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LoginLast summer,Econsultancy, a consultancy, and Adobe, a provider of digital media and online marketing solutions, have spent months studying the needs and challenges of digital marketers and e-commerce executives in the travel industry。
This week,The research report was released coinciding with the Travel Technology Europe event 188bet Online Sports Betting and Casino held in London,This study examines hotels from around the world、Airline、Travel agency、In-depth interviews with nearly 200 executives from cruise operators and car rental companies。
Research results are divided into several areas,Including digital transformation、Consumer experience、Mobile、data、Personalization and social media。
Responsible for industrial strategy、Marketing、Mohammad Gaber of Tourism and Hospitality says:
“Providing personalized digital experiences in the travel and hospitality industry is nothing new。
“But the implementation of this strategy is very limited,And it is only concentrated in luxury hotels and high-end markets。
“The biggest limiting factor in providing personalized services on a large scale is price。But,As more and more data become available to us,Disruptive innovation has changed the entire game,We know more about our customers。
"Currently,We have achieved large-scale personalized services,We can provide personalized services to the public at reasonable prices。Also,We also improved the product,188bet app download All of this combined may usher in a new golden age for tourism。”
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What disruptive impact has digital technology had on your industry,Which of the following descriptions best describes your organization?
Does your organization have someone or a department responsible for digital transformation??
Please rank the impact of the following competitive pressures and environmental pressures on the business you are engaged in from largest to smallest。
In terms of digital strategy,In what areas does your organization lack the most technology and capabilities?
In terms of digital strategy,In the next 12 months,What areas are most important for developing your organization’s capabilities?
What business does your organization focus on?
Has your organization used technology such as digital kiosks or traffic lights to enhance the consumer experience??
In technology investment marketing,To what extent do the following people in your organization participate in decision-making?
Which of the following best 188bet Online Sports Betting and Casino fits your organization’s approach to technology marketing?
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