Ministry of Culture and Tourism、The National Development and Reform Commission and ten other departments recently jointly issued the "Opinions on Deepening "Internet + Tourism" and Promoting High-Quality Development of the Tourism Industry" (hereinafter referred to as the "Opinions")，Bringing a new round of policy benefits to “Internet + Tourism” under the new development pattern，Causing strong response from the industry。Everyone generally agrees，The "Opinions" are based on reality，Response to industry concerns，Guarding to accelerate technological empowerment of tourism，Installing "smart cores" for the tourism industry，Promote the tourism industry to accelerate the pace of high-quality development。

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"By 2022，The ‘Internet + Tourism’ development mechanism is more complete，The level of Internet application in tourist attractions will be greatly improved""by 2025，The integration of ‘Internet + tourism’ has deepened，Information technology represented by the Internet has become an important driving force for the development of tourism industry”。"Opinions" sends a positive signal to the tourism industry，Greatly boosted the industry’s confidence in innovation。

Secretary of the Party Leadership Group of Shanghai Culture and Tourism Bureau、Director Yu Xiufen thinks，The Fifth Plenary Session of the 19th Central Committee of the Communist Party of China emphasized the need to unswervingly build a cyber power、Digital China，The "Opinions" issued at the right time are like "timely rain"，Accelerate 188bet app innovative development for the tourism industry、Transformation and upgrading point the way，Very instructive、Operationability。Shanghai will speed up the construction of smart cultural tourism facilities，Launching a batch of special cloud experience projects，Strengthen various service functions，Strive to create an urban environment suitable for recreation。

Secretary of the Party Leadership Group of Shandong Provincial Department of Culture and Tourism、Director Wang Lei said，The promulgation of the "Opinions" has far-reaching significance and guiding role in promoting "Internet + Tourism" in various places。Shandong will continue to promote the integration and sharing of cultural tourism information resources，Promote the smartization of cultural and tourism public services，Improving the province’s cultural tourism market governance level with intelligent cultural tourism management。At the same time，Building a digital service system for cultural tourism enterprises in the province，Promote the digitalization of essential resources in the cultural tourism industry、Intelligence level。

Zhao Lei, general manager of Fliggy Vacation Division, thinks，The introduction of the "Opinions" will help tourism companies embrace digitalization，Promote the industry into the digital era。Under the guidance of "Opinions"，Fliggy Travel will thoroughly implement relevant policies，And firmly be a platform，Contribute to the digital upgrade of the tourism industry。

“The combination of tourism and Internet digital technology has begun to take shape，The "Opinions" issued this time focus solely on construction，Shift to both construction and application。”In the opinion of Deng Ning, deputy dean of the School of Tourism Sciences at Beijing International Studies University，The "Opinions" are an important reflection in the field of tourism of the new requirements of "accelerating digital development" put forward by the Fifth Plenary Session of the 19th CPC Central Committee，Provides guidance for the development of smart tourism during the "14th Five-Year Plan" period，Points out the 188bet sports betting app download direction of deep integration of tourism and Internet digital technology。

Associate Professor Ge Junlian, School of Geographical Sciences, Nanjing Normal University thinks，Overall view，There are five highlights in "Opinions"，That is, on the development object，No longer limited to traditional tourist attractions，Emphasis on resort area、Village；In applied technology，Emphasis on new technology empowerment；On service content，Request to highlight cultural connotation；On service products，Requires personalization and diversity；On service mode，Emphasize the innovation of tourism public service model。

Continue to accelerate technological empowerment

The "Opinions" clarified eight key tasks for the development of "Internet + Tourism" in the future，Let all localities have rules to follow in promoting "Internet + Tourism" work。Everyone agrees，Must seize the opportunity，Continue to accelerate technological empowerment，Promote the deep integration of "Internet + Tourism"。

The relevant person in charge of Meituan said，In the next step, Meituan will actively implement the requirements of the "Opinions"，Play the role of platform connection，Helping businesses in scenic spots and tourism industries improve business efficiency、Assist in business decisions。Meituan will continue to strengthen its integrated marketing capabilities，Built with IP、Joint delivery and precise data mining capabilities，Helping scenic spots create influential and truly popular activities。

