188bet sports betting app download The “VR+Sports” model has achieved initial success in European and American countries，The 2016 Rio Olympics has confirmed that it will provide virtual reality filming and broadcasting，The application of VR technology in the field of sports viewing can enrich the audience’s information acquisition、Breaking through seat restrictions and bringing new opportunities for advertising sponsorship，Add color to the Olympic Games。Newly added golf and rugby sevens become new attractions。

The scale of sports enthusiasts in my country is growing，The Rio Olympics will unleash demand for sports tourism。The number of sports enthusiasts in my country has reached 2 in 2015.3.8 billion，An increase of 7 compared with 2014.7%。Outbound tourism is growing rapidly，However, the proportion of Chinese outbound tourists going to Brazil is less than 0.1%，Broad space for expansion。Brazilian exotic customs、Mature sports culture、Charming natural scenery，It is expected to be accelerated with the opportunity of the Olympic Games"2020 Watercolor Plan"Promote the development of tourism。

The hosting of the Olympics will boost the local economy.As a global sports event，Olympic Games to the host country、 Promotes the economy of the host city。Attracted 590,000 overseas tourists during the 2012 London Olympics，Over $4.8 billion in direct revenue，Tourism revenue hits a record of 18.6 billion，4% year-on-year growth。According to the forecast of the Brazilian tourism department，The 2016 Rio Olympics will attract at least 380,000 foreign tourists，And increase tourism revenue by more than 60% compared to the 2014 World Cup。 

1. Tourism + sports, Olympic passion collides with South America

The 2016 Olympic Games will be held in Rio de Janeiro, Brazil in August。This will be the first time the Olympics will be held in South America，Also following the 2014 World Cup，Another sports event in Brazil。

The Rio Olympics will bring huge tourism dividends to Brazil.The 2014 World Cup in Brazil brought 600,000 overseas tourists and 40.$500 million in direct revenue。During the World Cup，Brazilian catering and bar sales increased by 273% compared with the same period in 2013，Airline total revenue increased by 211%，The total turnover of local hotels increased by 137%。According to the forecast of the tourism department，The 2016 Rio Olympics will attract at least 380,000 foreign tourists，And increase tourism revenue by more than 60% compared with the 2014 World Cup。

1.1 VR technology will be used in Olympic events for the first time

Olympic Broadcasting Service (OBS) has confirmed that it will provide virtual reality (VR) filming and broadcasting for the Rio Olympics。It is currently confirmed that the opening ceremony is included、The closing ceremony and key matches every day will be broadcast in VR，Users can freely download official VR videos。VR signals will be transmitted in real time via compatible VR technology，Can also be downloaded as a TV on-demand program。

According to OBS，Olympic Live Unit will install 360-degree cameras in stadium settings，Selectively capture footage。A total of 7,000 hours of event content at this Olympic Games will be displayed in HD quality and 5.Rebroadcast under 1 surround sound effect。At that time，Viewers in more than 220 countries and regions can watch the VR version of Olympic events。

VR will bring changes to the event live broadcast industry 

Virtual reality technology (VR) is a computer simulation system that can create and experience a virtual world。It uses computers to generate a simulated environment，It is a system simulation of interactive three-dimensional 188bet app dynamic scenes and entity behaviors that integrates multi-source information to immerse users in the environment。

Event live streaming will become a popular VR application。Live events include live sports events、Live broadcast of theatrical performances、Live news, etc.。According to Goldman Sachs forecast，The number of VR event live broadcast users will reach 28 million in 2020，Market size 7.US$500 million；The number of users will increase to 95 million in 2025，Market size reaches US$4.1 billion。

“VR+Sports” already has successful cases

VR technology can satisfy viewers、New needs of organizers and sponsors。Watching sports games requires a strong "sense of presence"，Being there is undoubtedly very competitive for many people。The important significance of applying VR technology in sports events includes:

(1) Breaking through the seat limit: The application of VR technology will solve the problem of limited number of seats on site，Make the event itself available to all consumers in all regions；

(2) Acquisition of rich information: with the help of VR technology，Users can have a more comprehensive understanding of the competition information，For example, historical scores，Beyond watching the game live；

(3) Transforming the advertising model: VR brings new business opportunities to sponsors and advertisers，After putting on the viewer，The visual focus of the audience can be captured by the device，So advertising content can be delivered accurately。

