Before starting this 188bet，I would like to introduce someone first——Li Chuntian。

Founder of the largest 188bet chain in the 188bet industry，Participated in the creation and witnessed the rapid development of 188bet chains，And created the myth of rapid market launch。Since 2012，Start serving as CEO of Rika Chain Car Rental Group，Using the "convenient car rental" model to lead Rika into the fast lane of rapid corporate development，The scale expanded more than ten times in three years and ranked among the top three in the industry。

Li Chuntian is called a “business model innovator” in the industry， May 2015，He relies on his attention and understanding of the 188bet industry，Jumped into "half of the sea water，The entrepreneurial wave of “Half Flame”，Established a new accommodation service platform "Xbed" in Guangzhou，This is a new 188bet format under the sharing economy，A new accommodation model that uses the Internet and IoT technology to achieve purely networked operations and services，Currently the company has received angel round financing。

Will Xbed become the next 188bet industry legend this time?

The Internet 188bet model breaks through the limitations of the traditional 188bet industry

China’s sharing economy market size exceeded 1 trillion yuan in 2015，Accounts for less than 1% of national GDP.6%，According to the "China Sharing Economy Development Report 2016" estimate，The average annual growth rate of my country’s sharing economy in the next five years 188bet around 40%，By 2020, the scale of the sharing economy will account for more than 10% of GDP。

As online short-term rental products are increasingly favored by consumers，Also encouraged by a series of national policies。For example: In 2015, the country published documents such as “No. 85”，Encourage and support the development of the non-standard 188bet industry，March 2016，News from the Two Sessions said that "licenses" will be issued to B&Bs。With the increasing popularity of non-standard 188bet under the sharing economy，The development bottleneck of traditional hotels is becoming more and more obvious，Although many express hotels try to upgrade their breakout products to mid-range hotels，Or move to the short-term rental apartment market。But it cannot achieve a true breakthrough in the industry。

With the continuous changes of the market，Competition and challenges continue，Non-standard accommodation that adopts the old 188bet operation method，Although the property is wide，But we will inevitably face new operating cost challenges。Standardized accommodation products cannot meet individual needs，User loss；Rising property costs accompanied by consumption upgrades，Promotes the 188bet industry’s profit reduction；Under the new consumption trend，Changes in experience requirements，Related problems such as low level of network integration are also emerging，Becoming a bottleneck in the development of the 188bet industry。

The first step for the Xbed Internet 188bet platform to break through the bottleneck of traditional hotels is to dematerialize the accommodation industry。For example, if a 188bet wants to reduce operating costs, it needs the "distributed presence" of guest rooms；The diversity caused by the scattered housing resources determines the "non-standardization" of Internet 188bet room design；Hotels need diverse designs，This created the need for guest room design drawings，Promoted the development of designer platform；Xbed relies on designers to create non-standard guest room look and feel and sleeping experience，It also caters to the increasingly upgraded needs of consumers；At the same time，This kind of non-standardized guest room，More suitable for consumers to experience various high-quality household products；Operation model of household products provided by relevant suppliers，It also saves the 188bet the cost of purchasing guest room home products，Reduced operating costs。

Specifically in Xbed’s Internet 188bet product ideas，“Six modernizations” are a clear dividing line between it and traditional express hotels。

First，Guest room decentralization。188bet’s business units do not pay attention to economies of scale like budget hotels do for entire buildings，Even if only one room is unused, it can become an 188bet guest room，It is not ruled out that there are "stores within stores" in some hotels。

Second，Product de-standardization。On the premise that the house is socialized，188bet’s guest room design has no fixed standards。Breaking through the limitations of traditional hotels from the perspective of market demand，Meet new personalized consumption needs。

Third，Operation Internet。Xbed uses the Internet and Internet of Things technology to achieve the greatest liberation in 188bet management，Thus reducing the manpower of traditional hotels、Material and financial pressure，Reduced operating cost expenditure to a certain extent。

Fourth，Service Socialization。Xbed works part-time by recruiting industry waiters，Let them grab rides like Uber drivers through incentive policies，Then go to the designated Xbed 188bet to provide professional services。Competition is conducive to survival of the fittest，Incentivize service providers to provide users with better services。Xbed also adopts the service model without service personnel on duty，Communicate with the client through the server，Use the monitoring system to connect the public security system to ensure customer safety。

Fifth，Production crowdfunding。Xbed breaks the standardization of guest rooms，Xbed’s guest room is more like a home furnishing store，The items touched by the guest were not purchased by Xbed itself，It is provided by relevant suppliers。When traditional home furnishing stores face the dual pressures of rising rents and the impact of e-commerce，The immersive experience in 188bet rooms is more conducive to creating new value。For product suppliers，Repeat experience is a big data that cannot be underestimated。

A new 188bet sharing platform with dual identities

188bet is different from traditional hotels in labeled accommodation，It gathers hotels、Accommodation product provider、Vacant property、Designer、Property service personnel and other resources，Provides users with new non-standard accommodation that combines resources from six parties。

In other words, for users，Xbed is an accommodation product，It is also a sales platform for accommodation product suppliers；After the owner adds the vacant property to the Xbed platform，Xbed is responsible for assisting in recommending design solutions to design the room，Xbed’s own platform and various 188bet booking platforms will sell rooms，Create more value for owners。The "Lijiahui Butler" signed on the platform will provide related room cleaning services，Other suppliers of the platform will provide unified supporting services，On the "Blue Master" mobile app，Join as an owner to see the revenue of each room，Proceeds will be transferred to the bank account reserved in time，And the system will remind you via SMS。

For owners and hotels，Xbed can be a sales channel，Can also be a non-standard accommodation operator。Xbed’s current user base is mainly business owners、188bet service staff、Consumer，Xbed has designed different APPs for three types of users，respectively "Blue Master"、"Lijiahui"、"Xbed Client"。The current marketing method is to let these user groups know about Xbed through online media，At the same time, conduct offline promotion to obtain users。

So what is the difference between 188bet and other non-standard accommodation companies？

The wave of sharing economy is coming，Making 188bet accommodation subjects no longer limited to hotels、Traditional forms such as apartments，Instead, many experiential entities are realized in the form of accommodation products，Internet hotels accelerate the de-materialization of hotels。With the high operating costs of high-end hotels，Lackluster business methods，At the same time，Large-scale expansion of budget hotels，Intensified market homogeneity，Many unfavorable factors have caused the 188bet market to digest inventory、Special stage of transformation and upgrading。Non-standard accommodation is in the process of accelerating growth，Change and innovation are also needed。

188bet uses the concept of “sharing everything” to minimize operating costs；A marketing platform that leverages powerful integration capabilities to create a unique experience model。However, the latter’s innovative marketing model successfully broke through，It is the guarantee that sharing everything can be realized。How to create the ultimate consumer experience，And how to implement it on standard accommodation carrier，188bet still has a long way to go。

*Another: Xbed Group CEO Li Chuntian will be a guest at the [Executive Benefit Open Class] at 20:30 tonight to give a lecture on "Limited Service 188bet Development Trends and "Internet +""，Welcome to participate in the course。(Attached is the registration method: follow the Zhihui subscription account "Zhihui Travel"，Send "I want to register"。）

* Author of this article: Si Xi，188bet travel expert author。Personal WeChat ID: sixi7890，Welcome to follow and communicate！

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