Before starting 188bet mobile login article，I want to show you a composition material from middle school:

A biological expert went to the Indians for a scientific investigation，Hire a few Indians as guides。First three days，The guide walks very fast，Experts are happy。But on the fourth day，The guide is not leaving，Rest in place。Experts are weird，Also anxious。He asked the guide what was going on，The guide said，188bet mobile login is the custom here，Three days of walking，One day off。Experts ask why，The guide said，188bet mobile login is to allow the soul to catch up with the tired body。

I am not going to tell you how this story makes me feel，I don’t want to know how you feel after reading this story。What I want to say is a sentence from this story: Let the soul catch up with the tired body。Because of this sentence，This is also the value of Shanli Humble 188bet mobile login conveyed by Yin Wenhuan, Chairman of Shanli Humble 188bet mobile login。

188bet mobile login positioning for leisure vacation，What distinguishes it from B&Bs？

From meeting Yin Wenhuan to when he left and arranged for Vice Chairman of Shanli Humble House Guo Limin to continue answering my other questions，Both Yin Wenhuan and Guo Limin have been expressing: We hope that users going to a humble house 188bet mobile login is a vacation，Not tourism。

Yin Wenhuan said: "We hope that users come to the humble house 188bet mobile login for a leisure vacation，Not tourism。Going to rest，Look at the stars in the sky，Feel the changes of the four seasons and mountains and rivers in the things around you，Experience the beauty of leisure time and space for body and soul。With the increasing population，The city has become crowded and noisy，The environment is also deteriorating，People are eager to escape from man-made space，To Jungle Valley、Going to the natural countryside...the humble house 188bet mobile login is exactly what makes people happy、The pure land of organic life。The original intention of me creating Humble House is to provide a place for people who are tired of the homogeneous gathering places in the market，Provide a weekend for leisure、A real and fun hangout。So we created a slow-paced accommodation and leisure place called ‘Mountain Humble House’ on the outskirts of the city。I want the busy body in the city to have a short rest here，Make it possible for people who cannot have a long-term leisure vacation to enjoy a short vacation。”

Currently, the "Mountain Humble House" brand has 30 courtyards around Beijing，And "living comfortably 188bet mobile login"、"Lohas 188bet mobile login"、"House by the Waterfront"、"Otaru Humble House" and other brands，Respectively in Beijing、Suzhou、There are single-family houses and courtyards in Hokkaido。

Guo Limin also said: Modern people have lived in cities for too long，The whole person is numb，Get a rest in a humble house 188bet mobile login，In fact, it is also to relax your body。Promote the overall natural environment and the unique accommodation of boutique hotels to users，Create a paradise for them to take a short break。

For example, the humble house 188bet mobile login of Ganyugou Village，Located in a remote mountain village，Exists like a paradise，With the changes of the four seasons, it is hidden by the dark green of the mountains and the dark green of the trees。Although the whole village has gone through more than 200 years of wind and frost，But the original style still exists here，The smoke is still there，Old Trees and Laojing Mountain Flowers、Stone-milled thatched house fence，A picture of "The mountains are deep and people don't realize it"，The artistic conception of "still in the middle of the painting"。

Reporter’s Notes:

According to the definition of Baidu Encyclopedia: "Brigade" refers to the process of traveling in space；“游” means going out for a trip、Sightseeing、Entertainment。So traveling requires going out (focusing on space transformation) for sightseeing、A leisure activity of entertainment。And "vacation" means going out during holidays，With vacation and leisure as the main purpose and content，Carry out recreational activities that relax your mind and body，Focus on stay and 188bet mobile login after space transformation。

From special accommodation to leisure vacation travel，The goal of Humble House 188bet mobile login is not peripheral tourism and rural tourism，Rather, we hope to create a leisure and vacation environment for users through the added value of accommodation products。Replicate leisure resorts on a large scale，Entering the short-term leisure vacation travel market。

According to Zhihui’s understanding，In March 2015, BTG Hotel announced that it would jointly invest 10 million yuan with Shanli Hanshe (Beijing) Tourism Investment Management Co., Ltd. to establish Beijing BTG Hotel Management Co., Ltd.，BTG accounts for 51% of the registered capital，BTG Humble 188bet mobile login will be entrusted with the full management of the "Shanli Humble 188bet mobile login" and "Shanli Yiju" brand hotels。

