April 28，TEA Global Themed Entertainment Association (Themed Entertainment Association) joins hands to provide benefits，Hold a special forum in China through online seminars，Revolving around the theme "Global Shutdown，Waiting for rebirth"，Discuss the "road to disruption" of the cultural 188bet app download industry under severe disasters in China and the Asia-Pacific region。Cultural and 188bet app download real estate is invited to this forum、OTA、Theme Park、Theatre performance、IP、Design、Representatives from more than a dozen leading cultural and 188bet app download companies at home and abroad, including multimedia production, participated。

On the forum，Ma Chunye, general manager of Wanda Cultural 188bet app download Project Management Company, gave a speech on the theme of "Seeing the Rainbow After the Storm"。

Ma Chunye said，In the context of globalization of supply chain and consumption chain，Any kind of unforeseen disturbance of Brazilian butterflies，It may stir up a bigger tornado！Based on this，We judge，The impact of the epidemic on cultural 188bet app download will not be over immediately，If you misjudge the situation due to luck，May have fatal consequences。

Ma Chunye thinks，The new force of cultural and 188bet app download consumers is the younger generation，Fear of bondage and greed for freedom，is the core motivation for their consumption。Around this motive，Change operating model，Supplemented by corresponding motivational stimulation，Maybe it will release new consumption power。Look at it this way，Throw away the past，Actively embrace the future，Maybe this is the opportunity that the epidemic disaster brings to us。

In Ma Chunye’s opinion，Without the support of the COVID-19 epidemic, which is likely to die if it does not change，It’s very difficult to do。In 188bet app download case，Why not retreat to advance，Leverage the momentum to move forward，Looks like a retreat but is actually an attack，As long as we maintain a good balance between offense and defense，The goal can be achieved。

The following 188bet app download full text shared by Ma Chunye

(188bet app download article is compiled based on the speech transcript，Zhi Hui slightly deleted)

A sudden new crown epidemic，Pressed the pause button on our society，Everything seems to be solidified。Resumption of work and production started with difficulty under heavy pressure，Some industries will be faster，Some industries will be slower，Special industries will lag further。The cultural 188bet app download industry with the flow and gathering of people as its basic operating characteristics，Should be the last，In other words，Cultural 188bet app download fully resumes work，This means that the entire society is on the right track。So how to deal with this difficult situation，I want to use "Knowing fate、Zhiyun、Let me talk about my thoughts with these three keywords of “confidant”。

Knowing destiny: Threat judgment

The lockdown of Wuhan has sounded a comprehensive anti-epidemic alarm，To this day, I have generally gone through the three stages of shock, confusion and fear。What is the new crown epidemic，Completely unknown to people，You can use the word stunned to describe the initial situation。Full shutdown ahead，Most people are fighting the epidemic at home，I don’t know when the turning point will come，At this time，Confusion is a more appropriate word to describe people’s mood。Present，The epidemic in China has been effectively controlled，Resumption of work and production is proceeding in an orderly manner，But the overseas epidemic continues to spread，And there is no turning point，This undoubtedly increases people’s fear。In the context of globalization of supply chain and consumption chain，Any kind of unforeseen disturbance of Brazilian butterflies，It may stir up a bigger tornado！Based on this，We judge，The impact of the epidemic on cultural 188bet app download will not be over immediately，If you misjudge the situation due to luck，May have fatal consequences。

Zhi Lun: 188bet app download Recognition

"Who doesn't have the storm?"，Keep it until the clouds clear and the moon shines”，Using 188bet app download sentence from Shi Naian in "Water Margin"，188bet app download could not be more appropriate to describe the current situation。Yin and Yang conversion，Blessings and misfortunes depend on each other，188bet app download is the inherent law of the development of things，When there is danger, there is always an opportunity，Everyone knows 188bet app download，Where is the opportunity？

