San Francisco-based Airbnb launches latest to date、The largest brand campaign “LiveThere”。Company representation，This campaign responds to growing dissatisfaction and frustration with standardized tourism products。The previous Airbnb slogans "Welcome Home" and "Belong Anywhere" are still in use。This global campaign launches on April 19th，It is already in traditional TV media、Digital channel、Launched on outdoor advertising and other platforms，And in the United States、UK、France、Germany、South Korea、China, Australia and other countries for promotion。

Airbnb is not the first 188bet app sharing economy company to come up with this type of positioning。Homestay，A Dublin-based sharing economy company，Always say “don’t just visit，Why not live here for a while" as his slogan。

Airbnb also updated its app，This makes the Airbnb experience more personalized，And strengthen its global network of hosts and guests。One of the key new features includes，A new “matching system” takes traveler preferences into account，Meet them about where to live，Neighbors and personalized needs。This "matching system" will be launched in 691 communities in 23 cities around the world。

The updated app also features a new guide， Includes 3 million tips from Airbnb communities in 35 cities around the world。These add local tips and experiences，And adding personalization to the booking process is a smart move for Airbnb。It also provides the company with another source of income，Making it easier for companies to understand the needs of passengers，To provide them with the most authentic local experience。

When you use Airbnb’s platform to make a reservation，Each traveler will see a best match based on their unique preferences。According to user preferences，Airbnb will also show hosts，Housing and community information to meet travelers with different needs。Also，188bet online sports betting The app is constantly updated to suit travelers’ preferred accommodation types, price ranges, and more。

Travel brands are now paying more and more attention to personalized needs， And Airbnb has more than 8 billion people using this platform around the world (including stays)、Query、Search and other usage behaviors)，This has accumulated very rich data for the company，Apply this to update the program，Can effectively meet the various experiences of guests’ travel and residence。

In an interview with Bloomberg earlier this year，Said Brian Chesky, CEO of Airbnb，“Our basic idea is: when you go to a city，You feel like you are part of the community and not just a tourist。When people go to a new place，They may want a family or more，For example, they also want to be part of a community。 So what we are focusing on is， How to integrate tourists into local communities and neighbors。”

“One of the most important reasons why people choose Airbnb is that they want to live and stay like a local，" Chesky said in a statement。“They don’t want to wait in long lines like ordinary tourists，Seeing the same scenery as others see in the crowd。Our hosts provide more than just hospitality，They also welcome travelers from all over the world to their community。This will be an exciting journey，188bet app People no longer just go to certain attractions，But really live there。”

Today，Airbnb is more than just a business name， It has become synonymous with short-term rentals and home sharing。And with the launch of its latest activities and applications，Obviously，Airbnb wants to reinvent the traditional travel industry again，And will ultimately effectively enhance the overall travel experience。

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