The cooperation between Shanlihanshe and Beijing Tourism Group is undoubtedly a win-win cooperation。On the one hand, Shanlihanshe fills the non-standard accommodation field under BTG Hotel。From high-end accommodation to privatized Home Inns，Win-win cooperation with Humble House 188bet mobile login is an important step for BTG to complete the layout of its entire accommodation industry chain。On the other hand, Shanlihanshe can expand rapidly with the help of BTG’s brand and market，Widely recognized by the market。

Boutique hotel positioning, 188bet mobile login Hotel talks about opportunities for cooperation with Beijing Tourism

The Ganyu Valley near the 353 Township Road in Beizhuang Town, Miyun District, Beijing is located deep 188bet mobile login，Like many Chinese rural areas that are declining day by day，Old house built of rocks and local trees，One hospital, one hospital，Every household is different，High and low，Patchwork，Except for the homesteads occupied by some left-behind villagers，Many houses on homesteads are in disrepair，All appear abandoned and desolate。

Winter 2013，Yin Wenhuan and the village leader reached an agreement，Renovation of ancient villages，Renovation and decoration based on the original old house。Featured、The diverse and non-standard accommodation in ancient villages makes most people think that Shanlihanshe is a B&B operation and management company，However, this is not the case。So what is the positioning of a humble house 188bet mobile login？

For this question，Yin Wenhuan said frankly: The humble house 188bet mobile login is positioned as a boutique hotel，Not a B&B；And about competition，Currently Shanlihanshe is trying to establish a boutique hotel alliance，I hope that boutique hotels will achieve win-win cooperation in the future；As for target users，Currently, it is more popular among the general public，It will gradually become a membership system in the future，Control your target audience。

Although the appearance of the accommodation products in Shanlihanshe maintains the original ecological characteristics of the countryside，But the interior is five-star finely decorated。The Humble House 188bet mobile login has transformed the accommodation environment into a characteristic B&B，Because they believe that such "rural characteristics" are an attraction of boutique hotels。

Take operations as an example，The operation of a humble house 188bet mobile login is the operation model of a hotel，The services and products provided are specialty products based on high-quality standards。The villagers’ old houses are preserved outdoors，Wooden Door、Wooden windows、Rafter，Stone courtyard walls, etc.，The interior is the decoration standard of a five-star boutique hotel，Includes bathroom facilities、Chinese and Western Restaurant，Wireless network coverage, etc.，And provide butler service。Natural and quiet valley，Mixing luxury and simplicity，combining comfort and nature，Perfectly blending the enjoyment of urban star hotels with the natural and peaceful life of the countryside，It is the different experience that Shanlihanshe wants to present to users。

Guo Limin added: "Mr. Yin explained the positioning of Shanlihanshe from the essential attributes and operations，Then I want to talk about our competition and cooperation。First，Our cooperation with Beijing Tourism，Not only is it beneficial to the development of both parties，Another reason is that we are all 188bet mobile login hotel business。Secondly，About the competitive relationship between our positioning of boutique hotels and similar boutique hotels，We will soon establish a boutique hotel alliance，I hope boutique hotels can cooperate and win-win，Establish a membership system，For user sharing and recommendation。In other words，The more competitors there are，The more we feel that the entrepreneurial path we have chosen is the right one，So we believe that competition is actually a way to promote market progress。”

In addition, because our current courtyard is limited，Cannot satisfy multiple channels、A large number of user reservations，So it is even more necessary to cooperate to promote our gradual "de-OTA"，Of course, our direct customer users currently account for 50% 188bet mobile login total users，And users from OTA only account for 20%。

Reporter’s Notes:

With the post-80s generation、Post-90s gradually become a new consumer group，Personalized and diversified 188bet mobile login environments are increasingly becoming new consumer trends and needs，The rise of non-standard 188bet mobile login is the product of meeting these personalized needs。

