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February 25,At the ongoing 2016 Travel Agency Industry Development Summit Forum,China’s 188bet app industry has a large market value、CEOs with good looks gather together,About the development trends of China’s 188bet app industry、Online and offline integration、Dialogue over resource integration and other issues,Contact ideas。
President of Jingyu Group、Hong Qinghua, founder of Lvmama Travel Network, said in today’s speech,If you use one word to describe the tourism development trend and the core pursuit of tourism,That’s 188bet app。2016 will be the first year of tourism 188bet app,Whoever gets the 188bet app wins the world。
Hong Qinghua thinks,188bet app concept is super popular in the film and television entertainment industry in 2015,"Why is the Shengxiao Silent", "Flower Thousand Bones", "Langya Bang", "Mi Yue Biography" and other 188bet app adaptation dramas not only received high ratings and clicks,Get better returns。Why is 188bet app so powerful?Because 188bet app represents individuality and scarcity,Scarcity is the core value of goods。China is comprehensively upgrading consumption,Middle-class consumption requires discrimination。
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“Today’s film and television entertainment 188bet app is tomorrow’s tourism 188bet app,The two are inherently imaginative and mutually beneficial,All belong to the happy industry。”Hong Qinghua said: "Like the popular Kumamoto bear in East Asia,It is to create regional popularity through the combination of animation 188bet app + virtual star + tourism,Rapidly increasing the popularity of Kumamoto Prefecture,The number of tourists is increasing rapidly,Bringing economic benefits of 120 billion yen to the local area within 2 years。”
"Not long ago,Jingyu has been married to a film and television giant company with super 188bet app,2016 is the 188bet app year of Jingyu Group,We need to combine 188bet app in all aspects,Create new 188bet app,Enhance competitiveness。”
Last,Hong Qinghua calls on enterprises in the tourism industry to create their own 188bet app,The more IPs, the more valuable they are,Use 188bet app to give products personality、Values,Only we can truly solve Thailand、Competition among similar low-price groups such as Yunnan is fierce、Stubborn problems in the industry such as forced shopping。
Attachment: Hong Qinghua's "Happy Travel",The key lies in 188bet app》Full text of the speech
Let’s talk about 188bet app today,Not unconventional,Not sensationalizing、Not pretending to be mysterious。But I found a good word to describe the tourism development trend and the core pursuit of tourism,Also my recent thoughts and actions,A word that is very important to us both online and offline travel agencies: 188bet app
188bet app is too popular in the film and television entertainment industry: everyone knows,The movie "The Secret of the Dragon" adapted from the popular online novel "Ghost Blowing the Lamp" led the New Year holiday with a box office of 1.6 billion yuan after its release;"Why is the Shengxiao Silent", "Flower Thousand Bones", "Langya Bang", "Mi Yue Biography" and other 188bet app adaptation dramas not only received high ratings and clicks,Spin-off games also received massive downloads;It is not the hot 188bet app that will bring good profits,The drama of the same name adapted from the novel "The Left Ear" was staged in Beijing,60 performances throughout the year were booked during the preview stage alone,The crew’s rehearsal video has received more than 1 million views on the Internet;After the movie of the same name was released in April 2015,Received a high box office of nearly 500 million yuan。Remarks from the producer of the drama "Left Ear",Readers who like the original work bring in at least 30% of the box office revenue。LeTV Video will invest 7 billion yuan in support funds to create super original 188bet app;Alibaba Pictures said,We must develop “super 188bet app” through round-by-round elimination。
The number of super 188bet app dramas will double in 2016.
Today’s film and television entertainment 188bet app is tomorrow’s tourism 188bet app。The tourism 188bet app I am talking about here,Not referring to travel, film and television entertainment。
Then,What is 188bet app?Literal translation is: intellectual property (English: IntellectualProperty)
188bet app comes in many forms,It can be a literary and artistic work,Or a complete story,It can also be a concept、an image。188bet app can get rid of the shackles of a single platform,He is an attraction to users。
Why film and television entertainment 188bet app today is the future of tourism 188bet app?The film and television entertainment industry and the tourism industry are inherently imaginative and mutually beneficial。All belong to the happy industry。
There are already pioneers in the world。Everyone knows,Kumamon is popular in Japan,It is to create regional popularity through the combination of animation 188bet app + virtual star + tourism,Rapidly increasing the popularity of Kumamoto Prefecture,The number of tourists is increasing rapidly,Bringing economic benefits of 120 billion yen to the local area within 2 years,Derivatives sales increased from RMB 100 million in 2011 to approximately RMB 3.8 billion in 2015,Image all over Japan、South Korea、China, etc.。
Disney also uses movies、Super 188bet app communication and tourism paradise for cartoons and other cartoons、A combination of mascots,Support industrialized operation,A huge success。Disney brings joy and dreams to children all over the world。The image of Mickey Mouse and Donald Duck is unforgettable,Powerful 188bet app implantation in hotels,Shanghai Disney has a Toy Story hotel and a Children’s Fantasy Hotel。
Transformers at Universal Studios Singapore。I played the 4D theme park project: Transformers in Singapore。I had a feeling at that time: subversive user experience。It’s equivalent to implanting people into blockbusters。188bet app has become a tourism product。
Washington VR Park, USA。Strong 188bet app direct implantation。Providing you with such a real experience is The, a startup company in Utah, USA.Void。It is an entertainment experience center that combines physical experience and virtual experience。Two British theme parks AltonTowers and ThorpePark is also building its own roller coasters Galactica and Derren that support head-mounted virtual reality devicesBrown’sGhostTrain。VR must be embedded with 188bet app,In order to produce a subversive experience。Ma Huateng said that the third generation computing center should be the one that subverts WeChat,Maybe it’s a virtual helmet or some kind of wearable device,The first generation computing center computer is placed on the desktop,Second generation computing center mobile phone in your pocket。
Why is 188bet app so powerful?
