understand users’ 188bet online live casino motivations，Commercialization must be driven by 188bet online live casino motivation: that is, why users have 188bet online live casino motivation for this solution？The key factor for users to generate 188bet online live casino motivation is the understanding and control of 188bet online live casino costs。If you haven’t figured out the motivation for 188bet online live casino yet、Talking about commercialization due to 188bet online live casino costs，In this increasingly modern commercialized civilized society，In a sense, it’s nonsense。