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Cultural Tourism Benefits Author of this article: Zhao Huanyan 2016-02-22
Medical Tourism,Full bloom;Industrial Tourism,Northeast Advantage;Mountain Tourism,Guizhou is uniquely rich;Wetland Tourism,Zhejiang Rich;Wetland Tourism,Chongming layout。
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Medical Tourism,Full bloom;Industrial Tourism,Northeast Advantage;Mountain Tourism,Guizhou is uniquely rich;Wetland Tourism,Zhejiang Rich;Wetland Tourism,Chongming layout。

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(MedicalTourism) also known as health tourism、Health Tourism、Health tourism, etc.。The United Nations World Tourism Organization (UNWTO) defines medical tourism as medical care、Health management and tourism services with the theme of rehabilitation and cultivation。Medical tourism can be divided into two categories: heavy medical tourism focusing on medical services and light medical tourism focusing on rehabilitation。Medical Tourism and Medical Diagnosis、Medical service relationship is closer。Health tourism refers more to tourism activities focusing on leisure and recuperation。The overall global medical tourism market is approximately US$60 billion,Annual market consumption is approximately US$21 billion,Annual growth rate of 20% to 30%。

2013 Global Medical and Health Tourism Industry Economic Research Report,The scale of the global medical and health tourism industry in 2013 was approximately US$438.6 billion,Accounting for about 14% of the overall global tourism industry economy。

Nanjing launches traditional Chinese medicine international health tourism project,On July 21, 2015, we welcomed the first batch of 48 foreign tourists from Equatorial Guinea,After they visited the main attractions in Nanjing,Focus on experiencing Nanjing Traditional Chinese Medicine Hall,Listened to a comprehensive introduction to traditional Chinese medicine by traditional Chinese medicine experts,Taste the traditional Chinese medicine health tea,Participated in TCM pulse diagnosis and treatment on site。

Xinjiang builds a medical and health tourism brand,July 10-12, 2015,36 travel agencies and two medical institutions from Russia arrived in Xinjiang,Conducted a systematic inspection of Xinjiang’s medical resources。According to information provided by relevant departments of Almaty Region, Kazakhstan,In January 2015 alone, more than 3,900 people traveled to Xinjiang from Almaty in the name of tourism,The number of them for medical purposes is gradually increasing。Russia、Kazakhstan、Kyrgyzstan、Uzbekistan、Tajikistan、Azerbaijan、Tourists from 7 countries including Georgia are visiting Xinjiang for medical tourism more and more frequently,Mainly the elderly and children,Mainly treats high blood pressure、Rheumatism、Kidney disease、Stones, etc.,There are also quite a few beauty treatments based on physical therapy、Weight loss and other medical projects。The Russian medical tourism delegation most hopes to experience traditional medical treatment and health care。Traditional medical treatment mainly focuses on diabetes、Arthritis、High blood pressure, etc.,Health care including acupuncture、Massage、Massage、Cupping and hydrotherapy。

Guiping Health Tourism and Culture Comprehensive Zone Project Launched,November 20, 2014,The construction of the Xishanquan International Health Tourism and Culture Comprehensive Zone project in Guiping City, Guangxi Province has started,The project is located in Bailan Village, Xishan Town, Guiping, Guangxi,The project site is surrounded by mountains and rivers,Quiet scenery,South of Xishan National 4A-level Scenic Area,The clear and broad Qianjiang River in the north,Longtan National Forest Park to the west,Connected to Xunzhou City in the east。The project is a key contract signing project of the Guiping Municipal Government in the 2011 China-ASEAN Expo,Already included in the autonomous region’s major tourism projects、Included in the coordination and promotion of major projects at the autonomous region level。The project planning and construction mainly includes: Chinese culture health and leisure area、Wetland Tourism and Health Area、Zen Tea Health and Retirement Area、Xunzhou Cultural Tourism Area、188bet Online Sports Betting and Casino Functional construction areas such as hot spring conference resort and tourist distribution area,Will be built into a cultural interaction、Special Tourism、Health and rest、Healthy retirement care、Conference reception、High-end forum、Training expansion and other service facilities, etc.。The project land is about 2,200 acres,Total investment is about 3.6 billion yuan。

