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In recent years，Chinese people’s pockets are getting bigger，The phenomenon of "explosion buying" overseas occurs from time to time，Compared with the Chinese people’s explosive purchase of luxury goods overseas in previous years，In recent years, Chinese people’s overseas consumption choices have expanded to the field of daily consumer goods，For example, during the 2016 Spring Festival，Tourists snap up Valentine’s Day chocolates in Japan、Condoms、Water glass、Drug；Buy skin care cosmetics in Korea、Snacks、Stationery and other products；Snap up health products in the United States、Clothing；Snap up German kitchenware in Europe、Nail clippers、Electric toothbrushes and other daily consumer products are more common。

China’s outbound tourism is very popular throughout 2015。According to statistics from the National Tourism Administration，The number of Chinese citizens traveling abroad in 2015 reached 1.200 million visitors (including Hong Kong and Macao)，Tourism consumption 104.5 billion US dollars (approximately 686.7 billion yuan)，YoY growth of 12% and 16% respectively.7%。During the Spring Festival in 2016，Chinese tourists have once again become a “bright landscape”。

According to statistics from Roland Berger，By 2020, the single travel consumption of Chinese outbound tourists will increase from US$1,407/person in 2015 to US$1,815/person in 2020，About twice as much as in 2010。

From the consumption structure of outbound tourists，Shopping is still the first demand of Chinese tourists

China Tourism Academy has conducted 16,000 questionnaires in eight port cities，Survey results show，Although the needs of Chinese tourists are becoming more and more personalized and diversified，However, the consumption structure of my country’s outbound tourists shows that shopping still occupies the first place among the needs of Chinese tourists。

The latest TripBarometer global tourism economic report in January 2016，41% of Chinese respondents said they would bring an extra bag or suitcase when traveling，Used to carry items purchased during the trip，Globally this proportion is 30%，Chinese travelers once again confirmed their strong purchasing power and desire with an advantage of 11 percentage points higher than the global average。

Hong Kong, China、Macau, China、The statistical data on the consumption structure of tourists from mainland China in Taiwan, China and Japan also reflect the trend 188bet app download of Chinese tourists mainly shopping。Even in Japan, which has the lowest shopping ratio，Chinese tourists also account for more than 40% of shopping consumption，Shopping consumption in Hong Kong has even reached more than 70%，At the same time, these four countries and regions happen to be among the top 10 outbound travel destinations in China，The total number of mainland Chinese outbound tourists from the four countries and regions exceeds 70%，This indicates that the tourism consumption of Chinese tourists is still in the development process from experimental to mature。

Global duty-free industry benefiting from Chinese outbound tourists

2014，What really dominates the prosperity of the duty-free industry is the strong growth of the Asian market。It can be seen from the sales reports of each duty-free group，The duty-free groups with the largest growth in the duty-free industry in 2014 are almost all headquartered in Asia: South Korea’s Lotte Duty Free Group, which grew by 45%，South Korea Shilla Duty Free Group with 32% growth，Taiwan Shenghengchang Duty Free Group with 28% growth，Sunshine Duty Free Line with 30% increase，27% growth rate of China Duty Free Group, etc.，STARBOARD CRUISE SERVICES also stated that their 55% increase is largely related to the growing cruise tourism in Asia。Among them，The strong spending power of Chinese consumers plays a decisive factor，According to statistics，In 2014, the per capita overseas consumption of Chinese tourists ranked first in the world，3-5 times the world average，Japan、South Korea、The duty-free industry in Thailand and other places is also working hard to adjust product categories，Add daily necessities、Electronic Equipment、Proportion of cosmetics products，To cater to the needs of Chinese consumers。

Take South Korea as an example，According to the latest industry data released by the Korean duty-free shop industry，The overall sales of Korean duty-free shops in 2015 reached 81.US$4.3 billion，The consumption amount of Chinese people is 44.USD 7.6 billion，Accounting for 52%。Chinese tourists have become the absolute protagonist。

Currently，13 of the top 25 duty-free groups in the world have their headquarters or most of their business in the Asia-Pacific region，And giants like DURFY also revealed that they will regard the Asian market as an important development direction in the future。

The government has introduced new policies to promote the return of consumption，The number of duty-free shops in China continues to increase

As part of tapping domestic demand potential，The 2016 government report pointed out the need to reduce import tariffs on some consumer goods，Add duty-free shop，Hope to provide domestic consumers with richer consumption choices，Keep as much consumption at home as possible。Although China has been working hard to guide consumption back，However, overseas consumption has hit new highs year after year。

Under the current consumption environment，Product price、Quality、Integrity is the most important reference factor when people make purchases，But because the tax rate on domestic imported goods has always been too high，Resulting in a large gap between domestic and foreign countries for the same product，In fact, many goods are manufactured domestically，Chinese people have to pay high prices to buy from abroad，This directly limits people’s domestic consumption，causing outflow of consumption。