European and American countries have made certain progress on the “VR + sports” model。October 2015，NBA officially announced to provide fans with VR live broadcast services。VR company NextVR’s technology was used in the game between the Golden State Warriors and the New Orleans Pelicans。NextVR is located in Los Angeles, California，Provide VR content production、Distribution、Transmission and other related technical services。

During the 2015 All-Star Game，NextVR cooperates with Samsung，Making the NBA the first mainstream sports league to try VR live broadcast technology。American sports giant Fox is also full of expectations for the application of VR technology。Fox Sports partnered with NextVR in March 2015 to test broadcast the Xfinity Series and NASCAR races held by NASCAR，Using 180-degree broadcast and 360-degree omni-directional broadcast technology。

The Olympic Games will provide a broad platform for VR applications

The Olympic Games will provide a broader scene for VR applications。The Olympic Games attract more global attention，The opening ceremony of the 2008 Beijing Olympic Games was watched by nearly 4 billion people around the world through various channels，2012 London Olympics，This number also exceeded 4 billion。Investment，The opening ceremony performance alone can reach US$5 billion to US$10 billion。The extremely high level of attention and large-scale investment provide a large enough market for VR products。

1.2 Golf and Rugby Sevens debut

There will be 2 new competition events in this Olympic Games.The 121st Plenary Session of the International Olympic Committee (IOC) was voted on on October 9, 2009 in Copenhagen, the capital of Denmark，Golf and rugby sevens became 2016、Official events of the 2020 Olympic Games。

According to the plan submitted to the International Olympic Committee by the International Federation of Golf (IGF)，Olympic golf competition will be for men、Two gold medals for women，Adopting the format of 4 rounds of 72 holes of stroke play，Male、Limited to 60 players each for women。Rugby Sevens，A competition under the supervision of IRB，A format in rugby union，It is a new way of playing rugby，Due to the small number of people，The game is faster and the average score is higher，Generally popular，The rugby sevens will consist of 12 men's and women's teams，Each team consists of seven participants，The competition lasts for 4 days。

2. Rising attention, demand for sports tourism is about to be released

2.1 The number of sports fans in my country has increased significantly

With the popularization of sports and fitness concepts and the improvement of people’s living standards，The number of sports enthusiasts in our country is growing。According to big data 188bet online sports betting display of Alibaba Cloud and Dongyun，The number of sports enthusiasts in my country has reached 2 in 2015.3.8 billion，An increase of 7 compared with 2014.7%。Currently China’s sports tourism industry is growing at an annual rate of 30% to 40%，The sports tourism market is becoming a bright spot in China’s tourism and leisure field。

The spending power of sports people cannot be underestimated。According to data provided by Alibaba Group，The transaction volume of sports goods on Alibaba’s online platform on “Double 11” reached 44.5.7 billion yuan，An increase of 55% compared with the same period last year。Sports tourism combines currently popular sports with outbound tourism，Will be popular among middle- and high-income sports enthusiasts。

2.2 Domestic sports tourism has become a trend，Brazil becomes a potential destination

Brazil is the largest country in South America，Enjoyed the reputation of "Football Kingdom"。Total land area 854.740,000 square kilometers，Ranked fifth in the world，Total population 2.0.2 billion。

Non-traditional tourist destinations, South America has great growth potential

China’s outbound tourism is growing strongly，The proportion of South America is still low。According to statistics from the National Tourism Administration，The top 10 outbound travel destinations for mainland tourists in 2015 is Hong Kong、Seoul、Tokyo、Phuket、Bangkok、Singapore、Taipei、Chiang Mai、Bali and Jeju。Except Asia，Europe remains the most popular travel destination，The number of travelers traveling by air and staying overnight in Europe has increased by 97% in the past four years，Followed by North America (151%) and the Middle East (177%)。A total of 100 million Chinese people traveled abroad in 2014，However, there were only 70,000 people destined for Brazil，Less than 0.1%。

South America will use this Olympics to attract more Chinese tourists。In order to attract more Chinese tourists，The Brazilian Ministry of Tourism further expanded the number of Brazilian travel agencies qualified to receive Chinese tourists in December 2015，Increased from 23 in 2014 to 304 currently，The process for Chinese tourists to come to Pakistan has also been simplified，I hope that the number of Chinese tourists visiting Pakistan will make a leap in the future。