Zhangjiajie Zhuoda Daping International Tourism Resort Development and Investment Cooperation signed in November 2014,Planned area 120 square kilometers,Integrated with Tianmen Mountain National Forest Park, a national 5A-level scenic spot,The owner Zhuoda Group will focus on building a high-end senior care demonstration base in this area、International Valley Health Base、International Rehabilitation Center、Mountain Leisure Sports Area、Key projects such as modern agricultural sightseeing area。Zhangjiajie received 36 million tourists in 2013,Among them 2 million overseas tourists,Tourism revenue 20.8 billion yuan。

February 28, 2012,The East Huangshan Ganoderma Health Tourism Resort Project with a total investment of 1 billion yuan was officially signed in Jingde,Jingde County, Anhui Province enjoys the reputation of "the hometown of Ganoderma lucidum in China",Located at the east gate of Huangshan Mountain,The East Huangshan Ganoderma Health Tourism Resort Project is invested and constructed by Anhui Xincheng Group。The project is located in the Huishui River Section of 205 National Highway, Caijiaqiao Town,The project land is about 800 acres,300 acres of construction land。The construction period of the entire project area is 3 years,A resort-style five-star hotel will be built、International Anti-Cancer Center、Health and Wellness Community、Travel and leisure club、Ecological tourism landscape belt and rural tourism demonstration site,Making this project a tourism complex with local cultural characteristics of the county and a new tourism format in the county。The Huangshan East Line Ecological Leisure and Cultural Tourism Corridor project located in the county has been included in the upcoming "Southern Anhui International Tourism and Culture Demonstration Zone Master Plan" as a key construction project,And included in the provincial “861” plan,Three projects have started construction in this corridor,Total investment respectively 2.China’s Ganoderma Lucidum Health Tourism Resort worth 600 million yuan、Beauty Lake Ecological Manor Scenic Area with a total investment of 100 million yuan、Total investment 0.Huishuiyuan Farmhouse worth 600 million yuan。

my country's "Sino-foreign Joint Venture、Interim Measures for the Administration of Cooperative Medical Institutions" promulgated and implemented in 2000。2012,Yinchuan Municipal Health Bureau and Russia respectively、Representatives from South Korea signed a framework agreement on medical and health cooperation between China, Russia and South Korea。Under this agreement,The cooperation project will rely on Yinchuan First People’s Hospital,Establishment of "International CARVAR Cardiovascular Medical Center",Introducing South Korea’s advanced medical technology in cardiac surgery and other aspects。Under this project,The cooperation method between China, Russia and South Korea is: South Korea provides technology,Russia provided funds to replenish equipment and was responsible for coordination,Chinese presence and other infrastructure and service teams。Starting from July 2013,The authority to approve foreign medical groups’ short-term medical practice in China has been delegated to municipal health and family planning departments。Foreign doctors (including medical groups) come to China to practice medicine for a short period of time,Need to comply with the "Law of the People's Republic of China on Practicing Physicians"、"Interim Measures for Physician Practicing Registration"、"Interim Provisions on the Scope of Practice in Physician Registration"、"Interim Measures for the Administration of Foreign Physicians Coming to China to Practice Medicine for a Short-Term Practice" and other relevant requirements。As far as Korean doctors are concerned,The admission review for practicing medicine in China is relatively strict,For example,Required to obtain a doctorate in medicine in Korea;Have more than 10 years of specialist medical qualifications;188bet sports betting app download Has extremely high academic status and excellent technology in South Korea。In addition,Still subject to multiple assessments by China’s health authorities。As of 2013,A total of 8 foreign plastic surgeons registered and practicing in Beijing,including 6 Korean doctors。Frost & Sullivan) investigation,China’s pharmaceutical sales exceeded US$157 billion in 2014,Has become the second largest pharmaceutical consumer market in the world,Second only to the United States。According to the World Health Organization report,China will have 3 million more cancer patients every year。The World Health Organization reports that approximately 2.2 million people are killed by cancer every year in China。

