Zhihui April 14th message，Huangshan Tourism Development Co., Ltd. (stock code 600054，Hereinafter referred to as "Huangshan Tourism") today announced its 2015 annual report。Annual report data display，2015，Huangshan Tourism achieved total revenue of 16.6.5 billion yuan，11 year-on-year increase.73%；Net profit attributable to shareholders of listed companies 2.9.6 billion yuan，41 year-on-year increase.36%；Receive 318 tourists in the mountain throughout the year.280,000 people，21 year-on-year increase.170,000 people，Increase 7.1%；The ropeway has transported a total of 575 tourists.420,000 people，9% year-on-year growth。

The main business of Huangshan Tourism Development Co., Ltd. includes scenic spot management、Ropeway、Restaurant、Travel agency、Anhui cuisine, catering, etc.。According to public information，Huangshan Tourism Development Co., Ltd. was established in November 1996，Listed on the Shanghai Stock Exchange on May 6, 1997，Stock abbreviation Huangshan Tourism，Stock code 600054，Issue price 6.02 yuan；The controlling shareholder is Huangshan Tourism Group Co., Ltd.，Shareholding ratio 39.69%；The actual controller is Huangshan City Huangshan Scenic Area Management Committee。As of closing on April 13, 2016，Huangshan Tourism’s stock price per share is 25.99 yuan，Total market value 129.4.8 billion yuan。

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1. Scenic area management business (garden development business):Huangshan tourist attraction management business is currently responsible for the daily operation and management of Huangshan Scenic Area and Huashan Mystery Cave Scenic Area、Infrastructure construction、Environmental hygiene and cleaning、Sewage treatment and other businesses。Over the years，Huangshan Tourism continues to innovate in the protection of mountain scenic spots and tourism development，Accumulated rich experience，He edited the national standard "Cleaning Service Specifications for Mountain Tourist Attractions"，Host、Participated in the formulation of many local and industry standards such as "Technical Specifications for the Construction of Tourist Trails in Scenic Areas" and "Requirements for Environmental Cleaning in Scenic Areas"。

2. Ropeway business:Huangshan Tourism Cableway business covers Huangshan Yungu Cableway、Yuping Cableway、Taiping Ropeway and Xihai Sightseeing Cable Car。Huangshan is one of the earliest scenic spots in the country to build passenger ropeways，is the vice chairman unit of China Ropeway Association，Has the first batch of 5S grade ropeways in the country。Huangshan Tourism has participated in the preparation of various national and industry standards and research on ropeway industry topics，Received high recognition from the ropeway industry。Currently，Huangshan Tourism also invested in the Changchun Jingyuetan Cableway，Host Jiangxi Lingshan Cableway。

3. Hotel business:Huangshan Tourism has more than 10 boutique hotels，Beihai Hotel is mainly located in the scenic area、Shilin Hotel、Xihai Hotel、Paiyunlou Hotel、Baiyun Hotel and Yupinglou Hotel。Crown Plaza Yucheng, which is entrusted to be managed by InterContinental Hotels Management Group，The first five-star leisure resort and conference hotel in Huangshan City to introduce an international high-end hotel management brand。

4. Travel agency business:Huangshan Tourism and Travel Agency’s business covers domestic tourism、Inbound tourism、Outbound travel、Airline ticketing、Exhibition Services、Advertising planning, etc.，The affiliated China Overseas International Travel Service Management Company is the president unit of Anhui Provincial Travel Agency Association，A 5A travel agency in Anhui Province，The first batch of national tourism standardization demonstration enterprises，Won the “Top 100 National Travel Agencies” for ten consecutive years。

5. Anhui cuisine catering business:As an emerging strategic sector，Anhui culture-themed catering sector relies on Huangshan tourism brand、Resource、Funds、Talent、Technical and management advantages，Create a unique cultural catering brand。Huangshan Tourism established Huizhou Merchant Hometown Cultural Development Group Company，In Beijing、Tianjin、Hefei、Huangshan opens chain theme catering brand store，Insist on taking the road of local characteristic cultural catering，Strive to become a big brand，Making Advantages。

2015 Huangshan Tourism Management Results

2015，Huangshan tourism has achieved good results，Completed the business indicators set at the beginning of the year。

1. The main indicators grew steadily.

Receive 318 tourists in the mountain throughout the year.280,000 people，21 year-on-year increase.170,000 people，Increase 7.1%。Huangshan Tourism achieved annual operating income of 16.6.5 billion yuan，11 year-on-year increase.73%，Net profit attributable to shareholders of listed companies 2.9.6 billion yuan，41 year-on-year increase.36%。

