The theme I will share with you today is "Chinese Studies Wisdom and Innovative Application of Internet + Tourism Industry"。The main content includes three major issues，Four cases，A strategy。

Let’s talk about the reason for this topic first，I study history，Not very technical，The year before last, the bureau assigned me to be responsible for the construction of Mianyang smart tourism project，I use my familiar knowledge of classical Chinese philosophy as a crutch，Toddler starting smart tourism。This method，The ancients also used it when studying Buddhism，called "geyi"。What I share today is the “meaning” of my Internet thinking using the wisdom of traditional Chinese culture，And some attempts to use it in tourism industry practice。

188bet online sports betting

The first question is, what is the Internet era?

Everyone talks about the Internet era，So what kind of era is the Internet era?？Experts can definitely learn from technology、Economy、Society、Understand politics and other angles。But from the perspective of traditional culture，Very simple，The Internet era is an era of yin and yang fusion。Zhouyi said that "one yin and one yang are called Tao，Whatever follows is good，The nature of those who achieve success。”That is to say，Everything comes from the two qi of yin and yang，It can all be understood from the perspective of yin and yang，Everyone should follow the harmony of yin and yang。The Internet era is no exception。

If the traditional "fusion of yin and yang" is the interaction between the world of daily life and the world of gods and ghosts，So the Internet era where yin and yang merge is a fusion of the online virtual world and the real world。Yin and Yang can be understood from different dimensions。From Tiandao，That is, from the perspective of time，Yin represents the existing world accumulated by history，Yang represents the world of future-oriented innovation。From the tunnel，That is, from the perspective 188bet online sports betting of space，Yang represents the power of active leadership，Yin represents the power of passive response。From humanity，That is, from the perspective of human function，The relationship between yin and yang is the relationship between resources and organization。Of course，Yin within Yang，Not in Yang pair，Who is the yin，Who is Yang，Not fixed，It is constantly changing with the changes of heaven, earth and people。As far as the tourism industry is concerned，So-called Internet + Tourism，It is the tourism industry O2O that integrates yin and yang。      

The second question is, what should the industry be like in the Internet era?

In simple terms，The industry in the Internet era should be a smooth industrial ecosystem。What does everything mean?？No problem in everything is the highest state of Huayan Sect, a Buddhist sect in the Tang Dynasty。

Huayan Sect talks about the Four Dharma Realms，The legal world，Legal Circle，Directors do not interfere with the legal realm，Nothing will hinder the Dharma Realm。The so-called legal world，Can be counted as living in the realm of the existing world，Live according to fixed standards and norms。The so-called legal world，It is to explore the truth behind everything，It’s just that I haven’t connected the truth with the world。The so-called director does not interfere with the legal world，In simple terms，It is combining theory with practice。It’s much more advanced，It’s much more advanced，Hard to understand。Everyone has read Journey to the West，Seventy-two Transformations of Sun Wukong，From a monkey to a bug in a moment，From a bug to an eagle in a moment，Which you want，This means everything is okay，It’s just told in a mythical way。If you talk about it from a philosophical point of view，Everything is all right means everything is interconnected，One is ten thousand，Ten thousand is one，Yueyin Wanchuan。These two understandings，An easy one to understand，Hard to believe，One seems reasonable，But it’s hard to understand。But Master Xianshou, the founder of Huayan Sect, has a way。There is no other way！He must make it clear to Wu Zetian，If you don’t know clearly, you will be beheaded。Fortunately, he made it clear，So he became Wu Zetian’s imperial master。He told Wu Zetian a joke，say，There is a giant net on Emperor Shi's palace，There is an orb on each network node，Every orb sparkles，Map other orbs。Netzhu Lingling，Each one shows his shadow，In one bead，The shadows of beads appear，All the beads are there，Mutual shadows。In simple terms，All the images of this giant network are mapped in each bead，Each bead covers the entire giant network。Everyone 188bet sports betting app download imagine it，What does this network look like now？What does each bead look like？Every IP address on the Internet is like a bead like this，One equals ten thousand，The Internet is like this network，Ten thousand equals one。Master Xianshou also gave this network a name，called Indra's Net。internet Internet in English，Literal translation，It’s Indra’s Net。Maybe， Internet is the transliteration of Indra Net。