The Korea Tourism Organization has opened 7 offices in China,Promote South Korea’s tourism resources vigorously、Promotion,Medical care has also become a feature of Korean tourism。Starting in 2009,The Korean government has included international medical-related projects in the 7 new growth driver industry plans,Hope to use its medical technology and cutting-edge facilities,Attracting a large number of foreign patients to Korea for medical activities,The goal is: by 2020,Attracting 1 million foreign patients to South Korea。In 2009, China imported a total of 8,593 kilograms of dentures from Asia,Amount reached 317.USD 600,000,Among them,Japan has the highest import market share,South Korea ranks second。South Korea’s dental implants account for 30% of the Chinese market。2013,The number of medical tourism tourists to South Korea reaches 211,218 worldwide,Among them,Chinese tourists accounted for 26.5%,Becoming the main source country for medical tourism to South Korea。2013,Among Chinese tourists visiting South Korea,Medical tourism accounts for a quarter。

According to a report jointly released by Confederation of Indian Industry (CII) and Grant Thornton,Medical tourism in India will become an industry worth US$8 billion by 2020,More than double the current $3 billion。A heart bypass surgery in India costs $10,000,The cost of this surgery,USD 130,000,Singapore is 1.USD 850,000,Thailand is 1.USD 10,000。Angioplasty cost in India is 1.USD 10,000,And the United States is 5.USD 70,000,1 for both Thailand and Singapore.USD 30,000。Cost of Knee Replacement Surgery,$40,000 in the US,Singapore is 1.USD 30,000,Thailand is 1.USD 10,000,And in India,Only $8500。Different from most competing countries,India passes the issuance of special medical visa,Foreign patients could be allowed to stay in the country longer。India simplifies procedure for issuing medical visa。Launch of 42A special visa,Allows patients and their attendants to do so if medically necessary,Be able to stay for a period of time beyond the approved period。A document from the Federation of Indian Chambers of Commerce and Industry,India received approximately 850,000 medical tourists in 2011,This number will reach 3.2 million this year。2012,Findings from a study jointly conducted by KPMG and Federation of Indian Chambers of Commerce and Industry,Of all medical tourists coming to India,22% from Bangladesh,17% from Maldives,9% from Afghanistan,8% from Iran,6% from Nigeria。About 30% of medical tourists come from Ukraine、United States、Russia and Georgia。42A visa allows foreigners to stay in India until completion of their treatment。

2. Industrial tourism, advantages of Northeast China

(IndustrialTourism) includes visits to working factories or industrial relics。Industrial tourism provides visitors with understanding of products、And in Japan、Experience of product use and product historical background。Organizations began to organize industrial tourism more than 100 years ago,For example, wineries and chocolate factories in France,Lace factories in Greece and Malta and cheese factories in the Netherlands。In countries around the world,The definition of industrial tourism is not very consistent。Especially in the United States,The term industrial tourism is sometimes used to refer to the promotion of tourism as a mass consumer product。In Germany and France,Industrial tourism refers more to visiting industrial relics;In English speaking countries,Usually the terms industrial tourism and industrial heritage tourism are used to make a distinction;And in Japan,Industrial tourism refers 188bet app specifically to visiting factories in operation。Industrial tourism as a unique way of tourism,Has broad development prospects。Industrial tourism has many positive effects,First, it makes consumers more knowledgeable,Experienced the fun of manufacturing;The second is to increase the visibility of the company,A special advertising effect;The third is to improve the image of the city,Increase city revenue。Industrial tourism makes the city、Enterprise、A win-win situation for all tourists,Can bring huge social and economic benefits。