A big sports country with a strong sports atmosphere for all people

Brazilian sports activities are very active，The public’s popularity and competitive level are both high。Especially enough、basket、Ranking 3 big balls is the most popular，And the level is higher。Take football as an example，Brazilians love football，Whenever there is a football match，People are celebrating a festival，Very lively。

Brazil has complete sports infrastructure，Has more than 4,000 sports venues of various types。These many、Advanced sports facilities，Provides favorable conditions for the masses to carry out various sports activities，At the same time, it has also enabled Brazil to host some major international competitions for decades。

In the preparation sprint stage, Brazil is ready for the Olympics

Preparations for this Olympic Games enter the final sprint。The construction of venues for the Olympic and Paralympic Games has entered the final stage: 95% of the projects in the core Olympic Park area have been completed，The second major area Teodoro is also nearing completion。According to Brazil’s “Globo” report on March 10，The Rio Olympic Aquatic Center, the venue for the modern pentathlon of the Rio Olympic Games, has been completed and delivered to the Rio Olympic Organizing Committee。

The Rio Olympics protects athletes at three levels、Visitor safety。Federal Government、The state government and the city government are jointly responsible for security。After the 2015 Paris terrorist attacks，The world has varying degrees of concerns about the safety of major events and activities。The Brazilian government regards counter-terrorism work as one of its most important tasks。There will be 8 during the Olympics.50,000 people (including 3.80,000 soldiers) responsible for security work，The National Intelligence Agency will classify the level of terrorist threats faced by each delegation，Delegations from various countries will receive 188bet app different levels of security according to their classification。

The Brazilian government has taken a series of measures to facilitate Chinese tourists to watch the game。The Brazilian government promises to create visa convenience for Chinese tourists during the Olympics，No Chinese tourist will lose the opportunity to watch the game because he cannot get a visa。Brazilian President Rousseff also personally promoted the Rio Olympics，Opened official Weibo to invite Chinese sports fans to watch the game。

Brazil is rich in exotic customs and rich tourism resources

Except sports events，Brazil also has rich tourism resources。Brazil is a multi-ethnic country、A colorful country，With numerous festivals、Football、Samba and other dances are famous all over the world。Brazil has cities with different styles and fascinating natural scenery such as the Amazon forest、Iguazu Falls、Amazon Tide。

Brazil as a melting pot of nations，Accepted from Europe、Africa、Immigration from Asia and other places，The unique Brazilian culture is formed on the basis of Latin culture。Take the “Brazilian Carnival” with the most Brazilian characteristics as an example，The largest carnival in the world，Known as “The Greatest Show on Earth”。Held for three days every year in mid or late February，Attracts millions of domestic and foreign tourists every year。At carnivals across Brazil，The Rio de Janeiro Carnival is the most famous in the world。

Brazil announced the “2020 Watercolor Plan” in 2009,Strive to promote the development of tourism。According to statistics from the Brazilian Tourism Department，Brazil attracts about 6 million tourists every year，Far behind other major tourist countries。Brazil will strive to become the largest tourist country in South America，Strive to achieve the goal of accounting for 27% of the South American tourism market by 2020。

Brazil has a good tourism image around the world。The Brazilian Tourism Department has more than 4 sites in 15 airports and 10 land border stations in Brazil in 2014.40,000 foreign travelers surveyed。According to investigation results，There are 97.2% of tourists think Brazilians are very hospitable，left a good impression on them；94.4% think Brazilian food is very delicious。Others such as public safety，Accommodation，Projects such as urban transportation and city cleanliness have also been praised by many foreign tourists。Rich tourism resources，Exotic style，Brazil is very attractive to Chinese tourists。

The Olympic Games coincide with the winter and spring in South America, and the climate is cool and pleasant

August is the peak of summer in China，High temperature、High humidity。It is winter in Rio de Janeiro in the southern hemisphere，May to November is the dry season，The average temperature in August is 19℃~26℃，Dry and cool，Suitable for traveling。

3. The Olympic Games injects a boost into economic development

3.1 Significant brand benefits

The Olympic Games because of its high level、Comprehensive、Extensiveness，Currently it has become the most influential in the world、Highest brand value、One of the most watched sports events。

As a global sports event，The Olympic Games promote the economy of the host country。Olympic economy is the general term for all industrial economic phenomena and benefits caused by the Olympic Games as a support，Mainly refers to the direct benefits of the organizing committee of the host country、The general term for indirect benefits and regional economic induced benefits。

