By 2020，The number of Chinese outbound tourists is expected to exceed 200 million，This will be double the number of outbound tourists in 2015，With the increase in the number of people, there are also huge challenges that the tourism industry will face in the next few years。

Credit Lyonnais Securities Asia (CLSA，Independent investment and brokerage group headquartered in Hong Kong)，Predict the next four years，China-based economic slowdown，China tourism growth will drop from 11% to 9%。CLSA also recently released the 2016 Chinese Tourist Report，Emphasis on the greater adventures and challenges brought about by the continuous growth of outbound travel。CLSA in 25 major cities across the country，Like Beijing、Shanghai、Hangzhou、188bet app download Shenzhen, Guangzhou and other places，Interviewed 401 Chinese outbound tourists。The average age of respondents is 35 years old，Their average monthly household disposable income is $2760。

Reported，China ranks near the bottom in the world in terms of paid leave and average number of public holidays，So the pressure of China’s economic slowdown is not the only factor affecting China’s tourism development。Also，In view of the recent terrorist attacks in Paris and Istanbul，Safety factor is also one of the factors to consider when traveling (see Figure 1)。

Chinese tourists have maintained some booking habits that travelers from other countries no longer have。Example: While 80% of respondents said they would use an online travel agency for travel bookings，But a higher proportion of respondents said，They still prefer offline booking，Traditional travel agencies are still popular throughout China (see chart 5)。

Cruise tourism has great potential，81% of the respondents said they would consider cruise travel，Although 86% of them said，They have never traveled by cruise ship。Also，There are only more than 230 airports in China，Unable to meet the growing demand for travel。

Figure 1: Safety factor is one of the main concerns of Chinese tourists。In 2015, safety factors became the most important factor 188bet app download affecting people’s travel，Accounting for 75%，This is 12 percentage points higher than in 2014，Almost twice as much as in 2013。Considerations about visas and geographical distance are no longer as important as before，In addition, exchange rate fluctuations have become a factor affecting people’s destination choices for the first time since 2015，Of course this has a lot to do with China’s outbound travel boom。

Figure 2: The visa fee charged by the United States to Chinese tourists is more expensive than that charged by other countries (USD 160)。Although Chinese tourists can now get a 10-year multiple-entry visa to the United States，But the high cost will still have a certain impact on tourists’ choice of destination。

Figure 3: Hilton Hotel has become the hotel that Chinese tourists are most willing to choose when traveling for 2 consecutive years (if money is not a factor)。Marriott and Starwood Hotels are close behind，But when Marriott and Starwood merge，It needs to promote more to Chinese tourists to increase its awareness in the Chinese market。

Figure 4: For overseas travel，61% of Chinese tourists choose to go with tour groups，This is an 8% increase from last year，The proportion of other activities such as self-guided tours and company-organized tours has decreased compared with last year。

Figure 188bet online sports betting 5: Offline traditional travel agencies are still the most popular booking channel for Chinese tourists。The selection ratio increased by 4 percentage points compared with 2014。Online travel agency，For example, Ctrip and Qunar maintained the same ratio in 2015 as in 2014。The proportion of bookings made through the official websites of offline travel agencies has increased significantly，From 31% in 2014 to 44% in 2015，Traditional travel agencies have their own online booking channels, which is more conducive to competition with online travel websites。

Figure 6: 2015 is the peak year for both domestic and outbound travel in recent years，Respondent said，They plan to reduce domestic and outbound travel arrangements in the next three years，But this proportion will be higher than the travel levels in 2013 and 2014。

Figure 7: Feasibility considerations based on reality，Respondents prefer destinations closer to China，such as South Korea，Japan，Thailand and Hong Kong。But，If money is not an issue，17% of respondents said，They will choose the United States，another 12% said，They want to travel to France。

188bet sports betting app download