2. Continuous innovation in publicity and marketing.

around "data+"，Building Huangshan tourist data platform，Implemented precision marketing；around "Traffic+"，Carry out special tourism marketing for key cities along the Beijing-Fuzhou high-speed railway，Cultivated an increase in customer base；About "Channel+"，Strengthen new media marketing，Complete Weibo、WeChat、APP、Official website、Construction of the “Five-in-One” self-media platform for headlines；Around "Brand+"，Establish the concept of global tourism marketing，Strengthen cooperation with surrounding scenic spots，Formed a scenic spot marketing alliance with Huangshan as the leader。

3. Internal reform is strongly promoted.

On the basis of deepening the seven reforms in 2014，Continued to implement four reforms。First, reform the assessment model，Highlight the principle of benefit，Adhere to one enterprise, 188bet online sports betting one policy；The second is to reform the salary system，Adhere to the "approved base number，Change adjustment，Performance linked，Principle of independent employment”，Introduced the “Basic + Performance” salary quota system；The third is to reform the employment system，Insist on decentralization，In accordance with the principle of "whoever uses it, who chooses it is responsible"，Development is better than selection，Perform dynamic adjustment；Establish a unified fund management platform，Establish a unified fund management platform，Strengthened financial coordination supervision。

4. Project construction is implemented steadily.

During the reporting period，Yuping Ropeway Renovation、Yuping•Qiyun Mansion Phase I Multi-storey、Renovation of Yupinglou Hotel、High-speed rail business travel service center and other projects have been completed and put into use；Successfully completed the Huangshan Tourism Private Placement Project，Raised nearly 500 million yuan，And successfully issued 300 million yuan of short-term financing bonds。

5. Actively try to expand externally.

Accelerate the expansion of Anhui cuisine sector，Establishment of Huizhou Merchant Hometown Cultural Development (Group) Company，2 new stores opened throughout the year，Anhui cuisine sector’s revenue exceeded 100 million yuan；Carry out cross-border cooperation with Xiangyuan Holdings and other companies，Committed to expanding Huangshan tourism development strategic platform。

2016 Huangshan Tourism Management Plan

The expected goal of Huangshan tourism business development in 2016 is to strive to receive 3.3 million tourists throughout the year，Realized revenue 17.400 million yuan。In order to complete the above goals and tasks，Huangshan Tourism will focus on the following tasks:

1. Strengthen operation management.

Strengthening the main business，Extended industrial chain，Improve operating efficiency；Refining the main business segments，Optimize business structure，Further enhance core competitiveness；Strengthen capital operation，Make good use of the financing 188bet app investment platform，Improve overall strength。

2. Implement precision marketing.

Combined with new market trends，Revolving around the "one line, one circle, one wing" traffic pattern，Strengthen precision marketing，Seeking incremental markets，Focus on making good use of e-commerce、self-media、Three major travel agent platforms，Actively expand the high-speed rail market、Aviation Market、Self-driving tour、Five major markets for inbound and large groups。

3. Focus on deepening reforms.

In terms of operating mechanism，Take Xuanyuan International Hotel as a pilot，Promote the reform of the market-oriented operating mechanism of the hotel sector；On management mode，Strengthen process management and cost management，Pay close attention to unified booking，Unified ordering，Unified procurement and other key links，Also introduce information management model，Improve management efficiency and level；On incentive mode，Try to promote capital mixed ownership reform at the subsidiary level，Encourage employees to participate in business operations。

4. Do a good job in external expansion.

On the one hand, we focus on improving the quality of scenic spots，Seize the strategic opportunities for the development of East Huangshan，Plan the eastern scenic area development project in advance；On the other hand, jump out of Huangshan Mountain to expand，Accelerate the expansion of Anhui cuisine around key cities，Plan to add 1-2 new stores；Carry out strategic cooperation with Xiangyuan Holdings，Participate in tourism project development，Seeking scenic spot management、Ropeway Investment Cooperation Space，Achieve mutual benefit and win-win results。

5. Implement project construction.

Start Beihai Hotel Environmental Comprehensive Improvement Project，Accelerate the preliminary preparation work，Ensure construction starts in 2016；Steadyly advancing the second phase development of Qiyun Mansion，Room renovation in Area A of Xihai Villa，Ensure sales and business as scheduled；Accelerate the construction of Baiyun Hotel food raw material processing center，And timely promotion throughout 188bet app the mountain，Actively build a modern central kitchen。

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