Recently，Qyer.com and the 188bet game National Tourism Administration Beijing Office released a report on Chinese tourists’ outbound travel trends "188bet game"。The report is combined with 2016 Qyer “Itinerary Assistant” data、“The World’s Most Free Travel” e-commerce platform order data and the latest annual report of the 188bet game Government Tourism Bureau，Analysis found the consumption behavior of Chinese tourists in 188bet game、Concepts and travel needs are changing: calm down after "explosion buying"；Will pay more attention to the quality of travel to 188bet game，Looking forward to experiencing local culture and Japanese customs，Some travelers will purchase value-added travel services and products for this purpose。Qyer.com is currently accelerating its layout，Will deeply explore the Japanese market with the strategy of "high-quality content + landing services"。

Young people and middle-class families have become the main tourists to 188bet game

According to GfK research organization data，The growth rate of tourism to 188bet game in the first half of 2016 reached 78%，Young people account for the largest proportion，The largest number of them are women aged 20-29。The report analysis concludes: The attraction of “Yamato culture” is an important factor in promoting tourism to 188bet game。In recent years，MUJI、The lifestyle represented by fashion brands such as Uniqlo is gradually favored by Chinese young people and middle-class families。Japanese drama、anime、and creative IP products such as Kumamon Bear have also inspired a large number of young fans to go to the "country of origin" to find out。

Nearly half of tourists to 188bet game travel as a family，The second is to go with friends or lovers。From cherry blossom viewing in spring to skiing in winter，From theme park to art exhibition，From modern trends to traditional performances，Rich travel experiences meet the needs of different groups of people。Flight encryption、Chinese services and convenient payment methods have greatly reduced the obstacles for Chinese tourists to travel abroad。According to official data from 188bet game Tourism Organization，More than 90% of Chinese tourists visiting 188bet game are satisfied with their trip，60% said they would definitely visit 188bet game again。

After the “Breaking Sale”, the theme customized games are on the rise

In 2015, Chinese tourists’ spending in 188bet game accounted for 40% of the total spending by foreign tourists，57% of spending is on shopping。Word of mouth from relatives and friends makes cosmetics、Daily necessities such as electrical appliances and medicines have become must-buy items when traveling to 188bet game。Although 188bet game has recently introduced favorable policies such as a reduction in tax exemption quota，But due to the decline in the RMB exchange rate，The opening of free trade zones and the popularization of cross-border e-commerce，Chinese tourists are becoming more rational in their consumption。

Behind the fading craze of “buy, buy, buy” and the increase of “repeat customers” are the upgrading of consumption experience of Chinese travelers to 188bet game，Desire for a personalized vacation，Want to take a slow tour，Fully explore the fun of travel itself。Cui Xiangmei, the person in charge of "Itinerary Assistant" said: "Take the food experience as an example，Tsukiji Market、Famous ‘foodie gathering places’ such as Rokkatei still appear on travelers’ must-visit lists all year round，However, some travelers will discover and share some niche points of interest based on their personal preferences。Also，Some mid-to-high-end users will purchase high-quality ‘private itinerary customization’ services。30% of our private custom orders are destined for 188bet game，These users are willing to stay in expensive hot spring hotels，I will also book a Michelin restaurant with an average cost of 1,000 yuan per person to enjoy delicious food。”

Qiongyou’s niche approach to creating mass destinations

“Train sightseeing”, an economical and affordable way to enjoy the scenery along the way, has become popular，Qionyou’s exclusively customized JR Pass rail passes for various parts of 188bet game have become the best-selling Japanese products on the “Most World·Free Travel” platform。In addition，Nearly 20% of users will experience it by booking kimono、Tokyo Roppongi Night Oiran Show、Experience projects such as Tokyo Tower One Piece Theme Park to experience the fusion of Japanese tradition and modern culture。

Han Zhe, COO of Qionyou.com, said: “Qionyou’s second overseas Q-Home is scheduled to open in August this year in the northern section of Hanamikoji in Kyoto to receive tourists (the first Q-Home was established in Chiang Mai, Thailand in August 2015). Home)。As a prelude to this layout，Qionyou’s senior route planner has been immersed in 188bet game for nearly half a year，Developed the Japanese route of the premium small group City Walk and runs through Kinkakuji Temple、Kiyomizudera、One-day tour routes to Gion and other attractions。A series of supporting content has also been released，Including Qiongyou "188bet game" paper tips book、"Japanese Architectural Anatomy Book" published by Qionyou and 188bet game STUDIOWORK，And the "Anatomy of 188bet game's Famous Places" to be published in mid-June。These will meet the needs of independent travelers for a "different" in-depth tour of 188bet game。”

Director Tomohideki Ichi of the 188bet game National Tourism Administration said: “Chinese tourists’ understanding of 188bet game is gradually deepening，Not only interested in emerging trends，More about Japanese food、Building、The traditional Japanese culture represented behind art and so on is full of curiosity。The 188bet game Tourism Bureau is actively cooperating with platforms such as Qyer.com that are recognized by users，Hope to gain in-depth insights into Chinese travelers，Provide them with more complete travel information and convenient services，Let Chinese tourists discover the diverse beauty of 188bet game。”

[Extra number] with "fusionThe "Zhihui·2016 China 188bet game Consumption Innovation Summit" with the theme of "Joining New Ecology" will be held on June 16 at the National Convention Center，Domestic travel by then、Investment、Sports、Marketing、Entertainment、Media、Nearly a thousand elites from all walks of life will gather together，Go straight to the forefront of the 188bet game consumption industry，Explore the vast future，Share the most innovative product experience，Aggregation of the best investment and marketing resources，Accumulate energy，Create value together。Welcome to click the link to view details and register:http://www.tripvivid.com/activity/new-eco#join