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With the rapid development of virtual reality technology,Virtual reality is ushering in a period of rapid development,Investments in hardware products and content products are increasing significantly。According to Deutsche Bank data at the beginning of 2016,Compared to two years ago,The number of funds and developers currently used to solve 188bet game technology problems has been 10 times that of the original,100 times that of 5 years ago。Since Facebook acquired Oculus,Venture investment in 188bet game has tripled,188bet game companies announce investments almost every day。There were about 300 188bet game companies in China in 2015,2016 AR、188bet game companies are expected to reach thousands。
In the virtual reality industry chain,Upstream hardware equipment is developing rapidly、Investment is hot、The part with higher income。Several desktop 188bet game platforms have appeared,And a large number of mobile 188bet game headsets,Competition has begun among the giants。The 188bet game market seems to be experiencing a fiercely competitive environment similar to the smartphone market,There are already several mature technologies on the market、188bet game helmet manufacturers that can bring a better sense of "presence",Like Facebook’s Oculus、HTC Vive、Samsung Gear 188bet game、Auravisor、PS 188bet game, etc.。
The reason why virtual reality is ushering in a period of rapid development,One of the important manifestations is the rapid development cycle and product release;Another important performance since 2016,Domestic salon on 188bet game entrepreneurship、Forum、The Entrepreneurship and Innovation Conference is overwhelming。
Screen display、chip、The development and progress of sensor and other technologies and the expansion of user base,Prepared for the improvement and practical application of 188bet game content ecology。New 188bet game application cases are emerging every day,and widely used in games、News event live broadcast、Social experience、188bet game Business、Healthcare、Fitness、Social Advertising and Sponsored Content、Entertainment and Movies、Communication、Training and teaching simulation、Tourism and other fields。
Technically speaking,188bet game is through technical means,Using the principle of human binocular parallax,Brings users a completely immersive experience (some with interactive functions),After putting on the helmet, it feels like the real life environment,The ultimate goal of 188bet game is to give users the feeling of "dreaming with eyes open"。
For the tourism industry,What does the development and application of 188bet game mean?
At the F8 Developer Conference 2015,Zuckerberg shows a 188bet game travel video for tourists who want to visit an Italian town。People no longer look at static images or videos,Browse some hotel and restaurant reviews,But can conduct "on-the-spot" inspections virtually,Like strolling in a market or city square,Feel the real experience。Today,Beach、Jungle、Waterfall、The pyramids and other wonders of the world can be experienced "on the ground" through the 188bet game system。
In time, 188bet game technology will reach a fully mature state、When 188bet game content is also extremely rich,Users can browse beautiful scenery around the world without leaving home,Or preview the city you want to visit before traveling、Hotel to stay in、Scenic Area。Compared to simple flat photos and videos,Users can obtain richer destination information through 188bet game,For example, users can know the environment around the hotel they are about to stay in、Detailed information such as three-dimensional directions of local cities。For tourists,Through 188bet game, they can dispel their worries and uneasiness about unknown factors in the destination before traveling。
Currently,Some companies are trying to apply 188bet game in the tourism field。Application of 188bet game technology in tourism industry,Mainly focused on 188bet game immersive interactive experiences (mainly used in theme parks) and advertising used to inspire potential tourists to start traveling、Marketing (mainly destination marketing)。For example, in sports viewing,The immersion of 188bet game can bring the feeling of watching the game live,However, this application is still in the trial stage on a small scale。
Application of 188bet game in theme parks - mainly utilizing the immersion of virtual reality、Interactivity
The combination of 188bet game and roller coaster in a theme park,brings some completely different experiences。In the past, when people were riding on the fast-moving roller coasters,Accompanied by the thrilling screams of the passengers;With 188bet game immersive content,Users may feel like they are flying through the clouds,Or flying among the stars,Or explore some planet outside the sky。
January 2016,Thorpe Park and Alton Towers in the UK have announced the launch of virtual reality roller coaster experience、Virtual Reality Ghost Train Experience。March,Samsung announced that it will join forces with Six Flags, the world’s largest theme park,Use Samsung Gear 188bet game equipment to build a virtual reality roller coaster for consumers,Let people get a breakthrough multi-dimensional virtual roller coaster experience。While doing a virtual reality roller coaster experience,People still ride on real roller coasters,But the rider is wearing a Gear 188bet game device,Pre-customized 188bet game videos will be played in the device,Provide users with a different visual experience。9 roller coasters to be launched this time,There are 6 built-in alien invasion themes,People will fight aliens on roller coasters;The other three channels focus on the theme of Superman versus villains。These videos are based on the gyroscope on the helmet device、Made with real-life data from accelerometers and various sensors。
