Promoting the return of consumption, the 188bet mobile shop industry welcomes a period of policy opportunities

Industrial Investment Author of 188bet mobile article: Zuoyu Capital 2016-03-24
As part of tapping domestic demand potential,The 2016 government report pointed out the need to reduce import tariffs on some consumer goods,Add 188bet mobile shop,Hope to provide domestic consumers with richer consumption choices,Keep as much consumption at home as possible。Although China has been working hard to guide consumption back,However, overseas consumption has hit new highs year after year。

Overseas tourism 188bet mobile is growing rapidly

In recent years,Chinese people’s pockets are getting bigger,The phenomenon of "explosion buying" overseas occurs from time to time,Compared with the Chinese people’s explosive purchase of luxury goods overseas in previous years,In recent years, Chinese people’s overseas 188bet mobile choices have expanded to the field of daily consumer goods,For example, during the Spring Festival in 2016,Tourists snap up Valentine’s Day chocolates in Japan、Condoms、Water glass、Drug;Buy skin care cosmetics in Korea、Snacks、Stationery and other products;Shopping for health care products in the United States、Clothing;Snap up German kitchenware in Europe、Nail clippers、Electric toothbrushes and other daily consumer products are more common。

China’s outbound tourism is very popular throughout 2015。According to statistics from the National Tourism Administration,The number of Chinese citizens traveling abroad in 2015 reached 1.200 million visitors (including Hong Kong and Macao),Tourism 188bet mobile 104.5 billion US dollars (approximately 686.7 billion yuan),Year-on-year growth of 12% and 16% respectively.7%。During the Spring Festival in 2016,Chinese tourists have once again become a “bright landscape”。

According to statistics from Roland Berger,By 2020, the single travel 188bet mobile of Chinese outbound tourists will increase from US,407/person in 2015 to US,815/person in 2020,About twice as much as in 2010。

From the 188bet mobile structure of outbound tourists,Shopping is still the first demand of Chinese tourists

China Tourism Academy has conducted 16,000 questionnaires in eight port cities,Survey results show,Although the needs of Chinese tourists are becoming more and more personalized and diversified,However, the 188bet mobile structure of my country’s outbound tourists shows that shopping still occupies the first place among the needs of Chinese tourists。

The latest TripBarometer global tourism economic report in January 2016,41% of 188bet mobile respondents said they would bring an extra luggage bag or suitcase when traveling,Used to carry items purchased during the trip,Globally this proportion is 30%,188bet mobile travelers once again confirmed their strong purchasing power and desire with an advantage of 11 percentage points higher than the global average。

Hong Kong, China、Macau, China、The statistical data on the 188bet mobile structure of tourists from mainland China in Taiwan, China and Japan also reflect the trend of Chinese tourists mainly shopping。Even in Japan, which has the lowest shopping ratio,Chinese tourists also account for more than 40% of shopping 188bet mobile,Shopping 188bet mobile in Hong Kong even reached more than 70%,At the same time, these four countries and regions happen to be among the top 10 outbound travel destinations in China,The total number of mainland Chinese outbound tourists from the four countries and regions exceeds 70%,This indicates that the tourism 188bet mobile of Chinese tourists is still in the development process from experimental to mature。

Global 188bet mobile industry benefiting from Chinese outbound tourists

2014,What really dominates the prosperity of the 188bet mobile industry is the strong growth of the Asian market。It can be seen from the sales reports of each 188bet mobile group,The 188bet mobile groups with the largest growth in the 188bet mobile industry in 2014 are almost all headquartered in Asia: South Korea’s Lotte Duty Free Group, which grew by 45%,South Korea Shilla Duty Free Group with 32% growth,Taiwan Shenghengchang Duty Free Group with 28% growth,Sunshine Duty Free Line with 30% increase,27% growth rate of China Duty Free Group, etc.,STARBOARD CRUISE SERVICES also stated that their 55% increase is largely related to the growing cruise tourism in Asia。Among them,The strong spending power of Chinese consumers plays a decisive factor,According to statistics,In 2014, the per capita overseas consumption of Chinese tourists ranked first in the world,3-5 times the world average,Japan、South Korea、The 188bet mobile industry in Thailand and other places is also working hard to adjust product categories,Add daily necessities、Electronic equipment、Proportion of cosmetics products,To cater to the needs of Chinese consumers。

