Before starting this article，I would like to introduce someone first——Li Chuntian。

Founder of the largest hotel chain in the hotel industry，Participated in the creation and witnessed the rapid development of hotel chains，And created the myth of rapid market launch。Since 2012，Start serving as CEO of Rika Chain Car Rental Group，Using the "convenient car rental" model to lead Rika into the fast lane of rapid corporate development，The scale expanded more than ten times in three years and ranked among the top three in the industry。

Li Chuntian is called a “business model innovator” in the industry， May 2015，He relies on his attention and understanding of the hotel industry，Jumped into "half of the sea water，The entrepreneurial wave of “Half Flame”，Established a new accommodation service platform "Xbed" in Guangzhou，This is a new hotel format under the sharing economy，A new accommodation model that uses the Internet and IoT technology to achieve purely networked operations and services，Currently the company has received angel round financing。

Will Xbed become the next hotel industry legend this time?

188bet online sports betting

China’s sharing economy market size exceeded 1 trillion yuan in 2015，The proportion of national GDP is less than 1.6%，According to the "China Sharing Economy Development Report 2016" estimate，The average annual growth rate of my country’s sharing economy in the next five years will be around 40%，By 2020, the scale of the sharing economy will account for more than 10% of GDP。

As online short-term rental products are increasingly 188bet sports betting app download favored by consumers，Also encouraged by a series of national policies。For example: In 2015, the country successively published documents such as “No. 85”，Encourage and support the development of the non-standard accommodation industry，March 2016，News from the Two Sessions said that "licenses" will be issued to B&Bs。With the increasing popularity of non-standard accommodation under the sharing economy，The development bottleneck of traditional hotels is becoming more and more obvious，Although many express hotels try to upgrade their breakout products to mid-range hotels，Or move to the short-term rental apartment market。But it cannot achieve a true breakthrough in the industry。

With the continuous changes of the market，Competition and challenges continue，Non-standard accommodation that adopts the old hotel operation method，Although the property is wide，But we will inevitably face new operating cost challenges。Standardized accommodation products cannot meet individual needs，User loss；Rising property costs accompanied by consumption upgrades，Promotes the hotel industry’s profit reduction；Under the new consumption trend，Changes in experience requirements，Related problems such as low level of network integration are also emerging，Becoming a bottleneck in the development of the hotel industry。

The first step for the Xbed Internet hotel platform to break through the bottleneck of traditional hotels is to dematerialize the accommodation industry。For example, if a hotel wants to reduce operating costs, it needs the "distributed presence" of guest rooms；The diversity caused by the scattered housing resources determines the "non-standardization" of Internet hotel room design；Hotels need diverse designs，This created the need for guest room design drawings，Promoted the development of designer platform；Xbed relies on designers to create a non-standardized guest room look and feel and sleeping experience，It also caters to the increasingly upgraded needs of consumers；At the same time，This non-standardized guest room，More suitable for consumers to experience 188bet app various high-quality household products；Operation model of household products provided by relevant suppliers，It also saves the hotel the cost of purchasing guest room home products，Reduced operating costs。

Specifically in Xbed’s Internet hotel product ideas，“Six modernizations” are a clear dividing line between it and traditional express hotels。

First，Decentralization of guest rooms。Xbed’s business units do not pay attention to economies of scale like budget hotels do for entire buildings，Even if only one room is unused, it can become an Xbed guest room，It is not ruled out that there are "stores within stores" in some hotels。

Second，Product de-standardization。On the premise that the house is socialized，Xbed’s guest room design has no fixed standards。Breaking through the limitations of traditional hotels from the perspective of market demand，Meet new personalized consumption needs。

Third，Internet-based operations。Xbed uses the Internet and Internet of Things technology to achieve the greatest liberation in hotel management，Thus reducing the manpower of traditional hotels、Material and financial pressure，Reduced operating cost expenditure to a certain extent。

