188bet online sports betting news, the evening of March 28,China 188bet online sports betting (Group) Co., Ltd.（Stock code 002186) (hereinafter referred to as "188bet online sports betting") released its 2015 annual report。Annual report data shows that in 2015, 188bet online sports bettingOperating incomefor18.53100 million yuan，YoY increase0.39%；Net profit attributable to shareholders of listed companies1.31100 million yuan，Up 4.48% year-on-year;The total profit is 1.9 billion yuan，Up 6 year-on-year.64%；Receiving guests 726.820,000 people，YoY growth 3.15%；Per capita consumption decreased by 2 year-on-year.14%；Attendance rate increased by 4 year-on-year.95%。

As a representative company operating Beijing roast duck，188bet online sports betting is a restaurant brand popular among inbound and domestic tourists。2015，188bet online sports betting’s main business is Chinese catering services and food industry。Among them，The main Chinese catering service is "188bet online sports betting" roast duck、188bet online sports betting mid-to-high-end catering service focusing on the "Whole Duck Banquet" series of dishes，At the same time, there is also the Fangshan Restaurant, a dining pearl that specializes in "Manchu and Han banquets"、Fengzeyuan Restaurant, a high-end Shandong cuisine represented by "Roasted Sea Cucumber with Scallions", and Sichuan Restaurant, which operates "Beijing Style" Sichuan cuisine。

According to public information，China 188bet online sports betting (Group) Co., Ltd. was established in June 1994，Listed on the Shenzhen Stock Exchange on November 20, 2007，Stock abbreviation 188bet online sports betting，Stock code002186，Issue price 11.39 yuan，The controlling shareholder is Beijing Capital Tourism Group Co., Ltd.，Shareholding ratio 42.67%，The actual controller is Beijing State-owned Assets Supervision and Administration Commission。As of closing on March 28, 2016，188bet online sports betting share price 18.99 yuan，Total market value 58.5.8 billion yuan。

2015，The national catering industry is undergoing changes and upgrades in consumer demand and supply-side structure。188bet online sports betting, on the one hand, focuses on brand strategy，Rapidly developing members，Use new communities to cultivate new consumer groups，Achieved stabilization and recovery in operations；On the one hand, we actively promote product and business innovation and embrace the Internet，Building potential for development。Pass adjustment and reform，188bet online sports betting specializes in catering、In terms of market-oriented operations, a path suitable for its own development has been established，Maintaining a high reputation and a certain market share in the field of Chinese formal meals。

In 2015, the main work carried out by 188bet online sports betting is as follows:

(1) Continue to promote chain operations and get involved in 188bet online sports betting business formats

1.188bet online sports betting will open an additional 188bet online sports betting brand direct store in Shanghai in the second half of 2015；In Fuyang City, Anhui Province、Two franchise stores opened in Hami, Xinjiang。As of December 31, 2015，188bet online sports betting has 102 member companies (stores) in 20 provinces, municipalities, autonomous regions and municipalities across the country，There are 31 direct-operated enterprises (27 188bet online sports betting brand direct-operated stores、1 Fangshan brand direct-operated store，2 Fengzeyuan brand direct-operated stores，1 Sichuan Hotel brand directly-operated store)；71 franchise stores，If there are 5 overseas 188bet online sports betting brand franchise stores (Myanmar、2 Japanese companies、Australia、Hong Kong) is included，188bet online sports betting currently has 107 member companies (stores) opened。

2.August 8, 2015，The "Little Duck Brother" roast duck takeaway brand jointly created by 188bet online sports betting and Chongqing Kuangcao Technology Co., Ltd. is experimentally promoted in Chongqing，Established the "Little Duck Brother" brand image；The second meeting of 188bet online sports betting's seventh board of directors reviewed and approved the "Proposal on the Company's Capital Increase and Holding of Beijing Yage Technology Co., Ltd."，After the capital increase was completed, 188bet online sports betting eventually held 55% of its shares。Beijing Yage Technology Co., Ltd. focuses on creating new products of "188bet online sports betting and National Food + Internet"、New brand、New business formats and new models，Taking 188bet online sports betting’s core business as an Internet practitioner and service provider as its corporate mission，Our vision is to enjoy quality food anytime, anywhere，Strive to become the number one food delivery e-commerce brand in China。

3.Comply with the development of the catering market，Taking entering “opening a store in a commercial complex” as a breakthrough point，Explore new casual dining formats，According to the characteristics and operation model of the commercial complex，Adjust traditional dishes、Marketing、Services and other contents，Make China’s century-old brand win the favor of more young people；Future，“Shop miniaturization、Refined dishes、Marketing network、Service etiquette、Management efficiency”，is the leading model for opening stores in 188bet online sports betting。