"Northeast Region Tourism Development Plan" by the National Tourism Administration、National Development and Reform Commission officially released and implemented in March 2010,The main content is to establish the strategic positioning of Northeast China’s tourism industry in the new era、Development goals and key tasks,To coordinate the coordinated development of regional tourism,Promote regional tourism integration,Comprehensive planning has been made to promote tourism as an important pillar industry for the comprehensive revitalization of the old industrial base in Northeast China。

Harbin Taiping International Airport Port will provide 72-hour transit visa exemption for foreigners from some countries from August 1, 2015,A total of 51 countries have been approved to apply for the transit visa-free policy,Including 24 European Schengen Visa Agreement countries,Other European countries including Russia、UK、13 countries including Ireland,American countries include the United States、Canada and other 6,Asian countries including South Korea、Japan and other 6,For foreigners who qualify for declaration,When entering or leaving the country, the border inspection department will stamp the temporary entry and exit approval stamp on the passport。Foreigners transiting within 72 hours declared to the airline,The border inspection station has been audited and meets the conditions for transit visa exemption,A temporary entry permit stamp will be stamped on their passport documents,At the same time, stamp the entry verification stamp on the left side of the temporary entry permit stamp。During exit inspection,Stamp the exit approval stamp on the right side of the temporary entry permit stamp。

September 15, 2014,Liaoning tourism industry project investment negotiation meeting held,The tourism department has selected 359 major projects that can lead the future development layout of Liaoning's tourism industry,Total investment 663.8 billion yuan,32 of them are extremely large projects with investment amounts exceeding 5 billion yuan。From January 1, 2014,Shenyang、Dalian Airport implements a 72-hour transit visa-free policy for some foreigners。

Changchun is a famous automobile city,There are more than 120 domestic and international routes,International service from Changchun to Seoul has been opened、Sendai、Tokyo、Hong Kong、Bangkok、Novosibirsk, Russia and other cities;Domestic route has been opened from Changchun to Beijing、Shanghai、Chengdu、Kunming、Xiamen、Xi’an、Guilin and other cities。

3. Mountain tourism, Guizhou is uniquely rich

(mountaintourism),Pacific Asia Travel Association (PATA) Statistics,Currently, 15% to 20% of the world’s tourism revenue comes from mountain tourism,The annual total output value of mountain tourism is between 100 billion and 140 billion US dollars。

October 10, 2015,The first International Mountain Tourism Conference opens in Xingyi City, Qianxinan Guizhou Buyi and Miao Autonomous Prefecture。The conference adopted the "Guizhou Declaration on International Mountain Tourism",Point out the richness of mountain resources、Diversity provides a source of sustainable development for tourism,The complexity of mountain ecology、Fragility warns us that we should establish Tao and follow nature while developing、Respect nature,An ecological view of harmonious coexistence with nature,Under planning、Development、Management, etc.,The negative impact on the environment should be minimized,Increase the environmental awareness of mountain tourism participants through various methods。

There are AAAA levels in Qiannan、9 AAA tourist attractions,China’s Excellent Tourism City、National Forest Park、National Geopark、188bet Online Sports Betting and Casino National Nature Reserve、National Ecological Demonstration Zone、National Agricultural Tourism Demonstration Site、More than 10 national key cultural relics protection units。Qiannan has successively issued supporting policies such as the "Notice on Encouraging Investment in the Three-Star and Above Hotel Industry in Duyun Area" and "Opinions on Promoting the Development of High-Star Hotels and the Convention and Exhibition Industry"。14 items have been included in the national intangible cultural heritage list,59 provincial intangible cultural heritage items,There are 81 star-rated hotels。