(1) Direct benefits:TV broadcast rights sales，Sponsorship and ticket revenue from designated sponsors, etc.。Take the Summer Olympics as an example，Broadcasting rights income accounts for about 25%，The 2012 London Olympics record reached 38%。

(2) Indirect benefits:First, the economic activities generated by hosting the Olympic Games，Such as venue construction、Olympic Village Construction、Olympic Communications、Investment and consumption in the construction of transportation and other public service facilities；The second is economic activities centered on the development and utilization of Olympic resources，For example, Olympic business opportunities、Olympic market and Olympic brand development, etc.。

(3) Regional effect:Urban infrastructure construction in the Olympic host cities and surrounding areas to meet the needs of hosting the Olympic Games、Old City Renovation、Industrial structure adjustment、Economic activities generated by ecological environment construction and other activities，They are all within the scope of the Olympic economy。

The Olympic economy has become a unique economic phenomenon in the development of the world economy。

The Olympic economy is the "attention economy"，It will bring about a period of accelerated development to the host city due to the relative concentration of attention resources；

The Olympic economy is the "brand economy"，Through good operation, a number of well-known products and corporate brands can usually be created；

The Olympic economy is "taking advantage of the momentum economy"，The economy of the host city、Social development generates powerful driving force，Produces an effect similar to an accelerator or catalyst。 

Olympic economy because of its unique aggregation、Fission and radiation effects，And contains huge economic potential。

3.2 Promote local tourism

The hosting of large-scale sports events can attract tourists from all over the world、Travel and Consumption。The 2000 Sydney Olympics tourism alone brought a whopping 42% to Australia.USD 700 million in revenue；During the 2004 Athens Olympics，Athens receives 500,000 inbound tourists，The following years 2005 and 2006，The number of inbound tourists in Greece increased by 5% respectively.60% and 8.44%。

In 2012, tourists who bought tickets to watch the Olympic Games spent an average of £1,290 in the UK，The average spend of other types of tourists is £650，Tourism revenue from overseas tourists increased by 9% year-on-year，Total tourism consumption reaches a record of 18.6 billion。Benefit from the Olympic brand promotion effect，London received more than 16 million foreign tourists in 2013，Becoming the city with the most tourists in the world。

Sports events are eye-catching

Many Olympic Games events，Wide audience coverage，Very attractive。Take the 2016 Rio Olympics as an example，Data released by the Rio Olympic Organizing Committee，The third round of online ticket sales for local Brazilian residents started in October 2015，Over 240,000 tickets sold on the first day，Hot tickets were sold out in 15 minutes。

The projects that Chinese audiences pay more attention to are mainly projects with China’s traditional advantages，Like diving、Gymnastics、Table tennis。During the Olympic Games，The ratings of popular Olympic events are obviously higher than those of its programs。

The icing on the cultural feast

Except events，Cultural activities during the Olympics add to the tourism industry。Take the London Olympics as an example，The United Kingdom has organized seven major tourism themes，RuCulture、Heritage、Cultural activities in rural areas etc.。London 2012 Olympic Cultural Festival is a key cultural event，Kicked off on June 21st，Ongoing until September 9th，During the 12-week cultural festival，There are 25,000 artists from 204 countries or regions bringing the best music from around the world、Drama、Dance、Literature、Movie、Fashion、Visual art works dedicated to British audiences and tourists coming to the UK to watch the Olympic Games。

According to official statistics，As of the end of August 2012，19.5 million people participated in the "London 2012 Festival" across the UK。3 million people participated in paid activities，Including 1.45 million visits to museum and gallery exhibitions，More than 600,000 people participated in the paid performances and activities of the "World Shakespeare Festival"。

The Olympic Games as a sports and cultural event，Enriched the tourism resources of the venue in a short period of time、Increased visibility，In the long term, it has improved the quality and level of tourism services in the host place and the reputation of tourists，Has a positive impact on local tourism。

3.3 Improve municipal facilities

The urban construction of the host city for the Olympic Games、Management has put forward higher requirements，Conducive to the long-term development 188bet online sports betting of the city。Take the 2008 Beijing Olympics as an example，Traffic in Beijing、Water resources、Great improvements have been made in the utilization of renewable resources。