Take South Korea as an example,According to the latest industry data released by the Korean duty-free shop industry,The overall sales of Korean 188bet mobile in 2015 reached 81.US.3 billion,The consumption amount of Chinese people is 44.US.6 billion,Accounting for 52%。Chinese tourists have become the absolute protagonist。

Currently,13 of the top 25 188bet mobile groups in the world have their headquarters or most of their business in the Asia-Pacific region,And giants like DURFY also revealed that they will regard the Asian market as an important development direction in the future。

The government has introduced new policies to promote the return of consumption,The number of 188bet mobile in China continues to increase

As part of tapping domestic demand potential,The 2016 government report pointed out the need to reduce import tariffs on some consumer goods,Add 188bet mobile shop,Hope to provide domestic consumers with richer consumption choices,Keep as much consumption at home as possible。Although China has been working hard to guide consumption back,However, overseas consumption has hit new highs year after year。

Under the current 188bet mobile environment,Product price、Quality、Integrity is the most important reference factor when people make purchases,But because the tax rate on domestic imported goods has always been too high,Resulting in a large gap between domestic and foreign countries for the same product,In fact, many goods are manufactured domestically,Chinese people have to pay high prices to buy from abroad,This directly limits people’s domestic 188bet mobile,Causing outflow of 188bet mobile。

According to the policy arrangements of each country,Shopping through 188bet mobile,188bet mobile generally exempt tariffs,That is, the tax levied by the customs in accordance with national laws when imported goods enter the country for sale,Each country imposes different tax rates on imported goods,As far as China is concerned,The tariff rate for cosmetics is generally 50%,This is why it is so expensive to buy cosmetics at domestic counters。

Cosmetics purchased in Korean 188bet mobile,Especially Korean local brands,Free of tariffs,So the price will be about 30%-50% cheaper than in China。

In recent years, many consumers who do not go abroad want to buy affordable foreign products,Through "overseas shopping" one after another、"Counter purchasing"、Purchase through cross-border e-commerce and other channels,But in cross-border e-commerce, not only the price is high,Fake 188bet mobile often happen to be purchased,In case of return or exchange or quality problem,It’s very troublesome to solve,Therefore, consumers have limited trust in cross-border e-commerce。

Also,We can also see the pent-up domestic consumer demand from the overseas "hot buy list",What’s more serious is consumers’ lack of confidence in domestic products。188bet mobile people’s “overseas shopping” begins to focus on cosmetics、Clothing、Luggage、On medicines and other daily necessities,The fundamental reason is that the quality of “Made in China” does not meet consumer expectations。

But in a short time,How to promote the return of consumption?Reducing import tariffs on some goods、Opening additional 188bet mobile has become the fastest effective method at present。

For a long time,Domestic tax exemption policy has always been relatively conservative,As of May 2015,There are only 262 188bet mobile in China,And mainly 188bet mobile at coastal airports。Actually,There are not many 188bet mobile at entry ports in the country,Mainly located in Beijing、Shanghai、Shenzhen、Zhuhai and other ports of entry。

Faced with this situation,Since 2015, relevant departments have begun to consider the policy of adding port 188bet mobile,February 2016,Ministry of Finance、Ministry of Commerce、General Administration of Customs、State Administration of Taxation、National Tourism Administration releases announcement,Decided from February 18, 2016,Add and restore port entry 188bet mobile,Reasonably expand tax-free varieties,Increase a certain amount of tax-free shopping。The State Council agrees to build a new building in Baiyun, Guangzhou、Xiaoshan, Hangzhou、Chengdu Shuangliu、Qingdao Liuting、19 land and water ports including Heihe Port each have one entry duty-free shop。