According to the policy arrangements of each country，Shopping through duty-free shops，Duty-free shops generally exempt tariffs，That is, the tax levied by the customs in accordance with national laws when imported goods enter the country for sale，Each 188bet app country imposes different tax rates on imported goods，As far as China is concerned，The tariff rate for cosmetics is generally 50%，This is why it is so expensive to buy cosmetics at domestic counters。

Cosmetics purchased in Korean duty-free shops，Especially Korean local brands，Free of tariffs，So the price will be about 30%-50% cheaper than in China。

In recent years, many consumers who do not go abroad want to buy affordable foreign products，Through "overseas shopping" one after another、"Counter purchasing"、Purchase through cross-border e-commerce and other channels，But in cross-border e-commerce, not only the price is high，Fake goods often happen to be purchased，In case of return or exchange or quality problem，It’s very troublesome to solve，Therefore, consumers have limited trust in cross-border e-commerce。

Also，We can also see the pent-up domestic consumer demand from the overseas "hot buy list"，What’s more serious is consumers’ lack of confidence in domestic products。Chinese people’s “overseas shopping” begins to focus on cosmetics、Clothing、Luggage、On medicines and other daily necessities，The fundamental reason is that the quality of “Made in China” does not meet consumer expectations。

But in a short time，How to promote the return of consumption？Reducing import tariffs on some goods、Expanding duty-free shops has become the fastest effective method at present。

Long time，Domestic tax exemption policy has always been relatively conservative，As of May 2015，There are only 262 duty-free shops in China，And mainly duty-free shops at coastal airports。actually，There are not many duty-free shops at entry ports in the country，Mainly located in Beijing、Shanghai、Shenzhen、Zhuhai and other ports of entry。

Faced with this situation，Since 2015, relevant departments have begun to consider the policy of adding port duty-free shops，February 2016，Ministry of Finance、Ministry of Commerce、General Administration of Customs、State Administration of Taxation、National Tourism Administration releases announcement，Decided from February 18, 2016，Add and restore port entry duty-free shops，Reasonably expand tax-free varieties，Increase a certain amount of tax-free shopping。The State Council agrees to build a new building in Baiyun, Guangzhou、Xiaoshan, Hangzhou、Chengdu Shuangliu、Qingdao Liuting、19 land and water ports including Heihe Port each have one entry duty-free shop。

Following this is the implementation of relevant supporting regulations，To ensure the smooth implementation of the port entry duty-free shop policy，The five departments subsequently issued the "Interim Measures for the Management of Port Entry Duty-Free Shops"，Layout of entry duty-free shops at ports、Make specific provisions on construction and operation management。

In terms of tariffs，From June 1, 2015，Customs reduced some clothing、Shoes、Skin care products、Import tariff rates for daily consumer goods such as diapers，The average tariff reduction for 14 tax items exceeds 50%。These 14 categories of commodities are closely related to people’s daily lives，It is also a product that a relatively high proportion of consumers purchase overseas。Tariff reduction will help increase imports and reduce prices。

188bet online sports betting China’s duty-free industry is ushering in a good period, with broad market development space

Currently，Domestic companies that are allowed to operate duty-free goods business at ports and cities include China Duty Free Goods Co., Ltd., a subsidiary of China International Travel Service、Rishang Duty Free、Shenzhen State-owned Duty Free Co., Ltd.、Zhuhai Duty Free Group Co., Ltd.、Hainan Duty Free Products Co., Ltd., etc.。

Among them，China Duty Free Group is the only state-owned company that can carry out duty-free business nationwide。Rishang Duty Free is a foreign-invested enterprise approved by the Chinese government that specializes in operating airport duty-free shops。Currently there are outbound and inbound duty-free shops at Beijing Capital International Airport and Shanghai International Airport。

As an emerging market，188bet online sports betting China’s duty-free industry has huge room for growth，Has become one of the most potential duty-free markets recognized globally。

Benefit from this，China Duty Free Group’s duty-free business performs well。The further relaxation of the offshore duty-free policy on March 20, 2015 (category expansion and increase in the number of pieces) has effectively promoted the increase in unit price and penetration rate of duty-free customers in offshore islands，The total sales of Hainan Island’s duty-free business in 2015 reached 53.4.7 billion，28 year-on-year increase.94%；The number of duty-free shoppers reaches 1.65 million，28 year-on-year increase.90%。

Added entry duty-free shop，It will provide more choices and convenience for Chinese people going abroad to purchase foreign products

According to the new port policy in February this year and the latest issued "Interim Measures for the Management of Port Entry Duty-free Shops" and other related supporting documents，Operation of port entry duty-free shops starts from the date of customs approval，The business entity should complete the construction of the duty-free shop and start operations within one year。In other words，At least 19 duty-free shops will be completed and opened in 2016 this year。