Transportation infrastructure 

In the process of preparing for the Olympic Games,The construction of urban transportation infrastructure in Beijing has accelerated the adjustment and optimization of transportation structure。Capital Airport T3 Terminal、Beijing South Railway Station、Metro Line 10 Phase 1、Olympic Branch Line、Airport Line、A number of transportation infrastructure projects serving the Olympic Games such as Dongzhimen Transportation Hub have been completed and put into use,Inter-city transportation realized、Safe and orderly traffic at three levels: urban traffic and Olympic venue traffic、Fast, convenient and smooth connection。A high-standard modern comprehensive urban transportation system dominated by public transportation has taken initial shape。

Water resources utilization project

The Beijing Olympics project construction has increased the construction of sewage treatment and recycled water utilization projects。5 years from 2002 to 2007,6 newly built sewage treatment plants in Beijing Central City,Bringing the number of sewage treatment plants built to 9,The total length of sewage pipes reaches 2400km,Sewage treatment capacity reached 2.5 million m3/d,The sewage treatment rate reached 90%;Four new reclaimed water plants have also been built,350km of recycled water pipelines laid。

Renewable resource utilization project

To balance environmental protection and energy utilization，The Beijing Olympics project has added a number of new energy projects。As of the first half of 2008,A total of 69 new energy utilization projects used in Olympic projects,Among them Optoelectronics、Photothermal、Various geothermal energy、Sewage thermal energy、34 items of renewable energy utilization such as wind energy,13 advanced heat recovery air conditioning technologies,22 advanced other energy utilization technologies。Prioritize the use of clean energy in the planning and design process,Improve air quality,Maximize the use of wind power in the Olympic Village and competition venues、Solar power generation,Utilizing geothermal energy、Solar energy provides hot water,To reduce energy consumption and air pollution。

The impact of the Olympic Games on the city's municipal system is positive、Long term、Remarkable effect，The hosting of the Olympic Games will not only inject a boost to the economic development of the host place in the short term，In the long run, it will also benefit the residents of the venue。

3.4 Promote urban employment

The hosting of the Olympic Games will drive the tourism and infrastructure construction industries，It has a positive effect on stimulating employment in the host area。There is a huge demand for employment before the Olympics，Can cultivate and improve workers’ work efficiency；Industrial adjustments can be made during the Olympic Games，Effective planning in the allocation of investment proportion；After the Olympics, tourism can be developed、Exhibition Industry、Sports industry and other industries meet employment needs。

The 1988 Seoul Olympics directly created 3.40,000 job opportunities，Related investment directly increases employment opportunities to 33.60,000，The employment team has been preserved and further expanded after the Olympics。The 1992 Barcelona Olympics directly created 5 for the host city.90,000 job opportunities，The decrease in employment opportunities after the Olympic Games is mainly due to the impact of the European economic downturn。Approximately 7 created in the 1996 Atlanta Olympics.70,000 job opportunities，But by the 1997 Olympic Games, there were less than 6,000 people employed。The 2000 Sydney Olympics directly created 9.90,000 job opportunities，NSW 32 more in 5 years.40,000 job opportunities，After the Olympics，Not much has changed in terms of employment。The 2004 Athens Olympics directly created 1 for Greece.50,000 job opportunities，The employment boom remains maintained after the Olympics。

Can the huge construction investment and tourism services of the Olympic Games be completed before the games、The competition brings abundant employment opportunities to the host area，But under the "post-Olympic effect"，There may be a risk of employment deterioration。

4. Related targets and investment suggestions

Investment advice: Sports tourism as an emerging branch of modern tourism，Combining the current popular sports with outbound tourism。The Olympic Games as a global sports event，High attention and attraction。The 2016 Olympic Games will be held in Rio de Janeiro in August，Brazil is rich in tourism resources、Exotic style，The tourism industry will benefit from the hosting of the Olympic Games。Related targets suggest paying attention to Caesar Travel、Zhongxin Travel, etc.。

Caesar Tourism’s recent strategic investment in LeTV Sports，Building an “Internet + Sports + Tourism” Platform。LeTV’s direct blog on the event，Caesar has the opportunity to participate，V2O model marketing products are accurately delivered to potential sports tourism customer groups，Estimated EPS0 in 2016-17.35/0.42 yuan。Uxin Tourism has established a sports asset management center，Equity investment in sports and related consumer fields in the future，At the same time, the construction of the outbound tourism comprehensive service platform currently disclosed has a strategic layout for sports tourism，Estimated EPS0 in 2016-17.60/0.77 yuan。

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