Digital innovative technologies continue to emerge，For hoteliers，It seems inevitable to stay on top of industry trends and integrate them into work strategies。With the popularity of voice search and artificial intelligence，Omni-channel marketing and extensive penetration of social media，Hotel operators have the opportunity to engage potential guests at as many touch points as possible。

At the beginning of 2019，Lay a solid foundation for the hotel’s digital marketing strategy，It is very important to incorporate new ideas and goals over time。Next，We have compiled eight key digital marketing solutions for the hotel industry based on current and future industry trends。

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Apply page design that conforms to user experience trends on your official website，And use appropriate technology to guide users to make reservations。

For hotels，Only display static website information to potential customers，It’s no longer enough to expect them to find what they’re looking for and pre-order。Because customers want hotels to remember them and show them content that interests them。A study by Salesforce，188bet Online Sports Betting and Casino By 2020，51% of consumers would expect brands to anticipate their needs and make relevant recommendations。

So hotels need to create dynamic and personalized user experiences。Create different content to attract different audience segments，Meet their unique business needs。The hotel’s official website can and should be used in this way，Become the main channel to attract customers。

Also，As mobile devices continue to dominate，Hotels should also ensure mobile-first。Since last year，Google starts using the mobile version of the website for indexing and snapshotting search results，The ranking then shifted to mobile pages。And before that，The PC version is mainly used to evaluate the relevance of search pages and user queries。

The goal of customer relationship management is very simple - to improve the relationship between the hotel and its guests。A good CRM solution will help hotels understand customers through data and provide them with the information and services they want and value。

We have also written an article specifically introducing how to book through the website、Accommodation、Attract customers at all stages including leaving the store，Improve user loyalty throughout the customer life cycle (click to read)。Thus helping hotels engage with guests from the moment a reservation is made，And improve user experience through marketing automation tools，Thus achieving user retention。

3. Pay attention to omni-channel marketing

Multi-channel marketing has been proven to be one of the successful marketing strategies for hotels。Now，As consumers expect more personalized communication from brands，Omni-channel marketing also follows。This means no matter what channel or platform it is on，Hotels can provide guests with seamless experience and services。

Therefore，Hotels need to monitor user behavior 188bet online sports betting and feedback on social media and other channels，Thus using omni-channel marketing to create corresponding content from the perspective of the brand and hotel。Big data can be used to help hotels understand what guests really want。simultaneously，Hotels should ensure performance at every touchpoint represents brand standards。This includes page appearance、Service Process、Brand applications, etc.。Multi-channel and omni-channel marketing can help hotels achieve high results on a low budget，Sometimes it can even produce a return on investment of more than 10 times。

Another point worth emphasizing is the personalization of omni-channel marketing。As mentioned above，Personalization can connect users to brands and build deeper relationships。By personalized content，No matter how the guest interacts with the hotel，Hotels can provide guests with a full range of experiences，Make them feel at home。

Video will continue to dominate。70% of consumers are willing to share brand videos，52% said watching product videos makes them more confident about shopping online。

Although the cost of investing in video can be high，But the return to the hotel is very impressive。Videos can be used on websites、Social media, etc.，And provides a great way for potential customers，Let them experience the service they will receive before they step into the hotel。

5. Optimize voice

Although voice search is still in the early stages of a viable distribution channel for hotels，But in fact，Voice search functions are already influencing consumer behavior。Hotels can incorporate traditional search engines，Incorporate voice commands into existing modes，To optimize their website content。

Currently，The impact of voice search capabilities on the hotel industry is uncertain，But it develops according to the trend，We can expect 188bet Online Sports Betting and Casino the voice search space to continue to grow，Hotels can take this opportunity to better interact with guests and increase revenue。

When many customers are at the top of the funnel model or have just developed travel needs，Often not sure what booking needs are，67% of users are more likely to book brands that provide information about the destinations they are interested in。

So，Hotels may consider adopting or investing in some of the following initiatives，To reach those in the consideration stage:

Optimize destination content on search engines – provide local community guides on hotel websites

Showcase images and text that document your lifestyle—create long-form editorial content about your destination

Destination Videos – Create and Share Videos，Let travel planners better understand destinations and hotels

Search engine marketing for destinations – determine search keywords，Used to promote destination-specific content

Native advertising – by placing relevant content on the sites users use most

Social media - making hotel information searchable when travelers seek advice on social media

Metasearch—online on Google and TripAdvisor，Ensure users discover the hotel during the planning stage

This has been a hot topic in the hotel industry，92% of consumers say word-of-mouth marketing is more trustworthy than any other advertising type，And its lasting influence is stronger。

Using KOL communication to attract new customers is a very effective method in the hotel industry，It is also an effective way to create fresh content for brands。The most important thing is to determine the KOL who can embody the brand values，And deliver key information to the public in a step-by-step manner。It’s worth reminding，It is necessary to further monitor the fan loyalty of the selected KOL。The 188bet app download number of followers is far less important than how engaged they are with the content they receive。

In the past few years，Artificial intelligence is popular。More and more people are discussing the potential impact of artificial intelligence on the hotel and tourism industry。Many hotels hope to adopt similar advanced technologies，To improve operational efficiency。

Today，Many people have become accustomed to interacting with online chatbots，By 2020，80% of businesses use or plan to use robots。With the development of Facebook Messenger bot，It will be easier for hotels to use robots online。Bots can be programmed to understand customer questions and provide answers。

Chatbot benefits include direct customer contact，Save time and money serving customers，Meet customer needs，Process the transaction and interact with the user again。Marriott’s Facebook Messenger chatbot is a great example，This robot helps customers associate member points accounts，Because it is very effective，The company converted it into a booking bot。

Generally，When your hotel begins implementing its 2019 strategy，It is important to stay aware of changing trends and technology updates。These solutions can serve as a guide for your hotel digital marketing strategy，And continue to adjust with changes in business needs and iterations of innovative technology innovation。This “checklist” can help keep your strategy on the right track，and succeeded。

*Source of this article: WeChat public account "Shiji Information SHIJI (ID: Shijigroup)"，Compile: Echo, original title: "Someone asks you again how to do digital marketing in 2019，Just send him this article》.