The hotel industry has not yet completely escaped the impact of the epidemic，Market competition，The horse racing stakings are gradually being carried out among the hotels。August 4，Beijing Business Daily reporter learned from BTG Home Inn Group (hereinafter referred to as "BTG Home Inn")，The group’s brand “Puyin” launched another brand in Shanghai today，Overweight the mid-to-high-end market。Experts say，The hotel industry is currently in the recovery stage，But judging from the previous situation，Compared to the low-end market，Resort hotels and the mid-to-high-end market recovered faster，Forcing industry transformation and adjustment，Some hotels that focus on cost-effectiveness have also begun to "test the waters" of the high-end market。The BTG Home Inn 188bet app download started as a budget hotel，We will squeeze into the high-end market in the future，Can the brand and services be recognized by the market，Still to be seen。

Actually，This is not the first time that BTG Homeinns has played the mid- to high-end hotel card。Public information display，The "Puyin" series has opened 6 stores so far，The number of contracts signed is about 10。According to BTG Homeinn’s plan，Next 3 to 5 years，Puyin will be the group’s development focus in the mid- to high-end hotel sector，Strive to achieve the scale of 100 stores in 5 years。Pricing，Sun Jian, general manager of BTG Homeinns, gives an example，The price of mid-range products in Shanghai is around 400 yuan to 500 yuan，Puyin’s price will be around 600 yuan to 700 yuan，Higher than mid-to-high-end products。

According to Sun Jian’s introduction，Home Inns from 2002 to 2004、Great development in 2005。In his opinion，BTG Homeinns takes the lead in budget hotels，But for now，中、High-end is still the main development market and future trends。Sun Jian said，More than 4,000 hotels under BTG Homeinn，The proportion of budget hotels is gradually declining，Will continue to be in the mid-range in the future、Overweight the mid-to-high-end market。But he also said it bluntly，188bet app download For BTG Homeinns，The biggest challenge in the transformation of the mid-to-high-end market is whether it can operate with the quality of a mid-range hotel。

"Currently，The domestic market economy hotels are in the equilibrium period，Mid-range hotels are in a period of rapid growth。Affected by the epidemic，Independent hotels or small and medium-sized hotel chains are facing challenges due to declining occupancy rates and cash flow difficulties。At the same time，Many people who are willing to join the hotel lack cash and confidence，On the sidelines。"Sun Jianye。"So regardless of the main business model in the future，It must be a franchise、Develop efforts in online operations and other directions。But this does not mean that BTG Homeinns will give up on the mid- to low-end market，So far, the budget hotel market is still our main force。”In Sun Jian’s view，Mid-to-high-end hotels are slightly insufficient in terms of customer base，But budget hotels have a larger number of customers，In the future, hotels may be able to gradually gain access to existing customers through “experience coupons” and other models，Transforming into the mid-to-high-end market。

Senior Economist Zhao Huanyan said，The entry barriers to the mid- to low-end market are relatively 188bet Online Sports Betting and Casino lower，Therefore the competition is more intense。“The mid- to low-end market is currently in a state of oversupply，The hotel’s operating performance and management fee income are relatively low。And affected by the epidemic，The hotel industry is still gradually recovering，In the process，Resort hotels have achieved good results，In resort hotels，Mid-to-high-end hotels have become the choice of a large number of consumers again。”Meanwhile，Some experts also proposed，The epidemic has accelerated the “shuffle” of the hotel industry，Insufficient management capabilities、Hotels with low product span，All are facing the dilemma of transformation or forced exit。In this context，Chainization、Transformation into mid- to high-end will become an industry trend，But the mid-to-high-end market is not interested in hotel services、Quality requirements will become higher and higher。How much room does the hotel have for development after transformation，Still to be seen。

188bet app : Beijing Business Daily, authors: Guan Zichen, Yang Hui, original title：《BTG Homeinns Shanghai has another child. How much room for imagination is there in the mid-to-high-end market？》.