Guizhou’s tourism industry is expected to grow by double digits in 2015,Receiving tourists 3.About 600 million people,Total tourism revenue is about 350 billion yuan,Can increase by more than 17% and 20% year-on-year respectively。Guizhou tourism project received credit from multiple financial institutions on October 11, 2015,Intentional credit extension of RMB 10 billion from Industrial and Commercial Bank of China、Bank of China intends to grant a credit of RMB 5 billion、China Everbright (Group) Co., Ltd. intends to grant a credit of RMB 2 billion,Used for the construction of tourism products in the province;In order to build the "Quick Travel Roaming" service system,China Poly Group Corporation will launch the project in 2016,Deploying 5,000 tourist RVs across the province。Through careful screening,There are also 18 tourism projects with a total investment of 23.1 billion yuan that have surfaced。Involving car camping base、Ecotourism、Hot spring health care、Tourist Resort、Tourist towns and leisure agriculture, etc.。

4. Island tourism, rich in Zhejiang

(IslandTourism) refers to using islands as core resources,A series of sightseeing carried out、Tour、Entertainment、Travel activities such as leisure and vacation。The World Tourism Organization pointed out in the "Tourism Development Report of Small Island Countries",From 2000 to 2013,The number of international tourists received by small island countries around the world increased from 22.97 million to 41 million,Tourism revenue increased from US$26 billion to US$53 billion。2014,More than 40% of island tourist destinations’ tourism revenue contributes more than 20% to GDP,The total export value of the world’s island tourism industry reaches 73 billion US dollars。5 lessons for the successful development of global island tourism: complete development planning、Sustainable eco-tourism concept、Personalized development features、Actively publicize and promote awareness、Scientific management system。Sustainable island tourism must meet 5 conditions: reasonable animal and plant protection policies、High quality beach environment、Safe travel environment、Healthy ecosystems and good coastal management。

March 30, 2011,National Tourism Comprehensive Reform Pilot City、Mobilization meeting for the construction of Zhoushan Islands Marine Tourism Comprehensive Reform Experimental Zone was held。Zhoushan was listed as a national tourism comprehensive reform pilot city in 2010,Plan to build Zhoushan into a ‘Buddhist Kingdom of Sea and Sky’ by 2020、The Fishing City Port City is an internationally renowned archipelago-type Buddhist tourist resort and marine leisure tourist destination。

July 7, 2011,Press conference on the construction of Zhoushan Islands New Area in Zhejiang was held,Zhoushan Islands New Area is my country’s first national strategic new area with the theme of marine economy approved by the State Council on June 30,It is our country’s successor to Shanghai Pudong、The fourth national-level new area after Tianjin Binhai and Chongqing Liangjiang。Zhoushan Islands has a total of 1390 islands, large and small,The number of islands accounts for 25 of the country's total.7%。There are 13 channels in Zhoushan waters for ships with a capacity of 150,000 tons to enter and exit,3 channels available for 300,000-ton ships。54 deep water shore sections in Zhoushan Port area suitable for development and construction,Total length about 297 kilometers,Nearly one-fifth of the national total。198 kilometers of shoreline with water depth above 15 meters,107 kilometers of shoreline with water depth above 20 meters,The terminal throughput can exceed 1 billion tons。The "Implementation Plan for the Construction of the Zhoushan Islands Marine Tourism Comprehensive 188bet app Reform Pilot Zone" sets the goal of receiving 35 million domestic and foreign tourists by 2015,Total tourism revenue reaches 31.5 billion yuan,The proportion of tourism revenue in GDP has stabilized at around 25%,By 2020,Received more than 50 million domestic and foreign tourists,Become an internationally renowned Buddhist tourist attraction and archipelago-type marine leisure tourist destination。

February 23, 2012,The "Government Work Report" of the Sixth People's Congress of Zhoushan City proposed that Zhoushan City will build an international leisure island in the next five years。Strive to 2016,The demonstration zone for comprehensive protection and development of my country’s oceans and islands has been basically established、World-renowned Buddhist tourist attraction and international leisure island。