According to public data，The market size of my country’s B&B industry reached 20 billion yuan in 2015。There are currently more than 1.9 million farmhouses nationwide，More than 40,000 B&Bs，The number of B&B employees reaches nearly 1 million。According to the "2016-2022 China B&B Industry Analysis and Investment Opportunities Forecast Report" released by Boss Data，By 2020，The operating income of my country’s B&B industry will reach 362.800 million yuan，These figures show that the non-standard 188bet mobile login market is growing。

Although Shanlihanshe is positioned as a boutique hotel，However, the 188bet mobile login products it provides have the characteristics of non-standard 188bet mobile login，Future development will also face the common challenge of the non-standard 188bet mobile login industry: its own scale、Booking needs match your own body size、Uneven users during off-peak and peak seasons、Risk control of brand expansion, etc.。

Luxury leisure accommodation, choose a humble house 188bet mobile login carefully

According to Zhihui’s understanding，The humble houses 188bet mobile login are usually located in the countryside，There are certain requirements for basic facilities in the village，For example, water and electricity lines are guaranteed，Distinctive，Then rent the entire village，Overall renovation and construction，includes house、Trees、Farmland、Crops, etc.。

Yin Wenhuan expressed，“At present, the location of the humble house 188bet mobile login is not very connected with the surrounding tourism，But communication on rural land issues、The degree of preservation of the village’s characteristic features、And water, electricity, transportation, etc. are our main considerations。We will renovate the entire village as a whole、Management and Operations，Build the entire village into a leisure resort。This series of measures is our basic operation method。We hope to build a number of mountain resorts across the country，So we will continue to use this kind of operation method。As for the user management of the entire humble house，We will gradually pay attention to brand marketing，Establish a membership system，Gradually forming a closed loop，Gradually build Shanlihanshe into a high-end leisure vacation accommodation brand。”

Expression of Yin Wenhuan，Guo Limin gave a detailed explanation to the reporter: There are two main sources of location selection for the humble house 188bet mobile login，The first type is the dedicated villagers who live in humble homes 188bet mobile login，Communicate with the local government department after finding a suitable village，Then further negotiations and cooperation；The second type is that the village leader takes the initiative to seek cooperation。Although currently the second type of villages actively seeking cooperation account for the majority of the sources，However, most of the villages that were finally determined to be located and operated still came from the first situation。

The next one to two years，Shanli Humble House will build several more resort projects around Beijing，Other provinces and cities will gradually copy the example of the humble house 188bet mobile login，Export brand，Hope to have around 10 resorts in one province or city。As for regional distribution，Hope to take care of both the north and the south。However, due to the relatively conservative accommodation habits of northerners，So Shanlihanshe hopes to use the product itself to change the leisure and vacation habits of northerners。

Reporter’s Notes:

The country announced a series of policies in 2015，Encourage the development of non-standard accommodation。Hope to promote rural 188bet mobile login through a series of measures、Surrounding 188bet mobile login development。

For example, in 2015, the country published documents such as “No. 85”，Named to support the development of B&B and other 188bet mobile login rental industries，And at the two sessions held in March 2016, it was stated that a "license" would be issued to B&Bs；The state has also formulated a paid leave system and "2.5 days vacation mode”，Encourage flexible work and rest，Making people’s travel not limited to Golden Week etc.。

However, according to Zhihui’s understanding，Currently the 188bet mobile login and entertainment provided by Shanlihanshe is light model、Relatively scattered and not large-scale，and random。The future consumer demand is experience consumption，Whether it is a general user，Still a precise high-end user，Such light mode 188bet mobile login and entertainment cannot meet the needs of users to a certain extent，It will inevitably become a bottleneck for the large-scale development of Shanlihanshe and the formation of repurchase rate。

Culture，As the soul of B&B，And tourism is an important form of displaying and inheriting culture。188bet mobile login future, B&Bs can only combine their own cultural characteristics with cultural tourism，Carry out expansion development，In order to achieve sustainable development 188bet mobile login changing accommodation needs。

*Author of 188bet mobile login article: Si Xi，Zhihui travel expert author。Personal WeChat ID: sixi7890，Welcome to follow and communicate！

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