Another way to combine 188bet game and theme parks is to use 188bet game to create a virtual reality theme park。The VOID in the United States has created a prototype,The core of The Void theme park experience is to reimagine the concept of walking。Players wear custom gloves and helmet with 180-degree viewing angle,Adventure in a 60*60 meter room (called the stage)。Because the props on the stage are all carefully designed,So during the "adventure" process, players can really feel the "steel pipe" that feels the same as in reality、"Door handle"、"Wall"、"Stone"。On this "stage", theme adventure entertainment activities with different plots can be staged,For example, anti-terrorism shootout、Desert Adventure、Fight against aliens, etc.。
To some extent,This is very similar to 188bet game interactive games,Good immersion,Thrilling。The theme parks currently built using 188bet game are except the domestic Huaqiang Fantawild Theme Park,In Germany、Melbourne、Manufacturers in Italy and other places are trying to use 188bet game technology to create a new generation of theme parks。
With the development of 188bet game technology,This is more exciting and shocking、The novel and cool travel experience will capture the hearts of many tourists,Because it allows visitors to instantly immerse themselves in an unparalleled virtual space。In terms of construction and operating costs,188bet game virtual theme park has great advantages,Traditional physical theme parks cost a lot to build,For developers and operators,Will face financial pressure,In charge of design、Build、Manpower、Financial resources and other risks,Building a virtual theme park is much less risky,And the park can change entertainment themes regularly,Introducing more and more scenes,Achieve "variety of styles"。
188bet game in advertising、Application in marketing - hotel room viewing、Destination preview
People need to choose hotels in advance before traveling、Understand the scenery of the destination scenic spot,And before arriving,Only two-dimensional pictures、Video to understand the situation on the ground,However, this display method cannot fully meet the user’s needs for obtaining hotel information when booking a hotel,For example, whether a hotel room faces the sun、How much space is there、Situation around the hotel, etc.,Pictures and videos in two-dimensional space cannot tell users this。188bet game can display 3D multi-dimensional space panoramic video,Filling the information gap between high user needs and existing product presentation methods。
There are already precedents for the application of 188bet game technology in the hotel field。In October 2010, Shangri-La Hotel released a 188bet game project,Shows 360-degree panoramic video of 94 hotels and resorts under Shangri-La Hotels and Resorts。
December 2015,Travel website Zanadu launches China’s first travel 188bet game mobile application,Users can have a more realistic experience of travel destinations through 188bet game products。
March 2016,Online travel service provider Elong released a hotel 188bet game experience video,Introducing 188bet game technology in user experience,Provide users with “unstay prophet” when choosing a hotel,Immersive” service。Currently, eLong has established a 188bet game laboratory X Lab,Responsible for 188bet game production,This has become a rare new move after eLong was acquired。Almost the same time,GCH Hotel Group, Europe’s largest hotel management company, has 120 hotels including AccorHotels、Intercontinental、Wyndham and other international hotel brands have produced 188bet game works,These hotels are all over Germany、Netherlands、Belgium、Austria、UK、Spain、Cyprus, etc.,These 188bet game works can be viewed through Google Cardboard or Oculus Rift。
In the scenic spot、Destination Marketing,In the past two years,Domestic and foreign tourism bureaus、Scenic area operators have also introduced 188bet game projects。
Foreign countries tried this earlier,For example, the Mexican Tourism Bureau has started using the Aurasma App,Via virtual experience book and postcard,Let potential customers and visitors experience the tours they offer;Qantas puts brochure into 188bet game headset,Provide 360-degree immersive novel experience services for airline passengers;The South African Tourism Board has condensed the thrilling project into a 5-minute 188bet game video for tourists to experience,In addition,The Tourism Development Board and travel agencies also launched a campaign,Produce a South African-style promotional video with 360-degree high-definition picture quality and two-channel sound effects,Delivered to pubs in London and Manchester,Allow consumers to wear 188bet game headsets in bars,Stimulate their desire to consume;Amaranth Cruises develops Azamara 3D using 188bet game,Let passengers experience cruise life firsthand,Like driving a cruise ship through the Costa Rican rainforest,Or travel the Panama Canal。
January this year,The 36th Spanish International Tourism Fair (FITUR) was held at the Madrid International Convention and Exhibition Center,360-degree panoramic 188bet game glasses launched at China’s booth,Let foreign friends experience China’s tourist scenery。
Watch sports games through 188bet game virtual equipment
Now if the user has a smartphone or a tablet,Then he is just one step away from watching sports in a completely different way。