Seventy-two changes from mythology，To the metaphysical theory of one is ten thousand，Ten thousand is one，Everything will be fine once you return to Buddhism，Both are ancient expressions of Internet thinking。Re-launched but real industry，With the further advancement of Internet technology，The continuing impact of Internet+，Cross-border integration of industries，The interconnection of everything in the world has become the norm in industry and life。The tourism industry is no exception，Industrial integration that has been particularly emphasized in recent years，Essentially, it is a manifestation of this trend。The tourism industry increasingly exhibits the characteristics of a smooth industrial ecosystem。

The third question is, how to manage such an industrial ecosystem?

This requires the introduction of another ancient wisdom - Zhouyi。I call it the industrial ecosystem of Dayi Tianshi。

Everyone knows，The Book of Changes is composed of sixty-four hexagrams，Six lines per hexagram，Except for the two pure yang and pure yin hexagrams of Qian and Kun，Each hexagram is composed of two lines of yin and yang。The two basic elements of Yin and Yang，In a specific time and space，Form a specific combination，Showing specific hexagrams，Contains specific meaning。This combination，The principle is exactly the same as the organizational unit of the Internet era-community combination。According to the organizational principles of Zhouyi，Can build an industrial ecosystem and organizational management system that is most suitable for the Internet era。

Specific principles, paths and methods，I am exploring，No results yet，But I firmly believe that the general direction is right。Three questions are shared here。This is my theoretical result after combining the wisdom of traditional Chinese culture and the construction of smart tourism projects，Published preliminary results in China Tourism News in April last year。

Four cases

The following is what I have led the design and implementation of this concept over the past year，All still in process。

1. Mianyang Smart Tourism   

 One is the top-level framework of Mianyang smart tourism。I divide the functional modules of smart tourism into four，Smart Management，Including administrative 188bet app download management and industry management。Smart Service，Mainly refers to information services，Includes information release，Travel Information Network，Mobile APP and other smart terminals。Smart Marketing，Including medium and long-distance travel e-commerce systems and localized merchant affiliate marketing platforms。The above is the standard classification of the National Tourism Administration，I added a smart experience module。

Why add a smart experience module？Because the post-90s and post-00s tourists we want to serve all grew up in the Internet era where virtual reality is integrated，I believe they will also have such needs for virtual reality integration during travel，So this function module was added。The specific content mainly includes virtual scenic spots，Travel themed online game，Application of augmented reality technology in scenic spots, especially cultural tourism spots，Last year I also collaborated with the School of Computer Science of Southwest University of Science and Technology on an interactive game about Beichuan Qiang cultural tourism based on somatosensory interaction，Very successful。The above four functional modules，Plus the tourism big data center in cooperation with Inspur，Constitutes a relatively closed system that is unimpeded by directors。Open them again，Integrated with the Provincial Tourism Bureau，With Smart City Platform，With network operator，With travel e-commerce，Tourism related departments，Integrate and interact with all tourism companies that are willing to interact with our system，And use big data tools，Form a smart tourism system that makes everything smooth。This industrial ecosystem，Including two aspects，On the one hand, modern information technology promotes the upgrading of Mianyang’s tourism industry。On the other hand is the construction of Mianyang smart tourism industry，It also promotes the development of related industries。Tell me two big industries we promote。One is that we have promoted the development of Sichuan Beidou industry。Mianyang received funding from the National Development and Reform Commission’s first batch of Beidou Industrial Demonstration Zones last year，Smart tourism is one of the three projects，I participated in the writing and reporting of the declaration。Second, our smart tourism construction is participating in promoting the transformation and upgrading of Changhong。

2. Changhong points mobile phone project

Last October，I am studying in Shanghai，Introduced Shanghai Point Pass，And integrate it with Changhong and Sichuan tourism，Formed this project。

