The core task of the 188bet economy platform is to gather supply and demand and match supply and demand，The success is based on the natural state，Make a 188bet behavior，and get benefits。If during 188bet，Exposing the sharer to too many execution steps，Then the sharer will soon lose motivation。

“Hot words” always pop into our sights with certain events， The emergence of "shared answers" this time has drawn everyone's attention from the internet celebrity economy back to the 188bet economy。It is said that millions of users have poured into the product within 4 days of its launch，And generate 200,000 questions and answers。However，Also in the field of 188bet economy，From time to time, there will also be news about products that have been talked about，Announcement of transformation or direct bankruptcy。

“I Have Food”, the gourmet version of Airbnb’s private dining reservation platform, has recently announced its transformation into a table booking business、The catering 188bet platform "Mom's Food" has also transformed into a platform focusing on medicinal dishes，The once-hot carpooling market also fell silent after a period of fighting，But why did a product like “fenda” become so popular after its launch，And many products have become difficult？What is the key point that determines success or failure？

You might as well take back the focus first，Let’s see what kind of model the 188bet economy is？

The 188bet economy is actually the efficient use of idle resources，Your money, your knowledge, your time, and your items can all be counted，You have the "right to own" it and give the "right to use" to others，Thus obtaining a part of the "profit"。In fact, this pattern existed a long time ago，But why didn’t it develop as fast as it does today。

That’s because the 188bet economy is a bilateral development model，On the one hand, he needs to have users with needs，On the one hand, he needs to provide resource sharers；What restricted the expansion of this model in the past wasThe number of users supply and 188bet and the rapid matching of supply and 188bet，Today’s technological development provides a hotbed for the 188bet economy，Let him grow at a very fast speed in recent years，Attract the attention of the capital market and expand rapidly。

The core work of the 188bet economy platform isGathering supply and 188bet and matching supply and 188bet，So we see that the giants of the 188bet economy are attracting subsidies，Crazy expansion，Because only when enough supply and demand resources are gathered，Only have the opportunity to match supply and demand，But each product has different usage frequency and different groups of people，This determines the size of a 188bet economy product，Low frequency and crowd niche，Dispersion is the number one reason for some products to exit the market early。

In the current form of the 188bet economy, it can be divided into two categories,One type of tangible 188bet and one type of intangible 188bet.

Let’s look at the first way first - tangible 188bet

Typical means mainly 188bet items or skills，There is still time for some projects，Commonly known as strength work；Intangible means mainly understanding profit 188bet，Add time，Commonly known as brain work。

Uber is an outstanding representative of stylish 188bet，The driver shared the seats in his car and the driving time，Serve those in need，Earn profits。Taking a taxi when traveling is a high-frequency demand，It has been taken over by a professional taxi company before，Now is the era of universal reception；Some people say that Uber is a black car，I don’t agree with this，The person who said this，You must have never taken a ride on a really black car with sky-high prices，In addition, black cars only appear in certain locations，Compared to Uber, they are two completely different things；In my opinion, Uber is making reasonable use of society’s resources，Many “idle” people make money through Uber，This kind of amateur work behavior is gradually supplementing the lack of professionalism。

Look at the ride-hailing services that also meet travel needs，There are not many usage scenarios in urban areas，But it costs a lot，There are many congested roads in the city，There are very few situations where it is truly 100% smooth，Who would give up their precious time just to make 10 yuan，Hitchhiking demand scenario，More seen in commuting to urban and suburban areas or returning home，But the demand and frequency are not very high；So when users face high payment costs，When the profit is low，This will lead to a decrease in matching probability and user participation，This is one of the reasons why Hitchhiking has slowly changed from a most "188bet economy" model to one that no one pays attention to。

In 188bet behavior, "cost" has a great influence on its results，Uber、Didi drivers earn "considerable" income in an "easy" way while "driving"；Easy to find，The success of the 188bet economy is based on the state of nature，Make a 188bet behavior，and get benefits。If during 188bet，Exposing the sharer to too many execution steps，Then the sharer will soon lose motivation。

For example, the neighbor’s aunt cooks food for the surrounding office workers，Involved delivery and customer service after-sales service，If all these tasks fall on the sharer，Just imagine how much motivation these people who have left the subsidy have to participate？Because his investment is far greater than the income，Have 188bet ever seen an Uber driver provide luggage moving service？

The logic behind neighbor cooking，What Auntie is idle about is actually "time" or "craftsmanship"。Then the platform 188bet make reasonable use of these idle resources，Let aunt cook。But what about the delivery process？What about customer service？Does aunty need to do all this?？If the platform builds its own delivery、Customer Service Team，Platform costs 188bet increase，If you leave it to your aunt，Then the aunt’s idle time，Suddenly became extremely full，After paying the excessive cost，188bet is easy to give up if the benefits are not as expected。

Let’s take a look at the most typical example of the 188bet economy: a 188bet platform for item 188bet。The most classic story is the story of an electric drill，After all, it’s a poorly told story。