Mobile 188bet game glasses available on the market、Very rich variety of helmets,Existing 100-yuan Storm Mirror、Mobile phone box worth tens of yuan,There are also thousands of dollars、Samsung Gear 188bet game worth tens of thousands of dollars、HTC VIVE、Oculus and other products,The price of terminal equipment has dropped,Promoted the growth of mobile 188bet game users。As more and more 360-degree panoramic cameras become available,188bet game panoramic content is becoming more and more abundant。Now users can download it on Youku、Baofengyingyin、Watch various 188bet game panoramic videos on apps such as LeTV or Panoramic Guest,Adjust camera angle by tilting or rotating your phone。In this way, the mobile phone screen actually becomes the eyes for browsing the scenery or watching the game,This is a way for people to use virtual reality to watch the game on the field、The performance brings hope。
For event operators or performance organizers,The application of 188bet game technology has opened up a new business situation for them,Organizations will find ways to make the most of such opportunities,The number of spectators is no longer limited to the venue,Virtual tickets may also be sold for profit,This will also play a plus role in attracting sponsorship。
The above are the practical applications of 188bet game that people have tried in the tourism industry-"using the sense of presence to deceive the user's vision、Hearing、Touch”。Many authorities believe that virtual reality content will become the next industry-changing technology,Changing people’s current lifestyle like the mobile Internet,Such comments attract the attention of many investors and entrepreneurs。
When will 188bet game become popular?
There are different opinions on this issue,But fortunately we can find some clues from the development of science and technology in modern times。There are some near-term and medium- to long-term challenges,May affect the popularity of 188bet game。Similar to the smartphone market from 2007 to 2010,Form a large scale、A vibrant 188bet game developer community takes time。For smartphones,Until 2011-2012,App downloads are really starting to take off,So the 188bet game ecosystem also needs the same time。
Also we noticed,Since modern times,From TV、Computer、Smartphone、Looking at the trajectory of the popularization and development of the Internet and mobile Internet,The time for the popularization and development of various technologies is getting shorter and shorter,Especially the explosive development of the mobile Internet (the basis for this development is the popularization of 3G/4G network infrastructure and the launch of smartphones such as Apple)。The popularity of 188bet game also relies on hardware (including portable personal-based 188bet game content production equipment and head-mounted display equipment) and a new generation of wireless communication technology (5G high-speed Internet access),Plus an industry “tipping point” (maybe a killer application that profoundly changes people’s lives),To accelerate the industry to a new level。
Some of the core challenges 188bet game currently faces are mainly reflected in the following points:
1、Mobile 188bet game is not yet “fully present”。Mobile 188bet game is not up to par in terms of frame rate and latency,Unable to truly immerse users in the 188bet game experience。In addition,There is also limited battery life、Problems such as missing motion controller and limited storage space,But these issues will hopefully be resolved in the next few years。
2、Desktop 188bet game is expensive,And there are still some minor technical issues。The biggest challenge facing desktop 188bet game should be price。For consumers,You may need to invest 00-2000 to experience 188bet game for the first time,This does not include content purchases。
3、The biggest challenge of 188bet game is the content issue。Content is the guarantee to attract daily interaction from users。Currently,Although there are already many “cool” application displays,But for non-gamers,There is no one that you must have。
188bet game’s ultimate change in the tourism industry
Nowadays, well-made 188bet game videos can amaze most first-time users,The visual effects are very real。But besides vision,Other touches are still not well represented,such as smell、Touch,Users can’t really immerse themselves in it yet,There is a visual sense of distance。Some users said “I feel like I have entered a box,Come to the open ground,I want to run but am stuck in place。”This is what virtual reality videos currently feel like。
188bet game content cannot replace people traveling to destinations for vacation,But in tourism marketing、Advertising and creating new entertainment projects,Can unleash huge potential,Inspiring people to travel,Make better travel decisions。
[Extra number! 】The "Zhihui·2016 China 188bet game Consumption Innovation Summit" with the theme of "Integration·New Ecology" will be held on June 16 at the National Convention Center,Domestic travel by then、Investment、Sports、Marketing、Entertainment、Media、Nearly a thousand elites from all walks of life will gather together,Go straight to the forefront of the 188bet game consumption industry,Explore the vast future,Share the most innovative product experience,Aggregation of the best investment and marketing resources,Accumulate energy,Create value together。Welcome to click the link to view details and register:http://www.tripvivid.com/activity/new-eco#join
*Source: Deutsche Bank Zhihui Penguin Think Tank
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