Why did 188bet online casino games succeed？Some people think that travel is a necessity、High frequency，Some people think it is the benefit of 188bet online casino games platform，Some people think it is the success of products and operations。This article believes that the success of any App is the success of acquiring users，The key to 188bet online casino games’s success lies in capturing both drivers and passengers，In order to capture these two groups，188bet online casino games only did one thing: increase driver income，Reduce the cost of calling a ride for passengers。Reduce no-load rate、Subsidy、Special car、Express、Hitchhiking、188bet online casino games Bus is doing this。This article is from the perspective of drivers and passengers，Using cost-income as analysis tool，Using the keywords of 188bet online casino games’s various development stages as clues，Analysis of the logic of 188bet online casino games’s success。

1. Stage 1: No-load rate

188bet online casino games was launched in Beijing in September 2012，It is a ride-hailing service that matches passengers with taxi drivers。We know that any service or product that wants to survive in the market must provide value to both buyers and sellers。188bet online casino games’s value to drivers is to increase drivers’ profits by eliminating the uncertainty of picking up passengers and reducing the no-load rate。Although the taxi market is in short supply，But that is only for downtown areas of large cities，Drivers in more remote areas still need to use 188bet online casino games to eliminate information barriers，Looking for nearby business。Even in urban areas，There are also operating low periods。In various scenarios，188bet online casino games can help drivers get the business they want。In any industry，If there is anything I can do to help you get business，Everyone will gradually accept it，For example, Taobao in 2003。

Of course，The driver also paid the cost，For example traffic、Purchase fee。188bet online casino games reduces some costs for drivers through local promotion subsidies。Relative to earnings，The cost can basically be covered，And there is a surplus。And 188bet online casino games learned from our party’s excellent traditions，Successfully attracted a group of drivers with slogans like "If you want to eat meat, follow the party"，By the way, I fooled more uninformed drivers。

For passengers，The value provided by 188bet online casino games is to eliminate the uncertainty of hailing a ride and increase the chance of hailing a ride。In the traditional taxi market，We cannot predict whether we can get a taxi，When can I get a taxi。This kind of uncertainty is almost devastating to any service，Just like when you are buying something in a mall and you are told that you don’t know if you can buy it，Do you think you are Apple！One reason why people would rather take the subway than take the bus is that the subway operation is predictable，Only the devil knows when the bus will come - such uncertainty gave birth to Xingxuntong。Because of the monopoly of the taxi market and other reasons，Customers can only endure it，But there will always be an outbreak one day。Increasing the chance of getting a taxi is of course also valuable - because demand exceeds supply，Value of ride demand increased，Because of taxi price controls，So demand cost remains unchanged，Relatively speaking，Increasing the chance of getting a taxi is providing value。The most sensory experience is when you are in a more remote location，188bet online casino games played a big role。Whoever uses it knows。

The first stage is for 188bet online casino games，I have paid a lot，The driver and passengers also partially recognized its value。For that matter，188bet online casino games is already a successful business。Those who do business are not afraid of paying，I’m afraid I won’t be able to pry open the market。

188bet online casino games stage is summarized as follows:

2. Phase 2: Subsidy

January 2014，188bet online casino games and WeChat Pay launch subsidy marketing campaign。I don’t need to go into details about the subsidy，Everyone is the one who gets the benefits，We all feel deeply。Let me show you two pictures，Feel it。

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I remember that WeChat, which was at its peak, did not have such a trend，Perhaps 188bet online casino games is the most exciting growth trend line on the Internet。

Summary as follows:

3. Stage 3: Private car

Good times don’t last long，May 2014，188bet online casino games announced the suspension of subsidies。Of course，There will be smaller subsidies in the future。August，188bet online casino games launches special car。Why launch special car？Because subsidies have swept away almost all low-end ride-hailing demand。So where should the market expand？Of course it is the high-end market。In the entire travel market，Because supply exceeds demand and prices are controlled，The entire market level is not highlighted，But the hierarchy of needs is there，This is an opportunity and a mine for 188bet online casino games。Whether it is due to pressure from growth，Still worried about the market rebound after the subsidy is stopped，Or maybe it’s his passion for solving China’s travel difficulties，188bet online casino games discovered this opportunity，And walked down。The specific method is as follows:

On the server side，By creating high-end、Careful and high-quality service，Charge users a higher price。The BMW we saw、Mercedes-Benz、Mineral water、Charger、White gloves、Celebrities and other high-quality services are all for getting higher prices，Occupy the high-end 188bet online casino games。

For drivers，Quality services are all costs，Except higher price，Subsidies are also essential。No matter what，188bet online casino games must increase drivers’ income，This is the most effective way to trap them，Also the only means。The working people at the bottom don’t brag about their feelings。

