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The sports market that has been ignored for a long time has finally waited"风"Come。2014，The State Council issued "Several Opinions on Accelerating the Development of the Sports Industry and Promoting Sports Consumption"，Elevating the sports industry to a national strategy。The "Opinions" pointed out，By 2025，The total scale of China’s sports industry should reach 5 trillion yuan。

The issue of the relative backwardness of China’s sports industry has also been put on the table: the output value of the sports industry in the United States in 2014 was US$441 billion，3% of GDP；China’s sports industry output value in 2014 was 313.6 billion yuan (about 50 billion US dollars)，The proportion of GDP is only 0.6%。But at the same time，The growth of the middle class and generational changes have promoted the upgrading of national consumption，The public’s demand for sports events is also showing an upward trend-meaning that the gold mine effect of the sports industry is becoming increasingly prominent。

Released with favorable national policies，Capital from all walks of life is pouring in，Layout all links in the industry chain，Sports IP gets wider attention。

Of course，This IP is not"Address"，full name"intellectual property right"，Intellectual property rights。It can 188bet Online Sports Betting and Casino be seen from this，Independent property rights，is one of its basic meanings。

It is not difficult to classify sports IP，For example, Chinese Super League、CBA、China Open and others are local event IPs，The World Cup broadcast by CCTV、Olympics，NBA online broadcast rights bought by Tencent，LeTV Sports has won most of the event copyrights，La Liga copyright signed by PPTV，Neither can be said to have an IP，Because they belong to FIFA、NBA League、NBA League、La Liga, etc.。In other words，"You have the final say，is your IP"。

NBA President Xiao Hua

Of course，Not an independent sports event，It is the IP that people like to hear and see。High-value sports IP comes from continuity、Stable、High level、Quality-guaranteed content output。Just like the World Cup，After years of training，Has generated huge brand value and influence，As soon as the competition period，Up to the leaders of various countries，Down to ordinary people，Everyone will fall into the madness of football。According to official data from FIFA，57 of the 64 games in the 2014 Brazil World Cup were watched by more than 100 million people，Over 1 billion people watched the final between Argentina and Germany。

On the basis of quality assurance，Top sports IP has formed instant recognition and recognition，Enjoy the first association degree。What the NFL is to football，What the NBA is to basketball，What the World Cup is to football，What the Four Grand Slams Mean to Tennis，To some extent，Mention level of top sports IP，Even higher than the sports category it belongs to。

"Mention a sport，A name immediately popped into my mind，The most direct association，This is the core of IP。"President of China Open、Tournament Director Zhang Junhui said。

Finally，Sports IP reflects high premium in terms of brand。According to Forbes 2015 Event Brand Value List，NFL Super Bowl brand value $580 million，Summer Olympics $348 million，FIFA World Cup 229 million US dollars。

2. Wind Rises

When the wind comes, use the power of the wind to fly.

in the country，Currently the Chinese Super League has been formed、CBA、Several major event IP brands represented by China Open。According to the" selected by "Sports Weekly" in December 2013;China’s top ten most valuable brand events"，CSL valuation exceeds 650 million yuan，CBA not less than 350 million yuan，China Open shall not be less than 300 million yuan。

However，This page turned over quickly。In the new context of the sports industry after the State Council Document No. 46，The value of the IPs of several major domestic events has begun to rise rapidly。

Chinese Super League takes the lead。September 2015，Sports Dynamics won the 5-year copyright of the Chinese Super League for 8 billion，1 billion each year for the first two years，2 billion per year for the next three years，Average 1.6 billion per year。And the 2015 season，The Chinese Super League broadcast income is only 70 million-80 million yuan。

After the Chinese Super League，The value of the CBA copyright that expires next year has become a hot topic in the industry。Yao Ming as the owner of the Shanghai Sharks，Leading 18 CBA clubs to establish the Chinese Professional League at the beginning of this year，Seeking CBA voice and business operation rights，Trying to force the Basketball Association to reform，And find a new road to commercialization。Yao Ming once said that he had certain expectations for this value，But it is not convenient to disclose。Li Yidong, the sports powerhouse who secured the five-year Chinese Super League copyright for 8 billion, said half-jokingly:"I don’t want to say Yao Ming’s number，But I think I can say it for him first，The future CBA will be at least twice that of the NBA (media copyright value in China)。"Li Yidong thinks，In terms of developing IP，Must pass some foresight、Dynamic valuation system to operate。"Now that the spring breeze is rising，Why don’t we borrow it。So I was thinking，Why do some things make sense after many companies succeed?，At the beginning, you will think it is a madman。I hope many years from now，The Chinese Sports Industry Association was (created) by an enterprise that was once regarded as a lunatic。"He said。

The current Chinese sports industry，The Chinese Super League was formed、The pattern of co-development of the two large IPs of CBA and more and more small IPs in the periphery。Relatively small events such as the China Open have also gained a firm foothold through the continuous efforts of practitioners，The value of its IP is gradually becoming more and more prominent as it becomes increasingly prosperous。

In addition，There are endless news about foreign event IP: Tencent signed the NBA’s 5-year exclusive online broadcast rights for US$500 million；LeTV Sports acquires three-year Hong Kong Premier League rights for US$400 million；PPTV spent 250 million euros to sign a 5-year contract with La Liga；iQiyi signed a 10-year long-term contract with the WTA for the 2017-2026 season；Hua Lu Bai Na won the exclusive rights to operate the Champions League basketball in China for 15 years，Shengkai Sports obtained the new media rights for the 2019-2022 European Cup in mainland China from UEFA。Zhimei Sports won with an offer of 180 million，Won the right to operate the NBL in the 2016-2019 season...

Why sports IP is so popular？Because sports events are the foundation of the entire sports industry chain，Characterized by scarcity、Periodic、Stability、Value-added，And it is conducive to the formation of brand IP。itsBusiness valueWith the continuous expansion and influence of the event，Will continue to stretch the IP value chain，The exclusivity continues to show，Industrial value continues to rise。

3. Yufeng   

The maturity and development of an IP is a long-term process，Requires long-lasting perseverance and exquisite craftsmanship。Sports IP and Movies、Entertainment IP is very different，Sports IP must have historical accumulation，Long-term development is needed。The larger IP，The longer it takes，The higher its value - World Cup、It took hundreds of years for the Olympic Games to become as popular as it is now。

In the face of the rising value of domestic sports event IP，Many capitals are interested，But the city of Rome was not built in a day，Mature event IP is a down-to-earth product。

Compared with mature foreign top events，There is still a lot of room for improvement in domestic event IP，There is still a long way to go。Take the Chinese Super League, the first sports IP in China, as an example，The Chinese Football League embarked on the road to professionalization in 1994，Through the prosperous early stage of professionalization and the fake gambling scandal in the middle stage，It took more than 20 years to usher in the explosive growth of copyright fees and the crazy investment of many clubs。To know，在"8 billion"Before，The annual copyright income of the Chinese Super League shall not exceed 80 million yuan。The successful creation and development of a sports IP，Can bring huge market。From venue ticketing operation、Copyright Marketing、Sports star operation，To the development and operation of event derivatives，Sports IP has a lot to do。And all this is catalyzed and facilitated by the mobile Internet，There will be more ways to play。

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