In simple terms，It is the points trading tool 188bet online sports betting through Points Pass，Connect the points generated from tourism consumption in Sichuan with those from Changhong Electrical Appliances consumption and other consumption points entering this system，Form a universal points system，Promote all consumption within the system。Director Hao Kangli of the Sichuan Provincial Tourism Bureau clearly requested that this project be released at the 4th Sichuan International Tourism Network Operators Conference held in Dujiangyan on September 20 this year。

3. Li Bai’s Hometown World Poetry Town

The third case does not use Internet tools，But I also use what I jokingly call the Three Mysteries Theory。This project was also planned and promoted when I was studying in Shanghai last year。

In simple terms，This project is to link the world’s number one poet in various languages ​​with Li Bai，Building through events and projects，Building a world poetry town with the theme of poetry culture in the former residence of Li Bai in Jiangyou, Mianyang。This year’s event is a dialogue between Pushkin and Li Bai，The project is a European courtyard themed B&B。Now activated，Activities and projects will be available during the Mianyang Tourism Development Conference in September this year。

4. The western self-driving hub of Sichuan-Tibet smart self-driving

This is a project I promoted after I took up a temporary job at the Chengdu Tourism Bureau in March this year。

The Western Self-Driving Hub is a project planned by the Sichuan Provincial Tourism Bureau in Wenjiang District, Chengdu，It has been started for two or three years。When I first arrived in Chengdu Bureau，It is a major municipal tourism reserve project，After more than three months of concerted efforts by everyone，Now it is a major tourism construction project in Sichuan Province。The first thing is to plan the most beautiful landscape avenue in Sichuan and Tibet—National Highway 317、318 smart self-driving project，The concept of a smart tourism project for Sichuan-Tibet line tourism is proposed as a cooperation between Sichuan and Tibet provinces，Then combine the western self-driving hub project with smart self-driving，And plan it as a management center, information center, operations center and incubation center。In this way, the central position of the western self-driving hub is greatly highlighted。There happens to be a real estate project in Wenjiang，Tianlai Plaza with an investment of more than 2 billion，Residences and super five-star hotels have been built，Unfortunately, I was born at the wrong time，In crisis。

To save real estate，Tianlai Group has made a decision，Reinvest more than 2 billion，Underpass the surrounding urban main roads，Construct a super large Tianlai Cultural 188bet Online Sports Betting and Casino Plaza，Introducing world-class music projects，Build the Cultural Square into a cultural and leisure complex and night tourism destination in the western suburbs of Chengdu。Unfortunately, the Wenjiang government has always refused to allow the main road to be underpassed。Until the organic grafting of the Western Self-Driving Hub and Tianlai Plaza Tianlai Culture。Today，Wenjiang District has agreed to wear it underneath，The Provincial Tourism Bureau has officially included it in the Sichuan-Tibet Tourism Planning，The Chengdu branch venue of the China Sichuan Tourism Investors Conference on the 24th of this month is scheduled to be in Wenjiang，Building momentum for accelerating construction of the project。

Industrial ecosystem construction strategy in the Internet era

The last part，Industrial ecosystem construction strategy in the Internet era，I will summarize it with a limerick，And end today’s sharing: industrial ecology competes for life and death，All parties involved benefit，Every link adds value，During data analysis practice。

* Author of this article: Jin Chao，Deputy Director of Mianyang Tourism Bureau，Deputy Director of the New Technology Center of China Scenic Areas Association，Expert Author。

* The Tourism 100 People Association builds a cross-administrative region for colleagues in the Chinese tourism industry、Cross-ownership、Communication across the industry chain、Communication、Mutual assistance、Cooperation platform，It is a public welfare non-profit mutual aid cooperative organization，The goal is to become an EMBA in China’s tourism industry。"Hundred People Teahouse" is a professional Internet salon created by the Committee of 100，Aimed at mutual exchanges between tourism industry professionals，Share practical experience，Display research results，Discuss industry hot spots，Promote collaboration。