Recently，The "Cultural Wanda·Enjoy Jiangxi" China Cultural 188bet online sports betting Industry Summit Forum and the Omni-Channel Signing Ceremony of Wanda Cultural 188bet online sports betting Projects held by Wanda Cultural Industry Group were grandly held in Nanchang。Leading figure in domestic 188bet online sports betting、Senior 188bet online sports betting experts and related industry representatives gathered together，Revolving around "How scenic spots embrace 188bet online sports betting and vacation under the new situation 4.0era”、"In-depth vacation + smart 188bet online sports betting" and other series of topics were discussed in detail and had in-depth exchanges。Fang Tengfei, general manager of the ticket division of Lvmama Travel Network, attended this forum，And gave a wonderful speech on how to use IP to create scenic spot features。

Fang Tengfei thinks，As the concept of IP becomes known to more and more people，How to introduce IP into the 188bet online sports betting industry and effectively play its role has become a question that many practitioners are thinking about。First，What is IP？IP is not just a measure of popularity，IP=Famousness+Popularity+Reputation。In the operation process of tourist attractions，How to use IP to create scenic spot features？Fang Tengfei thinks: First of all，Encourage user participation，Enhance visitors’ interactive participation、Personal experience，Co-produced content，Turn visitors into participants，Turn participants into fans，Cultivate fan users；Take Chimelong as an example，A huge base of 2 million fans，is a good example。Also，For scenic spots，Continuously updating and iterative products、It is also crucial to enrich one’s own product system to meet the consumption needs of different tourists。For the vitality and value of IP，Fang Tengfei said: Test the vitality and value of an IP，It depends on the update capability of the IP itself、Iteration capability、Continuous care for users、Respect and insight into user psychology，This not only tests the scenic spot’s product innovation capabilities，It also puts forward higher requirements for the marketing planning capabilities of scenic spots。

Previously，Chairman of Jingyu Group、Hong Qinghua, founder of Lvmama Travel Network, said at the 2016 annual meeting，Today, as competition in the industry becomes increasingly fierce， "Win customers、Establishing a brand has become the way to survive for Jingyu in the era of fierce competition。Jingyu Group will develop 188bet online sports betting brands in three major categories，They are the channel brand Lv Mama、Service brand Qichuang and marketing、Product Brand Tent Guest。In each user’s brand grid，Jingyu’s brands must have distinctive personalities and labels，For example, Donkey Mama’s tickets for scenic spots、“Scenery + Wine” and other fields，Not only has the largest market share，Be the first in the hearts of users。

Everyone knows，Ticket products have always been one of Lvmama’s core businesses and main categories。According to the latest statistics in 2016，Among the domestic OTA’s 5A-level scenic spot ticket coverage，Donkey’s mother ranks first with 92% share，Ranked first in the 188bet online sports betting。At the same time，Tickets for the "Happy Donkey Tour" recommended at the beginning of this year，It is the first in the 188bet online sports betting to make four major promises: If you are not satisfied, you will play again、If lightning retreat is not used、Express entry and free ticket、Guaranteed companion for admission to the park。Various measures have effectively solved the difficulty of refunding tickets encountered by tourists when visiting scenic spots、Poor experience in queuing at the door、Pain points such as inconsistency between propaganda and reality，Effectively improve the quality of tourists’ travel。This time Mother Donkey holds hands with Wanda、Become a strategic partner in 2016，Continuous integration of superior resources from both parties，It is bound to create a broader prospect for the domestic OTA 188bet online sports betting。