Port entry duty-free shops are established at airports open to the outside world、Isolated areas for land and water transport ports，A business establishment that provides import tax-free shopping for inbound passengers，The customer is a passenger who has not yet completed customs entry procedures。Duty-free goods are mainly personal consumables that are easy to carry，Business categories include tobacco and alcohol、Cosmetics、Watch、Glasses、Luggage、Jewelry、Infant formula milk powder, etc.。Tax-free taxes include customs duties、Import value-added tax and consumption tax。On the basis of maintaining the RMB 5,000 tax-free limit for imported items for resident passengers，Allow them to increase a certain amount of duty-free shopping at port entry duty-free shops，Total amount including overseas duty-free shopping shall not exceed RMB 8,000。

Looking at the products sold by inbound duty-free shops，Many of them are popular and frequently purchased items by domestic consumers。Like tobacco and alcohol、Cosmetics、Infant formula milk powder and the like，It is inconvenient to carry large and small packages，It is not necessary to buy it back when leaving 188bet Online Sports Betting and Casino the country，You can also choose to "come back and buy" when entering the country，The price is similar but it saves time and effort。Obviously，In the future, more Chinese will choose to shop directly at port duty-free shops after returning from overseas travel，The effects of consumption reshoring are beginning to show。

Duty-free shops are franchised by the state, and the approval threshold is high

Although the domestic duty-free shop industry has great room for development in the next few years，Attractive prospects，And the country has relaxed industry policies，But it is not easy for many private companies to get a piece of the pie。

Currently, domestic duty-free shops include duty-free shops at ports of entry and Hainan Island duty-free shops that implement the outlying island duty-free policy。

Duty-free shops at entry ports are mainly concentrated in Beijing、Shanghai、Xiamen and other cities，To sell high-end cosmetics、Mainly luxury goods，The service targets are ordinary citizens who have returned from overseas，There is a purchase amount limit，Use exit records within a certain period as shopping voucher，Main operators include China Duty Free (Group) Co., Ltd.、Rishang Duty Free Shop, etc.。

Offshore island tax exemption is a special policy，Apply the departure tax refund policy for overseas tourists，For passengers leaving the island by air (excluding departures)，Limited times、Limit、Import tax-free shopping for limited editions and limited varieties，Payment at duty-free shops that implement offshore island duty-free policy，Preferential tax policy for picking up goods in the quarantine area of ​​the airport and leaving the island。Currently, only Hainan Island in mainland China implements this policy，The duty-free shopping limit is 8,000 yuan。

Due to the country’s franchising of inbound duty-free shops，Although some reforms continue to advance、Establishment of Shanghai Free Trade Zone，New trade models and innovative regulatory models have been tested and replicated and promoted，But these cannot meet the needs of the domestic market，There is still a lot of consumption outflow every year，And the operator has a single theme，The operating enterprises in the domestic duty-free industry are mainly composed of national teams，It is difficult to see the entry of social capital。We think there are two main reasons:

1. Qualification requirements for opening duty-free shops

According to the Customs Act，Operation of duty-free shops shall comply with customs supervision requirements，Approved by customs，And go through the registration procedures。

"Customs Supervision Measures for Duty-Free Shops and Duty-Free Goods" clarified，Business units set up duty-free shops，Should submit a written application to the General Administration of Customs，And has independent legal personality；Has duty-free goods sales locations and duty-free goods supervision warehouses that meet customs supervision requirements；Have a computer management system that meets customs supervision requirements，Able to provide customs with duty-free goods in and out of the warehouse、Sales and other information；Have a certain business scale，Those who applied to establish port duty-free shops，The port where the port duty-free 188bet sports betting app download shop is located must have at least 50,000 inbound and outbound passengers per year, etc.。

Port entry duty-free shops are generally operated by the airport or other bidders through bidding。If the bidding conditions are not met，For example, when the inbound and outbound passenger flow is small、Under special circumstances such as limited store area，You can apply and submit it to the Ministry of Finance for approval，Determine the operating entity in accordance with competitive negotiations and other methods stipulated in the "Government Procurement Law of the People's Republic of China"。

The reason why there are high requirements for corporate qualifications，Because the duty-free shop policy needs to protect the brands of foreign-owned enterprises、Strike a balance between national tax revenue and domestic consumers，Too many duty-free shops will harm the normal operations of foreign companies in the country，At the same time, national tax revenue will also be reduced，So the qualification requirements for opening a duty-free shop are high，The approval process is cumbersome。

2、Strict requirements for the establishment of duty-free shops，Duty-free shop resources are scarce

Duty-free shops can be found at the port、Established in the city，Should comply with customs supervision requirements。Among them，The sales premises of port duty-free shops should be located in the port isolation area；The sales premises of duty-free shops for transport vehicles shall be located within transport vehicles engaged in international operations；The sales and pick-up points of duty-free shops in the city should be located in the port exit quarantine area。The customs has also put forward corresponding requirements for duty-free goods supervision warehouses，Mainly includes: establishing safety isolation facilities，Establish a special warehouse management system，And only the duty-free items of the duty-free store are allowed to be stored。

Due to strict restrictions on duty-free shop locations，It is destined that only a few companies can obtain the scarce approval resources。

＊Special thanks to Wang Wei, General Manager of Global Blue China、The Shilla Duty Free Store Beijing Office Manager Xie Wen provided assistance for this article。

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