Following this is the implementation of relevant supporting regulations,In order to ensure the smooth implementation of the port entry duty-free shop policy,The five departments subsequently issued the "Interim Measures for the Management of Port Entry 188bet mobile",Layout of entry 188bet mobile at ports、Make specific provisions on construction and operation management。

In terms of tariffs,From June 1, 2015,Customs reduced some clothing、Shoes、Skin care products、Import tariff rates for daily consumer 188bet mobile such as diapers,The average tariff reduction for 14 tax items exceeds 50%。These 14 categories of commodities are closely related to people’s daily lives,It is also a product that a relatively high proportion of consumers purchase overseas。Tariff reduction will help increase imports and reduce prices。

China’s 188bet mobile industry is ushering in a good period, with broad market development space

Currently,Domestic companies that are allowed to operate 188bet mobile goods business at ports and cities include China Duty Free Goods Co., Ltd., a subsidiary of China International Travel Service、Rishang Duty Free、Shenzhen State-owned Duty Free Co., Ltd.、Zhuhai Duty Free Group Co., Ltd.、Hainan Duty Free Products Co., Ltd., etc.。

Among them,China Duty Free Group is the only state-owned company that can carry out duty-free business nationwide。Rishang Duty Free is a foreign-invested enterprise approved by the Chinese government that specializes in operating airport 188bet mobile。Currently there are outbound and inbound 188bet mobile at Beijing Capital International Airport and Shanghai International Airport。

As an emerging market,China’s 188bet mobile industry has huge room for growth,has become one of the most potential 188bet mobile markets recognized globally。

Benefit from this,China Duty Free Group’s 188bet mobile business performs well。The further relaxation of the offshore 188bet mobile policy on March 20, 2015 (category expansion and increase in the number of items) has effectively promoted the increase in the unit price and penetration rate of 188bet mobile customers in offshore islands,The total sales of Hainan Island’s 188bet mobile business in 2015 reached 53.4.7 billion,28 year-on-year increase.94%;The number of 188bet mobile shoppers reaches 1.65 million,28 year-on-year increase.90%。

Added entry 188bet mobile shop,It will provide more choices and convenience for Chinese people going abroad to purchase foreign products

According to the new port policy in February this year and the latest issued "Interim Measures for the Management of Port Entry 188bet mobile" and other related supporting documents,Operation of port entry 188bet mobile starts from the date of customs approval,The business entity should complete the construction of the duty-free shop and start operations within one year。In other words,At least 19 188bet mobile will be completed and opened in 2016 this year。

Port entry 188bet mobile are established at airports open to the outside world、Isolated area for land and water transport ports,A business establishment that provides import tax-free shopping for inbound passengers,The customer is a passenger who has not yet completed customs entry procedures。Duty-free goods are mainly personal consumption goods that are easy to carry,Business categories include tobacco and alcohol、Cosmetics、Watch、Glasses、Luggage、Jewelry、Infant formula milk powder, etc.。Tax-free taxes include customs duties、Import value-added tax and consumption tax。On the basis of maintaining the RMB 5,000 tax-free limit for imported items for resident passengers,Allow them to increase a certain amount of duty-free shopping at port entry 188bet mobile,Total amount including overseas duty-free shopping shall not exceed RMB 8,000。

Looking at the products sold by inbound 188bet mobile,Many of them are popular and frequently purchased items by domestic consumers。Like tobacco and alcohol、Cosmetics、Infant formula milk powder and the like,It is inconvenient to carry large and small packages,It is not necessary to buy it back when leaving the country,You can also choose to "come back to buy" when entering the country,The price is about the same but it saves time and effort。Obviously,In the future, more Chinese will choose to shop directly at port 188bet mobile after returning from overseas travel,The effects of consumption reshoring are beginning to show。

188bet mobile are franchised by the state, and the approval threshold is high

Although the domestic 188bet mobile shop industry has great room for development in the next few years,Attractive prospects,And the country has relaxed industry policies,But it is not easy for many private companies to get a share of the pie。

