April 28，Global Mobile Internet Conference (GMIC) 2016 opens at the National Convention Center。As China’s mobile Internet field，One of the most important annual conferences，What major changes in the industry did this GMIC reveal to us？

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For GMIC，The "Global Mobile Internet Conference" is actually no longer worthy of its name。or，This definition is no longer complete。

2007，In the era when China’s desktop Internet was still at its peak，Several entrepreneurs who build mobile websites，Meet to visit Japan together - that time，Japan is still the most developed wireless Internet market in the world，No one。

They have no reputation，No one can help，From visa application，Visit a well-known local company，I did it all by myself。So，On the way back，They started to think about it，How about setting up an organization，To facilitate future inspections and contacts。

The Great Wall Association was established.

At that time，The Great Wall Association is still a loose non-profit organization，The founders’ expectations are still limited to gathering strength in the mobile Internet field，Even until 2009，After the first GMIC was successfully held，Wen Chu, CEO of the Great Wall Club, only dares to say "within 10 years"，Jobs，Lei Jun，Ma Huateng，Masayoshi Son，Cai Mingjie，Natsu Ye Gang is coming to attend the Global Mobile Internet Conference" as a goal。

But now，GMIC per year，It has become an industry event attended by tens of thousands of mobile Internet practitioners 188bet app download around the world，And its field has also expanded to areas beyond the mobile Internet。

From the Internet to the Internet of Things，From software to hardware，From virtual to reality。

These changes are also the current trends in the industry.

For example, the popular little fresh meat VR。This industry was generally regarded as the “future direction” in 2015，has become a surging new trend。

In 2016，From the basic chip industry、Sensor Industry，Display device industry，To solve the overall product solution，Include content providers，Product Development Tools，Game videos, etc.，The ecological chain of the virtual reality industry will be basically formed。

So，We also saw it at the scene，HTC set up a row of display halls on site，Let exhibitors try out the newly released HTC Vive；Another popular birdie attending the conference，The world’s first all-in-one VR machine PICO equipped with Qualcomm Snapdragon 820 chip was just released this month。

The conference even set up a separate VR summit，Invite HTC、Look at the little bird、LeTV、Qualcomm、Heyi Group、Discussion by leaders of VR hardware and content ecosystem such as NetEase Media。

Also，Drones and robots are also hot spots at the conference。Such as Zero Zero Unlimited portable drone，YING developed by Zero Degree Intelligent Control and Tencent，They all attracted a lot of attention at the exhibition。

There are also smart homes、Internet of Things、Electric cars, etc... Xiaomi has built a living center，Show from mobile phone、Almost a complete set of "Xiaomi Department Store" including rice cookers and bicycles，Tesla drove two Model S and one Model X to the scene，Exhibitors can even get on the bus to experience it in person。

As at the opening summit，What Meng Pu, Chairman of Qualcomm China said，A large number of various terminals are about to be connected to the network，And build a real world of all things。In the next 10-15 years，Terminal in the global Internet connection，It will be about 5 billion 188bet online sports betting from the current，Grown to 50 billion，Even hundreds of billions in scale。

We are about to usher in a world that combines virtuality and reality，"The future of mobile"。

2. From China to the world

Globalization has always been a characteristic of GMIC，But this year is especially different。

In the entire exhibition hall，Maximum quantity、The most popular，The hottest one in the courtyard，A large number of global advertising platform and traffic platform companies。

They do，It is China Mobile Internet Company’s overseas business。

From European and American markets，Even the Middle East，Even the Middle East，They all have different platforms and have accumulated many years of experience；No matter the overseas company requires pre-installation、Store search optimization、Traffic import、Integrated delivery of online and offline advertising，Other needs，You can find service providers；Some companies even display the latest industry trend PPT on the big screen in the booth，To the scene Amway market prospects and own advantages。

Even Google set up a booth，And put the mobile advertising business in the most conspicuous position，Announcement to all companies，Come on，"Efficient Development，Direct to the world”。

And just like my previous analysis，2016，It will be a critical year for China Mobile Internet companies to expand overseas on a large scale。No matter giants or innovative companies，Cities are going out to sea intensively to pan for gold。

No matter whether gold diggers can get rich overnight，At least the hoe seller’s business is booming。

3. Full return of content value

As a content provider，This is what I value most，The most exciting change。

Since the birth of the Internet，No matter PC or mobile，The most valuable thing on the Internet is always traffic，The least valuable thing is the content。

Why?

The Internet is a typical economy of scale，Extremely low marginal cost，So the bigger the scale, the more profitable it is。188bet sports betting app download The scale of users comes from traffic，The acquisition cost and value of each user，All can be estimated and priced。

At the commercial level, content has several huge problems:

First, the value of the content cannot be estimated;

Second, the content can be produced without consuming physical resources and costs，Copied quickly and infinitely；

Third, the early Internet culture advocated the free sharing of knowledge and information，This "Free" spirit that is contrary to business culture，Cause over a long period of time，Users extremely ignore the value of the content itself，Feeling that content “should be free by nature”。

Four is over a long period of time，China regardless of policy、Business environment or technical capabilities，We have not failed to protect intellectual property rights。

But the trend in recent years is，The value of content begins to return。When the information on the Internet shifts from undersupply to oversupply，High-quality content producers are beginning to enjoy dividends，Original and excellent content is also getting more and more attention。

For example, many self-media that have emerged since 2013，For example, the internet celebrity economy represented by Papi Jiang，For example, using the influence of fans gained from the entertainment industry，Wang Feng, who seeks business realization across borders、Wu Qilong and other celebrities...

As Zhuo Zhuo, director of the Internet Business Department of Wasu Media, said，With the traffic economy of “home around devices”，Gradually transforming into a scene economy where devices surround the home，Users will want better content、Experience payment formed by services and operations。

This trend，It can also be seen at GMIC 2016，Not only held the Internet Movie Summit and Interactive Entertainment Summit，Even held the first GMIC X Mobile Internet Entertainment Carnival，Trying to further connect technology and entertainment。

Alibaba Mobile Business Group even held a press 188bet online sports betting conference on site，Announced that its UC will undergo a comprehensive upgrade，Create an intelligent content platform for thousands of people，Compete for excellent content creators，With Tencent, Baidu and Toutiao account、Yidian News and many other rivals are starting a shopping spree。

Announced by Yu Yongfu, President of Alibaba Mobile Business Group，UC will “empower the media”，Promote the transformation of content providers into content service providers，Let media have their own content store like Tmall brand merchants，form benign、A new media ecology for sustainable development。

Before this，Tencent OMG has proposed the "Manzhong Plan" to announce funding for content producers，Toutiao also announced the establishment of a content venture capital fund，360’s new media “Beijing Time” has been launched，And just recently，Baidu Baijia will also upgrade and launch "Baijiahao"...

These changes，A change for content providers，Is an excellent head author，You can concentrate on content，Then build your own stronger influence through the media matrix，And then complete commercial realization through different paths。

Just like my technology chat，Each original article，You can find it on dozens of platforms，Including but not limited to: WeChat public account、Tencent public account、UC official account、Baidu Baijia、Today’s headlines、Beijing time、A little information、Interface column、Sohu client、NetEase client、Sina Weibo、Tencent Weibo、Blog China and more。

For content providers，An unprecedented golden age，An urgent bonus period has arrived。

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