Zhihui April 14th message，Huangshan 188bet best bookmaker Development Co., Ltd. (stock code 600054，Hereinafter referred to as "Huangshan 188bet best bookmaker") today announced its 2015 annual report。Annual report data display，2015，Huangshan 188bet best bookmaker achieved total revenue of 16.6.5 billion yuan，11 year-on-year increase.73%；Net profit attributable to shareholders of listed companies 2.9.6 billion yuan，41 year-on-year increase.36%；Receive 318 visitors to the mountain throughout the year.280,000 people，21 year-on-year increase.170,000 people，Increase 7.1%；The ropeway has transported a total of 575 tourists.420,000 people，9% year-on-year growth。

The main business of Huangshan 188bet best bookmaker Development Co., Ltd. includes scenic spot management、Ropeway、Restaurant、Travel agency、Anhui cuisine, catering, etc.。According to public information，Huangshan 188bet best bookmaker Development Co., Ltd. was established in November 1996，Listed on the Shanghai Stock Exchange on May 6, 1997，Stock abbreviation Huangshan 188bet best bookmaker，Stock code 600054，Issue price 6.02 yuan；The controlling shareholder is Huangshan 188bet best bookmaker Group Co., Ltd.，Shareholding ratio 39.69%；The actual controller is Huangshan City Huangshan Scenic Area Management Committee。As of closing on April 13, 2016，The share price of Huangshan 188bet best bookmaker is 25.99 yuan，Total market value 129.4.8 billion yuan。

Main business and business model of Huangshan 188bet best bookmaker

1. Scenic area management 188bet best bookmaker (garden development 188bet best bookmaker):Huangshan tourist attraction management business is currently responsible for the daily operation and management of Huangshan Scenic Area and Huashan Mystery Cave Scenic Area、Infrastructure construction、Environmental hygiene and cleaning、Sewage treatment and other services。Over the years，Huangshan 188bet best bookmaker continues to innovate in the protection of mountain scenic spots and 188bet best bookmaker development，Accumulated rich experience，He edited the national standard "Cleaning Service Specifications for Mountain Tourist Attractions"，Host、Participated in the formulation of many local and industry standards such as "Technical Specifications for the Construction of Tourist Trails in Scenic Areas" and "Requirements for Environmental Cleaning in Scenic Areas"。

2. Ropeway 188bet best bookmaker:Huangshan 188bet best bookmaker Cableway business covers Huangshan Yungu Cableway、Yuping Cableway、Taiping Cableway and West Sea Sightseeing Cable Car。Huangshan is one of the earliest scenic spots in the country to build passenger ropeways，is the vice chairman unit of China Ropeway Association，Has the first batch of 5S grade ropeways in the country。Huangshan 188bet best bookmaker has participated in the preparation of various national and industry standards and research on ropeway industry topics，Received high recognition from the ropeway industry。Currently，Huangshan 188bet best bookmaker also invested in the Changchun Jingyuetan Cableway，Host Jiangxi Lingshan Cableway。

3. Hotel 188bet best bookmaker:Huangshan 188bet best bookmaker has more than 10 boutique hotels，Beihai Hotel is mainly located in the scenic area、Shilin Hotel、Xihai Hotel、Paiyunlou Hotel、Baiyun Hotel and Yupinglou Hotel。Crown Plaza Yucheng, which is entrusted to be managed by InterContinental Hotels Management Group，The first five-star leisure resort and conference hotel in Huangshan City to introduce an international high-end hotel management brand。

4. Travel agency 188bet best bookmaker:Huangshan 188bet best bookmaker and Travel Agency’s business covers domestic 188bet best bookmaker、Inbound 188bet best bookmaker、Outbound travel、Air ticketing、Exhibition Services、Advertising planning, etc.，The affiliated China Overseas International Travel Service Management Company is the president unit of Anhui Provincial Travel Agency Association，A 5A travel agency in Anhui Province，The first batch of national 188bet best bookmaker standardization demonstration enterprises，Won the “Top 100 National Travel Agencies” for ten consecutive years。

5. Anhui cuisine catering 188bet best bookmaker:As an emerging strategic sector，Anhui culture-themed catering sector relies on Huangshan 188bet best bookmaker brand、Resource、Funds、Talent、Technical and management advantages，Create a unique cultural catering brand。Huangshan 188bet best bookmaker established Huizhou Merchant Hometown Cultural Development Group Company，In Beijing、Tianjin、Hefei、Huangshan opens chain theme catering brand store，Adhere to the road of local cultural catering，Strive to become a big brand，Making Advantages。

2015 Huangshan 188bet best bookmaker Management Results

2015，Huangshan 188bet best bookmaker has achieved good results，Completed the business indicators set at the beginning of the year。