For 188bet online casino games，In the context of supply exceeding demand，Sometimes increasing the chance of getting a taxi is also of great value，Even if the cost is high。And for a few 188bet online casino games，They are not cost sensitive，But very sensitive to service opportunities。

At this stage，188bet online casino games gained high-end users，And made useful attempts in the transportation market，Provides an opportunity for the subsequent series of events。This is the first experience of commercialization after huge subsidies，But it seems a little impatient，Maybe 188bet online casino games is also happy and afraid。

Summary as follows:

4. Stage 4: Express

February 2015，The merger of 188bet online casino games and Kuaidi。May 2015，188bet online casino games launches express train。Express trains versus taxis and private cars，is a cheaper service。For drivers，Express buses do not earn more revenue than taxis，However, due to the omission of part of the subsidy from the money and 188bet online casino games，Overall income is still increasing or staying the same，At the same time, a brother job was created。

For passengers，Lower ride costs，About 2/3 of taxis。In terms of personal experience，Because it costs less for passengers to call a ride，Driver income increased slightly or stayed the same，Resulting in 188bet online casino games Express being much more active than 188bet online casino games Taxi。

Summary as follows:

5. Stage 5: Free 188bet online casino games

June 2015，188bet online casino games launches ride-hailing service。Why launch ride-hailing？In order to protect the environment or solve travel difficulties？Neither。Just to further increase driver income，Reduce the cost of calling a ride for passengers。Express trains are already a benefit brought by breaking through policy barriers，Almost reached the limit。It seems that the only thing that can increase the income of drivers and reduce the cost of calling a ride for passengers is carpooling。Because the overall market is in short supply，Hitchhiking can increase the driver’s income per trip，So total income increases。Also because demand exceeds supply，Passengers will not feel that the value of the ride-hailing service has been reduced，Can’t even stand it。Opposite，Because demand exceeds supply，I’m lucky to have a ride，And you can save money。I have to say that the name Hitchhiker is really great，implies great effects。

Summary as follows:

6. Stage 6: 188bet online casino games Bus

July 2015，188bet online casino games launches 188bet online casino games Bus。What else can you do if you are a free ride？Of course it’s a super ride-188bet online casino games Bus。Analysis as above。

Summary

What is the biggest pain point in traveling？Could it be that I can’t get a taxi?？Don’t you see，The taxi is empty，The bus station is full of people。The biggest pain point in the taxi industry is the high cost of hailing a taxi for passengers，Cannot reach the broadest masses of the people，For drivers, their income is meager。Difficulty in calling a taxi is a secondary need。The logic is very simple: first discuss whether you can afford it，Let’s discuss whether we can buy it or not。Price is an important means to adjust supply and demand，It is a hooligan to analyze supply and demand without discussing prices。188bet online casino games reduces the no-load rate、Subsidy、Special car、Express、Hitch and 188bet online casino games Bus，Increased driver income，Reduced the cost for passengers to call a ride，Thereby expanding supply and demand，Instead of directly expanding supply and demand！

Let’s compare the key measures at each stage，Subsidy is the best way to solve pain points，The most amazing effect，But this is just strategic，Cannot last long。Private cars solve the driver’s pain points，But it cannot satisfy the majority of passengers。Special car、Hitchhiking、188bet online casino games Bus has perfectly solved the pain points of drivers and passengers，Saved the unexpected victory in the second stage。As you can see from above，Solution to "Increase driver income、The more effective it is to reduce the cost of transportation，The greater the results 188bet online casino games achieves，On the contrary, the smaller it is。

Why 188bet online casino games is successful？What did 188bet online casino games do？No load rate、Subsidy、Special car、Express、Hitchhiking、What is the connection between 188bet online casino games Bus？188bet online casino games only did one thing and succeeded，This is to increase driver income，Reduce the cost of calling a ride for passengers。

Looking ahead

Hindsight is meaningless，Any successful theory must be able to predict the correct direction，Guide to practice。Increase driver income as per，188bet online casino games unwise to reduce the cost of calling a ride for passengers.，Do the opposite，Reduce driver’s car cost，Increasing passengers’ ride-hailing revenue at a relatively small cost is the way to inherit and develop，For example, a private ride。Of course the real meaning of developing private ride-hailing is not this，Connecting many car owners and cars is the purpose。

188bet online casino games is the focus of Internet applications in recent years，Definitely a success，But，As mentioned before, this kind of success is the success of acquiring users。It also needs to achieve greater success in business to maintain its reputation。Uber’s market value exceeds US billion，Mainly depends on the rapid increase of users and sharing mode。As of now，The sharing model is dead in name only for Uber，In other words, it is not as useful as imagined。For 188bet online casino games，The rapid increase of users is a luxury (because I don’t believe in its internationalization)，Sharing mode is just a gimmick，Only by rethinking how to connect people and cars can we get out of the shadow of the future。