Currently, domestic 188bet mobile include 188bet mobile at entry ports and Hainan Island 188bet mobile that implement the offshore island duty-free policy。

188bet mobile at ports of entry are mainly concentrated in Beijing、Shanghai、Xiamen and other cities,To sell high-end cosmetics、Mainly luxury goods,The service targets are ordinary citizens who have returned from overseas,There is a purchase amount limit,Use exit records within a certain period as shopping voucher,Main operators include China Duty Free (Group) Co., Ltd.、Rishang Duty Free Shop, etc.。

Offshore island tax exemption is a special policy,Apply the departure tax refund policy for overseas tourists,For passengers leaving the island by air (excluding departures),Limited times、Limit、Import tax-free shopping for limited editions and limited varieties,Payment at 188bet mobile that implement offshore island duty-free policy,Preferential tax policy for picking up goods in the quarantine area of ​​the airport and leaving the island。At present, only Hainan Island in mainland China implements this policy,The duty-free shopping limit is 8,000 yuan。

Due to the country’s franchising of inbound 188bet mobile,Although some reforms continue to advance、Establishment of Shanghai Free Trade Zone,New trade models and innovative regulatory models have been tested and replicated and promoted,But these cannot meet the needs of the domestic market,There will still be a lot of consumption outflow every year,And the operator has a single theme,The operating enterprises in the domestic duty-free industry are mainly composed of national teams,It is difficult to see the entry of social capital。We think there are two main reasons:

1. Qualification requirements for opening 188bet mobile

According to the Customs Act,Operation of 188bet mobile shall comply with customs supervision requirements,Approved by customs,And go through the registration procedures。

"Customs Supervision Measures for 188bet mobile and Duty-Free Goods" clarified,Business units set up 188bet mobile,Should submit a written application to the General Administration of Customs,And has independent legal personality;Has duty-free goods sales locations and duty-free goods supervision warehouses that meet customs supervision requirements;Have a computer management system that meets customs supervision requirements,Able to provide customs with duty-free goods in and out of the warehouse、Sales and other information;Have a certain business scale,Those who applied to establish port 188bet mobile,The port where the port duty-free shop is located must have at least 50,000 inbound and outbound passengers per year, etc.。

Port entry 188bet mobile are generally operated by the airport or other bidders through bidding。If the bidding conditions are not met,For example, when the inbound and outbound passenger flow is small、Under special circumstances such as limited store area,You can apply and submit it to the Ministry of Finance for approval,Determine the operating entity in accordance with competitive negotiations and other methods stipulated in the "Government Procurement Law of the People's Republic of China"。

The reason why the company has high qualification requirements,Because the duty-free shop policy needs to protect the brands of foreign-owned enterprises、Strike a balance between national taxation and domestic consumers,Too many 188bet mobile will damage the normal operations of foreign companies in the country,At the same time, national tax revenue will also be reduced,So the qualification requirements for opening a duty-free shop are high,The approval process is cumbersome。

2、Strict requirements for the establishment of 188bet mobile,Duty-free shop resources are scarce

188bet mobile can be found at the port、Established in the city,Should comply with customs supervision requirements。Among them,The sales premises of port 188bet mobile should be located in the port isolation area;The sales premises of 188bet mobile for transport vehicles shall be located within transport vehicles engaged in international operations;The sales and pick-up points of 188bet mobile in the city should be located in the port exit quarantine area。The customs has also put forward corresponding requirements for duty-free goods supervision warehouses,Mainly includes: establishing safety isolation facilities,Establish a special warehouse management system,And only the duty-free items of the duty-free store are allowed to be stored。

Due to strict restrictions on 188bet mobile shop locations,It is destined that only a few companies can obtain the scarce approval resources。

*Special thanks to Wang Wei, General Manager of Global Blue 188bet mobile、The Shilla Duty Free Shop Beijing Office Manager Xie Wen provided assistance for this article。

*The copyright of 188bet mobile article belongs to Zuoyu Capital,And authorized to release under favorable conditions,If you need to reprint, please be sure to indicate the source。

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