First, opportunities come from the problems existing in the 188bet app download itself.The past cultural 188bet app download industry can be summarized in three words: "greed-arrogance-impetuous"。High-speed development trend since reform and opening up，Promoting the rapid expansion of the cultural 188bet app download industry，Everyone is too optimistic about market expectations，Too greedy for industry dividends，Making many people blind and arrogant，A strong impetuous wind was generated，Everyone seems to want to engage in cultural 188bet app download，Everyone can engage in cultural 188bet app download。Even if there is no epidemic，The cultural 188bet app download industry has also reached a period of concentrated thunderstorms，When things go to extremes, they must be reversed，It is only a matter of time before the cultural 188bet app download industry is reshuffled。

Second, opportunities come from the accumulation and precipitation of the 188bet app download itself.Although the cultural 188bet app download industry as a whole has many problems，But pain is tuition，The cruel reality has also made many people in the industry learn to reflect，Continuously explore the road to reversal，Believe in the near future，There will be some cases that reflect on the development of the industry。

Third, opportunities come from the 188bet app download.The epidemic is like a typhoon that will ruthlessly destroy the weak，Wash away the lead，After the storm，Consumption will be more rational，The supply will be more abundant。Immortality and no birth，Death is bad luck for some people，188bet app download may be an opportunity for others。

Conclusion: Returning to value rationality 188bet app download biggest opportunity!

3. Confidant: Strategic Suggestions

“Don’t be afraid of clouds covering your eyes，The body is at the highest level"，Wang Anshi’s famous sayings through the ages，It’s really the right time at 188bet app download moment。We cannot change the environment，But we can change ourselves。Only a strong self，Only those who can be the harvesters of opportunities。“Begin with the end in mind，Use offense as defense”，188bet app download is our strategic suggestion under the epidemic。

Bound Soul: Rebranding

“Begin with the end in mind”，Refers to what should go but cannot be kept，Maybe you shouldn’t stay，What should come will eventually come，Maybe we should look forward to it。Since the epidemic has pressed the pause button，We have energy and it is necessary，Re-examine what we have done and what we are doing，Repositioning the brand。188bet app download life is born，Should be destroyed，Perception of the law of transformation of things from yin and yang，It is the world view；Based on right and wrong，Yes and No，Knowledge for judging whether something is worth it，It is a value；For what you do，The knowledge of whether it brings pain or happiness，It is the outlook on life。Using the three-view methodology to analyze our brand connotation，Re-perception、Xingzhi、Cognitive Assessment，Achieve brand aspiration。The next step is to eliminate，Divest products or businesses unrelated to the brand，Gathering core elements，To make the brand more profitable。Finally, the brand connotation is conveyed through the product，Gain consumer awareness，Achieve the ultimate goal of brand soul condensation。

Beam Shape: Pattern Innovation

"Offense as defense"，Refers to encountering a disaster，People are naturally on the defensive，But if the situation is too severe，You can’t defend it，Using offense as defense may be the best strategy。You can’t break out with your baggage，Without the baggage, it is natural to give up the original model，The model has changed to a new topic。The new force of cultural and 188bet app download consumers is the younger generation，Fear of bondage and greed for freedom，is the core motivation for their consumption。Around this motive，Change operating model，Supplemented by corresponding motivational stimulation，Maybe it will release new consumption power。Look at it this way，Throw away the past，Actively embrace the future，Maybe this is the opportunity that the epidemic disaster brings to us。

Shu Ben: Organizational Change

“Offense as defense” is reflected in model innovation，On the other hand, organizational changes are needed to support。Original solidified hierarchical system，High energy consumption and low output，If no changes are made，Brand reshaping and model innovation become castles in the air，Appearing but not useful，In the end, it was all in vain。Organizational change is much more difficult than model innovation，After all, it involves redistribution of interests，It can be said that one move moves the whole body。Without the support of the COVID-19 epidemic, which is likely to die if it does not change，It’s very difficult to do。In 188bet app download case，Why not retreat to advance，Leverage the momentum to move forward，Looks like a retreat but is actually an attack，As long as we maintain a good balance between offense and defense，The goal can be achieved。

Last，Give everyone the best wishes of "after the storm, there 188bet app download a rainbow"。

Thank 188bet app download!

（The title 188bet app download article was edited by Zhihui based on the content 188bet app download guest’s speech，Not reviewed by myself）