Paris-based AccorHotels，is the largest hotel operator in Europe，Over 500 worldwide,000 rooms。

December 2015，Accor agrees to acquire Fairmont，Raffles and Swissotel Brands，A total of $2.9 billion in stock and cash spent。Currently，There is news that it is eyeing the CarlsonRezidor Hotel Group again，Although AccorHotels CEO Sébastien Bazin has always said that AccorHotels did not participate in the bidding。

Accor’s three most recent acquisitions and investments include: Oasis Collections，Squarebreak and Onefinestay，Accor announced yesterday: joining the sharing economy！This can fully summarize a major trend in the hotel industry，That’s “If You Can’t Beat Them (Sharing Economy)，Then join them。”

Accor spends 1.US$6.8 billion acquisition of London-based Onefinestay，marks AccorHotels’ firm determination to enter the sharing economy model。Onefinestay in London、Los Angeles、New York、There are high-end residences for rent in Paris and other places，And will expand its business to Rome in June this year。

“You have no idea how important this acquisition is to AccorHotels’ strategy，”Bazin said。“All this is done to maximize guest satisfaction。 Onefinestay is so unique，Their team is so great，This will bring tremendous value to our company。”

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Unlike many of Accor’s competitors and peers，Bazin believes that trying to find ways to fight the sharing economy is futile，This is why，Under his leadership，Accor has always liked investing in companies like Onefinestay。

188bet Online Sports Betting and Casino “Suppressing the sharing economy is stupid and irresponsible，”Bazin said。“Sharing economy is a more leading service model，And all these new services are very powerful，And is conducive to implementation and execution。So，What we need to do is not fight it，Accept it instead。”

Bazin said，The strategic driver of AccorHotels is its customers，For the sake of his business and employees，He is willing to choose companies that invest in the sharing economy，such as Onefinestay，Oasis Collections and Squarebreak。

“A hotel today cannot be just a hotel，”He said。“We need to continue to be a hotel at the same time，Also know how we should participate in a new model。”

Accor’s approach seems to be paying off。Last year，AccorHotels’ earnings before tax and interest total approximately 7.USD 400 million，Profit increased by nearly 11%。

Bazin said，“Making Onefinestay available to AccorHotels members，is an example of a hotel looking to meet customer needs。You know that guests may stay at your hotel for a few nights on business。But you also need to know，There are many more people coming here with groups of friends or family，And stay 5 nights or more，Then they will be more willing to choose Airbnb or Onefinestay。”

He continued to add，"To make sure your customers still choose you，It is vital that we join forces with Onefinestay。Your client might stay one night at AccorHotels，Then go to Onefinestay。And if not，You may lose these customers。”

Said Greg Marsh, Co-Founder and CEO of Onefinestay，His company fills a gap that most hotel operators need to provide guests with accommodations more suitable for longer stays or larger groups。Smart hotels like Accor are looking for facilities and services that fit the hotel，Easy-to-use and flexible home sharing platform such as house rental。

Acquisition details of Onefinestay 

Onefinestay compared to Airbnb or HomeAway，It offers a more upscale and luxurious 188bet online sports betting vacation rental model。Unlike Airbnb which spreads globally，Onefinestay has always maintained its smaller destinations。Since launch in 2010，Onefinestay has approximately 2,600 listings worldwide。In comparison，Airbnb has more than 34 locations around the world,000 cities with over 2 million listings。Also，Onefinestay also has a strict acceptance process for its network of apartments and residences，It uses a very practical method for approval。

Marsh says，The important features of this transaction with Accor are，We have received strong funding and strategic commitment from Accor Group，To support our marketing and sales。For us，The key is to let more people know Onefinestay，Continue to improve the company's image and attract new customers，Especially high-end customers。

AccorHotels’ acquisition of Onefinestay cost a total of 1.USD 6.8 billion，But Marsh said，AccorHotels will also spend an additional $77 million investing in marketing and sales，As well as expanding Onefinestay into new cities in the coming years。 Marsh will continue to serve as CEO of Onefinestay，will become a board member of AccorHotels。At the same time，Onefinestay will also retain its previous management team and employees。

In the past nine months，Marsh and his team have been working with potential partners，Including most hotel CEOs for negotiation。Last，AccorHotels’ mastery of the market，And its commitment to the sharing economy and future growth of Onefinestay sets it apart from other suitors。

Within three months， Bazin said，Customers will be able to visit AccorHotels via its official website AccorHotels.combook your stay at Onefinestay，And later this summer，Add loyalty program。In this way，AccorHotels members will be able to redeem points through Onefinestay。

Finally，Bazin said，He hopes to make Onefinestay an unparalleled world-class operator，Enables it to offer luxury home rental 188bet sports betting app download services in the top 40 or 50 cities around the world。

On the other hand，AccorHotels has to be careful about whether bookings on Onefinestay will dilute or increase the company's profits。

"obvious，Onefinestay has the ability，Speed ​​and skill，Become the dominant player in the luxury residential market in major cities，” Bazin said。“Because Accor is already a global hotel chain，So it can be easier and lower risk for us to achieve a win-win situation。” 

This is just the beginning

The time has come for AccorHotels to “deepen its entry into the sharing economy”。Onefinestay is just one part of AccorHotels’ sharing economy strategy。February 18，Accor acquires 30% stake in Miami-based Oasis Collections，This company is present throughout Latin America，18 cities in the United States and Europe，includes New York，Miami，Barcelona and Paris have an appointment 1,500 accommodation options。

On the same day，AccorHotels also revealed，It has purchased 49% of Squarebreak shares。2013，Squarebreak co-founders Hugues van Heesewijk and Maxime Lesaulnier founded the company in France，Both of them are at the hotel、Electronic Travel、Working background in real estate and other industries，And Squarebreak was launched as a platform for high-end vacation rentals in Europe。

Bazin said，All three investments are complementary to each other，They are all part of AccorHotels’ global portfolio。Onefinestay mainly attracts leisure travel，Customers who stayed an average of 7 nights。70% of Oasis Collections’ business is for business travelers who stay an average of 22 days。And Squarebreak is mainly for Greece、Italy、Coast destinations like Spain and France，Guests may stay for a month or longer。

Bazin said，He plans to meet with teams from various companies，Talk about how to improve synergy and adjust strategic policies in a timely manner。“I think，Even though they work under different business 188bet app download models，They also need to maintain strategic unity，In this way we can jointly create a new hotel sharing economy model。”

He also hinted，Possibility that Oasis Collections and Squarebreak could eventually be added to AccorHotels distribution channels，But he said，“We have to sit down with the shareholders of other companies and evaluate it，What is the right time and the right idea。”

What’s happening with other hotels?

Except Accor，Other hotel companies also pay close attention to the sharing economy platform，But so far there has been no public statement or commitment。

February this year，Said Steve Joyce, CEO of Choice Hotels International Hotel Group，The company is planning to allow third-party vacation rental management companies to directly carry out home rental activities on its own platform。Last year，There are also rumors，Marriott may have considered partnering with Airbnb，Provide some form of rewards program for Marriott members。

*This article was translated from Skift by Xu Liyang, head of Zhihui’s office in Germany。

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