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Cultural Tourism Benefits Author of this article: Dadi Scenery 2016-03-19
The neighborhoods targeted by this model mainly refer to commercial functions,An area with important landscape value and historical accumulation。This type of block is generally the traditional business district of the city,Occupying an important position in the city’s commercial development。
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The neighborhoods targeted by this model mainly refer to commercial functions,An area with important landscape value and historical accumulation。This type of block is generally the traditional business district of the city,Occupying an important position in the city’s commercial development。

Neighborhood characteristics can be summarized into the following three aspects:

1. Business development has a long history

This type of neighborhood is usually located at a dock、Around temples or urban material distribution centers,Historically, it is an important traditional business district of the city,Assume important commercial trade and material exchange functions。The neighborhood has a long commercial history,Profound business culture accumulation,Is an important source of traditional business culture in the city。

2. Rich commercial and cultural heritage

The neighborhood features the sale of the most representative traditional products of the city,As a model of preservation of the city’s traditional commercial culture,A collection of “time-honored” shops 188bet sports betting app download in the neighborhood,A collection of traditional urban commercial brands,With "time-honored brand"、Historic commercial landscape、The commercial cultural heritage represented by traditional product production techniques can be preserved and passed down,Natural tourist attraction for foreign tourists。

3. The neighborhood style is relatively traditional

Compared to ordinary modern commercial streets,This type of neighborhood still retains the more traditional neighborhood style,The neighborhood texture and buildings along the street were not seriously damaged,Although the protection level of individual buildings in some blocks is not high,But the neighborhood itself has strong local characteristics,Has certain development and preservation value。

二 Key points of mode operation

1. Research on the commercial cultural value of neighborhoods

Mainly includes tracing the history of neighborhood commercial development、Commercial cultural heritage review、Compilation of three parts of characteristic commercial landscape。

Tracing the history of commercial development: systematically studying the history of commercial development in neighborhoods,Summary and assessment of the commercial value of the neighborhood、Historical value and cultural value。

Commercial cultural heritage sorting: mainly to the time-honored shops preserved in the neighborhood、On-site investigation on the current status of commercial heritage such as traditional product manufacturing techniques and unique commercial landscapes,Determine the commercial cultural heritage that will be protected and developed。

Featured commercial landscape arrangement: mainly systematic arrangement of the physical space 188bet online sports betting for commercial development in the neighborhood,Includes neighborhood texture analysis,Buildings and structures with protective value in the neighborhood and commercial ports and piers related to the commercial development of the neighborhood、Market、Street Monument、archway、Combining plaques and other historical features,Determine the protection and utilization methods of tourism。

2. Evaluation of the current status of commercial development in the neighborhood

Systematic assessment of the current commercial development status of the neighborhood,Mainly includes neighborhood commercial formats、Current situation of commercial culture protection and tourism utilization、Main consumer group composition and consumption preferences、Neighborhood commercial development environment and atmosphere,And finally clearly stated the main problems and development difficulties currently faced by the neighborhood,Find the entry point to promote neighborhood commercial upgrading and tourism development。

3. Street commercial format upgrade strategy

Upgrading traditional commercial blocks based on tourism development,Including not only the improvement of business quality,Also includes neighborhood protection and tourism industry development,Therefore, the planning scheme should be selected from the business format、Tourism development、Block protection and many other aspects,Develop a comprehensive neighborhood development and upgrading strategy。

Commercial format screening strategy: Develop commercial format screening principles and standards,Quantify the commercial capacity of a neighborhood,Clear the direction of regulating commercial formats in the neighborhood;Clearly propose key development 188bet online sports betting formats、Restricted development formats and formats that should be eliminated,Form a more reasonable business composition ratio。

Commercial culture protection strategy: clarify the principles and ideas for the protection and renovation of neighborhood style,Clear the use of historical and cultural resources in the neighborhood。Propose thematic streetscape design principles,In a landscaped way,Reshape or enhance the historical sense of the neighborhood space、Cultural Sense。

Tourism industry development strategy: clarify the positioning of the tourism industry,Formulate tourism industry development strategy;Clear the key points of tourism industry development at each stage。

4. Neighborhood tourism business upgrade plan

Under the guidance of the upgrade strategy,Develop a comprehensive block tourism utilization plan,Carefully plan the tourism transformation methods of neighborhood commercial heritage and commercial activities,Relying on special space,Design key tourism projects,Building a tourism attraction system。Transformation of commercial heritage: protection of time-honored brands、Inheritance and revitalization of traditional handicrafts、Branding management of local specialties、Tourism festival planning based on traditional business activities。

New business planning: relying on the environmental atmosphere and characteristic space of the neighborhood,Planning new tourism business formats,Except commercial heritage,Provide cultural experience for tourists、Fashion and leisure travel products。

Construction of tourist space: through themed landscape design and restoration of historical neighborhood features,Optimize the neighborhood tour environment,188bet online sports betting Create a historical and cultural tourism space with sightseeing as the core。

5. Tourism supporting facilities development plan

To cater for the development of tourism,The planning plan should also pay attention to the visitor center、Tourist accommodation facilities、Catering and entertainment、Planning and design of interpretation systems and other supporting facilities and activities,In this way, we can enhance the tourism service function of the neighborhood,Form a relatively complete tourism service system。

6. Neighborhood management operations and brand marketing

Under the big theme of tourism utilization,The development method of traditional commercial districts will face major changes。

First of all, on the consumer group,Gradually shift from focusing on locals to focusing on foreign tourists;On business functions,From providing daily life services to providing tourism services。Build a reasonable operation management system,Create a unique neighborhood brand,Keep the neighborhood attractive,will also become the key to the successful development of this type of neighborhood。

Operation management mode: can be divided into developer management mode、Three types of community management committee management model and merchant association management model,Depending on the specific conditions of the neighborhood,Choose appropriate operation and management methods。

Brand marketing model: traditional commercial district brand marketing model based on tourism development,Can be divided into: festival-style marketing model relying on traditional business activities;Bundling marketing model taking advantage of time-honored commercial brands;Neighborhood rebranding model relying 188bet app on new tourism projects。

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