Fourth，Service socialization。Xbed works part-time by recruiting industry waiters，Let them grab rides like Uber drivers through incentive policies，Then go to the designated Xbed hotel to provide professional services。Competition is conducive to survival of the fittest，Incentivize service providers to provide users with better services。Xbed also adopts the service model without service personnel on duty，Communicate with the client through the server，Use the monitoring system to connect the public security system to ensure customer safety。

Fifth，Production crowdfunding。Xbed breaks the standardization of guest rooms，Xbed’s guest room is more like a home furnishing store，The items touched by the guest were not purchased by Xbed itself，But provided by relevant suppliers。When traditional home furnishing stores face the dual pressures of 188bet sports betting app download rising rents and the impact of e-commerce，The immersive experience in hotel rooms is more conducive to creating new value。For product suppliers，Repeat experience is a big data that cannot be underestimated。

A new hotel sharing platform with dual identities

Xbed is different from traditional hotels in labeled accommodation，It gathers hotels、Accommodation product provider、Vacant property、Designer、Property service personnel and other resources，Provide users with new non-standard accommodation that combines resources from six parties。

In other words, for users，Xbed is an accommodation product，It is also a sales platform for accommodation product suppliers；After the owner adds the vacant property to the Xbed platform，Xbed is responsible for assisting in recommending design solutions to design the room，Xbed’s own platform and various hotel booking platforms will sell rooms，Create more value for owners。The "Lijiahui Butler" signed on the platform will provide related room cleaning services，Other suppliers of the platform will provide unified supporting services，On the "Blue Master" mobile app，Join as an owner to see the revenue of each room，Proceeds will be transferred to the bank account reserved in time，And the system will remind you via SMS。

For owners and hotels，Xbed can be a sales channel，Can also be a non-standard accommodation operator。Xbed’s current user base is mainly business owners、Hotel service staff、Consumer，Xbed has designed different APPs for three types of users，respectively "Blue Master"、"Lijiahui"、"Xbed Client"。The current marketing method is to let these user groups know about Xbed through online media，At the same time, conduct offline promotion to acquire users。

So what is the difference between Xbed and other non-standard accommodation companies？

The wave of sharing economy is coming，Making hotel accommodation subjects no longer limited to hotels、Traditional forms such as apartments，Instead, many experiential entities are realized in the form of accommodation products，Internet hotels 188bet sports betting app download accelerate the de-materialization of hotels。With the high operating costs of high-end hotels，Lackluster business methods，At the same time，Large-scale expansion of budget hotels，Intensified market homogeneity，Many unfavorable factors have caused the hotel market to digest inventory、Special stage of transformation and upgrading。Non-standard accommodation is in the process of accelerating growth，Change and innovation are also needed。

Xbed uses the concept of “sharing everything” to minimize operating costs；Xbed uses the concept of “sharing everything” to minimize operating costs。However, the latter’s innovative marketing model successfully broke through，It is the guarantee that sharing everything can be realized。How to create the ultimate consumer experience，And how to implement it on standard accommodation carrier，Xbed still has a long way to go。

*Another: Xbed Group CEO Li Chuntian will be a guest at the [Executive Benefit Open Class] at 20:30 tonight to give a lecture on "Limited Service Hotel Development Trends and "Internet +""，Welcome to participate in the course。(Attached is the registration method: follow the Zhihui subscription account "Zhihui Travel"，Send "I want to register"。）

* Author of this article: Si Xi，Zhihui travel expert author。Personal WeChat ID: sixi7890，Welcome to follow and communicate！

[Extra number! 】The "Zhihui·2016 China Tourism Consumption Innovation Summit" with the theme of "Integration·New Ecology" will be held on June 16 at the National Convention Center，Domestic travel by then、Investment、Sports、Marketing、Entertainment、Media、Nearly a thousand elites from all walks of life will gather together，Go straight to the forefront of the tourism consumption industry，Explore the vast future，Share the most innovative product experience，Aggregation of the best investment and marketing resources，Accumulate energy，Create value together。Welcome to click the link to view details and register:http://www.tripvivid.com/activity/new-eco#join