October 13, 2015,At the "International Island Tourism Conference" held in Zhoushan, Zhejiang,The "World Island Tourism Development Report (2015)" was released。Report studies the tourism development model of world island destinations,Mainly summarized as ten industrial models under five driving models。Among them,Five driving modes include: high-end vacation driving mode,such as Maldives、Santorini;Cruise Port Drive Mode,such as Jamaica、Cayman Islands;Business and entertainment driven mode,Singapore、Jeju Island;Green ecological drive mode,Palau、Great Barrier Reef;Folk customs driven mode,Taiwan Island、Bali。The ten industry models are: island tourism、Island leisure、Water sports、Wedding Honeymoon、Folk Festival、Family Parenting、Exhibition Conference、Theme scenic spots、Island B&B、Leisure boat。

Zhejiang has 260,000 square kilometers of sea area,Equivalent to 2 of the land area.6 times。6696 kilometers of coastline,Ranked first in the country,There are 506 kilometers of deep-water coastline planned to build berths of more than 10,000 tons,Accounting for 30% of the country.7%;Zhejiang has 2878 islands,Accounting for 44% of the total number of islands in the country。Zhejiang has the largest fishing ground in the country,No. 1 in the country in terms of catchable amount;The developable tidal energy installed capacity accounts for 40% of the country's total;There are nearly 4 million acres of tidal flat resources,Accounting for 13% of the country’s tidal flat resources。

5. Wetland tourism, Chongming location

refers to various tourism activities carried out based on wetlands as a resource,Currently, the more typical wetland tourism projects include bird watching、Fishing、Photography、surface activities、Scientific examination, etc.。Wetlands have become important tourism resources and a hotspot for wonderful global tourism experiences。According to data from the Secretariat of the Ramsar Convention signed by many countries in 1971,At least 35% of the internationally important wetlands have some degree of tourism activities,Wetland-related tourism spending is approximately $92.5 billion per year,Wetland tourism generates huge economic value。

February 2, 1971,Representatives from 18 countries signed the Convention on Wetlands of International Importance, Especially as Waterfowl Habitat (also known as the Ramsar Convention) in the small coastal town of Ramsar in southern Iran。To commemorate this initiative,And raise public awareness of wetland protection,Decision of the 19th Meeting of the Standing Committee of the Ramsar Convention in 1996,From 1997,Designate February 2nd every year as World Wetlands Day。China joined the Ramsar Convention in 1992。

August 28, 2014,Chongming Chenjia Town announced the 2020 master plan of Shanghai Chongming Chenjia Town,In addition to the official decision of "Dongtan Water World" to settle in Chenjia Town,Construct 10 five-star hotels,There will also be a world-class polo club,Building a marina、Three-dimensional transportation systems such as aviation and aircraft。Chongming Dongtan Chenjia Town tourism development provided by Shanghai Municipal Planning Department and Shanghai Chongming County Tourism Bureau: covering an area of ​​1672.Building the largest bicycle theme park and supporting projects in Asia on 5 acres。Built Dongtan Water World Theme Park covering an area of ​​4262 acres,Total investment 42.2.3 billion yuan。Developed in two phases, the first phase 188bet sports betting app download is a five-star resort hotel covering an area of ​​2,330 acres with two indoor and outdoor water parks。A forest resort、Multiple amusement parks,Shopping Center、Integrated facilities such as catering and entertainment。The second phase construction of 1916 acres is extended to the first phase project,Includes a five-star hotel。The above is developed by Chenjia Town Construction and Development Co., Ltd.,Investment and construction by American Langrun。Shanghai’s key tourism projects are ranked: Disney,Pudong Polar Ocean、Lingang Cultural Film and Television Base、Qingpu Dream Shanghai、Fengxian Shanghai Fish、Jiading North Wetland、Chongming Dongtan Project。

*Author of this article: Zhao Huanyan,Chief Knowledge Management Expert of Huamei Hotel Consulting Co., Ltd.,Special Researcher at the Tourism Research Center of Shanghai Academy of Social Sciences,Zhihui travel expert author。

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