When talking about ecological 188bet best bookmakerOften confused with platform 188bet best bookmaker。In fact, there is a difference between platform 188bet best bookmaker and ecological 188bet best bookmakerWhat is the difference?Simply put,Platform 188bet best bookmaker can be compared to a market,By building a market platform, Attract both parties to trade here,Earn profits from transactions on the platform。The key is traffic。Taobao was just a platform from the beginning,Attract more people here, Catch one party,Attract the other party in。After the other party comes in, In turn attract the other party。In short, it is based on traffic, So,Single business format is the biggest feature of the platform,This is also an important difference between platform 188bet best bookmaker and ecological 188bet best bookmaker。

Ecological 188bet best bookmaker is a city,It is not a single chain,Not a single business format,It is more like a community, All organisms in the community coexist in it、Flow,Generate traffic。Traffic is also the most basic point of ecological 188bet best bookmakerSame except this,Diversity is the difference between a city and a market, This is also the biggest difference between ecological 188bet best bookmaker and platform 188bet best bookmaker。

So,Platform 188bet best bookmaker is the market,The core is to link bilateral relations to broker transactions,It is a single business format;Ecological 188bet best bookmaker is the city,The core is to build and manage extensive and multi-level cooperative relationships,Build a closely connected multi-business system。

The first indicator that distinguishes ecological 188bet best bookmaker from platform 188bet best bookmaker is win-win and diversity。The second indicator is that the development trend of platform 188bet best bookmaker is ecological 188bet best bookmaker。

Let’s take a look at the case of Pathfinder’s outdoor ecological 188bet best bookmaker:

188bet best bookmaker went from selling equipment to selling services,From channel management to user management,Achieved “four connections”: products and services,Whether you are buying products or participating in events, You are entering the same membership system;Connect online and offline, Connecting offline activities and online sales in 1,700 stores; Connect existing members and potential members;Connecting direct-operated stores and franchised stores。

I have always been paying attention to Pathfinder,I found out in 2012,They started trying to do e-commerce,Discovered that e-commerce sales are growing very rapidly (more than 4 million yuan in 2011,1 in 2012.200 million yuan),So we are determined to transform to the Internet,Propose the transformation 188bet best bookmaker as "product + service + community"。

Merger and acquisition of Luye.com by June 2013,Its 188bet best bookmaker ecology has reached a certain scale,Clearly proposed to penetrate the market with multiple brands,So now it’s not just Pathfinder, There is also a high-end brand targeted at 188bet best bookmaker self-driving tourists,There is also a brand specifically targeted at cyclists。These three brands revolve around Green Field,Gather all members together,A very good team leader mechanism has been formed。The tour leaders are all very professional people,Or influential people in various online 188bet best bookmaker activity communities。These team leaders can be directly recruited into the company to serve as product managers,Let them try on all products first,Give feedback,And these authoritative personnel can drive members’ consumption intentions。

Using the green field as the carrier,Then dig deep into vertical e-commerce, Through the successive acquisition of online travel service agencies,Pathfinder gradually built an outdoor service 188bet best bookmaker。2014,Pathfinder has completed online travel to Singapore Asiatravel、 Domestic polar travel expert Ji Zimei、Investment in Xiamen Tutu Outdoor Products Co., Ltd.,Gradually form an outdoor service company that expands business around Green Field、 Outdoor travel、Adventure and other "Green Field Section"。

You will find out at this time,When I only sold clothes in the past,The only way Pathfinder can meet customer needs is with discounts。When he does service、When doing ecology,Discover there are many ways to meet customer needs。What is the scariest thing about him at this time?That’s when other 188bet best bookmaker service companies want to compete with him,I found out that I wasn’t competing with him alone,But competing with a group of people,Competing with a huge ecosystem。How can you compete??

Said before,Pathfinder has achieved “four breakthroughs”。Products and services are connected,Consumers whether buying products or services,You are entering the same membership system。There are also online and offline connections,Its 1,700 stores have become gathering places before setting off for organized outdoor activities、 Communication Room;Then connect existing members and potential members,Connected direct-operated stores and franchise stores,So this is an 188bet best bookmaker structure。

Today，What enterprises are facing is，Or build an ecosystem yourself,Either participate in an ecosystem,The competition among enterprises seems to have become whether to organize a "group fight" or to participate in a "group fight"。

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