(2) Deepen the “Internet+” business and stimulate marketing potential

Actively cooperate with senior Internet companies，Use Internet platform，Leverage the optimization and integration role 188bet online sports betting Internet in resource allocation，Relying on "Internet + payment、Internet + Marketing、Internet + QR code、Internet + big data and Internet + sales”，Integrate the innovative results of “Internet +” into production and operations，By Wider、Convenient online platforms and channels，Stimulate customer stickiness and consumption vitality。

2015，188bet online sports betting launches Alipay "in-person payment" service in 28 directly-operated stores and 10 Jingdian food stores；Further function development and content optimization of the official WeChat platform of "188bet online sports betting Shares"，Synchronously operate the "188bet online sports betting Member Center" WeChat public account，Combined offline、Member activities carried out online，Diversion entity members become WeChat friends，Improve the arrival rate of WeChat messages；Promote the "Crayon Story" cross-border marketing event through the official Weibo，Attracted nearly 800 people to participate in the collection event，2144 new fans，Marketing activity information has been read 23 times.more than 730,000 times；Adjust and launch the 2015 version of 188bet online sports betting brand “50+40” new menu，Added "188bet online sports betting Whole Duck Banquet" dish logo and member center for the first time、Mobile ordering、Three QR codes for 10 must-order dishes，The presentation method that makes full use of the large capacity of mobile Internet，Highlight the brand positioning of 188bet online sports betting and the classic dishes of 188bet online sports betting，Convenient for consumers to learn the story of the dishes by scanning the QR code on their mobile phones；Based on the existing 188bet online sports betting flagship store on Tmall Mall，Continuously develop Tmall supermarket、Jingdong Mall、Shop No. 1、COFCO Womai.com、Amazon China、CCTV Online Mall and many other online mainstream malls。The cumulative shipment volume of the online platform throughout the year is 3414.600,000 yuan，44 year-on-year increase.76%。

(3) Cross-border cooperation between brands to deepen marketing strategies

1.October 20, 2015，188bet online sports betting signed a strategic cooperation agreement with the Training Bureau of the State Sports General Administration，To financially sponsor and regularly train the track and field team of the State Sports General Administration、Volleyball team、Table tennis team、Diving Team、The restaurant provides 188bet online sports betting roast duck series products and services to athletes from 14 national teams in 10 major sports, including the gymnastics team，Serving athletes competing for the Olympic Games。In particular, 188bet online sports betting duck blanks passed the authoritative test of the National Doping Testing and Research Center，144 items of data all meet the international Olympic food standards，Stay healthy for 188bet online sports betting、Nutrition、Green development concept injects new vitality and power。

2.Joined with Hollywood-level animated film "Crayon Story"，Inherit and carry forward China’s century-old 188bet online sports betting culture in an entertaining way，During the event，Catering business revenue increased by 2% year-on-year.9%，The number of receptions increased by 1 year-on-year.36%。

3.188bet online sports betting Roast Duck, as the only representative of Beijing’s food culture, was selected to appear at the 2015 Milan World Expo，Exhibition of hanging oven roast duck skills and clay sculptures in the "Food is the First" section of the China Pavilion、Holographic projection technology、Video Promotion、Exhibition display through text introduction and other methods。Spreading a good brand image in the international market。

(4) Strengthen intensive management and improve management and control capabilities

1.2015，188bet online sports betting focuses on building a precision marketing system。As of the end of 2015，188bet online sports betting offline、Cumulative accumulated value-added members have been developed online、Points Member、Total number of fan members: 198,449 bits；Recruiting through new member topics、Precision marketing for family banquet、59 member marketing activities including member birthday marketing，Drive cash consumption 386.810,000 yuan；188bet online sports betting uses news media combination to promote，Relevant news reports on various mainstream media、The total number of messages reached 77,140 items。

2.Deeply promote the refinement and value of dishes。First, innovative dish research and development mechanism，Established "Dish R&D Center"，Organizing a dish seminar、At the same time as skills exchange training and other activities，Hold two seasonal dish launch conferences，Introducing 11 summer seasonal dishes and 8 new autumn and winter dishes。Discover the exclusivity and fashion of 188bet online sports betting’s “Prosperous Peony” roast duck at the same time，Incorporated into unified menu for promotion and sales，Achieved sales of over 110,000 pieces、Sales performance of 30 million yuan。

3.In-depth implementation of "China Service"，Improve the quality of featured services。According to the "Trinity" customer feedback system，Summary and organize customer needs，Ordering food in existing service specifications、Arrival、Waiting for food、15 points added to five links including checkout。Strengthening service management team building，Follow customer reviews。Further standardize the questionnaire content and investigation methods for mystery shopping inspections，Complete 4 mystery shopping inspections throughout the year。