Because 188bet app has become a new transaction entrance。There are three generations of entrances to business transactions:The first generation is traffic.Just put things at the end of the village,Abortion,Of course I want to buy something when I see it。Set up a stall at the end of the village,Vending along the street。If online,JD.com is actually a “traffic-based” business。;Second generation,is the price。There are too many things in the village,Mix the price。Use low prices to attract customers,This is also something that has existed since ancient times,But in the Internet era,This entrance is further torn open by search technology。;Third generation,It’s personality。In the past we called it "brand",That is, through long-term time、Massive brand promotion,The “personalized logo” created。Like a beautiful girl in the village,Open a shop at your own home,Young guys come here to buy things。Coca-Cola、Adidas、Benz,None of them are alive,But living around us like a person,Like nails stuck in our brains,They have personalities,Have values,With pedigree。These brands are the 188bet app of the industrial age。Now entering the fourth transaction entrance,That is "knowledge",also called 188bet app。
188bet app represents individuality and scarcity,Scarcity is the core value of goods。How to understand?Air and diamonds in economics,Air is more important to people than diamonds,Why air is not valuable?Diamonds are so expensive?Except climbing Mount Everest,That’s also because of scarcity。Air is not usually scarce。Travel is even more like this,Start a price war with homogeneous products,Too many products are not valuable。Price war a dozen,The service cannot keep up,Even cost recovery through forced shopping,Tourists complain。
China’s comprehensive consumption upgrade,Middle-class consumption requires discrimination。Discrimination is a Buddhist term,Also a very steadfast existence in human nature。188bet app can provide scarcity for goods,Satisfy and highlight consumers’ “differentiation”。You provide guests with a VIP channel、Dignified service,He just thinks he can pay more,Good experience。Currently our tourism industry is only in the stage of 188bet app marketing,In the initial state,188bet app will gradually penetrate into products、Service,Even every aspect of travel,Including tour guide、Scenic Area、Hotel、Shop shopping、Catering, etc.。
Ma Huateng: Internet = connection + content;Wu Xiaobo said,Internet+=Connection+Content+Values。
In the Internet+ era,With values,The tourism community economy has been rapidly formed,Traveling has become a group of people going out to "do",Not satisfied with the most basic needs。Not satisfied with tour guide just introducing attractions,They need a tour guide to lead them to take photos and pose in various poses,Driving them crazy;Not satisfied with just three or four star accommodation,Need features;Just eating lunch,Need local food;Not satisfied that ordering is just a conversation between man and machine,Requires face-to-face temperature between people。These are strictly speaking,All require 188bet app,Tour guides also need 188bet app,Can be more valuable。
Tenters are strong 188bet app。It is the traffic entrance itself,Have your own values,Only for special people,Being popular in China through sharing。
Not long ago,Jingyu Lv Mama’s marriage with a film and television giant with super 188bet app,That means we need to combine 188bet app in all aspects,Create new 188bet app,Enhance competitiveness。2016 is the 188bet app year of Jingyu Group,We need to strengthen the three major 188bet app brands: channel 188bet app brand-Lv Mama;Service 188bet app brand-Qichuang、Marketing、Jingyu Travel;Three self-created 188bet app brands - Tentke,Two more,Don’t know this name yet,It will be available by the end of the year。
I also appeal,Every company in our tourism industry must create its own 188bet app,The more IPs, the more valuable they are,Not as good as our Thailand、Competition among similar low-price groups such as Yunnan is fierce、Compulsory shopping has become a pain in our hearts,Tourists are not satisfied either,We lose everything。
2016 is the first year of tourism 188bet app。A poet said: "There are no flowers in spring,Life without love,What kind of world would that be?。"Maybe one day we will realize: "Those who win the 188bet app win the world"。
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