Said Lou Gang, deputy director of the Zhejiang Provincial Culture and Tourism Publicity and Promotion Information Center，Next step，Zhejiang will meet the "Opinions" requirements on benchmarking，Strengthen the construction of process reengineering model and data sharing model，Innovation-driven tourism marketing、New media promotion、New Cultural Tourism Infrastructure、Policy research, etc.，Building a modern governance system for the cultural tourism industry。

In the opinion of Li Meng, Director of Government Affairs of Xiaohongshu Technology Co., Ltd.，The "Opinions" propose to increase online tourism marketing efforts，188bet app download It not only puts forward new propositions for the traditional tourism industry，Also provides content construction for the Internet travel platform、Ecological governance brings issues。Tourism Operations、Development agencies need to reconstruct marketing concepts，Update expression，Achieve more direct dialogue and interaction with users；Internet platforms must improve platform rules，Implement effective control，Actively create and maintain harmony、Healthy Internet Ecology。

"Map positioning data、Real-time traffic data、Transportation brain and other technologies can provide technical support for smart travel and smart tourism。"Introduced by Guo Ning, Vice President of Amap，Currently，Amap has cooperated with many local governments and scenic spots to open platforms for smart scenic spots、Cooperation in ticket + tourism big data and other areas，Help the competent authorities in digital management，Helping scenic spots make real-time decisions。At the same time，One-stop travel service created by Amap，Let the scenic spot realize intelligent management and operation，Allows users to “travel China with one map”。

The future of transformation and upgrading is promising

Currently，The advancement of science and technology continues to enrich and innovate the way of tourism experience，Various market entities actively explore transformation and upgrading。“Internet + Tourism” plays an increasingly important role in my country’s tourism consumption。

Vice Minister of the Propaganda Department of the Hunan Provincial Committee，Secretary of the Party Leadership Group of the Provincial Department of Culture and Tourism、Director Yu Xinrong said，Hunan should further expand the application of Internet technology in the fields of culture and tourism，Accelerate the construction of cultural tourism big data project，Promote the construction of the province’s smart tourism system，Build the "Splendid Xiaoxiang·Hunan Cultural Tourism" Cloud etc.，Gradually realize smart tourism supervision、Smart marketing and smart services。By 2022，Free WiFi in scenic spots above 188bet sports betting app download 4A level in Hunan、Smart Tour Guide、Electronic explanation、Online booking、Full coverage of information push and other functions。

Vice President of Ctrip、Introduced by Yu Xiaojiang, CEO of Global Play Platform，The "Smart Scenic Area Service Standards" released by Ctrip Ticket and Entertainment Platform in January this year，Currently covering more than 10,000 domestic scenic spots，Provide travel protection for tourists。April this year，Also released the industry’s first “Scenic Spot Smart Cloud Platform” integration solution，Buying tickets for scenic spots、Admission、Providing technical solutions for gaming and after-sales services。"Online reservation for scenic spots、Smart upgrade should become an important part of China’s tourism industry’s “new infrastructure”。Ctrip is willing to further open up Ctrip’s platform and service system，Work with industry partners to achieve digital transformation and upgrading。”

“Currently the tourism authorities are actively promoting smart tourism、Construction of ‘one-machine tour’ and other projects，But how to make it work better，Provide technical support for the development of local tourism industry，Still need to explore。"Introduced by Wei Bing, Deputy General Manager of China Mobile's Government and Enterprise Division，Rely on its own network and data advantages，China Mobile creates 5G+VR/AR in the cultural and tourism industry、5G+4K/8K high-definition live broadcast and other special services，And implemented 5G smart scenic spots、Global Tourism Cloud Platform、5G smart museum and other applications。Follow-up，China Mobile will give full play to its own advantages，Actively implement the “Internet + Tourism” development requirements，Promote industry development together。

Proposed by Associate Professor Qiao Xiangjie, School of Tourism, Beijing Union University，Under the new situation，Tourism and related enterprises should think about and explore the use of the Internet to carry out technological innovation、Model innovation、Business innovation、Service innovation, etc.，Building a sustainable development model。Traditional tourism enterprises should actively explore the "Internet +" transformation，Pursue 188bet online sports betting diversified development；Internet tourism companies should consider more value innovation，Make full use of the platform economy to develop and grow。

*Source of this article: WeiboLetterPublic account "Tourism Research Center, Chinese Academy of Social Sciences",(ID:castrc), original title: "Technology empowers “Internet + Tourism” to accelerate and deepen》.