1. Main indicators grew steadily.

Receive 318 visitors to the mountain throughout the year.280,000 people，21 year-on-year increase.170,000 people，Increase 7.1%。Huangshan 188bet best bookmaker achieved annual operating income of 16.6.5 billion yuan，11 year-on-year increase.73%，Net profit attributable to shareholders of listed companies 2.9.6 billion yuan，41 year-on-year increase.36%。

2. Continuous innovation in publicity and marketing.

around "data+"，Building Huangshan tourist data platform，Implemented precision marketing；Around "Traffic+"，Carry out special 188bet best bookmaker marketing for key cities along the Beijing-Fuzhou high-speed railway，Cultivated an increase in customer base；About "Channel+"，Strengthen new media marketing，Complete Weibo、WeChat、APP、Official website、Construction of the “Five-in-One” self-media platform for headlines；Around "Brand+"，Establish the concept of global 188bet best bookmaker marketing，Strengthen cooperation with surrounding scenic spots，Formed a scenic spot marketing alliance with Huangshan as the leader。

3. Internal reform is strongly promoted.

On the basis of deepening the seven reforms in 2014，Continued to implement four reforms。First, reform the assessment model，Highlight the principle of benefit，Adhere to one enterprise, one policy；The second is to reform the salary system，Adhere to the "approved base number，Change adjustment，Performance linked，Principle of "independent employment"，Introduced the “Basic + Performance” salary quota system；The third is to reform the employment system，Insist on decentralization，In accordance with the principle of "whoever uses it, who chooses it is responsible"，Development is better than selection，Perform dynamic adjustment；The fourth is to reform the regulatory system，Establish a unified fund 188bet best bookmaker platform，Strengthened financial coordination supervision。

4. Project construction is implemented steadily.

During the reporting period，Yuping Ropeway Renovation、Yuping·Qiyun Mansion Phase I Multi-storey、Renovation of Yupinglou Hotel、High-speed rail business travel service center and other projects have been completed and put into use；Successfully completed the Huangshan 188bet best bookmaker Private Placement Project，Raised nearly 500 million yuan，And successfully issued 300 million yuan of short-term financing bonds。

5. Actively try to expand externally.

Accelerate the expansion of Anhui cuisine sector，Establishment of Huizhou Merchant Hometown Cultural Development (Group) Company，2 new stores opened throughout the year，Anhui cuisine sector’s revenue exceeded 100 million yuan；Carry out cross-border cooperation with Xiangyuan Holdings and other companies，Committed to expanding Huangshan 188bet best bookmaker development strategic platform。

2016 Huangshan 188bet best bookmaker Management Plan

The expected goal of Huangshan 188bet best bookmaker business development in 2016 is to strive to receive 3.3 million tourists throughout the year，Realized revenue 17.400 million yuan。In order to complete the above goals and tasks，Huangshan 188bet best bookmaker will focus on the following tasks:

1. Strengthen operation 188bet best bookmaker.

Strengthening the main 188bet best bookmaker，Extended industrial chain，Improve operating efficiency；Refining the main 188bet best bookmaker segments，Optimize 188bet best bookmaker structure，Further enhance core competitiveness；Strengthen capital operation，Make good use of the financing investment platform，Improve overall strength。

2. Implement precision marketing.

Combined with new market trends，Revolving around the "one line, one circle, one wing" traffic pattern，Strengthen precision marketing，Seeking incremental markets，Focus on making good use of e-commerce、self-media、Three major 188bet best bookmaker agent platforms，Actively expand the high-speed rail market、Aviation Market、Self-driving tour、Five major markets for inbound and large groups。

3. Focus on deepening reforms.

In terms of operating mechanism，Take Xuanyuan International Hotel as a pilot，Promote the reform of the market-oriented operating mechanism of the hotel sector；On management mode，Strengthen process management and cost management，Do a good job of unified booking，Unified ordering，Unified procurement and other key links，Introducing information management model at the same time，Improve management efficiency and level；On incentive mode，Try to promote capital mixed ownership reform at the subsidiary level，Encourage employees to participate in 188bet best bookmaker operations。

4. Do a good job in external expansion.

On the one hand, we focus on improving the quality of scenic spots，Seize the strategic opportunities for the development of East Huangshan，Plan the eastern scenic area development project in advance；On the other hand, jump out of Huangshan Mountain to expand，Accelerate the expansion of Anhui cuisine around key cities，Plan to add 1-2 new stores；Carry out strategic cooperation with Xiangyuan Holdings，Participate in 188bet best bookmaker project development，Seeking scenic spot management、Ropeway Investment Cooperation Space，Achieve mutual benefit and win-win results。

5. Implement project construction.

Start Beihai Hotel Environmental Comprehensive Improvement Project，Accelerate the preliminary preparations，Ensure construction starts in 2016；Steadyly advancing the second phase development of Qiyun Mansion，Room renovation in Area A of Xihai Villa，Ensure sales and 188bet best bookmaker as scheduled；Accelerate the construction of Baiyun Hotel food raw material processing center，And timely promotion throughout the mountain，Actively build a modern central kitchen。

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