Why electric drill 188bet is not the most successful，In the final analysis, it is still a matter of "cost" and "matching"。A "practical" product，People will measure the value of items by convenience and the role they can play，And when you search for an electric drill on the platform，You find that the model you are looking for is not nearby，The one with the model is at a place 3 kilometers away，You contacted the owner，The master said he would lend you 10 yuan，But he is on a business trip today，Will come back tomorrow，And whether you go to pick it up or he delivers it，You need to bear the cost of 5 yuan and time，At this time you will choose to continue waiting，Or just go to the hardware store downstairs and buy an electric drill？

But in shared 188bet，I think there are things that can be shared regardless of the "cost"，Because those are not "practical" items，He cannot solve your real-life problems immediately，such as books、Game CD，Blu-ray movie discs，But when people share things like this, their motivation has changed from solving practical problems in reality，It becomes a search for resonance in reality。

DangWhen the spiritual benefits are large enough, the role of interests will be diluted，Turn to focus on 188bet，Economy-assisted model。There are not many physical items that can bring spiritual benefits to people，As mentioned before, if the size of the crowd is too small，Scattered，The platform will be difficult to develop，Great feasibility of small-scale operation，But whether large-scale 188bet can be achieved is still unknown，At least we haven’t seen any successful cases in this area yet。

Look at another form of 188bet - invisible 188bet

In the early days, everyone liked to say that Encyclopedia or Wiki was the representative in this regard，Later, BBSs with great masters also began to join，Another example is the original VeryCD, etc.；Nowadays, the cases we are accustomed to are "expert" or "partial answer"。These platforms are used by users to share some virtual things or personal knowledge，What they actually do is transfer their knowledge or virtual resources、Idle time shared。The benefit of this online 188bet and dissemination model is the reduction in relative costs，Promote people to have more desire to share，But the disadvantages are also obvious，No matter the form，The content will still be limited by the form of expression。

"Experts" who use offline as a shared behavioral scene，The biggest "cost" that both supply and demand parties need to pay is "188bet"，And the 188bet of a real expert is very precious，They are the kind of people who are short of 188bet，What is idle is only their knowledge，instead of 188bet，So actually this is not a very natural state；At the same 188bet, the initiator also needs to bear the cost of the interview，This makes the "appointment" action cost higher。

A friend I know wants to make an appointment with a teacher in "In the Line"，Teacher in Beijing，Others are out of town，If you want to come and meet，A considerable fee is required，Of course, as I said, when the spiritual benefits outweigh the costs，188bet dilute the effort，But it can be confusing to evaluate the costs and benefits of an appointment。

An online modified version of Erfen Dasuan "Excellent"，Many "calfs" and "passers-by" in life can also participate，The threshold is much lower than the "experts" who have always pushed themselves to the top，The cost of 188bet is low，Large user base，It takes less time，Both parties who ask questions and answer questions can benefit，This is one of the reasons why he can attract more people faster than someone who is good at it；

I believe that "Funda" will become a supplementary existence to "Expert" in the future，And "class-based answering" products will continue to emerge，Can it survive with the help of a large number of KOLs?，Still unknown，The Weibo of the past is a lesson learned from the past，When too much dazzling light covers the long-tail crowd，The long-tailed crowd became the silent ones，When the chicken blood is finished，How many people will flock to Fenda once the power of the big V fades？But it cannot be denied，Questions and online voice answers in this format，Let both supply and demand sides gain benefits at a low cost，Exactly in line with some excellent characteristics of the 188bet economy。

In fact, let’s talk，You will find that the most important unit of measurement in the 188bet economy is cost。Time cost，Knowledge cost，Item unit price cost，Income obtained，Users will weigh it before choosing whether to use such a service，So when those are time-consuming and laborious，Not much profit，After the seemingly sentimental things are out of subsidies and the popularity of new products has faded，The only thing left is to hold on to the thighs of the "188bet economy" and walk hard。

Everyone is worried，After Uber removes subsidies, 188bet no one use it anymore?？I think the number of users 188bet decline but not disappear，People have formed the habit of dependence under long-term subsidies，Even though Uber’s subsidies are declining，But I think he 188bet test a zero point，Let both supply and demand parties enjoy preferential prices for travel modes than before。

Style 188bet will not disappear because there is no subsidy，But it will develop in a more restrained way，I believe there will still be a group of people who can use their power，Let people generate trust，Let the act of 188bet trump the income，Start enjoying the 188bet process。I once thought if some companies based on the 188bet economy，Will adoption of large-scale collaboration make a difference?，Every company treats its products as something similar to an API interface，Received a link from other products，For example, mutual insurance，For example, Renren Express，For example, food supply，Maybe today’s 188bet economy platform will no longer be what it is today。

188bet’s not that he can’t do 188bet, 188bet’s just that he has just begun.

[Extra number] with "fusionThe "Zhihui·2016 China Tourism Consumption Innovation Summit" with the theme of "Joining New Ecology" 188bet be held on June 16 at the National Convention Center，Domestic travel by then、Investment、Sports、Marketing、Entertainment、Media、Nearly a thousand elites from all walks of life 188bet gather together，Go straight to the forefront of the tourism consumption industry，Explore the vast future，Share the most innovative product experience，Aggregation of the best investment and marketing resources，Accumulate energy，Create value together。Welcome to click the link to view details and register:http://www.tripvivid.com/activity/new-eco#join